Marta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Marta in 2025? Explore comprehensive Airbnb analytics for Marta, Lazio, Italy to uncover income potential. This 2025 STR market report for Marta, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Marta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marta (2025)
Understanding the monthly revenue variations for Airbnb listings in Marta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marta is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,299+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,539 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $951 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $423, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marta
Marta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marta:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marta
Average Daily Rate (ADR) Airbnb Trends in Marta (2025)
Effective short term rental pricing strategy in Marta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marta typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Marta
Get Live Marta Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Marta (2025)
Peak Season (August, July, June)
- Revenue averages $1,665 per month
- Occupancy rates average 47.0%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,180 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $129
Low Season (January, February, November)
- Revenue drops to average $707 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $122
Seasonality Insights for Marta
- The Airbnb seasonality in Marta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marta's highest earning potential, with monthly revenues capable of climbing to $2,131, occupancy reaching a high of 58.8%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $658, occupancy could drop to 19.7%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marta (2025)
Exploring the top neighborhoods for short-term rentals in Marta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Marta, known for its medieval architecture and charming streets. Ideal for tourists seeking to explore ancient sites and local culture. | Marta Medieval Castle, Church of Santa Maria del Suffragio, Lago di Bolsena, Piazza della Libertà, Museo Archeologico |
| Lago di Bolsena | A stunning lake area popular for outdoor activities, relaxation, and family vacations. Great for guests looking for nature and tranquility by the water. | Bolsena Lake, Beach of Capodimonte, Isola Bisentina, Hiking Trails, Water Sports |
| Chiesa di San Francesco | A significant religious site with beautiful architecture, attracting visitors interested in spirituality and history. Great for quiet retreats. | San Francesco Church, Historical Art, Peaceful Gardens |
| Viterbo | A nearby town famous for its well-preserved medieval architecture. Good for day trips from Marta, appealing to history enthusiasts and culture seekers. | Palazzo dei Papi, Viterbo Cathedral, Thermal Springs, Historic City Center |
| Civita di Bagnoregio | Known as the 'dying town' for its unique landscape and stunning views. A popular destination for photographers and hikers. | Civita di Bagnoregio, Geological Park, Walking Trails |
| Tuscia | A charming landscape region offering wine tours and cultural experiences. Perfect for guests looking for an authentic Italian experience. | Wine Tasting Tours, Historical Villages, Food Festivals |
| Montefiascone | Famous for its wine and beautiful views of the lake and countryside. A great spot for those interested in local gastronomy. | Est! Est!! Est!!! Wine, Historic Town Center, Scenic Lookouts |
| Bracciano | Known for its beautiful lake and historic castle. An attractive destination for families and couples looking for romantic getaways. | Bracciano Castle, Lake Bracciano, Outdoor Activities, Historic Villages |
Understanding Airbnb License Requirements & STR Laws in Marta (2025)
While Marta, Lazio, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Appartamento Superior Marta
Entire Place • 2 bedrooms
Castell'Araldo Farmhouse - L'Olivo Apartment
Entire Place • 2 bedrooms
Villa Cornossa
Entire Place • 1 bedroom
Sofia's House Lake Bolsena
Entire Place • 1 bedroom
Like Lake: Bisentina
Entire Place • 2 bedrooms
Like Lake: Martana
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria Maddalena | 4 | $47,766 | 199 | 4.96/5.0 |
| Maria Cristina | 2 | $38,540 | 26 | 4.68/5.0 |
| Anna | 2 | $37,037 | 68 | 5.00/5.0 |
| Luca | 2 | $32,936 | 108 | 4.88/5.0 |
| Andrea | 2 | $29,287 | 31 | 4.97/5.0 |
| Marta | 1 | $19,032 | 36 | 4.89/5.0 |
| Alessia | 2 | $17,513 | 34 | 4.83/5.0 |
| Lisa - Interhome | 2 | $17,410 | 4 | 5.00/5.0 |
| Francesca | 2 | $16,774 | 14 | 4.83/5.0 |
| Stefano | 1 | $14,994 | 56 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marta.
Dive Deeper: Advanced Marta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marta
- The Marta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marta, Apartment/Condo properties are the most common (72.7%), reflecting the local real estate landscape.
- Houses represent a significant 22.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Marta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marta
- The dominant room capacity in Marta is 1 bedroom listings, making up 52.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 84.1% of the active Airbnb listings in Marta, indicating a high concentration in these sizes.
- With over half the market (52.3%) consisting of studios or 1-bedroom units, Marta is particularly well-suited for individuals or couples.
Marta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marta
- The most common guest capacity trend in Marta vacation rentals is listings accommodating 4 guests (38.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Marta STR market, accounting for 59.1% of listings.
- 20.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marta.
- On average, properties in Marta are equipped to host 3.9 guests.
Marta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marta
- The most common availability pattern in Marta falls within the 271-366 days range, representing 68.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marta (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
41% of total
2 Nights
10 listings
25.6% of total
3 Nights
6 listings
15.4% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
4 listings
10.3% of total
30+ Nights
2 listings
5.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marta is 1 Night, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Marta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41% of Marta hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marta.
Marta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
4.7% of total
Flexible
25 listings
58.1% of total
Moderate
10 listings
23.3% of total
Strict
6 listings
14% of total
Cancellation Policy Insights for Marta
- The prevailing Airbnb cancellation policy trend in Marta is Flexible, used by 58.1% of listings.
- The market strongly favors guest-friendly terms, with 81.4% of listings offering Flexible or Moderate policies. This suggests guests in Marta may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.1% market standard in Marta.
- Given the high prevalence of Flexible policies (58.1%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marta.
Marta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marta
- The overall average booking lead time for vacation rentals in Marta is 36 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Marta.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Marta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marta (2025)
Amenity data is currently unavailable for Marta.
Marta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marta
- The typical guest profile for Airbnb in Marta consists of a mix of domestic (44%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 44.3% of guests.
- Key international markets include Italy (44.3%) and Germany (11%).
- Top languages spoken are English (41.2%) followed by Italian (19.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marciano della Chiana | 17 | $3,452 | $494.16 | 35% |
| Castelfranco di Sotto | 52 | $3,041 | $317.47 | 37% |
| Marcialla | 26 | $2,754 | $241.67 | 52% |
| Rome | 25,353 | $2,734 | $215.30 | 50% |
| Florence | 10,275 | $2,680 | $218.14 | 51% |
| Celleno | 16 | $2,640 | $506.41 | 26% |
| Radda in Chianti | 99 | $2,602 | $331.13 | 38% |
| Parrano | 18 | $2,597 | $332.82 | 34% |
| Monte San Savino | 104 | $2,565 | $329.66 | 39% |
| Impruneta | 147 | $2,555 | $268.43 | 40% |