Udine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Friuli – Venezia Giulia, Italy

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Udine in 2025? Explore comprehensive Airbnb analytics for Udine, Friuli – Venezia Giulia, Italy to uncover income potential. This 2025 STR market report for Udine, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 303 active listings.

Whether you're considering an Airbnb investment in Udine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Udine Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Udine Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$112
The average rental revenue earned for an occupied room per day in Udine.
Occupancy Rate(?)
39.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,701
Typical annual income for an Airbnb listing in Udine. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.4%
Strong growth (16.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Udine.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Udine.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
303
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Udine (2025)

Understanding the monthly revenue variations for Airbnb listings in Udine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Udine is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Udine across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,652+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,833 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,179 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $601, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Udine

Udine Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Udine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Udine:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Udine

Average Daily Rate (ADR) Airbnb Trends in Udine (2025)

Effective short term rental pricing strategy in Udine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Udine typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
  • Typical properties (Median) charge around $93 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Udine

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Airbnb Seasonality Analysis & Trends in Udine (2025)

Peak Season (August, April, May)
  • Revenue averages $1,650 per month
  • Occupancy rates average 49.7%
  • Daily rates average $113
Shoulder Season
  • Revenue averages $1,443 per month
  • Occupancy maintains around 43.6%
  • Daily rates hold near $111
Low Season (January, February, November)
  • Revenue drops to average $1,071 per month
  • Occupancy decreases to average 35.0%
  • Daily rates adjust to average $104

Seasonality Insights for Udine

  • The Airbnb seasonality in Udine shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Udine's highest earning potential, with monthly revenues capable of climbing to $1,703, occupancy reaching a high of 52.8%, and ADRs peaking at $122.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $979, occupancy could drop to 31.1%, and ADRs may adjust down to $100.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Udine.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Udine seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Udine (2025)

Exploring the top neighborhoods for short-term rentals in Udine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
Heart of Udine filled with historic architecture, restaurants, and shops. A popular area for tourists seeking to explore Udine's rich culture and history.
Piazza della Libertà, Udine Castle, Cathedral of Santa Maria Annunziata, Museo Diocesano, Loggia del Lionello
Via Mercatovecchio
A vibrant street lined with boutiques, cafes, and bars. It's a lively area that attracts both locals and tourists looking for shopping and dining options.
Piazza San Giacomo, Palazzo D'Aronco, Cafes and Brasseries, Local Artisan Shops, Nightlife Venues
Città Fiera
Large shopping center with a variety of shops and entertainment options. Great for hosting due to the proximity to consumers and visitors.
Shopping Mall, Restaurants, Cinema, Events and Fairs, Ample Parking
Parco del Cormor
A serene park area ideal for outdoor activities. Attracts families and those looking for nature and relaxation close to the city.
Walking and Cycling Trails, Children's Play Areas, Picnic Spots, Nature Watching, Cultural Events
Villaggio del Fanciullo
A residential area popular with families and offering a community feel. Good potential for long-term stays and families visiting Udine.
Local Parks, Schools, Family-friendly Restaurants, Community Centers, Proximity to City Center
Udine Nord
Approaching the outskirts, this area offers more space and quiet, appealing to those looking for a retreat, while still being close to the city.
Green Spaces, Nature Trails, Local Farms, Quiet Atmosphere, Less Touristy
Piazzale della Libertà
Major transport hub of Udine, connecting travelers to different parts of the region. Ideal for short-term stays for visitors and business travelers.
Access to Public Transport, Nearby Hotels, Food Stalls, Convenience Stores, Proximity to Major Roads
Riviera Friulana
Coastal area near Udine, popular with beachgoers and those looking to enjoy the seaside. Great for summer holiday rentals.
Beaches, Water Sports, Seaside Restaurants, Walking Trails, Picturesque Views

Understanding Airbnb License Requirements & STR Laws in Udine (2025)

While Udine, Friuli – Venezia Giulia, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Udine to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Udine (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Udinebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Porta in Città - 2 suites with exclusive bathroom

La Porta in Città - 2 suites with exclusive bathroom

Entire Place • 2 bedrooms

$100,725
Revenue
51.3%
Occupancy
$491.15
Daily Rate
(2x Private Parking) Elegant Apartment in Old Town

(2x Private Parking) Elegant Apartment in Old Town

Entire Place • 2 bedrooms

$58,297
Revenue
74.0%
Occupancy
$212.13
Daily Rate
[Full historic center] New apartment "SARPI"

[Full historic center] New apartment "SARPI"

Entire Place • 1 bedroom

$56,997
Revenue
65.8%
Occupancy
$225.62
Daily Rate
Mercatovecchio Design Apartment  ( 120 mq+Terrace)

Mercatovecchio Design Apartment ( 120 mq+Terrace)

Entire Place • 2 bedrooms

$53,223
Revenue
34.0%
Occupancy
$515.34
Daily Rate
[Parking and two rooms] In the Historic Center

[Parking and two rooms] In the Historic Center

Entire Place • 2 bedrooms

$42,699
Revenue
68.5%
Occupancy
$164.06
Daily Rate
[Penthouse] Piazza San Giacomo (Con Parcheggio)

[Penthouse] Piazza San Giacomo (Con Parcheggio)

Entire Place • 2 bedrooms

$40,759
Revenue
78.2%
Occupancy
$140.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Udine (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Udine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
GuestHost - Welcome To Veneto 33$417,9605514.55/5.0
Giovanni5$155,4021064.86/5.0
Francesca1$100,725155.00/5.0
Marilena4$85,463444.73/5.0
Antonio3$76,7581384.71/5.0
Aleksandar7$67,5725764.73/5.0
Sara2$67,5041554.79/5.0
Xhesika2$62,7631354.90/5.0
Gruppo CI2$61,9252394.95/5.0
Giacomo10$59,915414.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Udine.

Dive Deeper: Advanced Udine STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Udine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Udine Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Udine

  • The Udine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.9% of the 303 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Udine, Apartment/Condo properties are the most common (88.1%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.

Udine Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Udine

  • The dominant room capacity in Udine is 1 bedroom listings, making up 55.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 78.9% of the active Airbnb listings in Udine, indicating a high concentration in these sizes.
  • With over half the market (55.8%) consisting of studios or 1-bedroom units, Udine is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Udine.

Udine Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Udine

  • The most common guest capacity trend in Udine vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Udine STR market, accounting for 51.8% of listings.
  • On average, properties in Udine are equipped to host 3.1 guests.

Udine Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Udine

  • The most common availability pattern in Udine falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Udine (31%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Udine Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.8%)

1 Night

103 listings

34.8% of total

2 Nights (22.3%)

2 Nights

66 listings

22.3% of total

3 Nights (3.4%)

3 Nights

10 listings

3.4% of total

4-6 Nights (2%)

4-6 Nights

6 listings

2% of total

7-29 Nights (6.1%)

7-29 Nights

18 listings

6.1% of total

30+ Nights (31.4%)

30+ Nights

93 listings

31.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Udine is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (31.4%) caters to monthly stays (30+ nights) in Udine, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 34.8% of Udine hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 31.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Udine.

Udine Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (45.5%)

Flexible

133 listings

45.5% of total

Moderate (47.6%)

Moderate

139 listings

47.6% of total

Strict (6.8%)

Strict

20 listings

6.8% of total

Cancellation Policy Insights for Udine

  • The prevailing Airbnb cancellation policy trend in Udine is Moderate, used by 47.6% of listings.
  • The market strongly favors guest-friendly terms, with 93.1% of listings offering Flexible or Moderate policies. This suggests guests in Udine may expect booking flexibility.
  • Strict cancellation policies are quite rare (6.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 47.6% market standard in Udine.
  • Using a Strict policy might deter some guests, as only 6.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Udine.

Udine STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Udine

  • The overall average booking lead time for vacation rentals in Udine is 33 days.
  • Guests book furthest in advance for stays during April (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Udine.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
  • Monitor your own booking lead times against these Udine averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Udine (2025)

Amenity Prevalence

Amenity Insights for Udine

  • Essential amenities in Udine that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Udine: Heating, Wifi.
  • Prioritize adding missing essentials: Heating, Wifi.
  • Consider adding popular differentiators like Hair dryer or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Udine to stay competitive.

Udine Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Udine

  • The typical guest profile for Airbnb in Udine consists of a mix of domestic (39%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 38.9% of guests.
  • Key international markets include Italy (38.9%) and Germany (9.6%).
  • Top languages spoken are English (34%) followed by Italian (19.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Udine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Scheffau am Wilden Kaiser12$7,025$850.3832%
Hallstatt31$4,876$291.3363%
Obertauern12$3,975$415.4548%
Reith bei Kitzbühel47$3,582$331.2242%
Going am Wilden Kaiser27$3,538$401.3537%
Itter29$3,473$452.7041%
Cortina d'Ampezzo285$3,471$405.2041%
Venice6,768$3,094$241.7849%
Molln15$3,088$176.9652%
Kitzbühel170$3,056$418.2936%

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