Maruggio Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Maruggio in 2026? Explore comprehensive Airbnb analytics for Maruggio, Apulia, Italy to uncover income potential. This 2026 STR market report for Maruggio, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Maruggio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maruggio Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maruggio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maruggio (2026)
Understanding the monthly revenue variations for Airbnb listings in Maruggio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maruggio is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maruggio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,277+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,743 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $968 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $488, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maruggio
Maruggio Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Maruggio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maruggio:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maruggio
Average Daily Rate (ADR) Airbnb Trends in Maruggio (2026)
Effective short term rental pricing strategy in Maruggio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maruggio typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Maruggio
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Airbnb Seasonality Analysis & Trends in Maruggio (2026)
Peak Season (August, July, November)
- Revenue averages $2,661 per month
- Occupancy rates average 45.1%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,214 per month
- Occupancy maintains around 27.1%
- Daily rates hold near $145
Low Season (February, March, April)
- Revenue drops to average $930 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $133
Seasonality Insights for Maruggio
- The Airbnb seasonality in Maruggio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maruggio's highest earning potential, with monthly revenues capable of climbing to $3,378, occupancy reaching a high of 54.9%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $814, occupancy could drop to 18.8%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maruggio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maruggio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maruggio (2026)
Exploring the top neighborhoods for short-term rentals in Maruggio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maruggio Centro | The historical center of Maruggio offers charming narrow streets, local restaurants, and proximity to landmarks. Ideal for tourists seeking authentic Italian culture and history. | Church of San Giovanni Battista, Maruggio Castle, Piazza della Repubblica, local markets, historical architecture |
| Campomarino di Maruggio | Famous for its beautiful beaches and family-friendly atmosphere, Campomarino attracts beachgoers and families during the summer months. | Campomarino Beach, Lido Katun, Water sports activities, local seafood restaurants |
| Tre Porte | Known for its stunning coastal views and less crowded beaches, Tre Porte is a hidden gem for those seeking tranquility away from the tourist bustle. | Tre Porte Beach, Scenic coastal walks, Nature reserves, Cliffside views |
| Maldive del Salento | This area boasts some of the most beautiful beaches in Apulia, with crystal-clear waters perfect for relaxation and recreational activities. | Maldive del Salento Beach, Water sports, Beach clubs, Natural scenery |
| Pulsano | Located just north of Maruggio, Pulsano offers a mix of sandy beaches and rural charm, making it an attractive location for both relaxation and cultural exploration. | Pulsano Beaches, Nature parks, Local vineyards, Cultural festivals |
| San Pietro in Bevagna | A popular coastal village known for its sandy beaches and vibrant nightlife during summer. Great for attracting younger crowds and families. | San Pietro Beach, Water sports, Summer festivals, Beach bars |
| Sava | A quaint inland town with beautiful rural landscapes, offering visitors an authentic Apulian experience away from the coast. | Historic town center, vineyards, agricultural tours, local cuisine |
| Taranto | As a major city nearby, Taranto provides Urban amenities, historical sites, and cultural activities, making it suitable for travelers looking for a city break. | Aragonese Castle, Taranto's Old Town, National Archaeological Museum, local fish markets |
Understanding Airbnb License Requirements & STR Laws in Maruggio (2026)
Yes, Maruggio, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maruggio to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 88% licensed listings)
Top Performing Airbnb Properties in Maruggio (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maruggiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LUXURY VILLA WITH SWIMMING POOL AND BLUE FLAG BEACH
Entire Place • 5 bedrooms
Villa Belvedere Relais by Pearls of Puglia
Entire Place • 4 bedrooms
Private Villa a 1 min walk from blue flag beaches
Entire Place • 2 bedrooms
"Villaria" Luxury apulian villa with pool
Entire Place • 3 bedrooms
Garden Villa on the beach
Entire Place • 4 bedrooms
Campomarino Apartment a 100mt dal mare
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maruggio (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Maruggio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barbarhouse SRL | 39 | $287,801 | 123 | 4.65/5.0 |
| Annalisa | 13 | $226,365 | 196 | 4.87/5.0 |
| Manfredo | 15 | $122,603 | 82 | 4.76/5.0 |
| Davide | 1 | $89,592 | 18 | 4.78/5.0 |
| Nicola | 8 | $68,834 | 157 | 4.60/5.0 |
| Puglia Vacation Homes | 1 | $40,105 | 17 | 4.82/5.0 |
| Francesco | 1 | $39,843 | 5 | 5.00/5.0 |
| Giovanni E Camilla | 1 | $35,664 | 17 | 5.00/5.0 |
| Luisa | 2 | $33,675 | 26 | 4.97/5.0 |
| Gianfranco | 1 | $32,477 | 28 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maruggio.
Dive Deeper: Advanced Maruggio STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maruggio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaruggio Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maruggio
- The Maruggio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maruggio, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, unique stays (combined 7.8%) offer potential for unique stay experiences.
Maruggio Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maruggio
- The dominant room capacity in Maruggio is 2 bedrooms listings, making up 47.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.1% of the active Airbnb listings in Maruggio, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maruggio.
Maruggio Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maruggio
- The most common guest capacity trend in Maruggio vacation rentals is listings accommodating 4 guests (35.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Maruggio STR market, accounting for 53.9% of listings.
- 30.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maruggio.
- On average, properties in Maruggio are equipped to host 4.8 guests.
Maruggio Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maruggio
- The most common availability pattern in Maruggio falls within the 271-366 days range, representing 83.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Maruggio (49.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maruggio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
2.6% of total
2 Nights
6 listings
3.1% of total
3 Nights
16 listings
8.3% of total
4-6 Nights
49 listings
25.4% of total
7-29 Nights
32 listings
16.6% of total
30+ Nights
85 listings
44% of total
Key Insights
- The most prevalent minimum stay requirement in Maruggio is 30+ Nights, adopted by 44% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (5.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (44%) caters to monthly stays (30+ nights) in Maruggio, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44% of Maruggio hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maruggio.
Maruggio Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
3 listings
1.6% of total
Flexible
19 listings
9.9% of total
Moderate
51 listings
26.6% of total
Firm
80 listings
41.7% of total
Strict
39 listings
20.3% of total
Cancellation Policy Insights for Maruggio
- The prevailing Airbnb cancellation policy trend in Maruggio is Firm, used by 41.7% of listings.
- A majority (62.0%) of hosts in Maruggio utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.7% market standard in Maruggio.
- Regularly review your cancellation policy against competitors and market demand shifts in Maruggio.
Maruggio STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maruggio
- The overall average booking lead time for vacation rentals in Maruggio is 67 days.
- Guests book furthest in advance for stays during August (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Maruggio.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Maruggio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maruggio (2026)
Amenity Prevalence
Amenity Insights for Maruggio
- Popular amenities like Kitchen, Air conditioning, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maruggio to stay competitive.
Maruggio Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maruggio
- The typical guest profile for Airbnb in Maruggio consists of a mix of domestic (51%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 51.3% of guests.
- Key international markets include Italy (51.3%) and Germany (13.1%).
- Top languages spoken are English (38%) followed by Italian (23.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maruggio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 76 | $2,635 | $296.04 | 46% |
| Sanarica | 14 | $2,311 | $227.51 | 35% |
| Castellana Grotte | 194 | $2,129 | $242.07 | 42% |
| Carovigno | 442 | $2,005 | $283.77 | 41% |
| Polignano a Mare | 718 | $1,915 | $201.20 | 43% |
| San Vito dei Normanni | 168 | $1,885 | $272.31 | 42% |
| Muro Leccese | 29 | $1,863 | $336.37 | 35% |
| Ostuni | 1,596 | $1,855 | $262.11 | 37% |
| Lequile | 22 | $1,790 | $177.86 | 45% |
| Monopoli | 1,240 | $1,734 | $200.27 | 42% |