Vieste Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Apulia, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Vieste in 2025? Explore comprehensive Airbnb analytics for Vieste, Apulia, Italy to uncover income potential. This 2025 STR market report for Vieste, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 513 active listings.

Whether you're considering an Airbnb investment in Vieste, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vieste Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vieste Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$153
The average rental revenue earned for an occupied room per day in Vieste.
Occupancy Rate(?)
37.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,399
Typical annual income for an Airbnb listing in Vieste. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.3%
Positive growth (7.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Vieste.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Vieste.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
513
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vieste (2025)

Understanding the monthly revenue variations for Airbnb listings in Vieste is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vieste is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vieste across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,794+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,671 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $940 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $466, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vieste

Vieste Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vieste STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vieste:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vieste

Average Daily Rate (ADR) Airbnb Trends in Vieste (2025)

Effective short term rental pricing strategy in Vieste involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vieste typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $139 or more.
  • Typical properties (Median) charge around $98 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Vieste

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Airbnb Seasonality Analysis & Trends in Vieste (2025)

Peak Season (August, July, March)
  • Revenue averages $2,395 per month
  • Occupancy rates average 47.6%
  • Daily rates average $158
Shoulder Season
  • Revenue averages $1,484 per month
  • Occupancy maintains around 28.8%
  • Daily rates hold near $146
Low Season (May, June, December)
  • Revenue drops to average $1,088 per month
  • Occupancy decreases to average 25.1%
  • Daily rates adjust to average $145

Seasonality Insights for Vieste

  • The Airbnb seasonality in Vieste shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vieste's highest earning potential, with monthly revenues capable of climbing to $2,858, occupancy reaching a high of 58.6%, and ADRs peaking at $178.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $837, occupancy could drop to 16.2%, and ADRs may adjust down to $131.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vieste.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vieste seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vieste (2025)

Exploring the top neighborhoods for short-term rentals in Vieste? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Vieste City Center
The vibrant heart of Vieste, featuring narrow streets, historical buildings, and a selection of shops and restaurants. Ideal for tourists looking to explore the town's culture and enjoy local Italian cuisine.
Vieste Castle, Pizzomunno Beach, Cathedral of Vieste, Gelateria Golosi di Natura, Centro Storico Vieste
San Lorenzo Beach
A beautiful sandy beach area popular with families and beachgoers. Offers a relaxed atmosphere with easy access to beach activities, making it a prime location for beach vacation rentals.
San Lorenzo Beach, Lido La Tonnara, Lido Vesta, Scogli di Pizzomunno, Torre dei Guardiani
Cala della Sanguinara
A picturesque cove known for its clear waters and stunning cliffs. A great spot for nature lovers and those looking to unwind away from busy tourist areas.
Cala della Sanguinara, Nature trails, Cliffside views, Diving spots, Kayaking opportunities
Foresta Umbra
Located a short drive from Vieste, this national park offers stunning natural beauty with hiking trails and diverse wildlife. Perfect for eco-tourists and nature enthusiasts.
Foresta Umbra trails, Wildlife watching, Picnic areas, Historical sites, Scenic viewpoints
Vignanotica Beach
A hidden gem, known for its crystal-clear waters and beautiful surrounding cliffs. An attractive spot for tourists looking for a secluded beach experience.
Vignanotica Beach, Climbing routes, Secluded coves, Scenic walks, Beachside cafes
Pugnochiuso
A stunning coastal area with resorts and a range of amenities, perfect for families and travelers looking for all-inclusive experiences.
Pugnochiuso Beach, Resort facilities, Nearby restaurants, Water sports, Relaxation spots
Gargano National Park
A vast and beautiful natural park that offers hiking, biking, and breathtaking views. Appeals to adventurous travelers and those seeking outdoor activities.
Gargano coast, Hiking trails, Biodiversity, Caves and cliffs, Historical ruins
Baia delle Zagare
Famous for its stunning bay and unique rock formations, this area is highly sought after by tourists looking for picturesque views and beach relaxation.
Baia delle Zagare, Beach access, Rock formations, Scenic photography spots, Trekking paths

Understanding Airbnb License Requirements & STR Laws in Vieste (2025)

While Vieste, Apulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vieste to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Vieste (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Viestebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Miami Vieste

Villa Miami Vieste

Entire Place • 4 bedrooms

$368,115
Revenue
24.4%
Occupancy
$4160.31
Daily Rate
NSM Guarda Che Mare Panoramic Villa

NSM Guarda Che Mare Panoramic Villa

Entire Place • 3 bedrooms

$78,118
Revenue
36.2%
Occupancy
$601.38
Daily Rate
Luxury Penthouse with Private Terrace

Luxury Penthouse with Private Terrace

Entire Place • 2 bedrooms

$71,386
Revenue
23.7%
Occupancy
$2170.38
Daily Rate
Infinity - Penthouse by the sea

Infinity - Penthouse by the sea

Entire Place • 2 bedrooms

$60,722
Revenue
54.7%
Occupancy
$274.89
Daily Rate
NSM Villa Carlotta vista mare

NSM Villa Carlotta vista mare

Entire Place • 4 bedrooms

$48,652
Revenue
37.0%
Occupancy
$404.07
Daily Rate
Designer Apartment with Terrace

Designer Apartment with Terrace

Entire Place • 2 bedrooms

$46,863
Revenue
20.3%
Occupancy
$1679.53
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vieste (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vieste based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Holidu1$368,1152Not Rated
Leandro8$201,070234.55/5.0
Antonietta2$126,770314.78/5.0
Barbarhouse SRL12$114,021944.64/5.0
Anna11$108,5512324.60/5.0
Giulio6$102,4631594.84/5.0
Dimora Cummà Marì4$84,223565.00/5.0
Raffaella6$72,599664.89/5.0
Valentina8$70,803544.81/5.0
Pierpaolo1$60,722214.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vieste.

Dive Deeper: Advanced Vieste STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vieste. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vieste Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vieste

  • The Vieste Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.2% of the 513 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vieste, Apartment/Condo properties are the most common (54.2%), reflecting the local real estate landscape.
  • Houses represent a significant 36.8% portion, catering likely to families or larger groups.
  • The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, unique stays, others (combined 3.1%) offer potential for unique stay experiences.

Vieste Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vieste

  • The dominant room capacity in Vieste is 1 bedroom listings, making up 46.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 85.6% of the active Airbnb listings in Vieste, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (5.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vieste.

Vieste Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vieste

  • The most common guest capacity trend in Vieste vacation rentals is listings accommodating 4 guests (45.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Vieste STR market, accounting for 61.0% of listings.
  • 14.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vieste.
  • On average, properties in Vieste are equipped to host 3.8 guests.

Vieste Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vieste

  • The most common availability pattern in Vieste falls within the 271-366 days range, representing 80.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Vieste (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vieste Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (14.2%)

1 Night

62 listings

14.2% of total

2 Nights (13.2%)

2 Nights

58 listings

13.2% of total

3 Nights (12.8%)

3 Nights

56 listings

12.8% of total

4-6 Nights (15.1%)

4-6 Nights

66 listings

15.1% of total

7-29 Nights (17.1%)

7-29 Nights

75 listings

17.1% of total

30+ Nights (27.6%)

30+ Nights

121 listings

27.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Vieste is 30+ Nights, adopted by 27.6% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (27.6%) caters to monthly stays (30+ nights) in Vieste, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 27.6% of Vieste hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vieste.

Vieste Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

8 listings

1.6% of total

Super Strict 30 Days

21 listings

4.2% of total

Flexible (14%)

Flexible

70 listings

14% of total

Moderate (39.1%)

Moderate

195 listings

39.1% of total

Strict (41.1%)

Strict

205 listings

41.1% of total

Cancellation Policy Insights for Vieste

  • The prevailing Airbnb cancellation policy trend in Vieste is Strict, used by 41.1% of listings.
  • There's a relatively balanced mix between guest-friendly (53.1%) and stricter (41.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 41.1% market standard in Vieste.
  • With 41.1% using Strict terms, this is a viable option in Vieste, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vieste.

Vieste STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vieste

  • The overall average booking lead time for vacation rentals in Vieste is 52 days.
  • Guests book furthest in advance for stays during August (average 69 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (61 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Vieste.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
  • Monitor your own booking lead times against these Vieste averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vieste (2025)

Amenity data is currently unavailable for Vieste.

Vieste Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vieste

  • The typical guest profile for Airbnb in Vieste consists of predominantly international visitors (65%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 34.7% of guests.
  • Key international markets include Italy (34.7%) and France (15.3%).
  • Top languages spoken are English (36.9%) followed by Italian (20.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vieste Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
San Michele Salentino72$2,214$278.8443%
Torchiara18$2,030$298.3228%
Majkovi22$1,866$268.0442%
Castellana Grotte186$1,800$225.2041%
Polignano a Mare666$1,767$197.2043%
Carovigno453$1,707$264.1841%
Ostuni1,583$1,567$237.0037%
Monopoli1,178$1,519$190.5841%
Ceglie Messapica398$1,500$231.3439%
Martina Franca610$1,485$209.2338%

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