Marna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Goa, India
Is Airbnb profitable in Marna in 2025? Explore comprehensive Airbnb analytics for Marna, Goa, India to uncover income potential. This 2025 STR market report for Marna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 119 active listings.
Whether you're considering an Airbnb investment in Marna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marna Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marna (2025)
Understanding the monthly revenue variations for Airbnb listings in Marna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marna is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,397 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,319 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $555, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marna
Marna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marna:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marna
Average Daily Rate (ADR) Airbnb Trends in Marna (2025)
Effective short term rental pricing strategy in Marna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marna typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $473+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Marna
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Airbnb Seasonality Analysis & Trends in Marna (2025)
Peak Season (December, November, April)
- Revenue averages $2,798 per month
- Occupancy rates average 40.6%
- Daily rates average $205
Shoulder Season
- Revenue averages $1,992 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $166
Low Season (February, July, October)
- Revenue drops to average $1,612 per month
- Occupancy decreases to average 36.4%
- Daily rates adjust to average $167
Seasonality Insights for Marna
- The Airbnb seasonality in Marna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marna's highest earning potential, with monthly revenues capable of climbing to $3,517, occupancy reaching a high of 44.7%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,438, occupancy could drop to 34.0%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marna (2025)
Exploring the top neighborhoods for short-term rentals in Marna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Anjuna Beach | A vibrant area famous for its nightlife, beach parties, and laid-back atmosphere. Popular among young travelers and digital nomads seeking a beachside retreat with numerous cafes and local markets. | Anjuna Flea Market, Marymead Beach, Sunset Market, Mahalaxmi Temple, Anjuna Beach Parties |
| Calangute | One of the most popular tourist spots in Goa, known for its beautiful sandy beach and numerous water sports. Ideal for families and tourists looking for a lively beach vacation. | Calangute Beach, Baga Beach, Fort Aguada, Calangute Mall, Water Sports Activities |
| Candolim | A quieter alternative to some of the more crowded beaches in Goa, offering a mix of relaxation and activities. Great for tourists who want a balance between tranquility and accessibility to local attractions. | Candolim Beach, Fort Aguada, Mario Miranda Art Gallery, Shantadurga Temple, Water Sports |
| Palolem | A picturesque beach known for its stunning crescent shape and laid-back vibe. Attracts both party-goers and those seeking a serene getaway, making it popular among diverse groups of tourists. | Palolem Beach, Palolem Island, Cabo de Rama Fort, Butterfly Beach, Yoga Retreats |
| Morjim | A less commercialized beach destination, known for its peaceful ambiance and as a nesting site for Olive Ridley turtles. Ideal for eco-tourists and those looking for a quieter experience. | Morjim Beach, Ashwem Beach, Mandrem Beach, Olive Ridley Turtle Nesting Sites, Local Fishing Villages |
| Arambol | A bohemian beach destination famous for its alternative lifestyle, live music, and yoga. Attracts artistic souls and travelers looking for a unique cultural experience. | Arambol Beach, Sweet Water Lake, Arambol Carnival, Local Markets, Yoga Workshops |
| Siolim | A charming village located near the Chapora River, perfect for travelers seeking a more authentic Goan experience away from the hustle and bustle of tourist centers. Great for family vacations. | Chapora River, Siolim Church, Local Spice Plantations, Traditional Goan Cuisine, Rural Markets |
| North Goa | This region encompasses several famous beaches and attractions, making it an ideal region for tourists to explore. It offers a variety of experiences from nightlife to historical sites. | Vagator Beach, Chapora Fort, Anjuna Flea Market, Dona Paula, Baga Beach |
Understanding Airbnb License Requirements & STR Laws in Marna (2025)
Yes, Marna, Goa, India enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 41% licensed listings)
Top Performing Airbnb Properties in Marna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mar Selva by Koala V2 | 4 BR mansion in Siolim
Entire Place • 4 bedrooms
Luxury 4 BHK Villa with Infinity Pool | Near Beach
Entire Place • 4 bedrooms
Mar Selva by Koala V4 | Forest View | Pvt Pool
Entire Place • 4 bedrooms
A Tranquil Forest Villa
Entire Place • 3 bedrooms
Legacy by Hireavilla -5BR w Private pool in Siolim
Entire Place • 5 bedrooms
Mar Selva by Koala V3 | Private Pool | Mansion
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Koala | 11 | $438,466 | 395 | 4.41/5.0 |
| TheBlueKite | 20 | $267,050 | 148 | 3.85/5.0 |
| Anirudh | 4 | $247,160 | 144 | 4.91/5.0 |
| Host #74171579 | 1 | $115,057 | 0 | 0.00/5.0 |
| Saagar | 3 | $111,952 | 68 | 4.86/5.0 |
| Gaurav | 3 | $78,413 | 249 | 4.88/5.0 |
| Nalin | 5 | $76,351 | 155 | 4.92/5.0 |
| Host #466684521 | 4 | $50,349 | 2 | 0.00/5.0 |
| Priya | 3 | $40,276 | 4 | 1.67/5.0 |
| Lavesh | 1 | $40,216 | 49 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marna.
Dive Deeper: Advanced Marna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marna
- The Marna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.3% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marna, Apartment/Condo properties are the most common (50.4%), reflecting the local real estate landscape.
- Houses represent a significant 49.6% portion, catering likely to families or larger groups.
Marna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marna
- The dominant room capacity in Marna is 2 bedrooms listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.7% of the active Airbnb listings in Marna, indicating a high concentration in these sizes.
- A significant 33.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marna.
Marna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marna
- The most common guest capacity trend in Marna vacation rentals is listings accommodating 8+ guests (24.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Marna STR market, accounting for 46.2% of listings.
- 47.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marna.
- On average, properties in Marna are equipped to host 5.3 guests.
Marna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marna
- The most common availability pattern in Marna falls within the 271-366 days range, representing 55.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marna (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
28.6% of total
2 Nights
40 listings
38.1% of total
3 Nights
3 listings
2.9% of total
4-6 Nights
2 listings
1.9% of total
30+ Nights
30 listings
28.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marna is 2 Nights, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Marna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.6%) caters to monthly stays (30+ nights) in Marna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.1% of Marna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marna.
Marna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
5.4% of total
Moderate
25 listings
27.2% of total
Firm
43 listings
46.7% of total
Strict
19 listings
20.7% of total
Cancellation Policy Insights for Marna
- The prevailing Airbnb cancellation policy trend in Marna is Firm, used by 46.7% of listings.
- A majority (67.4%) of hosts in Marna utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 46.7% market standard in Marna.
- Regularly review your cancellation policy against competitors and market demand shifts in Marna.
Marna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marna
- The overall average booking lead time for vacation rentals in Marna is 24 days.
- Guests book furthest in advance for stays during November (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (24 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Marna.
- Target marketing efforts for the Winter season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Marna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marna (2025)
Amenity Prevalence
Amenity Insights for Marna
- Essential amenities in Marna that guests expect include: Wifi, Air conditioning, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Pool, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Marna.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marna: Wifi, Air conditioning, Kitchen, Refrigerator.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Refrigerator.
- Consider adding popular differentiators like TV or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marna to stay competitive.
Marna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marna
- The typical guest profile for Airbnb in Marna consists of primarily domestic travelers (87%), often arriving from nearby Mumbai, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 87.3% of guests.
- Key international markets include India (87.3%) and United States (3.9%).
- Top languages spoken are English (43.4%) followed by Hindi (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mumbai and Bengaluru.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chikhli | 10 | $2,284 | $500.52 | 28% |
| Sinquerim | 60 | $2,092 | $174.39 | 40% |
| Badem | 314 | $1,526 | $185.24 | 35% |
| Reis Magos | 85 | $1,503 | $184.45 | 30% |
| Assagao | 281 | $1,497 | $209.27 | 33% |
| Cacra | 21 | $1,449 | $131.68 | 44% |
| Nagoa | 102 | $1,367 | $220.38 | 29% |
| Moira | 20 | $1,357 | $141.19 | 38% |
| Mapusa | 172 | $1,251 | $203.89 | 32% |
| Sodiem | 44 | $1,223 | $142.90 | 36% |