Martano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Martano in 2025? Explore comprehensive Airbnb analytics for Martano, Apulia, Italy to uncover income potential. This 2025 STR market report for Martano, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Martano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martano (2025)
Understanding the monthly revenue variations for Airbnb listings in Martano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martano is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,665+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,285 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $484 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $230, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martano
Martano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martano:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martano
Average Daily Rate (ADR) Airbnb Trends in Martano (2025)
Effective short term rental pricing strategy in Martano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martano typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $517+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $131 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Martano
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Airbnb Seasonality Analysis & Trends in Martano (2025)
Peak Season (August, July, September)
- Revenue averages $2,537 per month
- Occupancy rates average 33.9%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,282 per month
- Occupancy maintains around 20.2%
- Daily rates hold near $162
Low Season (February, March, December)
- Revenue drops to average $286 per month
- Occupancy decreases to average 11.9%
- Daily rates adjust to average $156
Seasonality Insights for Martano
- The Airbnb seasonality in Martano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martano's highest earning potential, with monthly revenues capable of climbing to $2,746, occupancy reaching a high of 38.6%, and ADRs peaking at $198.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $103, occupancy could drop to 6.0%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martano (2025)
Exploring the top neighborhoods for short-term rentals in Martano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Martano Centro | The historic center of Martano, known for its beautiful architecture and local culture. It attracts tourists interested in exploring traditional Apulian life and architecture. | Piazza Padre Pio, San Giovanni Battista Church, local markets, historic alleys |
| Surrounding Countryside | The idyllic countryside surrounding Martano, characterized by olive groves and traditional farms. Perfect for travelers seeking tranquility and a connection to nature. | Olive groves, farmhouses, rural hiking trails |
| Otranto Beach | Close proximity to Otranto, a popular beach town known for its stunning coastline. Ideal for visitors looking to enjoy the sun and sea. | Otranto beach, Castello Aragonese, Lido di Otranto, beach bars |
| Lecce | Nearby Lecce, known as the Florence of the South, famous for its baroque architecture. Attracts cultural tourists and history enthusiasts. | Piazza del Duomo, Basilica di Santa Croce, Roman amphitheater, leather workshops |
| Santo Stefano | A scenic area renowned for its beautiful landscapes and the beach of Santo Stefano. Great for families and beach lovers. | Santo Stefano beach, seaside promenades, local seafood restaurants |
| Alimini Lakes | A natural area famous for its lakes and beautiful beaches. A hidden gem for ecotourism and nature lovers. | Alimini beach, natural park, bird watching, kayaking |
| Martano Festivals | Martano holds various local festivals throughout the year, attracting tourists interested in authentic Apulian culture and traditions. | Sagra della Taranta, local food festivals, cultural events |
| Castrignano de' Greci | A neighboring town with strong cultural ties and beautiful architecture, offering a quieter alternative to more touristy areas. | Historic churches, traditional Apulian architecture, local artisan shops |
Understanding Airbnb License Requirements & STR Laws in Martano (2025)
Yes, Martano, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 45% licensed listings)
Top Performing Airbnb Properties in Martano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Masseria Blanca Lapis
Entire Place • 6 bedrooms
Masseria Saracino - Exclusive villa with pool
Entire Place • 4 bedrooms
Masseria Blanca Lapis
Entire Place • 6 bedrooms
Masseria dell'Usignolo
Entire Place • 5 bedrooms
![[Salento Luxury]• 5 Star Apartment](https://a0.muscache.com/im/pictures/miso/Hosting-918858452285560819/original/7bc064b3-246f-4d22-8de1-3b7ab0ef69d9.jpeg?im_w=480&im_format=avif)
[Salento Luxury]• 5 Star Apartment
Entire Place • 2 bedrooms
Masseria dell'Usignolo
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Buena Onda | 2 | $121,578 | 21 | 2.43/5.0 |
| Andrea | 1 | $101,559 | 23 | 5.00/5.0 |
| ~ Buena Onda | 2 | $80,881 | 5 | 2.50/5.0 |
| Silvana | 2 | $30,548 | 52 | 4.92/5.0 |
| Sara | 4 | $18,866 | 45 | 3.68/5.0 |
| Giulio | 1 | $18,816 | 15 | 4.87/5.0 |
| Carlo Pantaleo | 1 | $17,324 | 41 | 4.98/5.0 |
| Matteo | 3 | $16,156 | 19 | 1.61/5.0 |
| Barbarhouse SRL | 3 | $15,066 | 12 | 3.33/5.0 |
| Mary | 1 | $14,526 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martano.
Dive Deeper: Advanced Martano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martano
- The Martano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.5% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martano, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 25% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.
Martano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martano
- The dominant room capacity in Martano is 1 bedroom listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.4% of the active Airbnb listings in Martano, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martano.
Martano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martano
- The most common guest capacity trend in Martano vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Martano STR market, accounting for 56.8% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martano.
- On average, properties in Martano are equipped to host 3.9 guests.
Martano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martano
- The most common availability pattern in Martano falls within the 271-366 days range, representing 79.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Martano (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
31% of total
2 Nights
6 listings
14.3% of total
3 Nights
4 listings
9.5% of total
4-6 Nights
8 listings
19% of total
7-29 Nights
6 listings
14.3% of total
30+ Nights
5 listings
11.9% of total
Key Insights
- The most prevalent minimum stay requirement in Martano is 1 Night, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.9%) caters to monthly stays (30+ nights) in Martano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31% of Martano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martano.
Martano Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
27.6% of total
Moderate
10 listings
34.5% of total
Strict
11 listings
37.9% of total
Cancellation Policy Insights for Martano
- The prevailing Airbnb cancellation policy trend in Martano is Strict, used by 37.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.9% market standard in Martano.
- With 37.9% using Strict terms, this is a viable option in Martano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Martano.
Martano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martano
- The overall average booking lead time for vacation rentals in Martano is 56 days.
- Guests book furthest in advance for stays during May (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (73 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Martano.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Martano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martano (2025)
Amenity Prevalence
Amenity Insights for Martano
- Essential amenities in Martano that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Air conditioning, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martano: Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Heating or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martano to stay competitive.
Martano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martano
- The typical guest profile for Airbnb in Martano consists of predominantly international visitors (75%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 25.5% of guests.
- Key international markets include France (26.1%) and Italy (25.5%).
- Top languages spoken are English (34.2%) followed by French (18%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |