Penne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Abruzzo, Italy

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Penne in 2025? Explore comprehensive Airbnb analytics for Penne, Abruzzo, Italy to uncover income potential. This 2025 STR market report for Penne, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Penne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Penne Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Penne Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$105
The average rental revenue earned for an occupied room per day in Penne.
Occupancy Rate(?)
32.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,283
Typical annual income for an Airbnb listing in Penne. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.9%
Slight decrease (-7.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Penne.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Penne.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Penne (2025)

Understanding the monthly revenue variations for Airbnb listings in Penne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Penne is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Penne across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,839+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,277 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $622 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $336, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Penne

Penne Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Penne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Penne:

  • Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Penne

Average Daily Rate (ADR) Airbnb Trends in Penne (2025)

Effective short term rental pricing strategy in Penne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Penne typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
  • Typical properties (Median) charge around $92 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Penne

Get Live Penne Market Intelligence 👇

Discover Penne Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Penne (2025)

Peak Season (August, July, June)
  • Revenue averages $2,009 per month
  • Occupancy rates average 46.3%
  • Daily rates average $124
Shoulder Season
  • Revenue averages $940 per month
  • Occupancy maintains around 26.3%
  • Daily rates hold near $113
Low Season (February, April, November)
  • Revenue drops to average $597 per month
  • Occupancy decreases to average 21.1%
  • Daily rates adjust to average $110

Seasonality Insights for Penne

  • The Airbnb seasonality in Penne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Penne's highest earning potential, with monthly revenues capable of climbing to $2,669, occupancy reaching a high of 57.5%, and ADRs peaking at $125.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $512, occupancy could drop to 12.8%, and ADRs may adjust down to $103.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Penne.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Penne seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Penne (2025)

Exploring the top neighborhoods for short-term rentals in Penne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Penne, offering medieval architecture, charming streets, and cultural heritage. It's a great spot for tourists interested in history and local cuisine.
Penne Cathedral, Palazzo della Civica, Museo Archeologico, Castello di Penne, Sagra della Porchetta
Santo Stefano di Sessanio
A picturesque medieval village nearby, perfect for travelers seeking tranquility amidst beautiful landscapes and ancient ruins. Popular for hiking and cultural experiences.
Rocca Calascio, Convento di San Francesco, Centro Storico, Santo Stefano di Sessanio Church, Local culinary experiences
Pescara Beach
Close to Penne, Pescara's beach area attracts tourists in summer for sun and sea. Great for water sports and seaside dining, appealing to beach lovers.
Pescara Beach, Ponte del Mare, Museo d'Arte Moderna, Viale della Riviera, Fisherman's Harbour
Gran Sasso
Part of the Gran Sasso e Monti della Laga National Park, this area offers stunning natural beauty and outdoor activities. Ideal for nature lovers and adventure seekers.
Gran Sasso Mountain, Campo Imperatore, hiking trails, wildlife watching, skiing in winter
Città Sant'Angelo
A nearby charming hilltop town known for its medieval architecture and stunning views. Attracts those interested in a quieter, more authentic experience.
Centro Storico Città Sant'Angelo, Sant'Agnese Church, Historic Palazzo, local markets, views of the Adriatic Sea
Silvi Marina
A popular seaside resort perfect for families and beach-goers, offering various amenities and entertainment options. Key summer vacation destination.
Silvi Marina Beach, local shops and restaurants, waterparks, Viale Mazzini, beachfront activities
Montorio al Vomano
Nestled in the foothills of the Gran Sasso, this scenic town is ideal for those who enjoy a blend of history and nature. Attracts visitors year-round.
Historic towns, Sanctuary of San Giovanni, natural parks, local vineyards, cultural festivities
Torre de' Passeri
A peaceful town offering a more rustic and traditional Italian experience. Great for those looking to escape the tourist crowds.
Villa Comunale, Chiesa di San Giovanni Battista, local festivals, trails along the river, historical landmarks

Understanding Airbnb License Requirements & STR Laws in Penne (2025)

Yes, Penne, Abruzzo, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Penne to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 46% licensed listings)

Top Performing Airbnb Properties in Penne (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pennebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Vacanze Le Tre Poiane

Casa Vacanze Le Tre Poiane

Entire Place • 4 bedrooms

$36,708
Revenue
39.5%
Occupancy
$226.55
Daily Rate
Il Noceto by Interhome

Il Noceto by Interhome

Entire Place • 5 bedrooms

$30,503
Revenue
76.7%
Occupancy
$201.52
Daily Rate
Luxury home with pool & home theater

Luxury home with pool & home theater

Entire Place • 3 bedrooms

$22,852
Revenue
40.8%
Occupancy
$352.22
Daily Rate
Charming "Casa Bianca" centro

Charming "Casa Bianca" centro

Entire Place • 2 bedrooms

$20,965
Revenue
40.3%
Occupancy
$96.42
Daily Rate
Matteo's House - intera casa

Matteo's House - intera casa

Entire Place • 2 bedrooms

$13,602
Revenue
38.1%
Occupancy
$66.40
Daily Rate
★NEW LISTING Cozy & Charming Historical Centre 2BR

★NEW LISTING Cozy & Charming Historical Centre 2BR

Entire Place • 2 bedrooms

$10,380
Revenue
30.8%
Occupancy
$108.28
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Penne (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Penne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Raffaella1$36,708454.91/5.0
Marion - Interhome Group1$30,50395.00/5.0
Amelia2$30,149364.95/5.0
Jennifer3$30,022223.32/5.0
Willeke3$15,5461034.90/5.0
Marta1$13,602104.90/5.0
Luca1$10,380324.81/5.0
Olav Schram1$10,148205.00/5.0
Host #1415278191$8,65800.00/5.0
Dianne1$6,532364.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Penne.

Dive Deeper: Advanced Penne STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Penne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Penne Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Penne

  • The Penne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.4% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 26.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Penne, Hotel/Boutique properties are the most common (34.6%), reflecting the local real estate landscape.
  • Houses represent a significant 30.8% portion, catering likely to families or larger groups.
  • The presence of 34.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, unique stays (combined 7.6%) offer potential for unique stay experiences.

Penne Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Penne

  • The dominant room capacity in Penne is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in Penne, indicating a high concentration in these sizes.

Penne Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Penne

  • The most common guest capacity trend in Penne vacation rentals is listings accommodating 2 guests (30.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Penne STR market, accounting for 53.9% of listings.
  • 23.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Penne.
  • On average, properties in Penne are equipped to host 3.4 guests.

Penne Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Penne

  • The most common availability pattern in Penne falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Penne (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Penne Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.3%)

1 Night

6 listings

27.3% of total

2 Nights (45.5%)

2 Nights

10 listings

45.5% of total

3 Nights (13.6%)

3 Nights

3 listings

13.6% of total

4-6 Nights (4.5%)

4-6 Nights

1 listings

4.5% of total

30+ Nights (9.1%)

30+ Nights

2 listings

9.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Penne is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.8%) of the Penne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 45.5% of Penne hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Penne.

Penne Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

5% of total

Flexible (50%)

Flexible

10 listings

50% of total

Moderate (35%)

Moderate

7 listings

35% of total

Strict (10%)

Strict

2 listings

10% of total

Cancellation Policy Insights for Penne

  • The prevailing Airbnb cancellation policy trend in Penne is Flexible, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Penne may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 50% market standard in Penne.
  • Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Penne.

Penne STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Penne

  • The overall average booking lead time for vacation rentals in Penne is 53 days.
  • Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Penne.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
  • Monitor your own booking lead times against these Penne averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Penne (2025)

Amenity Prevalence

Amenity Insights for Penne

  • Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Penne to stay competitive.

Penne Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Penne

  • The typical guest profile for Airbnb in Penne consists of a mix of domestic (50%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 50.0% of guests.
  • Key international markets include Italy (50%) and United States (14.6%).
  • Top languages spoken are English (36.3%) followed by Italian (29.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Penne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rome23,290$2,898$208.8751%
Collazzone28$2,839$341.1136%
Parrano18$2,762$329.9534%
Monte Castello di Vibio18$2,659$567.2141%
Guardea15$2,542$320.5635%
Monteleone d'Orvieto31$2,537$306.9636%
Lugnano in Teverina19$2,238$267.3835%
Collevecchio12$2,213$302.1638%
Lisciano Niccone30$2,175$384.6635%
Palombara Sabina16$2,160$336.0135%

Maximize Your Airbnb Income in Penne

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights