Noci Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Noci in 2025? Explore comprehensive Airbnb analytics for Noci, Apulia, Italy to uncover income potential. This 2025 STR market report for Noci, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 97 active listings.

Whether you're considering an Airbnb investment in Noci, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Noci Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Noci Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$165
The average rental revenue earned for an occupied room per day in Noci.
Occupancy Rate(?)
33.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,135
Typical annual income for an Airbnb listing in Noci. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.5%
Slight decrease (-6.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Noci.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Noci.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
97
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Noci (2025)

Understanding the monthly revenue variations for Airbnb listings in Noci is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Noci is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Noci across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,291+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,191 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $930 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $427, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Noci

Noci Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Noci STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Noci:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Noci

Average Daily Rate (ADR) Airbnb Trends in Noci (2025)

Effective short term rental pricing strategy in Noci involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Noci typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
  • Typical properties (Median) charge around $112 per night.
  • Entry-level properties (Bottom 25%) earn around $89 per night.

Average Daily Rate (ADR) Trend by Month in Noci

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Airbnb Seasonality Analysis & Trends in Noci (2025)

Peak Season (August, July, September)
  • Revenue averages $2,813 per month
  • Occupancy rates average 45.1%
  • Daily rates average $157
Shoulder Season
  • Revenue averages $1,877 per month
  • Occupancy maintains around 32.5%
  • Daily rates hold near $156
Low Season (January, February, December)
  • Revenue drops to average $597 per month
  • Occupancy decreases to average 18.8%
  • Daily rates adjust to average $157

Seasonality Insights for Noci

  • The Airbnb seasonality in Noci shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Noci's highest earning potential, with monthly revenues capable of climbing to $3,177, occupancy reaching a high of 51.2%, and ADRs peaking at $172.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $466, occupancy could drop to 14.3%, and ADRs may adjust down to $138.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Noci.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Noci seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Noci (2025)

Exploring the top neighborhoods for short-term rentals in Noci? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Noci is charming and picturesque, attracting visitors who want to experience traditional Apulian culture, architecture, and cuisine.
Noci Cathedral, Piazza Garibaldi, Trullo Sovrano, Church of Our Lady of the Sorrows, Historic Trulli of Noci
Pizzichella
A quaint neighborhood in Noci known for its beautiful countryside and proximity to vineyards and olive groves, perfect for guests looking to relax in nature.
Olive Oil Mills, Vineyard Tours, Cycling Routes, Agriturismo Experiences, Scenic Views
Parco della Rimembranza
A serene park area that attracts families and those looking for outdoor activities, providing a break from city living and a chance to enjoy nature.
Walking Trails, Picnic Areas, Playgrounds, Gardens, Cultural Events
Noci Wine Region
Famous for its wines, this area draws wine enthusiasts and tourists interested in vineyard tours and tastings in the local wineries.
Local Wineries, Wine Tasting Events, Gastronomic Festivals, Traditional Apulian Cuisine, Beautiful Landscapes
Via Roma
The main street in Noci with shops, cafes, and restaurants, appealing to people looking for a vibrant atmosphere and local culture.
Shopping, Cafe Culture, Local Restaurants, Artisan Shops, Street Performers
Noci Fairs and Festivals
Known for its various local fairs and festivals throughout the year, this area attracts visitors seeking cultural experiences and local traditions.
Local Food Festivals, Craft Markets, Traditional Music Events, Cultural Exhibitions, Artisan Markets
Contrada Montedoro
A quiet countryside area known for its agritourism, offering guests a unique experience of rural Apulia and local hospitality.
Agritourism Accommodations, Local Farms, Cooking Classes, Nature Trails, Scenic Drives
Trulli Area
Famous for its unique trulli dwellings, this area attracts tourists wanting to stay in these iconic structures and explore the surrounding region.
Trulli of Alberobello, Local Artisan Shops, Cultural Heritage Sites, Guided Tours, Photography Opportunities

Understanding Airbnb License Requirements & STR Laws in Noci (2025)

While Noci, Apulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Noci to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Noci (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Nocibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

25 m swimming pool for exclusive use mestandrea alle lame

25 m swimming pool for exclusive use mestandrea alle lame

Entire Place • 3 bedrooms

$104,773
Revenue
73.8%
Occupancy
$572.48
Daily Rate
Amazing design farmhouse with pool

Amazing design farmhouse with pool

Entire Place • 6 bedrooms

$97,373
Revenue
55.1%
Occupancy
$696.53
Daily Rate
HelloApulia Trulli Flora with Saltwater Pool

HelloApulia Trulli Flora with Saltwater Pool

Entire Place • 5 bedrooms

$63,188
Revenue
58.1%
Occupancy
$666.56
Daily Rate
Siamese Trulli - Private Pool

Siamese Trulli - Private Pool

Entire Place • 1 bedroom

$53,424
Revenue
70.4%
Occupancy
$212.99
Daily Rate
Villa Enò by Pearls of Apulia

Villa Enò by Pearls of Apulia

Entire Place • 5 bedrooms

$49,861
Revenue
48.2%
Occupancy
$419.26
Daily Rate
Trulli-Mestandrea on the hillside, exclusive use of the pool

Trulli-Mestandrea on the hillside, exclusive use of the pool

Entire Place • 3 bedrooms

$49,706
Revenue
50.9%
Occupancy
$317.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Noci (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Noci based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andrea E Agata2$154,4791084.93/5.0
Marta4$118,018325.00/5.0
HelloApulia2$84,521224.88/5.0
Barbarhouse SRL6$81,682204.81/5.0
Clara3$71,9731854.99/5.0
Giancarlo4$64,6653204.88/5.0
Rocco4$55,4432204.97/5.0
Silvano1$53,424185.00/5.0
Giovanna1$44,655155.00/5.0
Pasquale2$28,795614.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Noci.

Dive Deeper: Advanced Noci STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Noci. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Noci Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Noci

  • The Noci Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.5% of the 97 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Noci, House properties are the most common (43.3%), reflecting the local real estate landscape.
  • Houses represent a significant 43.3% portion, catering likely to families or larger groups.
  • The presence of 15.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 6.2%) offer potential for unique stay experiences.

Noci Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Noci

  • The dominant room capacity in Noci is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Noci, indicating a high concentration in these sizes.

Noci Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Noci

  • The most common guest capacity trend in Noci vacation rentals is listings accommodating 4 guests (27.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Noci STR market, accounting for 51.5% of listings.
  • 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Noci.
  • On average, properties in Noci are equipped to host 3.4 guests.

Noci Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Noci

  • The most common availability pattern in Noci falls within the 271-366 days range, representing 78.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Noci (45.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Noci Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23%)

1 Night

17 listings

23% of total

2 Nights (21.6%)

2 Nights

16 listings

21.6% of total

3 Nights (21.6%)

3 Nights

16 listings

21.6% of total

4-6 Nights (10.8%)

4-6 Nights

8 listings

10.8% of total

7-29 Nights (6.8%)

7-29 Nights

5 listings

6.8% of total

30+ Nights (16.2%)

30+ Nights

12 listings

16.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Noci is 1 Night, adopted by 23% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (16.2%) caters to monthly stays (30+ nights) in Noci, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 23% of Noci hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Noci.

Noci Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (6.6%)

Super Strict 30 Days

6 listings

6.6% of total

Flexible (29.7%)

Flexible

27 listings

29.7% of total

Moderate (45.1%)

Moderate

41 listings

45.1% of total

Strict (18.7%)

Strict

17 listings

18.7% of total

Cancellation Policy Insights for Noci

  • The prevailing Airbnb cancellation policy trend in Noci is Moderate, used by 45.1% of listings.
  • The market strongly favors guest-friendly terms, with 74.8% of listings offering Flexible or Moderate policies. This suggests guests in Noci may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 45.1% market standard in Noci.
  • Regularly review your cancellation policy against competitors and market demand shifts in Noci.

Noci STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Noci

  • The overall average booking lead time for vacation rentals in Noci is 53 days.
  • Guests book furthest in advance for stays during March (average 73 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Noci.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
  • Monitor your own booking lead times against these Noci averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Noci (2025)

Amenity data is currently unavailable for Noci.

Noci Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Noci

  • The typical guest profile for Airbnb in Noci consists of predominantly international visitors (86%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 14.3% of guests.
  • Key international markets include France (25%) and Italy (14.3%).
  • Top languages spoken are English (38%) followed by French (20.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Italy.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Noci Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Michele Salentino72$2,214$278.8443%
Sanarica10$1,901$261.9835%
Castellana Grotte186$1,800$225.2041%
Polignano a Mare666$1,767$197.2043%
Carovigno453$1,707$264.1841%
Ostuni1,583$1,567$237.0037%
Monopoli1,178$1,519$190.5841%
Ceglie Messapica398$1,500$231.3439%
Martina Franca610$1,485$209.2338%
Alberobello290$1,463$172.8736%

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