Proceno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Proceno in 2025? Explore comprehensive Airbnb analytics for Proceno, Lazio, Italy to uncover income potential. This 2025 STR market report for Proceno, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Proceno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Proceno Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Proceno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Proceno (2025)
Understanding the monthly revenue variations for Airbnb listings in Proceno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Proceno is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Proceno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,653+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,252 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $633 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $278, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Proceno
Proceno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Proceno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Proceno:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Proceno
Average Daily Rate (ADR) Airbnb Trends in Proceno (2025)
Effective short term rental pricing strategy in Proceno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Proceno typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $363+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Proceno
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Airbnb Seasonality Analysis & Trends in Proceno (2025)
Peak Season (July, June, August)
- Revenue averages $2,042 per month
- Occupancy rates average 27.5%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,080 per month
- Occupancy maintains around 24.8%
- Daily rates hold near $179
Low Season (January, November, December)
- Revenue drops to average $448 per month
- Occupancy decreases to average 15.1%
- Daily rates adjust to average $191
Seasonality Insights for Proceno
- The Airbnb seasonality in Proceno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Proceno's highest earning potential, with monthly revenues capable of climbing to $2,180, occupancy reaching a high of 32.6%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $381, occupancy could drop to 11.7%, and ADRs may adjust down to $150.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Proceno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Proceno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Proceno (2025)
Exploring the top neighborhoods for short-term rentals in Proceno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Proceno, rich in medieval architecture and charm. Popular for tourists seeking authentic Italian experiences, local cuisine, and historical sights. | Castello di Proceno, San Giovanni Battista Church, Scenic views of the countryside, Local artisan shops, Historical walking tours |
| Piazza della Libertà | The main square of Proceno, a vibrant hub where locals and visitors gather. Great for hosting events and offering a lively atmosphere with nearby cafes and restaurants. | Cafes and restaurants, Local markets, Cultural events and festivals, Outdoor seating areas, Social gathering spot |
| Surrounding Countryside | Beautiful landscapes and tranquil settings, ideal for guests seeking relaxation and outdoor activities such as hiking and cycling. Attracts nature lovers and those looking for retreats. | Hiking trails, Panoramic viewpoints, Agriturismi (farm stays), Local vineyards, Wildlife watching |
| Local Vineyards | Proceno is located in a wine-producing area, attracting wine enthusiasts. Accommodations near vineyards can offer wine tours and tastings, a unique experience for guests. | Wine tasting tours, Vineyard tours, Local wine festivals, Scenic vineyard views, Wine production experiences |
| Cultural Sites | Offering access to various cultural sites and experiences in and around Proceno, this area attracts visitors interested in arts, history, and cultural heritage. | Museums, Art galleries, Historical landmarks, Cultural festivals, Local crafts workshops |
| Festivals and Events Venues | Some areas are popular for hosting regional festivals and events throughout the year, drawing visitors for cultural experiences and entertainment. | Annual festivals, Concerts and performances, Local traditions, Food fairs, Art exhibitions |
| Culinary Experiences | Proceno is known for its local cuisine, making areas near traditional restaurants and cooking classes appealing to food enthusiasts. | Traditional Italian restaurants, Cooking classes, Local food markets, Gastronomic tours, Culinary events |
| Adventure Activities | Close to spots for adventure sports like biking, and hiking trails, appealing for guests who love outdoor adventure and exploration. | Mountain biking trails, Hiking routes, Adventure sports centers, Outdoor recreational activities, Nature excursions |
Understanding Airbnb License Requirements & STR Laws in Proceno (2025)
While Proceno, Lazio, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Proceno to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Proceno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Procenobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casale San Giovanni on the Francigena
Entire Place • 5 bedrooms
Proceno Castle, Loggia Apartment
Entire Place • 2 bedrooms
Proceno Castle, Chiostrino Apartment
Entire Place • 2 bedrooms
Casina Centeno | Farmhouse with private pool
Entire Place • 4 bedrooms
Private house/Charming stone house overlooking Tuscany
Entire Place • 5 bedrooms
Apartment "Estate"
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Proceno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Proceno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cecilia | 7 | $83,723 | 82 | 4.93/5.0 |
| Lorenzo | 1 | $41,505 | 46 | 4.96/5.0 |
| Beatrice | 3 | $23,521 | 15 | 4.95/5.0 |
| Francesco | 6 | $13,892 | 474 | 4.90/5.0 |
| Anna-Maria | 1 | $12,665 | 29 | 4.90/5.0 |
| Federico | 3 | $7,619 | 11 | 4.89/5.0 |
| Manuel | 1 | $6,266 | 45 | 4.67/5.0 |
| Marco | 1 | $3,838 | 29 | 4.76/5.0 |
| Valerio | 1 | $3,628 | 179 | 4.93/5.0 |
| Silvana | 1 | $3,249 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Proceno.
Dive Deeper: Advanced Proceno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Proceno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsProceno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Proceno
- The Proceno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Proceno, Apartment/Condo properties are the most common (38.5%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Proceno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Proceno
- The dominant room capacity in Proceno is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.5% of the active Airbnb listings in Proceno, indicating a high concentration in these sizes.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Proceno.
Proceno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Proceno
- The most common guest capacity trend in Proceno vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Proceno STR market, accounting for 53.8% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Proceno.
- On average, properties in Proceno are equipped to host 4.3 guests.
Proceno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Proceno
- The most common availability pattern in Proceno falls within the 271-366 days range, representing 84.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Proceno (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
Proceno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
23.1% of total
2 Nights
9 listings
34.6% of total
3 Nights
1 listings
3.8% of total
4-6 Nights
2 listings
7.7% of total
7-29 Nights
1 listings
3.8% of total
30+ Nights
7 listings
26.9% of total
Key Insights
- The most prevalent minimum stay requirement in Proceno is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.9%) caters to monthly stays (30+ nights) in Proceno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.6% of Proceno hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Proceno.
Proceno Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.8% of total
Flexible
11 listings
42.3% of total
Moderate
13 listings
50% of total
Strict
1 listings
3.8% of total
Cancellation Policy Insights for Proceno
- The prevailing Airbnb cancellation policy trend in Proceno is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 92.3% of listings offering Flexible or Moderate policies. This suggests guests in Proceno may expect booking flexibility.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Proceno.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Proceno.
Proceno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Proceno
- The overall average booking lead time for vacation rentals in Proceno is 72 days.
- Guests book furthest in advance for stays during February (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (97 days avg.) sees the longest lead times, while Summer (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Proceno.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Proceno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Proceno (2025)
Amenity Prevalence
Amenity Insights for Proceno
- Essential amenities in Proceno that guests expect include: Heating, Essentials, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Proceno: Heating, Essentials, Hair dryer.
- Prioritize adding missing essentials: Essentials, Hair dryer.
- Consider adding popular differentiators like Free parking on premises or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Proceno to stay competitive.
Proceno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Proceno
- The typical guest profile for Airbnb in Proceno consists of predominantly international visitors (86%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 13.6% of guests.
- Key international markets include Germany (18.6%) and United States (16.9%).
- Top languages spoken are English (41.4%) followed by German (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Proceno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marciano della Chiana | 17 | $3,650 | $501.78 | 35% |
| Tignano | 11 | $3,518 | $362.03 | 41% |
| Castelfranco di Sotto | 51 | $3,399 | $347.46 | 34% |
| Celleno | 15 | $2,913 | $546.77 | 24% |
| Allerona | 10 | $2,844 | $461.35 | 40% |
| Florence | 10,138 | $2,730 | $218.48 | 51% |
| Marcialla | 27 | $2,721 | $252.52 | 50% |
| Rome | 25,745 | $2,719 | $213.00 | 49% |
| Impruneta | 144 | $2,675 | $285.03 | 39% |
| Monte San Savino | 96 | $2,667 | $346.69 | 37% |