Morciano di Leuca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Morciano di Leuca in 2025? Explore comprehensive Airbnb analytics for Morciano di Leuca, Apulia, Italy to uncover income potential. This 2025 STR market report for Morciano di Leuca, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 170 active listings.
Whether you're considering an Airbnb investment in Morciano di Leuca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morciano di Leuca Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morciano di Leuca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morciano di Leuca (2025)
Understanding the monthly revenue variations for Airbnb listings in Morciano di Leuca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morciano di Leuca is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morciano di Leuca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,824+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,133 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $989 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morciano di Leuca
Morciano di Leuca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morciano di Leuca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morciano di Leuca:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morciano di Leuca
Average Daily Rate (ADR) Airbnb Trends in Morciano di Leuca (2025)
Effective short term rental pricing strategy in Morciano di Leuca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morciano di Leuca typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $301+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Morciano di Leuca
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Airbnb Seasonality Analysis & Trends in Morciano di Leuca (2025)
Peak Season (July, August, March)
- Revenue averages $2,710 per month
- Occupancy rates average 38.9%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,653 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $138
Low Season (January, February, December)
- Revenue drops to average $817 per month
- Occupancy decreases to average 18.3%
- Daily rates adjust to average $135
Seasonality Insights for Morciano di Leuca
- The Airbnb seasonality in Morciano di Leuca shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morciano di Leuca's highest earning potential, with monthly revenues capable of climbing to $3,408, occupancy reaching a high of 48.5%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $731, occupancy could drop to 15.9%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morciano di Leuca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morciano di Leuca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morciano di Leuca (2025)
Exploring the top neighborhoods for short-term rentals in Morciano di Leuca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Maria di Leuca | A picturesque coastal town known for its stunning beaches and lighthouse. Attracts beach lovers and history enthusiasts with its charming architecture and natural beauty. | Lighthouse of Santa Maria di Leuca, Basilica Santuario di Santa Maria de Finibus Terrae, Cascate Monumentali, Torre del Belvedere, Punta Ristola |
| Morciano di Leuca town center | A small town rich in history and traditions, perfect for those seeking an authentic Italian experience. Close to local shops and eateries, making it convenient for guests. | Chiesa Madre di Morciano, Museo di Storia dell'Abbazia di Santa Maria di Cerrate, local artisan shops, traditional festivals |
| Gagliano del Capo | Known for its beautiful views and proximity to the coast, this area offers a tranquil setting and access to outdoor activities like hiking and biking. | Ciolo Beach, Grotta del Soffiu, local hiking trails, historical villages nearby |
| Peschici | A stunning coastal area famous for its cliffside views and golden beaches, perfect for sun-seekers and water sports enthusiasts. | Peschici Beach, Castello di Peschici, Torre di Monte Pucci, Lido del Sole |
| Torre Vado | A charming seaside village that boasts beautiful beaches and is a favorite destination for families and couples looking for a relaxing getaway. | Torre Vado Beach, Lido Venere, local seafood restaurants, walking promenades |
| Otranto | A well-known historic town with rich history and stunning architecture, known for its beautiful coastal scenery and cultural attractions. | Aragonese Castle, Cathedral of Otranto, Baia dei Turchi Beach, Otranto Historic Center |
| Leuca's Natural Park | A natural park with breathtaking views and trails that attract nature lovers and hiking enthusiasts, providing a serene atmosphere away from urban hustle. | Local flora and fauna, Scenic hiking paths, Sea views, Wildlife watching |
| Alimini Lakes | A nature reserve with stunning lakes that attract visitors for bird watching and water sports, offering a unique natural landscape. | Alimini Beach, Canoeing, Bird watching, Local picnic areas |
Understanding Airbnb License Requirements & STR Laws in Morciano di Leuca (2025)
While Morciano di Leuca, Apulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morciano di Leuca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Morciano di Leuca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morciano di Leucabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bosco degli Ulivi swimming pool
Entire Place • 3 bedrooms
Villa del Cedro
Entire Place • 4 bedrooms
Luxury - Trullo dei Silvi 1 by Salento Prime
Entire Place • 4 bedrooms
Villa Antico Quataru with pool - Torre Vado
Entire Place • 3 bedrooms
Villa Animesante
Entire Place • 2 bedrooms
TRULLO Exclusive - Pearl of the Ionian
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morciano di Leuca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morciano di Leuca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carlo | 1 | $112,240 | 27 | 5.00/5.0 |
| Buena Onda | 3 | $101,648 | 29 | 4.54/5.0 |
| Olivier | 3 | $73,719 | 23 | 4.71/5.0 |
| Barbarhouse SRL | 5 | $68,694 | 30 | 4.71/5.0 |
| Silvia | 1 | $61,875 | 9 | 4.89/5.0 |
| Alessandro | 2 | $56,381 | 24 | 4.90/5.0 |
| Puglia Online S R L S | 15 | $55,226 | 44 | 4.64/5.0 |
| ~ Buena Onda | 2 | $53,160 | 18 | 4.75/5.0 |
| Raffaele | 1 | $47,716 | 23 | 5.00/5.0 |
| Giulia | 1 | $45,479 | 22 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morciano di Leuca.
Dive Deeper: Advanced Morciano di Leuca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morciano di Leuca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorciano di Leuca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morciano di Leuca
- The Morciano di Leuca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 170 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morciano di Leuca, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 7.6%) offer potential for unique stay experiences.
Morciano di Leuca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morciano di Leuca
- The dominant room capacity in Morciano di Leuca is 2 bedrooms listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 74.8% of the active Airbnb listings in Morciano di Leuca, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morciano di Leuca.
Morciano di Leuca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morciano di Leuca
- The most common guest capacity trend in Morciano di Leuca vacation rentals is listings accommodating 4 guests (34.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Morciano di Leuca STR market, accounting for 51.8% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morciano di Leuca.
- On average, properties in Morciano di Leuca are equipped to host 4.6 guests.
Morciano di Leuca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morciano di Leuca
- The most common availability pattern in Morciano di Leuca falls within the 271-366 days range, representing 84.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Morciano di Leuca (49.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morciano di Leuca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
5.3% of total
2 Nights
8 listings
4.7% of total
3 Nights
17 listings
10.1% of total
4-6 Nights
43 listings
25.4% of total
7-29 Nights
38 listings
22.5% of total
30+ Nights
54 listings
32% of total
Key Insights
- The most prevalent minimum stay requirement in Morciano di Leuca is 30+ Nights, adopted by 32% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (32%) caters to monthly stays (30+ nights) in Morciano di Leuca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32% of Morciano di Leuca hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morciano di Leuca.
Morciano di Leuca Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.8% of total
Super Strict 30 Days
10 listings
5.9% of total
Flexible
20 listings
11.8% of total
Moderate
38 listings
22.5% of total
Strict
98 listings
58% of total
Cancellation Policy Insights for Morciano di Leuca
- The prevailing Airbnb cancellation policy trend in Morciano di Leuca is Strict, used by 58% of listings.
- A majority (58.0%) of hosts in Morciano di Leuca utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 58% market standard in Morciano di Leuca.
- With 58% using Strict terms, this is a viable option in Morciano di Leuca, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Morciano di Leuca.
Morciano di Leuca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morciano di Leuca
- The overall average booking lead time for vacation rentals in Morciano di Leuca is 63 days.
- Guests book furthest in advance for stays during August (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (7 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Morciano di Leuca.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Morciano di Leuca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morciano di Leuca (2025)
Amenity Prevalence
Amenity Insights for Morciano di Leuca
- Essential amenities in Morciano di Leuca that guests expect include: Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morciano di Leuca: Kitchen, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Air conditioning.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morciano di Leuca to stay competitive.
Morciano di Leuca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morciano di Leuca
- The typical guest profile for Airbnb in Morciano di Leuca consists of predominantly international visitors (77%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 23.1% of guests.
- Key international markets include Italy (23.1%) and Germany (17.9%).
- Top languages spoken are English (37.6%) followed by German (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morciano di Leuca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 522 | $2,473 | $272.46 | 49% |
| Spartilas | 26 | $2,342 | $239.29 | 51% |
| San Michele Salentino | 74 | $2,295 | $303.14 | 42% |
| Kamara | 12 | $2,268 | $202.60 | 52% |
| Sanarica | 13 | $2,024 | $235.29 | 39% |
| Afra | 19 | $2,015 | $317.37 | 37% |
| Kontokali | 61 | $2,009 | $250.57 | 41% |
| Astrakeri | 26 | $1,907 | $168.97 | 54% |
| Castellana Grotte | 193 | $1,896 | $226.75 | 40% |
| Agios Markos | 16 | $1,896 | $254.19 | 40% |