Port Saint Mary Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rushen, Isle of Man
Is Airbnb profitable in Port Saint Mary in 2025? Explore comprehensive Airbnb analytics for Port Saint Mary, Rushen, Isle of Man to uncover income potential. This 2025 STR market report for Port Saint Mary, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Port Saint Mary, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Port Saint Mary Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Port Saint Mary Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Port Saint Mary (2025)
Understanding the monthly revenue variations for Airbnb listings in Port Saint Mary is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Saint Mary is typically March, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Saint Mary across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,370+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,889 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,631 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $887, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Saint Mary
Port Saint Mary Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Port Saint Mary STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Saint Mary:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Saint Mary
Average Daily Rate (ADR) Airbnb Trends in Port Saint Mary (2025)
Effective short term rental pricing strategy in Port Saint Mary involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Saint Mary typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Port Saint Mary
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Airbnb Seasonality Analysis & Trends in Port Saint Mary (2025)
Peak Season (March, May, August)
- Revenue averages $2,811 per month
- Occupancy rates average 44.8%
- Daily rates average $169
Shoulder Season
- Revenue averages $2,323 per month
- Occupancy maintains around 27.7%
- Daily rates hold near $180
Low Season (April, July, September)
- Revenue drops to average $1,791 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $154
Seasonality Insights for Port Saint Mary
- The Airbnb seasonality in Port Saint Mary shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Port Saint Mary's highest earning potential, with monthly revenues capable of climbing to $3,128, occupancy reaching a high of 55.5%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,477, occupancy could drop to 21.2%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Saint Mary.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Port Saint Mary seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Port Saint Mary (2025)
Exploring the top neighborhoods for short-term rentals in Port Saint Mary? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port Erin | Port Erin is a picturesque coastal village popular with tourists for its beautiful beach and scenic walks. It's ideal for families and outdoor enthusiasts. | Port Erin Beach, Calf of Man, Bradda Hill, Port Erin Railway Station, The Sound, Chasms of the Calf |
| Castletown | Castletown is steeped in history with its medieval castle and charming streets. It's attractive to historical tourists and those interested in local culture and heritage. | Castle Rushen, The Old Grammar School, The Nautical Museum, Milner's Tower, The Old Market Place, The Round Tower |
| Douglas | Douglas, the capital of the Isle of Man, offers urban amenities and access to local attractions. It's great for business travelers and tourists alike. | Douglas Promenade, Manx Museum, Tower of Refuge, Gaiety Theatre, Douglas Bay, Onchan Pleasure Park |
| Peel | Peel is known for its fishing port, heritage and local cuisine. It's a lovely spot for tourists looking to enjoy coastal views and historical landmarks. | Peel Castle, The House of Manannan, Peel Beach, Celtic Loom, The Cathedral of St. German's, Isle of Man Crystal |
| Laxey | Famous for the Laxey Wheel, this village attracts visitors interested in industrial heritage and hiking in the surrounding countryside. | Laxey Wheel, Snaefell Mountain Railway, Laxey Glen Mills, Laxey Beach, Glen Mona, The Mines |
| Ramsey | Ramsey is the second largest town on the Isle of Man and is known for its beautiful harbor and Victorian architecture, appealing to those seeking a quieter atmosphere. | Ramsey Beach, The Mooragh Park, Niarbyl Bay, The Royal Hall, The Golf Course, The Victorian House |
| Santon | A small village with tranquility and access to nature, catering to visitors looking for a peaceful getaway while still being close to Douglas. | Santon Bridge, The Abbeylands, Local hiking trails, Santon Church, Nature reserves, Picnic areas |
| Ballasalla | Ballasalla is great for those looking for easy access to local attractions while enjoying a serene village environment. | Rushen Abbey, Ballasalla Glen, The Heritage Trail, Local shops and cafes, Art galleries, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Port Saint Mary (2025)
Yes, Port Saint Mary, Rushen, Isle of Man enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Port Saint Mary to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 47% licensed listings)
Top Performing Airbnb Properties in Port Saint Mary (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Saint Marybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Salt Wood
Entire Place • 4 bedrooms
By The Sea, Isle of Man
Entire Place • 4 bedrooms
The Garden Apartment (Port St Mary)
Entire Place • 2 bedrooms
Cherry Tree House
Entire Place • 3 bedrooms
Tides View
Entire Place • 3 bedrooms
Thie two Vannaght
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Port Saint Mary (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Port Saint Mary based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Island Escapes | 10 | $207,455 | 76 | 4.28/5.0 |
| Evelyn | 12 | $56,231 | 92 | 4.39/5.0 |
| Sara | 1 | $46,618 | 28 | 4.96/5.0 |
| Michelle | 4 | $38,742 | 90 | 4.53/5.0 |
| Colette & Andrew | 2 | $30,041 | 30 | 5.00/5.0 |
| Lynne | 1 | $26,893 | 20 | 5.00/5.0 |
| Gaby | 1 | $23,953 | 133 | 4.91/5.0 |
| Robin | 1 | $3,035 | 55 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Saint Mary.
Dive Deeper: Advanced Port Saint Mary STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Saint Mary. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Saint Mary Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Saint Mary
- The Port Saint Mary Airbnb market composition is heavily skewed towards Private Room listings, which make up 53.1% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Saint Mary, House properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 68.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Port Saint Mary Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Saint Mary
- The dominant room capacity in Port Saint Mary is 1 bedroom listings, making up 18.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 34.4% of the active Airbnb listings in Port Saint Mary, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Saint Mary.
Port Saint Mary Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Saint Mary
- The most common guest capacity trend in Port Saint Mary vacation rentals is listings accommodating 2 guests (15.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Port Saint Mary STR market, accounting for 31.2% of listings.
- 15.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Saint Mary.
- On average, properties in Port Saint Mary are equipped to host 2.5 guests.
Port Saint Mary Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Saint Mary
- The most common availability pattern in Port Saint Mary falls within the 271-366 days range, representing 68.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Port Saint Mary (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Port Saint Mary Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
25.8% of total
2 Nights
7 listings
22.6% of total
3 Nights
2 listings
6.5% of total
4-6 Nights
11 listings
35.5% of total
30+ Nights
3 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in Port Saint Mary is 4-6 Nights, adopted by 35.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.5% of Port Saint Mary hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Saint Mary.
Port Saint Mary Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
29% of total
Flexible
3 listings
9.7% of total
Moderate
1 listings
3.2% of total
Firm
1 listings
3.2% of total
Strict
17 listings
54.8% of total
Cancellation Policy Insights for Port Saint Mary
- The prevailing Airbnb cancellation policy trend in Port Saint Mary is Strict, used by 54.8% of listings.
- A majority (58.0%) of hosts in Port Saint Mary utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 54.8% market standard in Port Saint Mary.
- With 54.8% using Strict terms, this is a viable option in Port Saint Mary, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Saint Mary.
Port Saint Mary STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Saint Mary
- The overall average booking lead time for vacation rentals in Port Saint Mary is 93 days.
- Guests book furthest in advance for stays during May (average 188 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (128 days avg.) sees the longest lead times, while Fall (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (93 days) as a baseline for your pricing and availability strategy in Port Saint Mary.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 188 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 128 days) to capture early planners.
- Monitor your own booking lead times against these Port Saint Mary averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Port Saint Mary (2025)
Amenity Prevalence
Amenity Insights for Port Saint Mary
- Essential amenities in Port Saint Mary that guests expect include: TV, Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Saint Mary: TV, Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Saint Mary to stay competitive.
Port Saint Mary Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Port Saint Mary
- The typical guest profile for Airbnb in Port Saint Mary consists of predominantly international visitors (97%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 2.8% of guests.
- Key international markets include United Kingdom (74.5%) and United States (8.5%).
- Top languages spoken are English (56.1%) followed by German (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Port Saint Mary Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Seascale | 11 | $4,165 | $354.23 | 40% |
| Valley | 18 | $4,042 | $254.80 | 44% |
| Braichmelyn | 41 | $3,894 | $246.43 | 54% |
| Midlothian | 12 | $3,856 | $277.04 | 44% |
| Rhoscolyn | 17 | $3,799 | $370.12 | 43% |