Varkala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kerala, India
Is Airbnb profitable in Varkala in 2025? Explore comprehensive Airbnb analytics for Varkala, Kerala, India to uncover income potential. This 2025 STR market report for Varkala, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 196 active listings.
Whether you're considering an Airbnb investment in Varkala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varkala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varkala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varkala (2025)
Understanding the monthly revenue variations for Airbnb listings in Varkala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varkala is typically December, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varkala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,849+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $731 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $359 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $169, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varkala
Varkala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varkala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varkala:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varkala
Average Daily Rate (ADR) Airbnb Trends in Varkala (2025)
Effective short term rental pricing strategy in Varkala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varkala typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Varkala
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Airbnb Seasonality Analysis & Trends in Varkala (2025)
Peak Season (December, February, January)
- Revenue averages $939 per month
- Occupancy rates average 43.0%
- Daily rates average $65
Shoulder Season
- Revenue averages $693 per month
- Occupancy maintains around 30.9%
- Daily rates hold near $63
Low Season (July, August, November)
- Revenue drops to average $507 per month
- Occupancy decreases to average 27.7%
- Daily rates adjust to average $58
Seasonality Insights for Varkala
- The Airbnb seasonality in Varkala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varkala's highest earning potential, with monthly revenues capable of climbing to $1,013, occupancy reaching a high of 44.3%, and ADRs peaking at $68.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $415, occupancy could drop to 24.4%, and ADRs may adjust down to $58.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varkala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varkala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varkala (2025)
Exploring the top neighborhoods for short-term rentals in Varkala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Varkala Beach | Famous for its picturesque cliffs and stunning sunsets, Varkala Beach is a major tourist hub. Visitors enjoy the beach atmosphere, Ayurvedic treatments, and local seafood. | Varkala Beach, Janardhana Swami Temple, Papanasam Beach, Anjengo Fort, Varkala Tunnel |
| Cliffside View | The cliffside offers breathtaking views of the Arabian Sea and is lined with cafes and shops. It's a magical place for travelers seeking relaxation and scenic beauty. | Cliff Walk, Sunset Views, Local Cafes, Yoga Retreats |
| Thiruvambadi Beach | A quieter alternative to Varkala Beach, Thiruvambadi is ideal for travelers looking to enjoy serene beaches and local culture away from the crowds. | Thiruvambadi Beach, Fishing Village, Local Markets |
| Sivagiri | A spiritual and historical site, Sivagiri is known for the Sivagiri Mutt and attracts visitors interested in spirituality and education. | Sivagiri Mutt, Educational Institutions, Local Festivals |
| Kappil Beach | Kappil Beach is picturesque and less crowded, offering a tranquil environment. It's perfect for those wanting to explore nature in Varkala. | Kappil Beach, Kayaking, Scenic Backwaters |
| Ayyappan Kovil Road | This area provides easy access to local amenities and attractions, catering well to tourists and offering a blend of local culture and comfort. | Street Food, Local Shops, Cultural Experiences |
| Janardhanapuram | A quaint area close to Varkala, Janardhanapuram offers a more local experience with scenic views and access to cultural sites. | Local Temples, Village Walks, Natural Beauty |
| Papanasam Cliff | The cliff provides stunning views of the sea and is a favored spot for watching the sunset. It’s popular with tourists who seek relaxation. | Papanasam Cliff, Coastal Trails, Yoga Centers |
Understanding Airbnb License Requirements & STR Laws in Varkala (2025)
While Varkala, Kerala, India currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varkala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Varkala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varkalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sea facing Luxury A Frame with Private Plunge pool
Entire Place • 1 bedroom
Private Sea View Villa - Privasea
Entire Place • 2 bedrooms
Villa Del Sol - South Cliff, Varkala
Entire Place • 4 bedrooms
Serene & Spacious NelliTree Villa Varkala
Entire Place • 7 bedrooms
Cozy Private Pool Villa (Tropical temple Varkala)
Entire Place • 2 bedrooms
Villa Agami - Beach front villa
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varkala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varkala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shama | 6 | $104,997 | 492 | 4.87/5.0 |
| Deepak | 1 | $91,596 | 156 | 4.99/5.0 |
| Shaun | 3 | $79,956 | 70 | 4.91/5.0 |
| Benny | 1 | $35,790 | 197 | 4.77/5.0 |
| Sujeesh | 10 | $34,970 | 45 | 4.71/5.0 |
| Kanishk | 1 | $31,480 | 26 | 4.69/5.0 |
| Arunakumar | 4 | $30,507 | 100 | 4.91/5.0 |
| Praveena | 1 | $29,291 | 66 | 4.86/5.0 |
| Anju | 1 | $27,320 | 61 | 4.70/5.0 |
| Ullas | 7 | $26,903 | 27 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varkala.
Dive Deeper: Advanced Varkala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varkala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarkala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varkala
- The Varkala Airbnb market composition is heavily skewed towards Private Room listings, which make up 60.7% of the 196 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varkala, House properties are the most common (45.4%), reflecting the local real estate landscape.
- Houses represent a significant 45.4% portion, catering likely to families or larger groups.
- The presence of 38.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.0%) offer potential for unique stay experiences.
Varkala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varkala
- The dominant room capacity in Varkala is 1 bedroom listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.5% of the active Airbnb listings in Varkala, indicating a high concentration in these sizes.
Varkala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varkala
- The most common guest capacity trend in Varkala vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Varkala STR market, accounting for 38.8% of listings.
- 22.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varkala.
- On average, properties in Varkala are equipped to host 2.6 guests.
Varkala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varkala
- The most common availability pattern in Varkala falls within the 271-366 days range, representing 71.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Varkala (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varkala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
138 listings
72.6% of total
2 Nights
21 listings
11.1% of total
3 Nights
2 listings
1.1% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
28 listings
14.7% of total
Key Insights
- The most prevalent minimum stay requirement in Varkala is 1 Night, adopted by 72.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.7%) of the Varkala Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.7%) caters to monthly stays (30+ nights) in Varkala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.6% of Varkala hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varkala.
Varkala Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
88 listings
46.1% of total
Moderate
54 listings
28.3% of total
Firm
17 listings
8.9% of total
Strict
32 listings
16.8% of total
Cancellation Policy Insights for Varkala
- The prevailing Airbnb cancellation policy trend in Varkala is Flexible, used by 46.1% of listings.
- The market strongly favors guest-friendly terms, with 74.4% of listings offering Flexible or Moderate policies. This suggests guests in Varkala may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.1% market standard in Varkala.
- Regularly review your cancellation policy against competitors and market demand shifts in Varkala.
Varkala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varkala
- The overall average booking lead time for vacation rentals in Varkala is 27 days.
- Guests book furthest in advance for stays during December (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Varkala.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Varkala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varkala (2025)
Amenity data is currently unavailable for Varkala.
Varkala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varkala
- The typical guest profile for Airbnb in Varkala consists of primarily domestic travelers (66%), often arriving from nearby Bengaluru, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 65.6% of guests.
- Key international markets include India (65.6%) and United Kingdom (8.1%).
- Top languages spoken are English (42.8%) followed by Hindi (25.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bengaluru and Mumbai.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varkala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Edava | 17 | $1,179 | $120.04 | 32% |
| Poopalli | 12 | $848 | $148.41 | 26% |
| Chottupara | 11 | $677 | $126.04 | 22% |
| Kattoor | 12 | $517 | $106.73 | 26% |
| Kuttikkanam | 14 | $500 | $107.81 | 22% |
| Vazhikadavu | 14 | $494 | $73.13 | 27% |
| Ambalappuzha | 11 | $416 | $81.18 | 21% |
| Alappuzha | 128 | $354 | $79.92 | 23% |
| Idukki | 20 | $344 | $70.95 | 20% |
| Ernakulam | 319 | $340 | $48.10 | 31% |