Vieste Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy
Is Airbnb profitable in Vieste in 2025? Explore comprehensive Airbnb analytics for Vieste, Apulia, Italy to uncover income potential. This 2025 STR market report for Vieste, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 524 active listings.
Whether you're considering an Airbnb investment in Vieste, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vieste Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vieste Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vieste (2025)
Understanding the monthly revenue variations for Airbnb listings in Vieste is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vieste is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vieste across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,611+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,486 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $840 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $407, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vieste
Vieste Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vieste STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vieste:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vieste
Average Daily Rate (ADR) Airbnb Trends in Vieste (2025)
Effective short term rental pricing strategy in Vieste involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vieste typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Vieste
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Airbnb Seasonality Analysis & Trends in Vieste (2025)
Peak Season (August, July, March)
- Revenue averages $2,203 per month
- Occupancy rates average 44.0%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,384 per month
- Occupancy maintains around 27.3%
- Daily rates hold near $158
Low Season (May, June, December)
- Revenue drops to average $861 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $143
Seasonality Insights for Vieste
- The Airbnb seasonality in Vieste shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vieste's highest earning potential, with monthly revenues capable of climbing to $2,635, occupancy reaching a high of 53.6%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $772, occupancy could drop to 16.1%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vieste.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vieste seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vieste (2025)
Exploring the top neighborhoods for short-term rentals in Vieste? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vieste City Center | The vibrant heart of Vieste, featuring narrow streets, historical buildings, and a selection of shops and restaurants. Ideal for tourists looking to explore the town's culture and enjoy local Italian cuisine. | Vieste Castle, Pizzomunno Beach, Cathedral of Vieste, Gelateria Golosi di Natura, Centro Storico Vieste |
| San Lorenzo Beach | A beautiful sandy beach area popular with families and beachgoers. Offers a relaxed atmosphere with easy access to beach activities, making it a prime location for beach vacation rentals. | San Lorenzo Beach, Lido La Tonnara, Lido Vesta, Scogli di Pizzomunno, Torre dei Guardiani |
| Cala della Sanguinara | A picturesque cove known for its clear waters and stunning cliffs. A great spot for nature lovers and those looking to unwind away from busy tourist areas. | Cala della Sanguinara, Nature trails, Cliffside views, Diving spots, Kayaking opportunities |
| Foresta Umbra | Located a short drive from Vieste, this national park offers stunning natural beauty with hiking trails and diverse wildlife. Perfect for eco-tourists and nature enthusiasts. | Foresta Umbra trails, Wildlife watching, Picnic areas, Historical sites, Scenic viewpoints |
| Vignanotica Beach | A hidden gem, known for its crystal-clear waters and beautiful surrounding cliffs. An attractive spot for tourists looking for a secluded beach experience. | Vignanotica Beach, Climbing routes, Secluded coves, Scenic walks, Beachside cafes |
| Pugnochiuso | A stunning coastal area with resorts and a range of amenities, perfect for families and travelers looking for all-inclusive experiences. | Pugnochiuso Beach, Resort facilities, Nearby restaurants, Water sports, Relaxation spots |
| Gargano National Park | A vast and beautiful natural park that offers hiking, biking, and breathtaking views. Appeals to adventurous travelers and those seeking outdoor activities. | Gargano coast, Hiking trails, Biodiversity, Caves and cliffs, Historical ruins |
| Baia delle Zagare | Famous for its stunning bay and unique rock formations, this area is highly sought after by tourists looking for picturesque views and beach relaxation. | Baia delle Zagare, Beach access, Rock formations, Scenic photography spots, Trekking paths |
Understanding Airbnb License Requirements & STR Laws in Vieste (2025)
Yes, Vieste, Apulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vieste to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 48% licensed listings)
Top Performing Airbnb Properties in Vieste (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viestebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Miami Vieste
Entire Place • 4 bedrooms
Luxury Penthouse with Private Terrace
Entire Place • 2 bedrooms
NSM Guarda Che Mare villa with pool
Entire Place • 3 bedrooms
Infinity - Penthouse by the sea
Entire Place • 2 bedrooms
Apartment Di Design With Terrace
Entire Place • 2 bedrooms
Panoramic view of La Chianca Amara
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vieste (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vieste based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holidu | 1 | $347,839 | 2 | N/A/5.0 |
| Leandro | 7 | $179,769 | 16 | 4.53/5.0 |
| Antonietta | 2 | $105,616 | 24 | 4.71/5.0 |
| Anna | 9 | $102,861 | 152 | 4.61/5.0 |
| Giulio | 5 | $102,310 | 140 | 4.85/5.0 |
| Barbarhouse SRL | 11 | $101,354 | 74 | 4.61/5.0 |
| Raffaella | 6 | $61,331 | 55 | 4.88/5.0 |
| Pierpaolo | 1 | $52,949 | 19 | 4.95/5.0 |
| Valentina | 6 | $50,847 | 49 | 4.79/5.0 |
| Cinzia E Roberto | 2 | $48,739 | 53 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vieste.
Dive Deeper: Advanced Vieste STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vieste. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVieste Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vieste
- The Vieste Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 524 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vieste, Apartment/Condo properties are the most common (55.7%), reflecting the local real estate landscape.
- Houses represent a significant 35.7% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 2.7%) offer potential for unique stay experiences.
Vieste Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vieste
- The dominant room capacity in Vieste is 1 bedroom listings, making up 51.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.4% of the active Airbnb listings in Vieste, indicating a high concentration in these sizes.
- With over half the market (51.7%) consisting of studios or 1-bedroom units, Vieste is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vieste.
Vieste Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vieste
- The most common guest capacity trend in Vieste vacation rentals is listings accommodating 4 guests (44.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vieste STR market, accounting for 60.3% of listings.
- 13.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vieste.
- On average, properties in Vieste are equipped to host 3.8 guests.
Vieste Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vieste
- The most common availability pattern in Vieste falls within the 271-366 days range, representing 82.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Vieste (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vieste Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
13.8% of total
2 Nights
64 listings
12.8% of total
3 Nights
73 listings
14.6% of total
4-6 Nights
64 listings
12.8% of total
7-29 Nights
103 listings
20.6% of total
30+ Nights
128 listings
25.5% of total
Key Insights
- The most prevalent minimum stay requirement in Vieste is 30+ Nights, adopted by 25.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.5%) caters to monthly stays (30+ nights) in Vieste, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25.5% of Vieste hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vieste.
Vieste Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
2.3% of total
Super Strict 30 Days
12 listings
3.1% of total
Flexible
66 listings
17.1% of total
Moderate
150 listings
39% of total
Strict
148 listings
38.4% of total
Cancellation Policy Insights for Vieste
- The prevailing Airbnb cancellation policy trend in Vieste is Moderate, used by 39% of listings.
- There's a relatively balanced mix between guest-friendly (56.1%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39% market standard in Vieste.
- With 38.4% using Strict terms, this is a viable option in Vieste, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Vieste.
Vieste STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vieste
- The overall average booking lead time for vacation rentals in Vieste is 54 days.
- Guests book furthest in advance for stays during August (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Vieste.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Vieste averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vieste (2025)
Amenity Prevalence
Amenity Insights for Vieste
- Popular amenities like Kitchen, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vieste to stay competitive.
Vieste Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vieste
- The typical guest profile for Airbnb in Vieste consists of a mix of domestic (36%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 35.7% of guests.
- Key international markets include Italy (35.7%) and France (14.7%).
- Top languages spoken are English (36.9%) followed by Italian (20.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vieste Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Majkovi | 18 | $2,580 | $314.87 | 45% |
| Donja Banda | 22 | $2,051 | $338.36 | 37% |
| San Michele Salentino | 75 | $1,922 | $251.87 | 41% |
| Polignano a Mare | 674 | $1,716 | $205.25 | 42% |
| Torchiara | 23 | $1,689 | $271.12 | 26% |
| Castellana Grotte | 191 | $1,680 | $216.27 | 39% |
| Ostuni | 1,623 | $1,493 | $251.08 | 37% |
| Carovigno | 511 | $1,483 | $265.14 | 38% |
| Monopoli | 1,206 | $1,428 | $193.53 | 40% |
| Martina Franca | 619 | $1,415 | $217.64 | 37% |