Taviano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Taviano in 2025? Explore comprehensive Airbnb analytics for Taviano, Apulia, Italy to uncover income potential. This 2025 STR market report for Taviano, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 270 active listings.
Whether you're considering an Airbnb investment in Taviano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taviano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taviano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taviano (2025)
Understanding the monthly revenue variations for Airbnb listings in Taviano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taviano is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taviano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,827+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,719 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $306, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taviano
Taviano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taviano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taviano:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taviano
Average Daily Rate (ADR) Airbnb Trends in Taviano (2025)
Effective short term rental pricing strategy in Taviano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taviano typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Taviano
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Airbnb Seasonality Analysis & Trends in Taviano (2025)
Peak Season (August, July, June)
- Revenue averages $1,982 per month
- Occupancy rates average 41.3%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,131 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $120
Low Season (January, March, December)
- Revenue drops to average $603 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $116
Seasonality Insights for Taviano
- The Airbnb seasonality in Taviano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taviano's highest earning potential, with monthly revenues capable of climbing to $2,371, occupancy reaching a high of 49.5%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $503, occupancy could drop to 15.3%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taviano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taviano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taviano (2025)
Exploring the top neighborhoods for short-term rentals in Taviano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taviano Centro | The historic center of Taviano offers charming streets, local restaurants, and a vibrant atmosphere. It's popular with tourists interested in exploring traditional Italian culture and cuisine. | Taviano Cathedral, Piazza del Popolo, Local trattorias, Ancient olive groves, Festivals and local events |
| Gallipoli Beach | Located a short drive from Taviano, this area is famed for its stunning beaches and clear waters, making it ideal for summer vacationers. | Baia Verde Beach, Gallipoli Old Town, Punta della Suina, Parco Gondar, Beach clubs |
| Lido San Giovanni | A popular beach destination in Gallipoli, known for family-friendly resorts and water activities. Attracts families and younger crowds during summer. | Lido San Giovanni Beach, Water sports rental shops, Beachfront restaurants, Nightlife on the coast, Tourist markets |
| Lecce | Known as the 'Florence of the South', Lecce is famous for its baroque architecture and rich history. It's a great day trip from Taviano, drawing many tourists looking for cultural experiences. | Lecce Cathedral, Roman Amphitheater, Piazza Sant'Oronzo, Santa Croce Basilica, Local artisans and shops |
| Santa Maria di Leuca | At the southern tip of the Salento peninsula, this area attracts visitors for its natural beauty and stunning coastline. Great for those looking for scenic views and outdoor activities. | Cascata Monumentale, Lighthouse of Santa Maria di Leuca, Grottos and caves, Beautiful coastline, Seafood restaurants |
| Mancaversa | A small seaside village close to Taviano, popular for its tranquil beaches and family-friendly atmosphere. Ideal for those seeking a peaceful getaway. | Mancaversa Beach, Calm waters, Local markets, Small beach bars, Nature walks |
| Porto Cesareo | Known for its marine reserve and beautiful beaches, this location is popular with nature lovers and those interested in water sports. | Beaches of Porto Cesareo, Isola dei Conigli, Marine protected area, Sea excursions, Charming seafood restaurants |
| Torre San Giovanni | A lively beach town close to Taviano, known for its beaches and entertainment options. Popular with young travelers and families. | Torre San Giovanni Beach, Beachfront nightlife, Local shops and restaurants, Water parks, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Taviano (2025)
Yes, Taviano, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taviano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 44% licensed listings)
Top Performing Airbnb Properties in Taviano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tavianobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive Villa Divina with Pool and Jacuzzi
Entire Place • 6 bedrooms
Casa Celeste, living on the sea
Entire Place • 4 bedrooms
Villa Belvedere, 4 seats, air-conditioned, wi-fi
Entire Place • 2 bedrooms
Villa Ermelinda
Entire Place • 4 bedrooms
Villa Dama
Entire Place • 3 bedrooms
Villa with pool 5 Km from Gallipoli.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taviano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taviano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| ~ Buena Onda | 11 | $196,425 | 78 | 3.76/5.0 |
| Salentoaffitti.It | 7 | $101,885 | 79 | 2.77/5.0 |
| Vacanze Per Il Salento | 6 | $97,740 | 277 | 4.92/5.0 |
| Buena Onda | 7 | $84,886 | 38 | 2.72/5.0 |
| Matteo | 2 | $77,480 | 35 | 4.75/5.0 |
| Francesco | 1 | $63,320 | 19 | 4.95/5.0 |
| Mauro | 3 | $56,892 | 25 | 4.92/5.0 |
| Barbarhouse SRL | 4 | $53,096 | 18 | 1.25/5.0 |
| Vivimy | 15 | $52,125 | 6 | 0.33/5.0 |
| Mauro | 6 | $47,904 | 31 | 3.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taviano.
Dive Deeper: Advanced Taviano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taviano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaviano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taviano
- The Taviano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 270 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taviano, House properties are the most common (67%), reflecting the local real estate landscape.
- Houses represent a significant 67% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 6.2%) offer potential for unique stay experiences.
Taviano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taviano
- The dominant room capacity in Taviano is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.3% of the active Airbnb listings in Taviano, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Taviano.
Taviano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taviano
- The most common guest capacity trend in Taviano vacation rentals is listings accommodating 4 guests (22.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Taviano STR market, accounting for 41.9% of listings.
- 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taviano.
- On average, properties in Taviano are equipped to host 5.1 guests.
Taviano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taviano
- The most common availability pattern in Taviano falls within the 271-366 days range, representing 80.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Taviano (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taviano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
15.4% of total
2 Nights
19 listings
7.7% of total
3 Nights
48 listings
19.4% of total
4-6 Nights
75 listings
30.4% of total
7-29 Nights
56 listings
22.7% of total
30+ Nights
11 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Taviano is 4-6 Nights, adopted by 30.4% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30.4% of Taviano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.4% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taviano.
Taviano Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.2% of total
Flexible
42 listings
25% of total
Moderate
48 listings
28.6% of total
Strict
76 listings
45.2% of total
Cancellation Policy Insights for Taviano
- The prevailing Airbnb cancellation policy trend in Taviano is Strict, used by 45.2% of listings.
- There's a relatively balanced mix between guest-friendly (53.6%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.2% market standard in Taviano.
- With 45.2% using Strict terms, this is a viable option in Taviano, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Taviano.
Taviano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taviano
- The overall average booking lead time for vacation rentals in Taviano is 62 days.
- Guests book furthest in advance for stays during April (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Taviano.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Taviano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taviano (2025)
Amenity Prevalence
Amenity Insights for Taviano
- Essential amenities in Taviano that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taviano: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Air conditioning or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taviano to stay competitive.
Taviano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taviano
- The typical guest profile for Airbnb in Taviano consists of a mix of domestic (45%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 45.1% of guests.
- Key international markets include Italy (45.1%) and France (15.2%).
- Top languages spoken are English (32.8%) followed by Italian (24.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taviano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 520 | $2,555 | $278.54 | 55% |
| Afra | 15 | $2,551 | $306.19 | 54% |
| Agios Markos | 14 | $2,526 | $240.28 | 48% |
| San Michele Salentino | 74 | $2,208 | $260.22 | 44% |
| Spartilas | 27 | $2,202 | $317.90 | 50% |
| Perithia | 54 | $2,092 | $267.76 | 43% |
| Kokkini | 11 | $2,038 | $178.70 | 55% |
| Kira Chrisikou | 41 | $2,034 | $443.23 | 42% |
| Polignano a Mare | 624 | $1,978 | $205.82 | 44% |
| Kamara | 14 | $1,890 | $184.93 | 49% |