Noci Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Noci in 2025? Explore comprehensive Airbnb analytics for Noci, Apulia, Italy to uncover income potential. This 2025 STR market report for Noci, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 85 active listings.
Whether you're considering an Airbnb investment in Noci, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Noci Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Noci Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Noci (2025)
Understanding the monthly revenue variations for Airbnb listings in Noci is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Noci is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Noci across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,471+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,273 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $940 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $414, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Noci
Noci Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Noci STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Noci:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Noci
Average Daily Rate (ADR) Airbnb Trends in Noci (2025)
Effective short term rental pricing strategy in Noci involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Noci typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Noci
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Airbnb Seasonality Analysis & Trends in Noci (2025)
Peak Season (August, July, September)
- Revenue averages $3,121 per month
- Occupancy rates average 40.7%
- Daily rates average $183
Shoulder Season
- Revenue averages $1,882 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $150
Low Season (January, February, December)
- Revenue drops to average $695 per month
- Occupancy decreases to average 21.2%
- Daily rates adjust to average $152
Seasonality Insights for Noci
- The Airbnb seasonality in Noci shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Noci's highest earning potential, with monthly revenues capable of climbing to $3,857, occupancy reaching a high of 47.9%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $579, occupancy could drop to 18.5%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Noci.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Noci seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Noci (2025)
Exploring the top neighborhoods for short-term rentals in Noci? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Noci is charming and picturesque, attracting visitors who want to experience traditional Apulian culture, architecture, and cuisine. | Noci Cathedral, Piazza Garibaldi, Trullo Sovrano, Church of Our Lady of the Sorrows, Historic Trulli of Noci |
| Pizzichella | A quaint neighborhood in Noci known for its beautiful countryside and proximity to vineyards and olive groves, perfect for guests looking to relax in nature. | Olive Oil Mills, Vineyard Tours, Cycling Routes, Agriturismo Experiences, Scenic Views |
| Parco della Rimembranza | A serene park area that attracts families and those looking for outdoor activities, providing a break from city living and a chance to enjoy nature. | Walking Trails, Picnic Areas, Playgrounds, Gardens, Cultural Events |
| Noci Wine Region | Famous for its wines, this area draws wine enthusiasts and tourists interested in vineyard tours and tastings in the local wineries. | Local Wineries, Wine Tasting Events, Gastronomic Festivals, Traditional Apulian Cuisine, Beautiful Landscapes |
| Via Roma | The main street in Noci with shops, cafes, and restaurants, appealing to people looking for a vibrant atmosphere and local culture. | Shopping, Cafe Culture, Local Restaurants, Artisan Shops, Street Performers |
| Noci Fairs and Festivals | Known for its various local fairs and festivals throughout the year, this area attracts visitors seeking cultural experiences and local traditions. | Local Food Festivals, Craft Markets, Traditional Music Events, Cultural Exhibitions, Artisan Markets |
| Contrada Montedoro | A quiet countryside area known for its agritourism, offering guests a unique experience of rural Apulia and local hospitality. | Agritourism Accommodations, Local Farms, Cooking Classes, Nature Trails, Scenic Drives |
| Trulli Area | Famous for its unique trulli dwellings, this area attracts tourists wanting to stay in these iconic structures and explore the surrounding region. | Trulli of Alberobello, Local Artisan Shops, Cultural Heritage Sites, Guided Tours, Photography Opportunities |
Understanding Airbnb License Requirements & STR Laws in Noci (2025)
Yes, Noci, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Noci to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in Noci (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nocibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing design farmhouse with pool
Entire Place • 6 bedrooms
25 m swimming pool for exclusive use mestandrea alle lame
Entire Place • 3 bedrooms
HelloApulia Trulli Flora with Saltwater Pool
Entire Place • 5 bedrooms
Trulli Kalimera
Entire Place • 2 bedrooms
Siamese Trulli - Private Pool
Entire Place • 1 bedroom
Trulli-Mestandrea on the hillside, exclusive use of the pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Noci (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Noci based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea E Agata | 2 | $152,021 | 125 | 4.93/5.0 |
| Marta | 2 | $149,082 | 32 | 5.00/5.0 |
| HelloApulia | 2 | $88,830 | 24 | 4.88/5.0 |
| Giancarlo | 4 | $73,143 | 372 | 4.89/5.0 |
| Clara | 3 | $70,641 | 197 | 4.99/5.0 |
| Barbarhouse SRL | 3 | $67,249 | 14 | 4.62/5.0 |
| Giovanna | 1 | $56,107 | 27 | 5.00/5.0 |
| Silvano | 1 | $55,221 | 25 | 5.00/5.0 |
| Rocco | 4 | $42,290 | 224 | 4.97/5.0 |
| Flaviano | 1 | $26,718 | 57 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Noci.
Dive Deeper: Advanced Noci STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Noci. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNoci Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Noci
- The Noci Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.9% of the 85 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Noci, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.4%) offer potential for unique stay experiences.
Noci Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Noci
- The dominant room capacity in Noci is 1 bedroom listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in Noci, indicating a high concentration in these sizes.
Noci Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Noci
- The most common guest capacity trend in Noci vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Noci STR market, accounting for 51.8% of listings.
- 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Noci.
- On average, properties in Noci are equipped to host 3.5 guests.
Noci Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Noci
- The most common availability pattern in Noci falls within the 271-366 days range, representing 75.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Noci (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Noci Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
23.8% of total
2 Nights
20 listings
23.8% of total
3 Nights
7 listings
8.3% of total
4-6 Nights
9 listings
10.7% of total
7-29 Nights
3 listings
3.6% of total
30+ Nights
25 listings
29.8% of total
Key Insights
- The most prevalent minimum stay requirement in Noci is 30+ Nights, adopted by 29.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.8%) caters to monthly stays (30+ nights) in Noci, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.8% of Noci hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Noci.
Noci Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
7.2% of total
Flexible
24 listings
28.9% of total
Moderate
35 listings
42.2% of total
Firm
6 listings
7.2% of total
Strict
12 listings
14.5% of total
Cancellation Policy Insights for Noci
- The prevailing Airbnb cancellation policy trend in Noci is Moderate, used by 42.2% of listings.
- The market strongly favors guest-friendly terms, with 71.1% of listings offering Flexible or Moderate policies. This suggests guests in Noci may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.2% market standard in Noci.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Noci.
Noci STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Noci
- The overall average booking lead time for vacation rentals in Noci is 65 days.
- Guests book furthest in advance for stays during August (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Noci.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Noci averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Noci (2025)
Amenity Prevalence
Amenity Insights for Noci
- Popular amenities like Wifi, Air conditioning, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Noci to stay competitive.
Noci Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Noci
- The typical guest profile for Airbnb in Noci consists of predominantly international visitors (90%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 9.7% of guests.
- Key international markets include France (21.5%) and United States (10.8%).
- Top languages spoken are English (37.7%) followed by French (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Noci Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sanarica | 11 | $2,440 | $242.67 | 37% |
| San Michele Salentino | 74 | $2,354 | $299.58 | 41% |
| Castellana Grotte | 191 | $2,016 | $240.21 | 40% |
| Polignano a Mare | 660 | $1,877 | $203.09 | 42% |
| Muro Leccese | 29 | $1,830 | $384.88 | 34% |
| Carovigno | 433 | $1,828 | $270.57 | 38% |
| San Vito dei Normanni | 167 | $1,729 | $257.37 | 38% |
| Ostuni | 1,508 | $1,714 | $253.25 | 35% |
| Ceglie Messapica | 369 | $1,694 | $245.66 | 37% |
| Lequile | 21 | $1,675 | $162.20 | 41% |