Pognana Lario Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Pognana Lario in 2025? Explore comprehensive Airbnb analytics for Pognana Lario, Lombardy, Italy to uncover income potential. This 2025 STR market report for Pognana Lario, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in Pognana Lario, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pognana Lario Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pognana Lario Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$178
The average rental revenue earned for an occupied room per day in Pognana Lario.
Occupancy Rate(?)
52.8%
High demand. Good booking frequency.
Median Annual Revenue(?)
$23,962
Typical annual income for an Airbnb listing in Pognana Lario. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.9%
Slight decrease (-4.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Pognana Lario.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Pognana Lario.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pognana Lario (2025)

Understanding the monthly revenue variations for Airbnb listings in Pognana Lario is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pognana Lario is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pognana Lario across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,128+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,578 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,137 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,182, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pognana Lario

Pognana Lario Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pognana Lario STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pognana Lario:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pognana Lario

Average Daily Rate (ADR) Airbnb Trends in Pognana Lario (2025)

Effective short term rental pricing strategy in Pognana Lario involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pognana Lario typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
  • Typical properties (Median) charge around $150 per night.
  • Entry-level properties (Bottom 25%) earn around $119 per night.

Average Daily Rate (ADR) Trend by Month in Pognana Lario

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Airbnb Seasonality Analysis & Trends in Pognana Lario (2025)

Peak Season (August, July, June)
  • Revenue averages $3,743 per month
  • Occupancy rates average 63.8%
  • Daily rates average $194
Shoulder Season
  • Revenue averages $2,539 per month
  • Occupancy maintains around 50.6%
  • Daily rates hold near $172
Low Season (January, February, December)
  • Revenue drops to average $1,525 per month
  • Occupancy decreases to average 33.6%
  • Daily rates adjust to average $168

Seasonality Insights for Pognana Lario

  • The Airbnb seasonality in Pognana Lario shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pognana Lario's highest earning potential, with monthly revenues capable of climbing to $4,248, occupancy reaching a high of 71.7%, and ADRs peaking at $206.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,434, occupancy could drop to 28.5%, and ADRs may adjust down to $164.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pognana Lario.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pognana Lario seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pognana Lario (2025)

Exploring the top neighborhoods for short-term rentals in Pognana Lario? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Pognana Lario offers stunning views of Lake Como and is close to various local attractions, making it a prime spot for travelers seeking culture and beauty.
Lake Como, Church of San Giovanni, Local restaurants, Scenic viewpoints, Hiking trails
Viale Italia
This area has easy access to the lakefront and is popular for its charming buildings and proximity to amenities, making it ideal for tourists.
Lakefront promenades, Local cafes, Shopping opportunities, Historical sites, Water sports
Via Lecco
A picturesque street leading to the lakeside with beautiful views and access to various local activities.
Lakeside views, Restaurants and cafes, Boat rentals, Cycling paths, Nature walks
Local Parks
Nearby parks offer a serene environment for relaxation, making it attractive to visitors looking for a peaceful retreat close to nature.
Park of Olivenza, Walking and biking trails, Picnic areas, Botanical gardens, Birdwatching
Campsite Area
This location caters to visitors looking for a more outdoor and adventurous experience, with various natural attractions.
Camping facilities, Hiking opportunities, Water activities, Barbecue areas, Nature exploration
Via Roma
A street lined with quaint shops and eateries, perfect for travelers wanting to enjoy local culture and cuisine.
Shops, Grocery stores, Local dining, Cultural experiences, Walking tours
Lakeside Promenade
A beautiful promenade along the lake that attracts visitors for its scenic views and leisure activities.
Walking paths, Restaurants with views, Lake access, Fishing spots, Sunset watching
Hiking Trails
The surrounding mountains offer numerous hiking trails attracting outdoor enthusiasts, ideal for those wanting active vacations.
Mountain trails, Stunning vistas, Nature parks, Wildlife watching, Adventure sports

Understanding Airbnb License Requirements & STR Laws in Pognana Lario (2025)

While Pognana Lario, Lombardy, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pognana Lario to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Pognana Lario (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pognana Lariobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

[Lakeofcomo]Lake View House with Parking & balcony

[Lakeofcomo]Lake View House with Parking & balcony

Entire Place • 2 bedrooms

$88,758
Revenue
73.0%
Occupancy
$309.37
Daily Rate
The Little House,Lake View, private garden&parking

The Little House,Lake View, private garden&parking

Entire Place • 1 bedroom

$67,002
Revenue
81.2%
Occupancy
$209.56
Daily Rate
Romantic & Private Lake Como  village house

Romantic & Private Lake Como village house

Entire Place • 2 bedrooms

$61,707
Revenue
51.9%
Occupancy
$305.31
Daily Rate
Lake view Apartment

Lake view Apartment

Entire Place • 1 bedroom

$52,670
Revenue
77.4%
Occupancy
$177.78
Daily Rate
Olive at The Big House:Lake View, Terrace & Garden

Olive at The Big House:Lake View, Terrace & Garden

Entire Place • 1 bedroom

$52,517
Revenue
72.8%
Occupancy
$183.06
Daily Rate
[The View!] with parking & wifi!

[The View!] with parking & wifi!

Entire Place • 1 bedroom

$50,350
Revenue
83.2%
Occupancy
$158.86
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pognana Lario (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pognana Lario based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kathi4$186,0257644.93/5.0
Cristina3$103,2587244.67/5.0
Matteo1$88,758614.92/5.0
Enrico2$86,8781924.80/5.0
Louise1$61,7073334.94/5.0
Mara2$59,1541534.92/5.0
Gianluca1$47,728684.90/5.0
Edoardo2$43,285854.48/5.0
Fabian1$38,209285.00/5.0
Fabrizio1$31,4761214.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pognana Lario.

Dive Deeper: Advanced Pognana Lario STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pognana Lario. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pognana Lario Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pognana Lario

  • The Pognana Lario Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pognana Lario, Apartment/Condo properties are the most common (61.2%), reflecting the local real estate landscape.
  • Houses represent a significant 38.8% portion, catering likely to families or larger groups.

Pognana Lario Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pognana Lario

  • The dominant room capacity in Pognana Lario is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 81.7% of the active Airbnb listings in Pognana Lario, indicating a high concentration in these sizes.

Pognana Lario Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pognana Lario

  • The most common guest capacity trend in Pognana Lario vacation rentals is listings accommodating 4 guests (38.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Pognana Lario STR market, accounting for 57.2% of listings.
  • 20.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pognana Lario.
  • On average, properties in Pognana Lario are equipped to host 3.9 guests.

Pognana Lario Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pognana Lario

  • The most common availability pattern in Pognana Lario falls within the 181-270 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 67.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pognana Lario (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pognana Lario Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13%)

1 Night

6 listings

13% of total

2 Nights (21.7%)

2 Nights

10 listings

21.7% of total

3 Nights (21.7%)

3 Nights

10 listings

21.7% of total

4-6 Nights (4.3%)

4-6 Nights

2 listings

4.3% of total

7-29 Nights (2.2%)

7-29 Nights

1 listings

2.2% of total

30+ Nights (37%)

30+ Nights

17 listings

37% of total

Key Insights

  • The most prevalent minimum stay requirement in Pognana Lario is 30+ Nights, adopted by 37% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (37%) caters to monthly stays (30+ nights) in Pognana Lario, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 37% of Pognana Lario hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 37% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pognana Lario.

Pognana Lario Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

2.1% of total

Flexible (18.8%)

Flexible

9 listings

18.8% of total

Moderate (66.7%)

Moderate

32 listings

66.7% of total

Strict (12.5%)

Strict

6 listings

12.5% of total

Cancellation Policy Insights for Pognana Lario

  • The prevailing Airbnb cancellation policy trend in Pognana Lario is Moderate, used by 66.7% of listings.
  • The market strongly favors guest-friendly terms, with 85.5% of listings offering Flexible or Moderate policies. This suggests guests in Pognana Lario may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 66.7% market standard in Pognana Lario.
  • Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pognana Lario.

Pognana Lario STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pognana Lario

  • The overall average booking lead time for vacation rentals in Pognana Lario is 53 days.
  • Guests book furthest in advance for stays during August (average 65 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (58 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Pognana Lario.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
  • Monitor your own booking lead times against these Pognana Lario averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pognana Lario (2025)

Amenity data is currently unavailable for Pognana Lario.

Pognana Lario Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pognana Lario

  • The typical guest profile for Airbnb in Pognana Lario consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 3.3% of guests.
  • Key international markets include United States (18.7%) and France (15%).
  • Top languages spoken are English (42.8%) followed by French (14.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pognana Lario Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grindelwald502$5,008$365.1856%
Laglio63$4,391$512.4343%
Sala Comacina68$4,345$441.2947%
Brienz (BE)155$3,991$291.2951%
Flüelen11$3,901$304.9252%
Alpnach11$3,887$251.0052%
Cossano Belbo14$3,542$345.5041%
Brenzone sul Garda21$3,503$324.8644%
Oliveto Lario101$3,462$382.1651%
Portofino72$3,442$493.8840%

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