Maranello Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Emilia-Romagna, Italy
Is Airbnb profitable in Maranello in 2025? Explore comprehensive Airbnb analytics for Maranello, Emilia-Romagna, Italy to uncover income potential. This 2025 STR market report for Maranello, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Maranello, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maranello Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maranello Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maranello (2025)
Understanding the monthly revenue variations for Airbnb listings in Maranello is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maranello is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maranello across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,429+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,830 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,044 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $659, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maranello
Maranello Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maranello STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maranello:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maranello
Average Daily Rate (ADR) Airbnb Trends in Maranello (2025)
Effective short term rental pricing strategy in Maranello involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maranello typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $137+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $112 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Maranello
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Airbnb Seasonality Analysis & Trends in Maranello (2025)
Peak Season (August, April, October)
- Revenue averages $1,765 per month
- Occupancy rates average 60.2%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,318 per month
- Occupancy maintains around 42.9%
- Daily rates hold near $139
Low Season (January, July, November)
- Revenue drops to average $897 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $89
Seasonality Insights for Maranello
- The Airbnb seasonality in Maranello shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maranello's highest earning potential, with monthly revenues capable of climbing to $1,804, occupancy reaching a high of 68.7%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $847, occupancy could drop to 29.3%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maranello.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maranello seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maranello (2025)
Exploring the top neighborhoods for short-term rentals in Maranello? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maranello Centro | The heart of Maranello, close to the Ferrari Museum and vibrant local culture. Ideal for tourists interested in the automotive heritage of the region. | Ferrari Museum, Piazza Libertà, Enzo Ferrari House, Maranello Village, Local restaurants and shops |
| Fiorano Modenese | Nearby town with a charming atmosphere and proximity to Maranello, it offers a more tranquil stay while still being close to major attractions. | Fiorano Castle, Nature trails, Local vineyards, Cultural festivals |
| Formigine | A picturesque village nearby, perfect for families and those wanting a quieter experience while being close to Maranello's attractions. | Formigine Castle, Parks and gardens, Historical architecture, Culinary experiences |
| Sassuolo | A town known for its ceramic production, offers a unique blend of art and culture along with access to Maranello and its amenities. | Sassuolo Ducal Palace, Ceramic Museum, Art galleries, Local markets |
| Castelvetro di Modena | Known for its beautiful landscapes and wine production, it attracts tourists looking for a rural escape with wine tasting experiences. | Wine vineyards, Castelvetro Castle, Local festivals, Scenic countryside |
| Lama Mocogno | A small town in the Appenines, ideal for outdoor enthusiasts and those looking to enjoy nature while being a short drive from Maranello. | Hiking trails, Natural parks, Local farms, Seasonal outdoor activities |
| Modena | A city rich in history and gastronomy; just a short drive from Maranello, it's perfect for those interested in culture and fine dining. | Modena Cathedral, Balsamic vinegar tastings, Museums, Piazza Grande |
| Serramazzoni | A cozy hill town offering stunning views and outdoor activities, making it a great retreat for travelers looking for nature experiences near Maranello. | Hiking trails, Local wildlife, Scenic viewpoints, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in Maranello (2025)
While Maranello, Emilia-Romagna, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maranello to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maranello (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maranellobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Villa Esther", relax a step away from the Ferrari world
Entire Place • 2 bedrooms
Apartment just a short walk from downtown Maranello
Entire Place • 1 bedroom
Maranello Lodge & Motors - (CIR 036019-AT-00001)
Entire Place • 2 bedrooms
The Third Floor - (CIR 036019-AT-00003)
Entire Place • 2 bedrooms
Independent apartment in Maranello near Ferrari
Entire Place • 1 bedroom
Lovely apartment in Maranello
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maranello (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maranello based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gabriella | 2 | $38,559 | 107 | 4.80/5.0 |
| Jacek | 1 | $30,012 | 34 | 4.97/5.0 |
| Chiara | 1 | $24,030 | 66 | 4.92/5.0 |
| Stefano | 1 | $13,894 | 253 | 4.72/5.0 |
| Isella | 1 | $10,046 | 24 | 4.96/5.0 |
| Lei | 1 | $9,616 | 7 | 4.86/5.0 |
| Giuseppe | 1 | $8,173 | 14 | 5.00/5.0 |
| Maurizio | 1 | $7,508 | 22 | 4.91/5.0 |
| Maura | 1 | $5,612 | 4 | 5.00/5.0 |
| Manuela | 2 | $4,891 | 4 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maranello.
Dive Deeper: Advanced Maranello STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maranello. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaranello Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maranello
- The Maranello Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 45% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Maranello, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- The presence of 45% Hotel/Boutique listings indicates integration with traditional hospitality.
Maranello Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maranello
- The dominant room capacity in Maranello is 2 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 55.0% of the active Airbnb listings in Maranello, indicating a high concentration in these sizes.
Maranello Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maranello
- The most common guest capacity trend in Maranello vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Maranello STR market, accounting for 45.0% of listings.
- On average, properties in Maranello are equipped to host 2.0 guests.
Maranello Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maranello
- The most common availability pattern in Maranello falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maranello (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maranello Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
78.9% of total
2 Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Maranello is 1 Night, adopted by 78.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Maranello Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.9% of Maranello hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maranello.
Maranello Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
42.1% of total
Moderate
11 listings
57.9% of total
Cancellation Policy Insights for Maranello
- The prevailing Airbnb cancellation policy trend in Maranello is Moderate, used by 57.9% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Maranello may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 57.9% market standard in Maranello.
- Regularly review your cancellation policy against competitors and market demand shifts in Maranello.
Maranello STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maranello
- The overall average booking lead time for vacation rentals in Maranello is 38 days.
- Guests book furthest in advance for stays during September (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (57 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Maranello.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Maranello averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maranello (2025)
Amenity data is currently unavailable for Maranello.
Maranello Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maranello
- The typical guest profile for Airbnb in Maranello consists of predominantly international visitors (75%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 25.5% of guests.
- Key international markets include Italy (25.5%) and France (13.7%).
- Top languages spoken are English (39.6%) followed by Italian (15.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maranello Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 63 | $4,391 | $512.43 | 43% |
| Sala Comacina | 68 | $4,345 | $441.29 | 47% |
| Brenzone sul Garda | 21 | $3,503 | $324.86 | 44% |
| Oliveto Lario | 101 | $3,462 | $382.16 | 51% |
| Marciano della Chiana | 17 | $3,452 | $494.16 | 35% |
| Portofino | 72 | $3,442 | $493.88 | 40% |
| Carate Urio | 71 | $3,440 | $346.63 | 44% |
| Bellagio | 426 | $3,205 | $307.83 | 49% |
| Castelfranco di Sotto | 52 | $3,041 | $317.47 | 37% |
| Monterosso al Mare | 355 | $2,871 | $252.85 | 54% |