Sohra (Cherrapunji) Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Meghalaya, India
Is Airbnb profitable in Sohra (Cherrapunji) in 2025? Explore comprehensive Airbnb analytics for Sohra (Cherrapunji), Meghalaya, India to uncover income potential. This 2025 STR market report for Sohra (Cherrapunji), based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Sohra (Cherrapunji), optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sohra (Cherrapunji) Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sohra (Cherrapunji) Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sohra (Cherrapunji) (2025)
Understanding the monthly revenue variations for Airbnb listings in Sohra (Cherrapunji) is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sohra (Cherrapunji) is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sohra (Cherrapunji) across different performance tiers:
- Best-in-class properties (Top 10%) achieve $323+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $235 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $157 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $90, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sohra (Cherrapunji)
Sohra (Cherrapunji) Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sohra (Cherrapunji) STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sohra (Cherrapunji):
- Best-in-class properties (Top 10%) achieve 31%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 22% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sohra (Cherrapunji)
Average Daily Rate (ADR) Airbnb Trends in Sohra (Cherrapunji) (2025)
Effective short term rental pricing strategy in Sohra (Cherrapunji) involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sohra (Cherrapunji) typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $67+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $42 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Sohra (Cherrapunji)
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Airbnb Seasonality Analysis & Trends in Sohra (Cherrapunji) (2025)
Peak Season (May, December, March)
- Revenue averages $317 per month
- Occupancy rates average 30.9%
- Daily rates average $44
Shoulder Season
- Revenue averages $165 per month
- Occupancy maintains around 15.2%
- Daily rates hold near $42
Low Season (June, July, September)
- Revenue drops to average $78 per month
- Occupancy decreases to average 8.3%
- Daily rates adjust to average $38
Seasonality Insights for Sohra (Cherrapunji)
- The Airbnb seasonality in Sohra (Cherrapunji) shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sohra (Cherrapunji)'s highest earning potential, with monthly revenues capable of climbing to $372, occupancy reaching a high of 35.5%, and ADRs peaking at $47.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $51, occupancy could drop to 4.4%, and ADRs may adjust down to $37.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sohra (Cherrapunji).
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sohra (Cherrapunji) seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sohra (Cherrapunji) (2025)
Exploring the top neighborhoods for short-term rentals in Sohra (Cherrapunji)? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Living Root Bridges | A natural wonder and UNESCO World Heritage site that attracts eco-tourists and adventure seekers. Ideal for those looking to experience the unique living root bridges and the lush scenery of Meghalaya. | Nohkalikai Falls, Double Decker Living Root Bridge, Mawlynnong Village, Nocturnal Trekking Tours, Eco-tourism Homestays |
| Sohra Viewpoint | Offering breathtaking views of the valleys and hills, this area is popular among tourists looking for picturesque spots. It provides opportunities for photography and relaxation amidst nature. | Sohra Viewpoint, Mawsmai Cave, Nongsawlia Village, Seven Sisters Falls, Root Bridge Trek |
| Nohsngithiang Falls (Seven Sisters Falls) | One of the tallest waterfalls in India, it's a major tourist attraction that draws visitors all year round, making it an excellent location for short-term rentals and local experiences. | Nohsngithiang Falls, Eco-Park, Mawkdok Dympep Valley, Dawki River Boat Ride, Meghalaya's Crystal Clear Waters |
| Mawsmai Cave | A fascinating limestone cave that draws adventurers and sightseeing enthusiasts. Visitors often look for convenient stays nearby for easy access to this attraction. | Mawsmai Cave, Nohkalikai Falls, Eco-Park, Food Stalls, Cave Exploration Tours |
| Sohra Bazaar | The local market of Sohra where visitors experience local culture, food, and crafts. It's perfect for travelers looking to immerse themselves in local life. | Sohra Market, Local Handicrafts, Street Food, Cultural Experiences, Local Festivals |
| Dawki | Famous for its crystal-clear waters and adventure activities like boating and kayaking. It's gaining popularity among tourists looking for water-based experiences in a serene setting. | Dawki River, Boat Rides, Bangladesh Border, Bamboo Rafting, Scenic Views |
| Mawlynnong | Known as the cleanest village in Asia, it offers a unique community experience combined with eco-tourism. It's popular among tourists who value sustainability and nature. | Living Root Bridges, Community Tours, Local Cuisine, Clean Village Initiatives, Nature Trails |
| Shillong Peak | Just a short drive from Sohra, it provides panoramic views of the Khasi hills. It attracts nature lovers and offers a perfect getaway close to the city. | Shillong Peak, Trekking Trails, Local Flora and Fauna, Sunset Views, Photography Spots |
Understanding Airbnb License Requirements & STR Laws in Sohra (Cherrapunji) (2025)
With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Sohra (Cherrapunji). Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sohra (Cherrapunji) to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 28% licensed listings)
Top Performing Airbnb Properties in Sohra (Cherrapunji) (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sohra (Cherrapunji)based on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Room 1 in Aïom Sohra, cherrapunjee
Private Room • N/A
Cliffside Guesthouse One Upper & One Ground Room
Private Room • 2 bedrooms
Room 2 in Aïom Sohra, Cherrapunjee
Private Room • N/A
Querencia Homestay Room 5
Private Room • 1 bedroom
Querencia Homestay Room 3
Private Room • 1 bedroom
Querencia Homestay Room 4
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sohra (Cherrapunji) (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sohra (Cherrapunji) based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sachin | 11 | $10,556 | 170 | 4.35/5.0 |
| Conrad | 7 | $9,623 | 2 | N/A/5.0 |
| Teiskhem | 2 | $6,231 | 40 | 4.64/5.0 |
| Host #426906376 | 1 | $402 | 0 | N/A/5.0 |
| Banwari | 1 | $376 | 1 | N/A/5.0 |
| Host #531559433 | 1 | $313 | 0 | N/A/5.0 |
| Imatti | 2 | $266 | 6 | 3.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sohra (Cherrapunji).
Dive Deeper: Advanced Sohra (Cherrapunji) STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sohra (Cherrapunji). Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSohra (Cherrapunji) Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sohra (Cherrapunji)
- The Sohra (Cherrapunji) Airbnb market composition is heavily skewed towards Private Room listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sohra (Cherrapunji), Hotel/Boutique properties are the most common (92%), reflecting the local real estate landscape.
- The presence of 92% Hotel/Boutique listings indicates integration with traditional hospitality.
Sohra (Cherrapunji) Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sohra (Cherrapunji)
- The dominant room capacity in Sohra (Cherrapunji) is 1 bedroom listings, making up 52% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.0% of the active Airbnb listings in Sohra (Cherrapunji), indicating a high concentration in these sizes.
- With over half the market (52%) consisting of studios or 1-bedroom units, Sohra (Cherrapunji) is particularly well-suited for individuals or couples.
Sohra (Cherrapunji) Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sohra (Cherrapunji)
- The most common guest capacity trend in Sohra (Cherrapunji) vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sohra (Cherrapunji) STR market, accounting for 44.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sohra (Cherrapunji).
- On average, properties in Sohra (Cherrapunji) are equipped to host 3.9 guests.
Sohra (Cherrapunji) Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sohra (Cherrapunji)
- The most common availability pattern in Sohra (Cherrapunji) falls within the 271-366 days range, representing 96% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sohra (Cherrapunji) (60%), reflecting common guest stay durations or potential owner blocking patterns.
Sohra (Cherrapunji) Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Sohra (Cherrapunji) is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Sohra (Cherrapunji) Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Sohra (Cherrapunji) hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sohra (Cherrapunji).
Sohra (Cherrapunji) Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
47.8% of total
Moderate
1 listings
4.3% of total
Firm
1 listings
4.3% of total
Strict
10 listings
43.5% of total
Cancellation Policy Insights for Sohra (Cherrapunji)
- The prevailing Airbnb cancellation policy trend in Sohra (Cherrapunji) is Flexible, used by 47.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.8% market standard in Sohra (Cherrapunji).
- With 43.5% using Strict terms, this is a viable option in Sohra (Cherrapunji), particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sohra (Cherrapunji).
Sohra (Cherrapunji) STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sohra (Cherrapunji)
- The overall average booking lead time for vacation rentals in Sohra (Cherrapunji) is 18 days.
- Guests book furthest in advance for stays during February (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (23 days avg.) sees the longest lead times, while Summer (5 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Sohra (Cherrapunji).
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Sohra (Cherrapunji) averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sohra (Cherrapunji) (2025)
Amenity Prevalence
Amenity Insights for Sohra (Cherrapunji)
- Popular amenities like Free parking on premises, Hot water, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sohra (Cherrapunji) to stay competitive.
Sohra (Cherrapunji) Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sohra (Cherrapunji)
- The typical guest profile for Airbnb in Sohra (Cherrapunji) consists of primarily domestic travelers (78%), often arriving from nearby Kolkata, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Hindi.
- Domestic travelers account for 77.6% of guests.
- Key international markets include India (77.6%) and Germany (4.1%).
- Top languages spoken are English (43.3%) followed by Hindi (29.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kolkata and Hyderabad.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sohra (Cherrapunji) Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shillong | 256 | $274 | $48.53 | 29% |
| Maligaon | 42 | $134 | $19.18 | 31% |
| Dispur | 363 | $110 | $26.87 | 24% |
| Guwahati | 431 | $108 | $24.82 | 24% |
| Porua Chariali | 11 | $94 | $22.62 | 16% |
| Sylhet | 24 | $92 | $60.33 | 19% |
| Mawlynnong | 22 | $60 | $30.50 | 17% |
| Tezpur | 16 | $56 | $17.23 | 22% |