Zalakaros Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Transdanubia, Hungary

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Zalakaros in 2025? Explore comprehensive Airbnb analytics for Zalakaros, Transdanubia, Hungary to uncover income potential. This 2025 STR market report for Zalakaros, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Zalakaros, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zalakaros Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Zalakaros Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$91
The average rental revenue earned for an occupied room per day in Zalakaros.
Occupancy Rate(?)
27.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,648
Typical annual income for an Airbnb listing in Zalakaros. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
80.5%
Strong growth (80.5%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Zalakaros.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Zalakaros.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Zalakaros (2025)

Understanding the monthly revenue variations for Airbnb listings in Zalakaros is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zalakaros is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zalakaros across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,435+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $923 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $445 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $232, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Zalakaros

Zalakaros Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Zalakaros STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zalakaros:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Zalakaros

Average Daily Rate (ADR) Airbnb Trends in Zalakaros (2025)

Effective short term rental pricing strategy in Zalakaros involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zalakaros typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $137+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
  • Typical properties (Median) charge around $64 per night.
  • Entry-level properties (Bottom 25%) earn around $49 per night.

Average Daily Rate (ADR) Trend by Month in Zalakaros

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Airbnb Seasonality Analysis & Trends in Zalakaros (2025)

Peak Season (July, April, May)
  • Revenue averages $1,163 per month
  • Occupancy rates average 32.2%
  • Daily rates average $90
Shoulder Season
  • Revenue averages $812 per month
  • Occupancy maintains around 26.2%
  • Daily rates hold near $88
Low Season (January, February, March)
  • Revenue drops to average $545 per month
  • Occupancy decreases to average 19.9%
  • Daily rates adjust to average $78

Seasonality Insights for Zalakaros

  • The Airbnb seasonality in Zalakaros shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Zalakaros's highest earning potential, with monthly revenues capable of climbing to $1,252, occupancy reaching a high of 40.4%, and ADRs peaking at $93.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $494, occupancy could drop to 18.7%, and ADRs may adjust down to $78.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zalakaros.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Zalakaros seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Zalakaros (2025)

Exploring the top neighborhoods for short-term rentals in Zalakaros? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Zalakaros Thermal Spa
Famous for its therapeutic thermal baths and wellness services, attracting visitors looking for relaxation and health treatments.
Zalakaros Thermal Bath, Zalakaros Spa, Calvinist Church, Nature Park Zalakaros, Zalakaros Adventure Park
Balatonmáriafürdő
A tranquil area by Lake Balaton, ideal for families and nature lovers seeking outdoor activities and water sports.
Lake Balaton, Máriafürdő Marina, Bicycle routes, Picnic areas, Local vineyards
Keszthely
A larger town near Zalakaros with rich history and cultural attractions, popular with tourists exploring the region.
Festetics Palace, Helikon Castle Museum, Keszthely Marina, Local beaches, Keszthely Market
Nagykapornak
A smaller village that offers peace and quiet, perfect for those wanting a more rural experience while still being close to Zalakaros.
Wine tasting, Local farms, Nature trails, Rural landscapes, Community events
Sármellék
Home to the Hévíz-Balaton Airport, making it convenient for travelers coming to Zalakaros and nearby attractions.
Airport access, Local eateries, Festival events, Nature walks, Historical sites
Hévíz
Famous for its thermal lake, attracting visitors focused on wellness and relaxation, just a short drive from Zalakaros.
Hévíz Thermal Lake, Church of the Holy Spirit, Hévíz Market, Spa and wellness centers, Outdoor parks
Cserszegtomaj
A quiet village close to both Zalakaros and Lake Balaton, often chosen for its picturesque views and affordable accommodations.
Views of Lake Balaton, Rural tourism, Cycling paths, Local bakeries, Historical sites
Fellbach
A lesser-known area with scenic countryside, perfect for those looking for a retreat away from the busyness of main tourist spots.
Countryside scenery, Local farms, Traditional Hungarian cuisine, Cultural festivals, Hiking trails

Understanding Airbnb License Requirements & STR Laws in Zalakaros (2025)

Yes, Zalakaros, Transdanubia, Hungary enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zalakaros to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 64% licensed listings)

Top Performing Airbnb Properties in Zalakaros (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Zalakarosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cozy jakuzzi lodge in a dead end

Cozy jakuzzi lodge in a dead end

Entire Place • 1 bedroom

$34,245
Revenue
55.3%
Occupancy
$147.71
Daily Rate
Panorámás új nyaraló Zalakaroson

Panorámás új nyaraló Zalakaroson

Entire Place • 5 bedrooms

$23,785
Revenue
40.1%
Occupancy
$244.65
Daily Rate
Winnie the pooh apartment with pool - Zalakaros

Winnie the pooh apartment with pool - Zalakaros

Entire Place • 2 bedrooms

$20,324
Revenue
32.5%
Occupancy
$145.90
Daily Rate
Villa Oliver Zalakaros - Premium Apartment garden

Villa Oliver Zalakaros - Premium Apartment garden

Private Room • 1 bedroom

$15,567
Revenue
19.2%
Occupancy
$91.98
Daily Rate
AquaLITA Apartman Zalakaros

AquaLITA Apartman Zalakaros

Entire Place • 2 bedrooms

$12,227
Revenue
45.4%
Occupancy
$68.53
Daily Rate
Studio apartment

Studio apartment

Entire Place • 1 bedroom

$11,339
Revenue
49.1%
Occupancy
$81.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Zalakaros (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Zalakaros based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Szabolcs6$56,478944.92/5.0
Zsolt1$34,245125.00/5.0
Host #2936949711$23,78510.00/5.0
Oliver2$23,686244.72/5.0
Gábor1$12,227164.75/5.0
Host #2046796472$9,92320.00/5.0
Gyula1$8,26385.00/5.0
Игнат2$8,190274.68/5.0
Host #287602411$8,07420.00/5.0
Host #185449321$5,47300.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zalakaros.

Dive Deeper: Advanced Zalakaros STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zalakaros. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Zalakaros Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Zalakaros

  • The Zalakaros Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Zalakaros, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
  • Houses represent a significant 30.3% portion, catering likely to families or larger groups.
  • The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Zalakaros Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Zalakaros

  • The dominant room capacity in Zalakaros is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 84.9% of the active Airbnb listings in Zalakaros, indicating a high concentration in these sizes.
  • With over half the market (66.7%) consisting of studios or 1-bedroom units, Zalakaros is particularly well-suited for individuals or couples.

Zalakaros Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Zalakaros

  • The most common guest capacity trend in Zalakaros vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Zalakaros STR market, accounting for 51.6% of listings.
  • 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zalakaros.
  • On average, properties in Zalakaros are equipped to host 4.4 guests.

Zalakaros Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Zalakaros

  • The most common availability pattern in Zalakaros falls within the 271-366 days range, representing 78.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Zalakaros (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Zalakaros Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.3%)

1 Night

10 listings

32.3% of total

2 Nights (32.3%)

2 Nights

10 listings

32.3% of total

3 Nights (12.9%)

3 Nights

4 listings

12.9% of total

4-6 Nights (3.2%)

4-6 Nights

1 listings

3.2% of total

7-29 Nights (3.2%)

7-29 Nights

1 listings

3.2% of total

30+ Nights (16.1%)

30+ Nights

5 listings

16.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Zalakaros is 1 Night, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (64.6%) of the Zalakaros Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16.1%) caters to monthly stays (30+ nights) in Zalakaros, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 32.3% of Zalakaros hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zalakaros.

Zalakaros Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (60%)

Flexible

15 listings

60% of total

Moderate (16%)

Moderate

4 listings

16% of total

Firm

1 listings

4% of total

Strict (20%)

Strict

5 listings

20% of total

Cancellation Policy Insights for Zalakaros

  • The prevailing Airbnb cancellation policy trend in Zalakaros is Flexible, used by 60% of listings.
  • The market strongly favors guest-friendly terms, with 76.0% of listings offering Flexible or Moderate policies. This suggests guests in Zalakaros may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 60% market standard in Zalakaros.
  • Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Zalakaros.

Zalakaros STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Zalakaros

  • The overall average booking lead time for vacation rentals in Zalakaros is 56 days.
  • Guests book furthest in advance for stays during May (average 105 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Zalakaros.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Zalakaros averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Zalakaros (2025)

Amenity Prevalence

Amenity Insights for Zalakaros

  • Essential amenities in Zalakaros that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, TV, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Zalakaros: Wifi, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Zalakaros to stay competitive.

Zalakaros Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Zalakaros

  • The typical guest profile for Airbnb in Zalakaros consists of a mix of domestic (35%) and international guests, with top international origins including Poland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hungarian.
  • Domestic travelers account for 35.0% of guests.
  • Key international markets include Hungary (35%) and Poland (11.7%).
  • Top languages spoken are English (38.9%) followed by Hungarian (13.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Poland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Zalakaros Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gols12$1,635$238.8935%
Neusiedl am See33$1,530$209.4341%
Balatonakarattya25$1,496$311.1733%
Zebegény19$1,464$129.4839%
Ábrahámhegy14$1,416$223.3543%
Nagymaros44$1,379$119.7647%
Balatonszárszó26$1,279$192.5139%
Gárdony16$1,247$122.6339%
Pécsely12$1,245$179.8634%
Budaörs18$1,233$99.1945%

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