Latisana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Friuli – Venezia Giulia, Italy

Source: AirROI
Last updated: 2025-10-01

Is Airbnb profitable in Latisana in 2025? Explore comprehensive Airbnb analytics for Latisana, Friuli – Venezia Giulia, Italy to uncover income potential. This 2025 STR market report for Latisana, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Latisana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Latisana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Latisana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$152
The average rental revenue earned for an occupied room per day in Latisana.
Occupancy Rate(?)
33.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,480
Typical annual income for an Airbnb listing in Latisana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.2%
Significant decrease (-11.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Latisana.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Latisana.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Latisana (2025)

Understanding the monthly revenue variations for Airbnb listings in Latisana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Latisana is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Latisana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,369+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,103 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,249 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $764, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Latisana

Latisana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Latisana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Latisana:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Latisana

Average Daily Rate (ADR) Airbnb Trends in Latisana (2025)

Effective short term rental pricing strategy in Latisana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Latisana typically peaks in August and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
  • Typical properties (Median) charge around $125 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Latisana

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Airbnb Seasonality Analysis & Trends in Latisana (2025)

Peak Season (August, July, September)
  • Revenue averages $3,045 per month
  • Occupancy rates average 56.0%
  • Daily rates average $173
Shoulder Season
  • Revenue averages $1,308 per month
  • Occupancy maintains around 30.5%
  • Daily rates hold near $172
Low Season (January, May, November)
  • Revenue drops to average $847 per month
  • Occupancy decreases to average 17.4%
  • Daily rates adjust to average $170

Seasonality Insights for Latisana

  • The Airbnb seasonality in Latisana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Latisana's highest earning potential, with monthly revenues capable of climbing to $4,150, occupancy reaching a high of 75.2%, and ADRs peaking at $178.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $788, occupancy could drop to 14.0%, and ADRs may adjust down to $158.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Latisana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Latisana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Latisana (2025)

Exploring the top neighborhoods for short-term rentals in Latisana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Latisana City Center
The heart of Latisana with historical architecture and local shops. A great spot for tourists wanting to explore the authentic Italian lifestyle and nearby attractions.
Piazza Libertà, Church of Santa Maria Assunta, The Livenza River, Palazzo de Pinedo, Local artisan shops
Lignano Sabbiadoro
A popular seaside resort town near Latisana known for its sandy beaches and vibrant nightlife. Attracts beachgoers and families during the summer months.
Lignano Beach, Aquasplash Water Park, Parco Zoo Punta Verde, Lignano Sabbiadoro Dune, Promenade with shops and restaurants
Bibione
Another renowned beach destination close to Latisana, perfect for summer vacation rentals. Offers a mix of relaxation and entertainment options.
Bibione Beach, Thermal Spa, Parco Natural Val Grande, Bibione Lighthouse, Promenade with bars and eateries
Portogruaro
A charming medieval town located near Latisana, known for its picturesque landscapes and historical sites. Appeals to tourists looking for cultural experiences.
Portogruaro's Old Town, The River Lemene, The Roman Bridge, Piazza della Repubblica, Local festivals
Grado
An island town famous for its sandy beaches and historic sites. It attracts tourists seeking a mix of beach relaxation and cultural enrichment.
Grado Beach, Basilica of Sant'Eufemia, The Roman Ruins, Grado Lagoon, Water sports activities
Codroipo
A town known for its Venetian-style villas and beautiful gardens. Ideal for those looking for cultural and historical tourism.
Villa Manin, The River Tagliamento, Local vineyards, Gardens of Villa Manin
Palmanova
A unique star-shaped fortified town that is a UNESCO World Heritage site. Popular among tourists interested in history and architecture.
Palmanova Fortress, Piazza Grande, Historical reenactments, Nearby vineyards, Local shops
Trieste
Although a bit further, Trieste is a major city with rich history and vibrant culture, making it a perfect day trip location for guests in Latisana.
Piazza Unità d'Italia, Castello di Miramare, San Giusto Cathedral, Canal Grande, Museums and galleries

Understanding Airbnb License Requirements & STR Laws in Latisana (2025)

Yes, Latisana, Friuli – Venezia Giulia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Latisana to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 67% licensed listings)

Top Performing Airbnb Properties in Latisana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Latisanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Allegra Lignano e Bibione

Villa Allegra Lignano e Bibione

Entire Place • 6 bedrooms

$46,299
Revenue
36.2%
Occupancy
$434.88
Daily Rate
Elegant villa with large park

Elegant villa with large park

Entire Place • 2 bedrooms

$25,146
Revenue
29.5%
Occupancy
$235.78
Daily Rate
B&B Casa Volton.double room n°2.Lignano Sabbiadoro

B&B Casa Volton.double room n°2.Lignano Sabbiadoro

Private Room • N/A

$20,066
Revenue
71.5%
Occupancy
$100.72
Daily Rate
LunaSole beach vacation home

LunaSole beach vacation home

Entire Place • 2 bedrooms

$18,768
Revenue
50.2%
Occupancy
$221.02
Daily Rate
MY HOUSE IS YOUR HOUSE - welcome to Lignano!

MY HOUSE IS YOUR HOUSE - welcome to Lignano!

Entire Place • 3 bedrooms

$18,193
Revenue
27.1%
Occupancy
$118.20
Daily Rate
B&B Casa Volton.family room 3.Lignano sabbiadoro

B&B Casa Volton.family room 3.Lignano sabbiadoro

Private Room • N/A

$17,728
Revenue
66.0%
Occupancy
$99.77
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Latisana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Latisana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Giovanni1$46,29965.00/5.0
Monica3$39,5062684.97/5.0
Marco1$25,14655.00/5.0
Alex1$18,76875.00/5.0
Johann1$18,193484.75/5.0
Fabiola1$14,6121054.97/5.0
Marco1$12,756185.00/5.0
Fabiola1$12,745235.00/5.0
Artemare1$10,77133.67/5.0
Bianca1$10,095134.62/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Latisana.

Dive Deeper: Advanced Latisana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Latisana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Latisana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Latisana

  • The Latisana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Latisana, Apartment/Condo properties are the most common (41.7%), reflecting the local real estate landscape.
  • Houses represent a significant 37.5% portion, catering likely to families or larger groups.
  • The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 4.2%) offer potential for unique stay experiences.

Latisana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Latisana

  • The dominant room capacity in Latisana is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 58.3% of the active Airbnb listings in Latisana, indicating a high concentration in these sizes.
  • A significant 20.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Latisana.

Latisana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Latisana

  • The most common guest capacity trend in Latisana vacation rentals is listings accommodating 4 guests (29.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Latisana STR market, accounting for 41.7% of listings.
  • 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Latisana.
  • On average, properties in Latisana are equipped to host 4.0 guests.

Latisana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Latisana

  • The most common availability pattern in Latisana falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Latisana (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Latisana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

4 listings

16.7% of total

2 Nights (8.3%)

2 Nights

2 listings

8.3% of total

3 Nights (8.3%)

3 Nights

2 listings

8.3% of total

4-6 Nights (20.8%)

4-6 Nights

5 listings

20.8% of total

7-29 Nights (20.8%)

7-29 Nights

5 listings

20.8% of total

30+ Nights (25%)

30+ Nights

6 listings

25% of total

Key Insights

  • The most prevalent minimum stay requirement in Latisana is 30+ Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (25%) caters to monthly stays (30+ nights) in Latisana, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 25% of Latisana hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Latisana.

Latisana Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

4.2% of total

Super Strict 60 Days

1 listings

4.2% of total

Flexible (25%)

Flexible

6 listings

25% of total

Moderate (50%)

Moderate

12 listings

50% of total

Firm

1 listings

4.2% of total

Strict (12.5%)

Strict

3 listings

12.5% of total

Cancellation Policy Insights for Latisana

  • The prevailing Airbnb cancellation policy trend in Latisana is Moderate, used by 50% of listings.
  • The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Latisana may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 50% market standard in Latisana.
  • Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Latisana.

Latisana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Latisana

  • The overall average booking lead time for vacation rentals in Latisana is 67 days.
  • Guests book furthest in advance for stays during August (average 123 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Latisana.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these Latisana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Latisana (2025)

Amenity Prevalence

Amenity Insights for Latisana

  • Popular amenities like Refrigerator, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Refrigerator or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Latisana to stay competitive.

Latisana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Latisana

  • The typical guest profile for Airbnb in Latisana consists of predominantly international visitors (67%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 33.3% of guests.
  • Key international markets include Italy (33.3%) and Germany (25%).
  • Top languages spoken are English (32.3%) followed by Italian (15.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Latisana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cortina d'Ampezzo288$3,740$416.8841%
Colle Santa Lucia19$3,367$227.6446%
Venice6,636$3,049$247.4047%
Großkirchheim12$2,954$284.1239%
Vodo di Cadore41$2,789$253.0643%
Bad Sankt Leonhard im Lavanttal35$2,627$292.7436%
San Martino d'Alpago14$2,605$198.5638%
Pusti10$2,543$293.0841%
Stadl-Predlitz99$2,520$330.0733%
Welsberg-Taisten - Monguelfo-Tesido30$2,515$261.1644%

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