Luino Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Luino in 2025? Explore comprehensive Airbnb analytics for Luino, Lombardy, Italy to uncover income potential. This 2025 STR market report for Luino, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 124 active listings.

Whether you're considering an Airbnb investment in Luino, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luino Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Luino Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$147
The average rental revenue earned for an occupied room per day in Luino.
Occupancy Rate(?)
36.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,406
Typical annual income for an Airbnb listing in Luino. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-16.8%
Significant decrease (-16.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Luino.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Luino.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
124
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Luino (2025)

Understanding the monthly revenue variations for Airbnb listings in Luino is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luino is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luino across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,033+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,174 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,280 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $687, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Luino

Luino Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Luino STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luino:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 31%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Luino

Average Daily Rate (ADR) Airbnb Trends in Luino (2025)

Effective short term rental pricing strategy in Luino involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luino typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $104 per night.

Average Daily Rate (ADR) Trend by Month in Luino

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Airbnb Seasonality Analysis & Trends in Luino (2025)

Peak Season (August, July, September)
  • Revenue averages $2,464 per month
  • Occupancy rates average 50.1%
  • Daily rates average $154
Shoulder Season
  • Revenue averages $1,470 per month
  • Occupancy maintains around 34.1%
  • Daily rates hold near $149
Low Season (January, February, November)
  • Revenue drops to average $1,046 per month
  • Occupancy decreases to average 27.1%
  • Daily rates adjust to average $138

Seasonality Insights for Luino

  • The Airbnb seasonality in Luino shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Luino's highest earning potential, with monthly revenues capable of climbing to $2,847, occupancy reaching a high of 54.6%, and ADRs peaking at $162.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $954, occupancy could drop to 24.2%, and ADRs may adjust down to $137.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luino.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Luino seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Luino (2025)

Exploring the top neighborhoods for short-term rentals in Luino? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historical center of Luino, offering charming architecture, local shops, and easy access to the lakefront. Ideal for visitors who wish to explore the rich culture and history of the area.
Luino's Market, Church of San Giuseppe, Lake Maggiore Promenade, Villa Hussy, Museo del Parco
Lakeside Promenade
An attractive area along the shores of Lake Maggiore, perfect for leisurely strolls and enjoying the scenic views. A popular spot for tourists seeking relaxation and outdoor activities.
Lakeside Parks, Boat Rentals, Restaurants with Lake Views, Fishing Spots, Beach Access
Train Station Area
Convenient for travelers arriving by train, offering a blend of accessibility and local restaurants. This area is great for visitors looking for easy transport links to nearby destinations.
Luino Train Station, Local Cafés, Piazza Libertà, Nearby Hiking Trails, Shopping Outlets
Varese Hills
Located a short drive from Luino, the Varese Hills offer beautiful landscapes and outdoor activities. Ideal for nature lovers and those seeking a peaceful retreat from city life.
Nature Trails, Panoramic Views, Local Vineyards, Hiking and Biking Paths
Maccagno
A neighboring town with stunning lake views and local ambiance, known for its beaches and outdoor sports. Great for families and active travelers.
Beach Areas, Water Sports, Maccagno's Historical Sites, Local Festivals
Germignaga
Another charming town on Lake Maggiore near Luino, known for its quaint streets and relax ambiance. Attracts visitors looking for a quiet getaway.
Historic Churches, Scenic Walking Paths, Local Artisans, Waterfront Activities
Porto Valtravaglia
A picturesque lakeside village that offers tranquil experiences and beautiful scenery. Perfect for those who love quiet vacations by the lake.
Local Beaches, Nature Parks, Tranquil Lake Views, Artisan Shops
Brebbia
Set slightly inland, Brebbia is known for its vineyards and countryside charm. A good option for those looking to experience local agriculture and relax in rural settings.
Vineyards and Wine Tours, Countryside Walks, Local Cuisine

Understanding Airbnb License Requirements & STR Laws in Luino (2025)

While Luino, Lombardy, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luino to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Luino (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Luinobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Holiday apartment with great view Lago Maggiore

Holiday apartment with great view Lago Maggiore

Entire Place • 1 bedroom

$48,350
Revenue
68.5%
Occupancy
$185.77
Daily Rate
Honey House - Lake and mountain View in center

Honey House - Lake and mountain View in center

Entire Place • 2 bedrooms

$46,095
Revenue
65.5%
Occupancy
$179.28
Daily Rate
Apartment Belvedere

Apartment Belvedere

Entire Place • 2 bedrooms

$33,975
Revenue
63.2%
Occupancy
$137.40
Daily Rate
Central Penthouse Luino

Central Penthouse Luino

Entire Place • 2 bedrooms

$33,598
Revenue
59.3%
Occupancy
$146.39
Daily Rate
At the Lake (Colmegna)

At the Lake (Colmegna)

Entire Place • 3 bedrooms

$32,826
Revenue
33.4%
Occupancy
$236.02
Daily Rate
Villa Bellavista

Villa Bellavista

Entire Place • 1 bedroom

$28,307
Revenue
63.5%
Occupancy
$101.69
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Luino (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Luino based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lara17$228,8455294.60/5.0
Alessandra - Interhome Group19$154,1501014.35/5.0
Angelo - Interhome11$105,8371074.40/5.0
Emanuela3$49,253834.77/5.0
Roger1$48,350505.00/5.0
Fabiano1$46,095175.00/5.0
Leonardo4$43,635514.66/5.0
David2$43,201604.92/5.0
Giovanni4$37,891414.55/5.0
Francesca3$36,579214.56/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luino.

Dive Deeper: Advanced Luino STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luino. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Luino Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Luino

  • The Luino Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 124 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Luino, Apartment/Condo properties are the most common (77.4%), reflecting the local real estate landscape.
  • Houses represent a significant 21% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, others (combined 1.6%) offer potential for unique stay experiences.

Luino Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Luino

  • The dominant room capacity in Luino is 1 bedroom listings, making up 54.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 86.3% of the active Airbnb listings in Luino, indicating a high concentration in these sizes.
  • With over half the market (54.8%) consisting of studios or 1-bedroom units, Luino is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (8.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Luino.

Luino Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Luino

  • The most common guest capacity trend in Luino vacation rentals is listings accommodating 4 guests (39.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Luino STR market, accounting for 59.7% of listings.
  • 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luino.
  • On average, properties in Luino are equipped to host 4.0 guests.

Luino Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Luino

  • The most common availability pattern in Luino falls within the 271-366 days range, representing 67.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Luino (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 8.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Luino Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12%)

1 Night

13 listings

12% of total

2 Nights (19.4%)

2 Nights

21 listings

19.4% of total

3 Nights (25%)

3 Nights

27 listings

25% of total

4-6 Nights (11.1%)

4-6 Nights

12 listings

11.1% of total

7-29 Nights (3.7%)

7-29 Nights

4 listings

3.7% of total

30+ Nights (28.7%)

30+ Nights

31 listings

28.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Luino is 30+ Nights, adopted by 28.7% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (28.7%) caters to monthly stays (30+ nights) in Luino, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 28.7% of Luino hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 28.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luino.

Luino Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

3 listings

2.5% of total

Super Strict 30 Days (28.9%)

Super Strict 30 Days

35 listings

28.9% of total

Flexible (14.9%)

Flexible

18 listings

14.9% of total

Moderate (43%)

Moderate

52 listings

43% of total

Strict (10.7%)

Strict

13 listings

10.7% of total

Cancellation Policy Insights for Luino

  • The prevailing Airbnb cancellation policy trend in Luino is Moderate, used by 43% of listings.
  • There's a relatively balanced mix between guest-friendly (57.9%) and stricter (10.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 43% market standard in Luino.
  • Using a Strict policy might deter some guests, as only 10.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Luino.

Luino STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Luino

  • The overall average booking lead time for vacation rentals in Luino is 72 days.
  • Guests book furthest in advance for stays during May (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 44 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Luino.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
  • Monitor your own booking lead times against these Luino averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Luino (2025)

Amenity data is currently unavailable for Luino.

Luino Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Luino

  • The typical guest profile for Airbnb in Luino consists of predominantly international visitors (94%), with top international origins including Switzerland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 6.2% of guests.
  • Key international markets include Germany (43%) and Switzerland (18.7%).
  • Top languages spoken are English (36.3%) followed by German (29.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Switzerland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Luino Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen542$6,449$542.3851%
Rothenburg10$5,701$296.1162%
Habkern13$5,289$358.2247%
Grindelwald502$5,008$365.1856%
Zermatt798$4,969$491.5846%
Matten bei Interlaken59$4,947$324.4059%
Interlaken313$4,633$382.8053%
Laglio63$4,391$512.4343%
Sala Comacina68$4,345$441.2947%
Iseltwald23$4,178$373.8349%

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