Scanzano Jonico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Basilicata, Italy
Is Airbnb profitable in Scanzano Jonico in 2025? Explore comprehensive Airbnb analytics for Scanzano Jonico, Basilicata, Italy to uncover income potential. This 2025 STR market report for Scanzano Jonico, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Scanzano Jonico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scanzano Jonico Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scanzano Jonico Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scanzano Jonico (2025)
Understanding the monthly revenue variations for Airbnb listings in Scanzano Jonico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scanzano Jonico is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scanzano Jonico across different performance tiers:
- Best-in-class properties (Top 10%) achieve $897+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $682 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $330 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $248, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scanzano Jonico
Scanzano Jonico Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scanzano Jonico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scanzano Jonico:
- Best-in-class properties (Top 10%) achieve 39%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scanzano Jonico
Average Daily Rate (ADR) Airbnb Trends in Scanzano Jonico (2025)
Effective short term rental pricing strategy in Scanzano Jonico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scanzano Jonico typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $139+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Scanzano Jonico
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Airbnb Seasonality Analysis & Trends in Scanzano Jonico (2025)
Peak Season (August, May, July)
- Revenue averages $853 per month
- Occupancy rates average 29.3%
- Daily rates average $100
Shoulder Season
- Revenue averages $352 per month
- Occupancy maintains around 17.7%
- Daily rates hold near $95
Low Season (January, April, November)
- Revenue drops to average $271 per month
- Occupancy decreases to average 14.6%
- Daily rates adjust to average $92
Seasonality Insights for Scanzano Jonico
- The Airbnb seasonality in Scanzano Jonico shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scanzano Jonico's highest earning potential, with monthly revenues capable of climbing to $930, occupancy reaching a high of 32.3%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $266, occupancy could drop to 11.3%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scanzano Jonico.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scanzano Jonico seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scanzano Jonico (2025)
Exploring the top neighborhoods for short-term rentals in Scanzano Jonico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scanzano Jonico Beach | Known for its beautiful coastline and sandy beaches, Scanzano Jonico Beach attracts tourists looking for a relaxing beach getaway. Ideal for families and sun-seekers with various water activities available nearby. | Scanzano Jonico Beach, Torre di Torre Mozza, Lido di Scanzano, National Park Pollino, Marina di Pisticci |
| Historic Center of Scanzano Jonico | The historic center offers a glimpse into the local culture and history, featuring charming streets and traditional architecture. Perfect for tourists interested in exploring local heritage and cuisine. | Church of Santa Maria Maggiore, Castle of Scanzano Jonico, Local Restaurants, Artisan Shops, Cultural Festivals |
| Pollino National Park | This national park offers stunning natural landscapes and outdoor activities such as hiking and wildlife watching. Attracts nature lovers and adventure seekers looking to experience the region's biodiversity. | Hiking Trails, Scenic Views, Wildlife Observation, Canoeing on the Lao River, Local Flora and Fauna |
| Metaponto | Nearby archaeological site, Metaponto is famous for its ancient Greek ruins and sandy beaches. Offers a mix of history and leisure activities for tourists. | Metaponto Archaeological Park, Temple of Apollo, Metaponto Beach, Local Vineyards, Cultural Events |
| Marina di Ginosa | A beautiful coastal area with sandy beaches and vibrant resorts. Attractive to families and beach lovers looking for a relaxed vacation atmosphere. | Marina di Ginosa Beach, Lido Locande, Local Seafood Restaurants, Sunbathing and Water Sports, Beach Clubs |
| Pisticci | A picturesque town with beautiful views and traditional architecture. Attracts visitors interested in local culture and scenic landscapes. | Historic Center of Pisticci, caves of Pisticci, Local Festivals, Artisan Products, Wine Tasting |
| Sassi di Matera | Not far from Scanzano Jonico, the Sassi di Matera UNESCO World Heritage site offers unique cave dwellings and rich history, perfect for tourists looking for an extraordinary experience. | Sassi Caveoso, Sassi Barisano, Matera Cathedral, Casa Grotta di Vico Solitario, Local Cuisine |
| Marina di Pisticci | This seaside area features beautiful beaches and is ideal for families and sun worshippers. The location offers various entertainment options for all age groups. | Marina di Pisticci Beach, Beachside Markets, Adventure Water Parks, Snorkeling, Local Restaurants |
Understanding Airbnb License Requirements & STR Laws in Scanzano Jonico (2025)
While Scanzano Jonico, Basilicata, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scanzano Jonico to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Scanzano Jonico (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scanzano Jonicobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Angela’s place
Entire Place • 2 bedrooms
Agriturismo Agata apartment 1
Entire Place • 2 bedrooms
La Casa Azzurra - 5 minutes from the sea
Entire Place • 1 bedroom
HOLIDAY HOME IL GIRASOLE
Entire Place • 2 bedrooms
LD Ianuzziello Residence Room Luigi
Private Room • N/A
Agriturismo Agata apartment 4
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scanzano Jonico (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scanzano Jonico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Donatella | 2 | $9,179 | 73 | 4.74/5.0 |
| Agricola Agata | 2 | $6,585 | 3 | Not Rated |
| Giovanna | 1 | $3,334 | 52 | 4.48/5.0 |
| Giusy | 2 | $2,974 | 36 | 4.83/5.0 |
| Serena Maria | 1 | $2,966 | 1 | Not Rated |
| Silvia | 2 | $2,225 | 12 | 4.08/5.0 |
| Santino | 1 | $1,829 | 7 | 5.00/5.0 |
| Caterina | 1 | $1,677 | 5 | 4.80/5.0 |
| Antonio | 1 | $1,374 | 12 | 4.50/5.0 |
| Pasquale | 1 | $1,332 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scanzano Jonico.
Dive Deeper: Advanced Scanzano Jonico STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scanzano Jonico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScanzano Jonico Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scanzano Jonico
- The Scanzano Jonico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Scanzano Jonico, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 22.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Scanzano Jonico Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scanzano Jonico
- The dominant room capacity in Scanzano Jonico is 2 bedrooms listings, making up 55.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 88.9% of the active Airbnb listings in Scanzano Jonico, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Scanzano Jonico.
Scanzano Jonico Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scanzano Jonico
- The most common guest capacity trend in Scanzano Jonico vacation rentals is listings accommodating 4 guests (44.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Scanzano Jonico STR market, accounting for 61.1% of listings.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scanzano Jonico.
- On average, properties in Scanzano Jonico are equipped to host 3.9 guests.
Scanzano Jonico Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scanzano Jonico
- The most common availability pattern in Scanzano Jonico falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Scanzano Jonico (77.8%), reflecting common guest stay durations or potential owner blocking patterns.
Scanzano Jonico Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
3 listings
16.7% of total
4-6 Nights
2 listings
11.1% of total
7-29 Nights
3 listings
16.7% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Scanzano Jonico is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Scanzano Jonico, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Scanzano Jonico hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scanzano Jonico.
Scanzano Jonico Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
38.9% of total
Moderate
1 listings
5.6% of total
Strict
10 listings
55.6% of total
Cancellation Policy Insights for Scanzano Jonico
- The prevailing Airbnb cancellation policy trend in Scanzano Jonico is Strict, used by 55.6% of listings.
- A majority (55.6%) of hosts in Scanzano Jonico utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 55.6% market standard in Scanzano Jonico.
- With 55.6% using Strict terms, this is a viable option in Scanzano Jonico, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Scanzano Jonico.
Scanzano Jonico STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scanzano Jonico
- The overall average booking lead time for vacation rentals in Scanzano Jonico is 35 days.
- Guests book furthest in advance for stays during August (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Fall (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Scanzano Jonico.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Scanzano Jonico averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scanzano Jonico (2025)
Amenity Prevalence
Amenity Insights for Scanzano Jonico
- Essential amenities in Scanzano Jonico that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scanzano Jonico: TV.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scanzano Jonico to stay competitive.
Scanzano Jonico Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scanzano Jonico
- The typical guest profile for Airbnb in Scanzano Jonico consists of primarily domestic travelers (75%), often arriving from nearby Lizzano, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 75.0% of guests.
- Key international markets include Italy (75%) and Germany (25%).
- Top languages spoken are English (50%) followed by German (50%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lizzano and Rome.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scanzano Jonico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 74 | $2,295 | $303.14 | 42% |
| Torchiara | 17 | $2,156 | $331.04 | 28% |
| Castellana Grotte | 193 | $1,896 | $226.75 | 40% |
| Polignano a Mare | 654 | $1,829 | $202.79 | 42% |
| Carovigno | 445 | $1,704 | $281.65 | 38% |
| Ostuni | 1,524 | $1,610 | $248.86 | 35% |
| San Vito dei Normanni | 166 | $1,601 | $256.21 | 37% |
| Ceglie Messapica | 382 | $1,574 | $245.66 | 36% |
| Monopoli | 1,175 | $1,548 | $192.76 | 40% |
| Martina Franca | 580 | $1,513 | $221.34 | 36% |