Dharamshala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Himachal Pradesh, India

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Dharamshala in 2025? Explore comprehensive Airbnb analytics for Dharamshala, Himachal Pradesh, India to uncover income potential. This 2025 STR market report for Dharamshala, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 190 active listings.

Whether you're considering an Airbnb investment in Dharamshala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dharamshala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Dharamshala Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$52
The average rental revenue earned for an occupied room per day in Dharamshala.
Occupancy Rate(?)
24.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,344
Typical annual income for an Airbnb listing in Dharamshala. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
15.6%
Strong growth (15.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Dharamshala.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Dharamshala.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
190
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Dharamshala (2025)

Understanding the monthly revenue variations for Airbnb listings in Dharamshala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dharamshala is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dharamshala across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,027+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $599 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $272 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $113, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Dharamshala

Dharamshala Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Dharamshala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dharamshala:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Dharamshala

Average Daily Rate (ADR) Airbnb Trends in Dharamshala (2025)

Effective short term rental pricing strategy in Dharamshala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dharamshala typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $105+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $54 or more.
  • Typical properties (Median) charge around $34 per night.
  • Entry-level properties (Bottom 25%) earn around $22 per night.

Average Daily Rate (ADR) Trend by Month in Dharamshala

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Airbnb Seasonality Analysis & Trends in Dharamshala (2025)

Peak Season (May, June, April)
  • Revenue averages $648 per month
  • Occupancy rates average 32.7%
  • Daily rates average $53
Shoulder Season
  • Revenue averages $447 per month
  • Occupancy maintains around 28.1%
  • Daily rates hold near $52
Low Season (January, February, August)
  • Revenue drops to average $357 per month
  • Occupancy decreases to average 23.1%
  • Daily rates adjust to average $51

Seasonality Insights for Dharamshala

  • The Airbnb seasonality in Dharamshala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Dharamshala's highest earning potential, with monthly revenues capable of climbing to $704, occupancy reaching a high of 36.2%, and ADRs peaking at $54.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $345, occupancy could drop to 22.0%, and ADRs may adjust down to $48.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dharamshala.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Dharamshala seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Dharamshala (2025)

Exploring the top neighborhoods for short-term rentals in Dharamshala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
McLeod Ganj
A popular tourist destination known for its Tibetan culture, monasteries, and stunning views of the Himalayas. It attracts backpackers and spiritual seekers, making it ideal for Airbnb rentals.
Tsuglagkhang Complex, Bhagsu Waterfall, Bhagsunath Temple, Tibetan Museum, Dharamkot Trek, Namgyal Monastery
Dharamshala
The administrative headquarters of the district and home to many Tibetan institutions. It has a mix of visitors from spiritual seekers to adventure tourists.
Kangra Valley, Dharamshala Cricket Stadium, Gyuto Monastery, War Memorial, St. John's Church, Norbulingka Institute
Forsyth Ganj
A quieter neighborhood that offers a more local experience of Dharamshala. It is surrounded by nature and typically has less tourist traffic.
Local cafes, Nature trails, Dharamshala tea gardens, Traditional markets, Hermitages, Local temples
Naddi
Known for its panoramic views of the Dhauladhar range and a serene environment, Naddi attracts peace seekers and nature lovers.
Naddi Viewpoint, Sunset views, Local trekking routes, Himalayan Nature Park, Cafes with Himachali cuisine
Tadok I
A burgeoning area known for scenic beauty and the tranquil environment. Ideal for rustic stays and eco-tourism.
Countryside views, Local farms, Trekking routes, Adventure sports, Cultural experiences
Kangra
The district surrounding Dharamshala, known for its rich history and beautiful landscapes, making it a great location for Airbnb properties.
Kangra Fort, Masroor Rock Cut Temples, Kangra Art Museum, Tea gardens, Cultural festivals, Adventure sports
Bhagsu
Famous for its waterfalls and temples, Bhagsu is a hotspot for young travelers and adventure enthusiasts, perfect for short-term rentals.
Bhagsu Waterfall, Bhagsunath Temple, Cafes and shops, Trekking paths to Triund, Yoga centers, Nightlife spots
Palampur
A bit farther but known for its natural beauty and tea gardens, Palampur attracts tourists looking for a peaceful retreat.
Tea Gardens, Bir Railway Station, Andretta Pottery, Nature walks, Trekking to nearby hills

Understanding Airbnb License Requirements & STR Laws in Dharamshala (2025)

While Dharamshala, Himachal Pradesh, India currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dharamshala to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Dharamshala (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Dharamshalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Cabin Dharamshala

The Cabin Dharamshala

Entire Place • 3 bedrooms

$38,187
Revenue
39.0%
Occupancy
$255.32
Daily Rate
3 BHK Studio Apartment with living area in Villa

3 BHK Studio Apartment with living area in Villa

Entire Place • 3 bedrooms

$33,330
Revenue
45.6%
Occupancy
$197.70
Daily Rate
Hushstay x Daya Meher: A 02 Bedroom Stone House

Hushstay x Daya Meher: A 02 Bedroom Stone House

Entire Place • 2 bedrooms

$22,059
Revenue
30.8%
Occupancy
$260.67
Daily Rate
Wild Fig Cottage - An Idyllic Hillside Retreat

Wild Fig Cottage - An Idyllic Hillside Retreat

Entire Place • 1 bedroom

$21,144
Revenue
60.0%
Occupancy
$78.68
Daily Rate
StayVista at Stonehill Manor 3BR w/Outdoor Sitting

StayVista at Stonehill Manor 3BR w/Outdoor Sitting

Entire Place • 3 bedrooms

$20,626
Revenue
28.2%
Occupancy
$338.79
Daily Rate
Eco Farmstay Cottages #2

Eco Farmstay Cottages #2

Entire Place • 2 bedrooms

$18,281
Revenue
45.4%
Occupancy
$84.18
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Dharamshala (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Dharamshala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Payal6$50,2402804.92/5.0
Sumit5$42,9531664.70/5.0
Gursimran3$38,34341.56/5.0
Lakshit1$38,18785.00/5.0
Arjun1$33,330534.85/5.0
Rajesh4$22,510824.67/5.0
Host #157270341$22,05920.00/5.0
Torty1$21,144574.95/5.0
Adarsh5$20,7801634.86/5.0
Sushant7$19,5101064.91/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dharamshala.

Dive Deeper: Advanced Dharamshala STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dharamshala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Dharamshala Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Dharamshala

  • The Dharamshala Airbnb market composition is heavily skewed towards Private Room listings, which make up 62.6% of the 190 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Dharamshala, House properties are the most common (38.9%), reflecting the local real estate landscape.
  • Houses represent a significant 38.9% portion, catering likely to families or larger groups.
  • The presence of 35.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 3.7%) offer potential for unique stay experiences.

Dharamshala Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Dharamshala

  • The dominant room capacity in Dharamshala is 1 bedroom listings, making up 38.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.0% of the active Airbnb listings in Dharamshala, indicating a high concentration in these sizes.

Dharamshala Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Dharamshala

  • The most common guest capacity trend in Dharamshala vacation rentals is listings accommodating 2 guests (23.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Dharamshala STR market, accounting for 34.8% of listings.
  • 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dharamshala.
  • On average, properties in Dharamshala are equipped to host 2.6 guests.

Dharamshala Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Dharamshala

  • The most common availability pattern in Dharamshala falls within the 271-366 days range, representing 71.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Dharamshala (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Dharamshala Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (83.2%)

1 Night

154 listings

83.2% of total

2 Nights (9.7%)

2 Nights

18 listings

9.7% of total

3 Nights (1.1%)

3 Nights

2 listings

1.1% of total

4-6 Nights (0.5%)

4-6 Nights

1 listings

0.5% of total

30+ Nights (5.4%)

30+ Nights

10 listings

5.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Dharamshala is 1 Night, adopted by 83.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (92.9%) of the Dharamshala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 83.2% of Dharamshala hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dharamshala.

Dharamshala Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.6% of total

Flexible (40.5%)

Flexible

64 listings

40.5% of total

Moderate (18.4%)

Moderate

29 listings

18.4% of total

Firm

7 listings

4.4% of total

Strict (36.1%)

Strict

57 listings

36.1% of total

Cancellation Policy Insights for Dharamshala

  • The prevailing Airbnb cancellation policy trend in Dharamshala is Flexible, used by 40.5% of listings.
  • There's a relatively balanced mix between guest-friendly (58.9%) and stricter (40.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40.5% market standard in Dharamshala.
  • With 36.1% using Strict terms, this is a viable option in Dharamshala, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Dharamshala.

Dharamshala STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Dharamshala

  • The overall average booking lead time for vacation rentals in Dharamshala is 27 days.
  • Guests book furthest in advance for stays during October (average 53 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (37 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Dharamshala.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Dharamshala averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Dharamshala (2025)

Amenity Prevalence

Amenity Insights for Dharamshala

  • Essential amenities in Dharamshala that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Dharamshala: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Dharamshala to stay competitive.

Dharamshala Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Dharamshala

  • The typical guest profile for Airbnb in Dharamshala consists of primarily domestic travelers (66%), often arriving from nearby New Delhi, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
  • Domestic travelers account for 66.0% of guests.
  • Key international markets include India (66%) and United States (9.7%).
  • Top languages spoken are English (43.2%) followed by Hindi (30.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New Delhi and Bengaluru.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Dharamshala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Maiti17$1,285$308.6719%
Pahalgam12$771$209.7523%
Kandi10$677$133.3427%
Narkanda10$549$95.7817%
Barheta22$533$134.4522%
Mehli16$530$71.5722%
Prini36$489$91.5325%
Siumsa45$447$53.9836%
Mansari71$443$105.6023%
Bazar18$440$105.4818%

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