Sulmona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Abruzzo, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Sulmona in 2025? Explore comprehensive Airbnb analytics for Sulmona, Abruzzo, Italy to uncover income potential. This 2025 STR market report for Sulmona, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 83 active listings.

Whether you're considering an Airbnb investment in Sulmona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sulmona Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sulmona Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$102
The average rental revenue earned for an occupied room per day in Sulmona.
Occupancy Rate(?)
32.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,781
Typical annual income for an Airbnb listing in Sulmona. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.0%
Positive growth (7.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Sulmona.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Sulmona.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
83
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sulmona (2025)

Understanding the monthly revenue variations for Airbnb listings in Sulmona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sulmona is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sulmona across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,113+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,360 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $812 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $387, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sulmona

Sulmona Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sulmona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sulmona:

  • Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sulmona

Average Daily Rate (ADR) Airbnb Trends in Sulmona (2025)

Effective short term rental pricing strategy in Sulmona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sulmona typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $149+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
  • Typical properties (Median) charge around $96 per night.
  • Entry-level properties (Bottom 25%) earn around $76 per night.

Average Daily Rate (ADR) Trend by Month in Sulmona

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Airbnb Seasonality Analysis & Trends in Sulmona (2025)

Peak Season (August, September, December)
  • Revenue averages $1,386 per month
  • Occupancy rates average 45.3%
  • Daily rates average $98
Shoulder Season
  • Revenue averages $1,051 per month
  • Occupancy maintains around 33.7%
  • Daily rates hold near $104
Low Season (February, March, November)
  • Revenue drops to average $743 per month
  • Occupancy decreases to average 27.7%
  • Daily rates adjust to average $101

Seasonality Insights for Sulmona

  • The Airbnb seasonality in Sulmona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sulmona's highest earning potential, with monthly revenues capable of climbing to $1,630, occupancy reaching a high of 50.5%, and ADRs peaking at $113.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $658, occupancy could drop to 26.2%, and ADRs may adjust down to $98.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sulmona.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sulmona seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sulmona (2025)

Exploring the top neighborhoods for short-term rentals in Sulmona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Sulmona offers charming medieval architecture, cobblestone streets, and a vibrant local culture. It's perfect for tourists wanting to immerse themselves in refined Italian history and beauty.
Piazza Garibaldi, Cattedrale di San Panfilo, Palazzo dell'Annunziata, Sulmona's Confetti shops, Aqueduct of Sulmona
Parco Nazionale della Majella
This national park is a haven for nature lovers and outdoor enthusiasts, featuring stunning landscapes, hiking trails, and opportunities for skiing in winter.
Hiking trails, Majella Mountain, Local wildlife, Scenic picnic areas, Winter sports facilities
Villa Comunale
A beautiful public park in Sulmona, ideal for families and relaxation, attracting visitors looking for green spaces and leisure activities.
Playgrounds, Walking paths, Event spaces, Local flora and fauna, Seasonal festivals
Santo Spirito
This residential area combines local living with access to amenities. It provides a more authentic Italian experience away from the tourist hustle.
Local markets, Traditional pizzerias, Community events, Nearby hiking trails, Charming local shops
Civitella Alfedena
A nearby village rich in history and close proximity to natural parks, known for its breathtaking views and outdoor activities.
Medieval castle ruins, Local history museum, Scenic viewpoints, Nearby nature trails, Wildlife observation
Pacentro
A picturesque hilltop town offering panoramic views and historic charm. It's a popular spot for day trips and offers local experiences.
Castle of Pacentro, Charming streets, Local artisan shops, Hiking trails, Bird watching spots
Campo di Fucino
A large plain area offering beautiful landscapes and agricultural experiences. Attractive for those interested in rural tourism and outdoor activities.
Fields of flowers, Agricultural tours, Scenic cycling routes, Photography opportunities, Bird watching
Sulmona's Festivals
Throughout the year, Sulmona hosts various festivals that attract visitors, making it an excellent spot for short-term stays during these events.
Festival of the Confetti, Carnival of Sulmona, Easter celebrations, Local craft fairs, Music and dance events

Understanding Airbnb License Requirements & STR Laws in Sulmona (2025)

While Sulmona, Abruzzo, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sulmona to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Sulmona (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sulmonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Finestra Sulmò, Sulmona

La Finestra Sulmò, Sulmona

Entire Place • 2 bedrooms

$44,038
Revenue
65.2%
Occupancy
$176.52
Daily Rate
Penthouse Duplex with terrace and two balconies

Penthouse Duplex with terrace and two balconies

Entire Place • 3 bedrooms

$39,550
Revenue
51.7%
Occupancy
$283.77
Daily Rate
Villa snow, pool & spa

Villa snow, pool & spa

Entire Place • 5 bedrooms

$27,629
Revenue
37.4%
Occupancy
$399.18
Daily Rate
Brick Red
~countryhouse~
       Sulmona

Brick Red ~countryhouse~ Sulmona

Entire Place • 2 bedrooms

$23,189
Revenue
59.2%
Occupancy
$100.52
Daily Rate
Tatones' House

Tatones' House

Entire Place • 3 bedrooms

$22,428
Revenue
57.2%
Occupancy
$100.92
Daily Rate
Villa Alberto Vacation Home

Villa Alberto Vacation Home

Entire Place • 1 bedroom

$21,770
Revenue
67.0%
Occupancy
$88.73
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sulmona (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sulmona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Victor2$47,161984.83/5.0
Luciano1$44,0381014.99/5.0
Franca2$39,4071204.91/5.0
Francesco Maria4$36,7651934.78/5.0
Lorella3$28,04755.00/5.0
Raffaele1$27,629294.52/5.0
Barbara1$23,189794.97/5.0
Pierluigi1$21,770444.95/5.0
Pierfrancesco1$21,684265.00/5.0
Claudia1$20,283354.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sulmona.

Dive Deeper: Advanced Sulmona STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sulmona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sulmona Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sulmona

  • The Sulmona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 83 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sulmona, Apartment/Condo properties are the most common (54.2%), reflecting the local real estate landscape.
  • Houses represent a significant 27.7% portion, catering likely to families or larger groups.
  • The presence of 18.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Sulmona Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sulmona

  • The dominant room capacity in Sulmona is 2 bedrooms listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 78.3% of the active Airbnb listings in Sulmona, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (6.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sulmona.

Sulmona Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sulmona

  • The most common guest capacity trend in Sulmona vacation rentals is listings accommodating 4 guests (25.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Sulmona STR market, accounting for 44.6% of listings.
  • 15.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sulmona.
  • On average, properties in Sulmona are equipped to host 3.3 guests.

Sulmona Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sulmona

  • The most common availability pattern in Sulmona falls within the 271-366 days range, representing 61.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Sulmona (43.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sulmona Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40%)

1 Night

30 listings

40% of total

2 Nights (37.3%)

2 Nights

28 listings

37.3% of total

3 Nights (1.3%)

3 Nights

1 listings

1.3% of total

4-6 Nights (1.3%)

4-6 Nights

1 listings

1.3% of total

7-29 Nights (8%)

7-29 Nights

6 listings

8% of total

30+ Nights (12%)

30+ Nights

9 listings

12% of total

Key Insights

  • The most prevalent minimum stay requirement in Sulmona is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (77.3%) of the Sulmona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12%) caters to monthly stays (30+ nights) in Sulmona, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 40% of Sulmona hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sulmona.

Sulmona Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (51.9%)

Flexible

41 listings

51.9% of total

Moderate (40.5%)

Moderate

32 listings

40.5% of total

Strict (7.6%)

Strict

6 listings

7.6% of total

Cancellation Policy Insights for Sulmona

  • The prevailing Airbnb cancellation policy trend in Sulmona is Flexible, used by 51.9% of listings.
  • The market strongly favors guest-friendly terms, with 92.4% of listings offering Flexible or Moderate policies. This suggests guests in Sulmona may expect booking flexibility.
  • Strict cancellation policies are quite rare (7.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 51.9% market standard in Sulmona.
  • Given the high prevalence of Flexible policies (51.9%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 7.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sulmona.

Sulmona STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sulmona

  • The overall average booking lead time for vacation rentals in Sulmona is 36 days.
  • Guests book furthest in advance for stays during April (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Sulmona.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these Sulmona averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sulmona (2025)

Amenity data is currently unavailable for Sulmona.

Sulmona Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sulmona

  • The typical guest profile for Airbnb in Sulmona consists of a mix of domestic (44%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 43.9% of guests.
  • Key international markets include Italy (43.9%) and United States (19.2%).
  • Top languages spoken are English (40.2%) followed by Italian (24.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sulmona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Rome25,353$2,734$215.3050%
Celleno16$2,640$506.4126%
Parrano18$2,597$332.8234%
Collazzone30$2,357$329.4533%
Monteleone d'Orvieto36$2,310$317.1832%
Lugnano in Teverina20$2,057$282.4433%
Guardea17$2,027$367.8634%
Collevecchio14$2,015$293.6341%
Campagnano di Roma44$1,995$294.4631%
Sant'Angelo in Pontano10$1,975$229.1637%

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