Latiano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Latiano in 2025? Explore comprehensive Airbnb analytics for Latiano, Apulia, Italy to uncover income potential. This 2025 STR market report for Latiano, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Latiano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Latiano Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Latiano Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$178
The average rental revenue earned for an occupied room per day in Latiano.
Occupancy Rate(?)
31.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,968
Typical annual income for an Airbnb listing in Latiano. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
13.0%
Strong growth (13.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Latiano.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Latiano.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Latiano (2025)

Understanding the monthly revenue variations for Airbnb listings in Latiano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Latiano is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Latiano across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,196+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,621 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,091 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $548, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Latiano

Latiano Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Latiano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Latiano:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Latiano

Average Daily Rate (ADR) Airbnb Trends in Latiano (2025)

Effective short term rental pricing strategy in Latiano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Latiano typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $369+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
  • Typical properties (Median) charge around $139 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Latiano

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Airbnb Seasonality Analysis & Trends in Latiano (2025)

Peak Season (July, August, June)
  • Revenue averages $3,578 per month
  • Occupancy rates average 43.1%
  • Daily rates average $230
Shoulder Season
  • Revenue averages $1,535 per month
  • Occupancy maintains around 30.2%
  • Daily rates hold near $169
Low Season (February, November, December)
  • Revenue drops to average $639 per month
  • Occupancy decreases to average 21.7%
  • Daily rates adjust to average $166

Seasonality Insights for Latiano

  • The Airbnb seasonality in Latiano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Latiano's highest earning potential, with monthly revenues capable of climbing to $4,409, occupancy reaching a high of 50.5%, and ADRs peaking at $265.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $470, occupancy could drop to 15.3%, and ADRs may adjust down to $149.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Latiano.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Latiano seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Latiano (2025)

Exploring the top neighborhoods for short-term rentals in Latiano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historical center of Latiano is known for its charming streets and rich history. Ideal for tourists looking to explore culture, architecture, and local cuisine.
Castello Normanno-Svevo, Chiesa Madre, Palazzo Marchesale, Piazza Vittorio Emanuele II, Local artisan shops
Olive Groves
Latiano is surrounded by beautiful olive groves, offering a peaceful retreat for guests. Perfect for those seeking a rural escape in the Apulian countryside.
Olive oil tasting tours, Scenic walking paths, Nature photography opportunities, Agriturismo experiences
Local Vineyards
Famous for its wine production, Latiano's vineyards provide a unique experience for wine lovers. Visitors can enjoy wine tastings and vineyard tours.
Wine tours, Tasting rooms, Winery events, Local wine shops
Beaches of Salento
A short drive from Latiano, the Salento beaches offer stunning coastlines and crystal-clear waters, perfect for those who love beach activities.
Torre Guaceto, Brindisi beaches, Martina Franca coastline, Beach clubs
Cultural Festivals
Latiano hosts various cultural and food festivals throughout the year, attracting visitors who want to experience local traditions and cuisine.
Festa della Madonna, Local food markets, Cultural night events, Music festivals
Art and Crafts
The region is known for its artisans and craftsmen. Visitors can find unique handmade goods, making the area attractive for those interested in local culture.
Artisan workshops, Craft fairs, Local art galleries, Traditional craft shops
Historical Sites
Proximity to historical ruins and sites in Apulia. Attracts history buffs and tourists interested in archaeology and ancient culture.
Roman ruins in Egnazia, Historic town of Ostuni, Archaeological park of Siponto
Gastronomic Experiences
Famous for its delicious Apulian cuisine, Latiano offers a culinary journey for food lovers, with an emphasis on fresh local produce and traditional recipes.
Cooking classes, Local trattorias, Food festivals, Wine and dine experiences

Understanding Airbnb License Requirements & STR Laws in Latiano (2025)

With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Latiano. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Latiano to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 11% licensed listings)

Top Performing Airbnb Properties in Latiano (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Latianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Puglia

Villa Puglia

Entire Place • 2 bedrooms

$36,672
Revenue
63.2%
Occupancy
$191.05
Daily Rate
Trullo "Donna Lucia" with pool

Trullo "Donna Lucia" with pool

Entire Place • 2 bedrooms

$33,103
Revenue
67.9%
Occupancy
$154.49
Daily Rate
Villa Meraviglia

Villa Meraviglia

Entire Place • 4 bedrooms

$31,451
Revenue
51.4%
Occupancy
$216.65
Daily Rate
Barefoot in the Trullo by Perle di Puglia

Barefoot in the Trullo by Perle di Puglia

Entire Place • 2 bedrooms

$27,540
Revenue
48.0%
Occupancy
$246.33
Daily Rate
A beautiful ancient stone house

A beautiful ancient stone house

Entire Place • 2 bedrooms

$25,034
Revenue
58.5%
Occupancy
$177.84
Daily Rate
“Leone” Holiday House

“Leone” Holiday House

Entire Place • 2 bedrooms

$22,030
Revenue
37.6%
Occupancy
$216.45
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Latiano (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Latiano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Barbarhouse SRL4$57,994304.77/5.0
Laura1$36,672144.50/5.0
Damiano1$33,103424.93/5.0
Patric1$31,451194.84/5.0
Erminia Maria2$25,751484.78/5.0
Sara1$25,034274.93/5.0
Gianluigi1$22,03055.00/5.0
Raro1$19,1841Not Rated
Holidu1$16,246154.67/5.0
Happy Rentals1$13,3552Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Latiano.

Dive Deeper: Advanced Latiano STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Latiano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Latiano Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Latiano

  • The Latiano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Latiano, House properties are the most common (75%), reflecting the local real estate landscape.
  • Houses represent a significant 75% portion, catering likely to families or larger groups.

Latiano Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Latiano

  • The dominant room capacity in Latiano is 2 bedrooms listings, making up 64.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 75.0% of the active Airbnb listings in Latiano, indicating a high concentration in these sizes.
  • A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Latiano.

Latiano Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Latiano

  • The most common guest capacity trend in Latiano vacation rentals is listings accommodating 6 guests (32.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 5 guests dominate the Latiano STR market, accounting for 50.0% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Latiano.
  • On average, properties in Latiano are equipped to host 5.1 guests.

Latiano Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Latiano

  • The most common availability pattern in Latiano falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Latiano (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Latiano Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.9%)

1 Night

5 listings

17.9% of total

2 Nights (7.1%)

2 Nights

2 listings

7.1% of total

3 Nights (25%)

3 Nights

7 listings

25% of total

4-6 Nights (14.3%)

4-6 Nights

4 listings

14.3% of total

7-29 Nights (10.7%)

7-29 Nights

3 listings

10.7% of total

30+ Nights (25%)

30+ Nights

7 listings

25% of total

Key Insights

  • The most prevalent minimum stay requirement in Latiano is 3 Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (25%) caters to monthly stays (30+ nights) in Latiano, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 25% of Latiano hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Latiano.

Latiano Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

3.7% of total

Super Strict 60 Days

1 listings

3.7% of total

Flexible (33.3%)

Flexible

9 listings

33.3% of total

Moderate (22.2%)

Moderate

6 listings

22.2% of total

Strict (37%)

Strict

10 listings

37% of total

Cancellation Policy Insights for Latiano

  • The prevailing Airbnb cancellation policy trend in Latiano is Strict, used by 37% of listings.
  • There's a relatively balanced mix between guest-friendly (55.5%) and stricter (37.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37% market standard in Latiano.
  • With 37% using Strict terms, this is a viable option in Latiano, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Latiano.

Latiano STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Latiano

  • The overall average booking lead time for vacation rentals in Latiano is 64 days.
  • Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Latiano.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
  • Monitor your own booking lead times against these Latiano averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Latiano (2025)

Amenity Prevalence

Amenity Insights for Latiano

  • Popular amenities like TV, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like TV or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Latiano to stay competitive.

Latiano Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Latiano

  • The typical guest profile for Airbnb in Latiano consists of predominantly international visitors (91%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 8.7% of guests.
  • Key international markets include France (23.9%) and Germany (19.6%).
  • Top languages spoken are English (34.4%) followed by French (18.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Latiano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Michele Salentino74$2,295$303.1442%
Sanarica13$2,024$235.2939%
Castellana Grotte193$1,896$226.7540%
Polignano a Mare654$1,829$202.7942%
Muro Leccese29$1,748$379.5633%
Carovigno445$1,704$281.6538%
Ostuni1,524$1,610$248.8635%
Montesano Salentino10$1,605$232.5935%
San Vito dei Normanni166$1,601$256.2137%
Ceglie Messapica382$1,574$245.6636%

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