Bormio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Bormio in 2025? Explore comprehensive Airbnb analytics for Bormio, Lombardy, Italy to uncover income potential. This 2025 STR market report for Bormio, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 219 active listings.
Whether you're considering an Airbnb investment in Bormio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bormio Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bormio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bormio (2025)
Understanding the monthly revenue variations for Airbnb listings in Bormio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bormio is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bormio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,776 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,578 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $832, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bormio
Bormio Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bormio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bormio:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bormio
Average Daily Rate (ADR) Airbnb Trends in Bormio (2025)
Effective short term rental pricing strategy in Bormio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bormio typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $316+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $125 per night.
Average Daily Rate (ADR) Trend by Month in Bormio
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Airbnb Seasonality Analysis & Trends in Bormio (2025)
Peak Season (August, February, July)
- Revenue averages $2,991 per month
- Occupancy rates average 49.4%
- Daily rates average $201
Shoulder Season
- Revenue averages $1,989 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $198
Low Season (May, September, October)
- Revenue drops to average $1,256 per month
- Occupancy decreases to average 24.0%
- Daily rates adjust to average $173
Seasonality Insights for Bormio
- The Airbnb seasonality in Bormio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bormio's highest earning potential, with monthly revenues capable of climbing to $3,355, occupancy reaching a high of 53.5%, and ADRs peaking at $226.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,082, occupancy could drop to 22.1%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bormio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bormio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bormio (2025)
Exploring the top neighborhoods for short-term rentals in Bormio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Bormio is a charming area filled with traditional architecture, restaurants, and shops. It's a prime location for tourists wanting to explore the local culture and history. | Bormio's Roman Baths, Church of San Vitale, Museo Civico, Piazza del Kuerc, Bormio Ski Resort |
| Bormio Ski Area | This area is perfect for ski enthusiasts looking to enjoy the slopes during the winter months. It attracts a lot of visitors, making it an excellent investment opportunity for Airbnb hosts. | Bormio Ski Resort, Cima Bianca Ski Area, Santa Caterina Ski Area, Livigno Ski Area, Valtellina |
| Valdidentro | A quiet area near Bormio that offers beautiful landscapes and outdoor activities, including hiking and biking. Ideal for nature lovers seeking a peaceful retreat. | Parco Nazionale dello Stelvio, Livigno and Trepalle, Lake Cancano, Rolba Snow Park, Valdidentro Mountain |
| Bormio Terme | Known for its thermal baths and wellness facilities, Bormio Terme attracts visitors looking for relaxation and wellness retreats. Great for hosting guests interested in health and wellness. | Bormio Terme Spa, Bagni di Bormio, Terme di Bormio, Wellness Centres, Thermal Pools |
| Ponte di Legno | Located slightly further from Bormio, Vila Ponte di Legno serves skiers and hikers year-round, providing an opportunity for diverse tourism. | Ponte di Legno Ski Resort, Ski Area of Adamello, Passo del Tonale, Nature Trails, Mount Adamello |
| Frazione Oga | A scenic neighborhood close to Bormio, known for its breathtaking views and access to nature trails. It appeals to families and outdoor enthusiasts. | Hiking Trails, Panoramic Views, Local Restaurants, Cultural Events, Natural Parks |
| Bormio's Ancient Villages | Exploring the surrounding ancient villages offers a glimpse into historic mountain life. Attracts tourists interested in culture, history, and local cuisine. | Historic Villages, Traditional Alpine Cuisine, Local Festivals, Cultural Heritage Sites, Scenic Drives |
| Santa Caterina Valfurva | This area is known for its ski slopes and stunning alpine scenery. It attracts winter sports enthusiasts and offers year-round outdoor activities. | Santa Caterina Ski Resort, Valfurva Ski Area, Hiking Trails, Lago di Cancano, Scenic Mountain Views |
Understanding Airbnb License Requirements & STR Laws in Bormio (2025)
Yes, Bormio, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bormio to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 67% licensed listings)
Top Performing Airbnb Properties in Bormio (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bormiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Terme Bormio "REIT+SAN COLOMBANO"
Entire Place • 5 bedrooms
Chalet Alfonz NEW 3 Bedrooms
Entire Place • 3 bedrooms
Apartment Gran Zebrù
Entire Place • 3 bedrooms
Bormio Bike apartaments
Entire Place • 4 bedrooms
Apartment Orfeo
Entire Place • 2 bedrooms
Bormio Taulà Rainolter Casa Stelvio Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bormio (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bormio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Italianway | 28 | $472,333 | 281 | 4.24/5.0 |
| Loredana | 9 | $194,712 | 100 | 4.69/5.0 |
| Agriturismo | 6 | $157,937 | 103 | 4.98/5.0 |
| Lidia | 3 | $154,874 | 117 | 4.96/5.0 |
| Katia | 3 | $123,307 | 4 | 1.67/5.0 |
| Laura E Palma | 4 | $122,383 | 259 | 4.94/5.0 |
| Stefano | 8 | $117,489 | 73 | 4.77/5.0 |
| Cristian | 2 | $106,596 | 235 | 4.99/5.0 |
| Alessandra - Interhome Group | 4 | $105,806 | 27 | 2.38/5.0 |
| Loredana | 3 | $94,994 | 132 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bormio.
Dive Deeper: Advanced Bormio STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bormio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBormio Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bormio
- The Bormio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 219 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bormio, Apartment/Condo properties are the most common (90.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 0.5%) offer potential for unique stay experiences.
Bormio Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bormio
- The dominant room capacity in Bormio is 2 bedrooms listings, making up 45.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.2% of the active Airbnb listings in Bormio, indicating a high concentration in these sizes.
Bormio Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bormio
- The most common guest capacity trend in Bormio vacation rentals is listings accommodating 4 guests (39.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Bormio STR market, accounting for 61.2% of listings.
- 29.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bormio.
- On average, properties in Bormio are equipped to host 4.4 guests.
Bormio Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bormio
- The most common availability pattern in Bormio falls within the 271-366 days range, representing 55.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bormio (31.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bormio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
8.5% of total
2 Nights
37 listings
17.5% of total
3 Nights
13 listings
6.1% of total
4-6 Nights
37 listings
17.5% of total
7-29 Nights
15 listings
7.1% of total
30+ Nights
92 listings
43.4% of total
Key Insights
- The most prevalent minimum stay requirement in Bormio is 30+ Nights, adopted by 43.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (43.4%) caters to monthly stays (30+ nights) in Bormio, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.4% of Bormio hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 43.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bormio.
Bormio Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1% of total
Flexible
19 listings
9.8% of total
Moderate
100 listings
51.8% of total
Strict
72 listings
37.3% of total
Cancellation Policy Insights for Bormio
- The prevailing Airbnb cancellation policy trend in Bormio is Moderate, used by 51.8% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (37.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.8% market standard in Bormio.
- With 37.3% using Strict terms, this is a viable option in Bormio, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bormio.
Bormio STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bormio
- The overall average booking lead time for vacation rentals in Bormio is 65 days.
- Guests book furthest in advance for stays during August (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (94 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Bormio.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Bormio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bormio (2025)
Amenity Prevalence
Amenity Insights for Bormio
- Essential amenities in Bormio that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bormio: Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bormio to stay competitive.
Bormio Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bormio
- The typical guest profile for Airbnb in Bormio consists of a mix of domestic (53%) and international guests, often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 52.5% of guests.
- Key international markets include Italy (52.5%) and United Kingdom (7.3%).
- Top languages spoken are English (39.6%) followed by Italian (25.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bormio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Bürserberg | 40 | $3,978 | $342.57 | 41% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Brand | 56 | $3,597 | $486.13 | 33% |