Latina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Latina in 2025? Explore comprehensive Airbnb analytics for Latina, Lazio, Italy to uncover income potential. This 2025 STR market report for Latina, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Latina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Latina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Latina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Latina (2025)
Understanding the monthly revenue variations for Airbnb listings in Latina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Latina is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Latina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,559+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,778 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,035 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $549, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Latina
Latina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Latina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Latina:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Latina
Average Daily Rate (ADR) Airbnb Trends in Latina (2025)
Effective short term rental pricing strategy in Latina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Latina typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $107 or more.
- Typical properties (Median) charge around $84 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Latina
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Airbnb Seasonality Analysis & Trends in Latina (2025)
Peak Season (August, July, June)
- Revenue averages $2,132 per month
- Occupancy rates average 52.0%
- Daily rates average $113
Shoulder Season
- Revenue averages $1,128 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $95
Low Season (January, February, November)
- Revenue drops to average $883 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $90
Seasonality Insights for Latina
- The Airbnb seasonality in Latina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Latina's highest earning potential, with monthly revenues capable of climbing to $2,593, occupancy reaching a high of 59.3%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $817, occupancy could drop to 28.5%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Latina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Latina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Latina (2025)
Exploring the top neighborhoods for short-term rentals in Latina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Latina is rich in culture and history, attracting tourists who want to explore Italy's beautiful architecture and heritage. | Piazza del Popolo, Basilica di San Marco, Palazzo Comunale, Museo della Sovrana Contrada di Latina, Teatro D'Annunzio |
| Parco della Rimembranza | A beautiful park perfect for outdoor activities and relaxation, popular among families and visitors looking for green spaces in the city. | Walking trails, Playgrounds, Picnic areas, Climbing walls, Cafes |
| Via Fiume | A lively street known for its shops, cafes, and restaurants, ideal for tourists wanting to experience local life and cuisine. | Local boutiques, Cafes and restaurants, Art galleries, Street performances |
| Piazza della Libertà | A central square that often hosts events and markets, offering a vibrant atmosphere for both locals and tourists. | Local markets, Festival events, Cafes, Nearby shopping areas |
| Palazzo M | An iconic building that houses various cultural events and exhibitions, attracting art enthusiasts and tourists. | Art exhibitions, Cultural events, Workshops, Nearby food options |
| Museo Civico | A civic museum showcasing the history and culture of Latina, perfect for tourists interested in the local heritage. | Historical exhibits, Workshops, Cultural activities, Tours |
| Stadio Domenico Libero | A local sports stadium that attracts sports fans and visitors during football matches and events. | Live sports events, Concerts, Food vendors, Family-friendly activities |
| Zona Commerciale Latina | The commercial area with a variety of shops and services, making it convenient for tourists and locals alike. | Shopping centers, Restaurants, Cafes, Entertainment venues |
Understanding Airbnb License Requirements & STR Laws in Latina (2025)
Yes, Latina, Lazio, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Latina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Latina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Latinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive Stay, near Sabaudia & Pontine Beaches
Entire Place • 4 bedrooms
Villa CountryBeach Whit Private Pool
Entire Place • 4 bedrooms
Relais with spa and private pool
Entire Place • 1 bedroom
![[Beach-house]-Those who LOVE the Sea- A stone's throw from the Sea](https://a0.muscache.com/im/pictures/a192579a-d753-4eb8-b06b-dd4666741834.jpg?im_w=480&im_format=avif)
[Beach-house]-Those who LOVE the Sea- A stone's throw from the Sea
Entire Place • 2 bedrooms
3 rooms apartment with breathtaking views
Entire Place • 2 bedrooms
Cottage in the countryside in Latina, 40 minutes from Rome
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Latina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Latina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giorgio | 1 | $60,031 | 8 | 5.00/5.0 |
| Mirko | 1 | $51,364 | 13 | 4.92/5.0 |
| Gianluca | 3 | $40,058 | 64 | 4.79/5.0 |
| Aurora | 1 | $37,651 | 20 | 5.00/5.0 |
| Alessandro | 2 | $34,453 | 150 | 4.96/5.0 |
| Mirco | 1 | $34,366 | 37 | 4.97/5.0 |
| Giulio & Laura | 1 | $26,568 | 23 | 5.00/5.0 |
| Alessandra | 1 | $24,740 | 16 | 5.00/5.0 |
| Gianpiero | 1 | $24,096 | 54 | 4.96/5.0 |
| Antonella | 1 | $23,541 | 51 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Latina.
Dive Deeper: Advanced Latina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Latina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLatina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Latina
- The Latina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Latina, Apartment/Condo properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- The presence of 13.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.1%) offer potential for unique stay experiences.
Latina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Latina
- The dominant room capacity in Latina is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.0% of the active Airbnb listings in Latina, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Latina.
Latina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Latina
- The most common guest capacity trend in Latina vacation rentals is listings accommodating 4 guests (29.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Latina STR market, accounting for 49.5% of listings.
- 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Latina.
- On average, properties in Latina are equipped to host 3.5 guests.
Latina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Latina
- The most common availability pattern in Latina falls within the 271-366 days range, representing 60.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Latina (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Latina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
34.4% of total
2 Nights
10 listings
11.1% of total
3 Nights
9 listings
10% of total
4-6 Nights
4 listings
4.4% of total
7-29 Nights
18 listings
20% of total
30+ Nights
18 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Latina is 1 Night, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Latina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.4% of Latina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Latina.
Latina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
11.1% of total
Flexible
34 listings
37.8% of total
Moderate
32 listings
35.6% of total
Firm
5 listings
5.6% of total
Strict
9 listings
10% of total
Cancellation Policy Insights for Latina
- The prevailing Airbnb cancellation policy trend in Latina is Flexible, used by 37.8% of listings.
- The market strongly favors guest-friendly terms, with 73.4% of listings offering Flexible or Moderate policies. This suggests guests in Latina may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.8% market standard in Latina.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Latina.
Latina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Latina
- The overall average booking lead time for vacation rentals in Latina is 35 days.
- Guests book furthest in advance for stays during August (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Latina.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Latina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Latina (2025)
Amenity Prevalence
Amenity Insights for Latina
- Popular amenities like TV, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Latina to stay competitive.
Latina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Latina
- The typical guest profile for Airbnb in Latina consists of a mix of domestic (56%) and international guests, often arriving from nearby Rome, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 56.2% of guests.
- Key international markets include Italy (56.2%) and United Kingdom (6%).
- Top languages spoken are English (36.1%) followed by Italian (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Latina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 15 | $3,181 | $539.65 | 26% |
| Collevecchio | 14 | $2,851 | $322.32 | 34% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Rome | 25,307 | $2,736 | $214.76 | 49% |
| Palombara Sabina | 16 | $2,649 | $327.34 | 32% |
| Parrano | 18 | $2,448 | $339.30 | 30% |
| Monteleone d'Orvieto | 35 | $2,432 | $331.25 | 31% |
| Guardea | 15 | $2,393 | $381.24 | 30% |
| Monte Castello di Vibio | 19 | $2,384 | $536.85 | 36% |
| San Casciano dei Bagni | 43 | $2,345 | $353.44 | 31% |