Sopron Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Transdanubia, Hungary
Is Airbnb profitable in Sopron in 2025? Explore comprehensive Airbnb analytics for Sopron, Transdanubia, Hungary to uncover income potential. This 2025 STR market report for Sopron, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Sopron, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sopron Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sopron Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sopron (2025)
Understanding the monthly revenue variations for Airbnb listings in Sopron is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sopron is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sopron across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,873+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,336 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $887 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $515, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sopron
Sopron Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sopron STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sopron:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sopron
Average Daily Rate (ADR) Airbnb Trends in Sopron (2025)
Effective short term rental pricing strategy in Sopron involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sopron typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Sopron
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Airbnb Seasonality Analysis & Trends in Sopron (2025)
Peak Season (July, August, June)
- Revenue averages $1,499 per month
- Occupancy rates average 55.2%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,021 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $89
Low Season (February, March, November)
- Revenue drops to average $619 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $95
Seasonality Insights for Sopron
- The Airbnb seasonality in Sopron shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sopron's highest earning potential, with monthly revenues capable of climbing to $1,741, occupancy reaching a high of 64.1%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $533, occupancy could drop to 22.2%, and ADRs may adjust down to $83.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sopron.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sopron seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sopron (2025)
Exploring the top neighborhoods for short-term rentals in Sopron? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming and historical center with cobblestone streets and medieval architecture, perfect for tourists interested in culture and history. | Fire Tower, Main Square, Sopron Wine Museum, Goat Church, Esterházy Palace |
| Esterházy Estate | Scenic area surrounding the stunning Esterházy Palace, providing visitors with beautiful gardens and cultural experiences related to Hungarian aristocracy. | Esterházy Palace, Palace Gardens, Historical exhibitions, Guided tours |
| Lővérek | A picturesque hillside area with hiking trails and nature reserves, ideal for visitors seeking outdoor activities and tranquility. | Lővérek Nature Reserve, Hiking trails, Lookout points, Bicycle paths |
| Sopron Hills | Perfect for wine lovers, this area is renowned for its vineyards and wine cellars, offering tastings and tours. | Winery tours, Wine tasting, Vineyard walks, Natural landscapes |
| Kőszeg | Nearby town known for its medieval fortress and scenic views, providing a peaceful getaway opportunity. | Kőszeg Castle, Jurisics Castle, Historic town center, Hiking trails |
| Börzsöny | This region offers access to beautiful nature and mountains, catering to adventure enthusiasts and nature lovers. | Börzsöny Mountain range, Hiking opportunities, Nature walks, Scenic views |
| Tómalom | A lesser-known area with thermal baths, attracting visitors seeking wellness and relaxation during their stay. | Thermal baths, Wellness centers, Natural springs |
| Sopron's Art District | An emerging artistic hub with galleries and studios, attracting artistic travelers and those interested in local culture. | Art galleries, Local artists' studios, Cultural events, Art festivals |
Understanding Airbnb License Requirements & STR Laws in Sopron (2025)
Yes, Sopron, Transdanubia, Hungary enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sopron to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Sopron (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sopronbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nature&Chill Treehouses
Entire Place • 1 bedroom
Elisabeth Residence
Entire Place • 2 bedrooms
H O K E Apartment (4 rooms, 2 bathrooms)
Entire Place • 4 bedrooms
Eve House Tranquility/Relaxation/Relax
Entire Place • 3 bedrooms
Rákóczi Prime - In the heart of Sopron
Entire Place • 1 bedroom
Handler Apartman Sopron
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sopron (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sopron based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hackl | 6 | $54,968 | 350 | 4.92/5.0 |
| Monica | 4 | $42,436 | 72 | 4.97/5.0 |
| Krisztina | 6 | $41,758 | 4 | 0.83/5.0 |
| Host #370157080 | 1 | $25,041 | 10 | 4.80/5.0 |
| Zita | 2 | $24,402 | 29 | 4.64/5.0 |
| Katalin | 1 | $21,468 | 5 | 5.00/5.0 |
| Luca | 2 | $20,620 | 136 | 4.79/5.0 |
| Éva | 1 | $18,824 | 23 | 5.00/5.0 |
| Ágnes | 3 | $18,268 | 42 | 5.00/5.0 |
| Judith | 1 | $16,866 | 66 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sopron.
Dive Deeper: Advanced Sopron STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sopron. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSopron Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sopron
- The Sopron Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.2% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sopron, Apartment/Condo properties are the most common (75.3%), reflecting the local real estate landscape.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.1%) offer potential for unique stay experiences.
Sopron Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sopron
- The dominant room capacity in Sopron is 1 bedroom listings, making up 56.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.1% of the active Airbnb listings in Sopron, indicating a high concentration in these sizes.
- With over half the market (56.2%) consisting of studios or 1-bedroom units, Sopron is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sopron.
Sopron Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sopron
- The most common guest capacity trend in Sopron vacation rentals is listings accommodating 4 guests (31.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sopron STR market, accounting for 54.8% of listings.
- 20.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sopron.
- On average, properties in Sopron are equipped to host 3.8 guests.
Sopron Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sopron
- The most common availability pattern in Sopron falls within the 271-366 days range, representing 41.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sopron (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sopron Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
42.6% of total
2 Nights
32 listings
47.1% of total
3 Nights
1 listings
1.5% of total
30+ Nights
6 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sopron is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.7%) of the Sopron Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Sopron hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sopron.
Sopron Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
27.1% of total
Moderate
32 listings
54.2% of total
Firm
5 listings
8.5% of total
Strict
6 listings
10.2% of total
Cancellation Policy Insights for Sopron
- The prevailing Airbnb cancellation policy trend in Sopron is Moderate, used by 54.2% of listings.
- The market strongly favors guest-friendly terms, with 81.3% of listings offering Flexible or Moderate policies. This suggests guests in Sopron may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.2% market standard in Sopron.
- Using a Strict policy might deter some guests, as only 10.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sopron.
Sopron STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sopron
- The overall average booking lead time for vacation rentals in Sopron is 46 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Sopron.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Sopron averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sopron (2025)
Amenity Prevalence
Amenity Insights for Sopron
- Essential amenities in Sopron that guests expect include: Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sopron: Wifi, TV, Heating.
- Prioritize adding missing essentials: TV, Heating.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sopron to stay competitive.
Sopron Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sopron
- The typical guest profile for Airbnb in Sopron consists of predominantly international visitors (66%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hungarian.
- Domestic travelers account for 33.8% of guests.
- Key international markets include Hungary (33.8%) and Austria (13.1%).
- Top languages spoken are English (39.4%) followed by Hungarian (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Austria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sopron Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Spital am Semmering | 16 | $2,557 | $337.61 | 36% |
| Dürnstein | 17 | $2,101 | $256.47 | 36% |
| Deutschlandsberg | 22 | $1,924 | $202.85 | 34% |
| Vienna | 7,966 | $1,856 | $144.54 | 52% |
| Stainz | 11 | $1,855 | $245.78 | 25% |
| Spitz | 19 | $1,808 | $200.76 | 38% |
| Modra | 25 | $1,668 | $138.21 | 38% |
| Gols | 12 | $1,635 | $238.89 | 35% |
| Lunz am See | 16 | $1,627 | $194.06 | 33% |
| Sankt Stefan ob Stainz | 17 | $1,623 | $207.63 | 32% |