Alessano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Alessano in 2025? Explore comprehensive Airbnb analytics for Alessano, Apulia, Italy to uncover income potential. This 2025 STR market report for Alessano, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in Alessano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alessano Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Alessano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Alessano (2025)
Understanding the monthly revenue variations for Airbnb listings in Alessano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alessano is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alessano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,538+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,158 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $923 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $453, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alessano
Alessano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Alessano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alessano:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alessano
Average Daily Rate (ADR) Airbnb Trends in Alessano (2025)
Effective short term rental pricing strategy in Alessano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alessano typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Alessano
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Airbnb Seasonality Analysis & Trends in Alessano (2025)
Peak Season (August, February, July)
- Revenue averages $2,228 per month
- Occupancy rates average 47.7%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,486 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $131
Low Season (April, November, December)
- Revenue drops to average $976 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $127
Seasonality Insights for Alessano
- The Airbnb seasonality in Alessano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Alessano's highest earning potential, with monthly revenues capable of climbing to $2,623, occupancy reaching a high of 54.5%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $973, occupancy could drop to 20.7%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alessano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Alessano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Alessano (2025)
Exploring the top neighborhoods for short-term rentals in Alessano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Torre Nasparo | A stunning cliffside area known for its Mediterranean views and proximity to the beach. Ideal for tourists seeking picturesque landscapes and seaside relaxation. | Torre Nasparo Beach, Mediterranean coastline, Scenic hiking trails, Local seafood restaurants |
| Piazza dei Martiri | The central square of Alessano, which acts as a hub for local culture and events. Great for guests who want to experience the vibrant local community and dining. | Local restaurants, Artisan shops, Cultural events, Historic architecture |
| Chiesa di San Giovanni Battista | Surrounded by historical landmarks, this area offers a mix of spirituality and heritage, attracting tourists interested in history and architecture. | San Giovanni Battista Church, Historic town center, Museums, Cultural heritage sites |
| Santa Maria di Leuca | Known for its lighthouse and stunning coastal views, this location is perfect for those looking to explore the southernmost tip of the Apulian peninsula. | Lighthouse of Santa Maria di Leuca, Beautiful beaches, Coastal walking paths, Local fishing villages |
| Otranto | A charming town with beach access, known for its historic sites and coastal beauty. Attracts visitors looking for both relaxation and history. | Castello Aragonese, Otranto cathedral, Beaches, Historic town center |
| Pancrazio | A scenic rural area known for its tranquility and proximity to nature trails, perfect for guests seeking peace and outdoor activities. | Nature trails, Vineyards, Olive groves, Local farm tours |
| Gallipoli | A vibrant coastal town famous for its beautiful beaches and nightlife. Ideal for younger travelers and those looking for an active holiday. | Gallipoli beaches, Nightclubs, Historic center, Marine nature reserve |
| Lecce | The capital of baroque architecture in Apulia, Lecce attracts tourists interested in art, culture, and history, making it a great base for exploring the region. | Piazza del Duomo, Basilica di Santa Croce, Roman amphitheater, Art shops and galleries |
Understanding Airbnb License Requirements & STR Laws in Alessano (2025)
While Alessano, Apulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alessano to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Alessano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alessanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Gargasole - Top comfort with private pool
Entire Place • 3 bedrooms
Cottage Vittoria – Marina di Novaglie
Entire Place • 3 bedrooms
Villa Dimora Sighé: design holidays in Puglia
Entire Place • 1 bedroom
Baroque palace with swimming pool 6 km from the sea
Entire Place • 6 bedrooms
Villa MaChri - Pool Villa with En-Suite Bathrooms
Entire Place • 4 bedrooms
CASALE MARCHESI... SWIMMING POOL and OLIVE TREES! x8 people
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Alessano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Alessano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salentobook | 5 | $137,555 | 71 | 4.86/5.0 |
| Donato | 1 | $56,823 | 17 | 5.00/5.0 |
| Elisa | 1 | $53,269 | 64 | 4.86/5.0 |
| Costa | 5 | $34,016 | 48 | 4.67/5.0 |
| Livia | 2 | $33,977 | 37 | 4.73/5.0 |
| Antonio | 1 | $33,212 | 24 | 4.96/5.0 |
| Giancarlo | 3 | $26,669 | 126 | 4.90/5.0 |
| Maria Assunta | 1 | $26,156 | 73 | 4.97/5.0 |
| Angelita | 2 | $22,854 | 13 | 5.00/5.0 |
| Albedo | 4 | $22,823 | 32 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alessano.
Dive Deeper: Advanced Alessano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alessano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlessano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alessano
- The Alessano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.3% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Alessano, House properties are the most common (49.5%), reflecting the local real estate landscape.
- Houses represent a significant 49.5% portion, catering likely to families or larger groups.
- The presence of 10.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 3.3%) offer potential for unique stay experiences.
Alessano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alessano
- The dominant room capacity in Alessano is 2 bedrooms listings, making up 45.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 74.2% of the active Airbnb listings in Alessano, indicating a high concentration in these sizes.
Alessano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alessano
- The most common guest capacity trend in Alessano vacation rentals is listings accommodating 4 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Alessano STR market, accounting for 49.5% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alessano.
- On average, properties in Alessano are equipped to host 3.9 guests.
Alessano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alessano
- The most common availability pattern in Alessano falls within the 271-366 days range, representing 87.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Alessano (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Alessano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
20.5% of total
2 Nights
10 listings
12.8% of total
3 Nights
11 listings
14.1% of total
4-6 Nights
16 listings
20.5% of total
7-29 Nights
9 listings
11.5% of total
30+ Nights
16 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Alessano is 1 Night, adopted by 20.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Alessano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 20.5% of Alessano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alessano.
Alessano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.1% of total
Super Strict 60 Days
4 listings
4.4% of total
Flexible
21 listings
23.3% of total
Moderate
20 listings
22.2% of total
Strict
44 listings
48.9% of total
Cancellation Policy Insights for Alessano
- The prevailing Airbnb cancellation policy trend in Alessano is Strict, used by 48.9% of listings.
- There's a relatively balanced mix between guest-friendly (45.5%) and stricter (48.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.9% market standard in Alessano.
- With 48.9% using Strict terms, this is a viable option in Alessano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Alessano.
Alessano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Alessano
- The overall average booking lead time for vacation rentals in Alessano is 50 days.
- Guests book furthest in advance for stays during January (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (65 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Alessano.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Alessano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Alessano (2025)
Amenity data is currently unavailable for Alessano.
Alessano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Alessano
- The typical guest profile for Airbnb in Alessano consists of predominantly international visitors (77%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 22.8% of guests.
- Key international markets include France (25.7%) and Italy (22.8%).
- Top languages spoken are English (35.6%) followed by French (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Alessano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 517 | $2,466 | $266.96 | 52% |
| Afra | 19 | $2,432 | $310.50 | 45% |
| San Michele Salentino | 72 | $2,214 | $278.84 | 43% |
| Spartilas | 25 | $2,199 | $220.15 | 51% |
| Agios Markos | 19 | $1,961 | $281.86 | 39% |
| Sanarica | 10 | $1,901 | $261.98 | 35% |
| Perithia | 67 | $1,808 | $322.32 | 40% |
| Castellana Grotte | 186 | $1,800 | $225.20 | 41% |
| Polignano a Mare | 666 | $1,767 | $197.20 | 43% |
| Barbati | 167 | $1,757 | $225.42 | 48% |