Saronno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy

Source: AirROI
Last updated: 2025-10-01

Is Airbnb profitable in Saronno in 2025? Explore comprehensive Airbnb analytics for Saronno, Lombardy, Italy to uncover income potential. This 2025 STR market report for Saronno, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 39 active listings.

Whether you're considering an Airbnb investment in Saronno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saronno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saronno Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$108
The average rental revenue earned for an occupied room per day in Saronno.
Occupancy Rate(?)
45.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,964
Typical annual income for an Airbnb listing in Saronno. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
21.3%
Strong growth (21.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saronno.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saronno.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
39
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saronno (2025)

Understanding the monthly revenue variations for Airbnb listings in Saronno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saronno is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saronno across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,646+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,966 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,320 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $711, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saronno

Saronno Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saronno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saronno:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saronno

Average Daily Rate (ADR) Airbnb Trends in Saronno (2025)

Effective short term rental pricing strategy in Saronno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saronno typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $180+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
  • Typical properties (Median) charge around $98 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Saronno

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Airbnb Seasonality Analysis & Trends in Saronno (2025)

Peak Season (August, May, June)
  • Revenue averages $1,855 per month
  • Occupancy rates average 54.2%
  • Daily rates average $119
Shoulder Season
  • Revenue averages $1,509 per month
  • Occupancy maintains around 48.2%
  • Daily rates hold near $115
Low Season (January, February, November)
  • Revenue drops to average $1,055 per month
  • Occupancy decreases to average 38.6%
  • Daily rates adjust to average $113

Seasonality Insights for Saronno

  • The Airbnb seasonality in Saronno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saronno's highest earning potential, with monthly revenues capable of climbing to $2,050, occupancy reaching a high of 59.0%, and ADRs peaking at $132.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $995, occupancy could drop to 36.3%, and ADRs may adjust down to $111.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saronno.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saronno seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saronno (2025)

Exploring the top neighborhoods for short-term rentals in Saronno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Storico
The historic center of Saronno, rich in culture and architecture. It attracts tourists interested in exploring its churches and historic buildings, making it a prime location for Airbnb hosts.
Saronno Sanctuary, Church of St. Francis, Piazza Garibaldi, Palazzo Visconti, Museo Giuseppe Giussani
Parco del Lura
This area offers a natural escape with its park and green spaces. It's ideal for families and nature lovers, providing an opportunity for outdoor activities and relaxation.
Parco Lura, Cycling paths, Picnic areas, Nature trails
Via Roma
A vibrant street known for its shopping and dining options. It's a popular spot for both locals and visitors looking for a lively atmosphere and convenient amenities.
Shopping boutiques, Cafés and restaurants, Market days
Saronno Train Station Area
Proximity to the train station makes this area appealing for business travelers and commuters, facilitating easy access to Milan and other nearby cities.
Easy train access to Milan, Local restaurants, Transport connections
Alle Fontanelle
A residential neighborhood that provides an authentic Italian living experience. It attracts longer-term stays and families looking for a quiet place near the city.
Local parks, Community centers
North Saronno
Quieter, suburban area less busy than the center. Ideal for guests looking for a peaceful retreat while still being close to the city.
Residential parks, Family-friendly ambience
Saronno Outskirts
The outskirts of Saronno feature charming villas and agritourism opportunities, drawing guests interested in local food and nature.
Vineyards, Agritourism experiences, Countryside views
Cascina Cascinetta
A semi-rural area that provides a unique experience of rural Italy while being close to urban amenities, ideal for niche tourism.
Local farms, Natural scenery, Rural experiences

Understanding Airbnb License Requirements & STR Laws in Saronno (2025)

Yes, Saronno, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saronno to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 82% licensed listings)

Top Performing Airbnb Properties in Saronno (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saronnobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Artistic and strategic house in a 19th-century courtyard

Artistic and strategic house in a 19th-century courtyard

Entire Place • 3 bedrooms

$41,322
Revenue
58.3%
Occupancy
$207.82
Daily Rate
Casa Emma 4 Saronno

Casa Emma 4 Saronno

Private Room • 2 bedrooms

$31,183
Revenue
59.4%
Occupancy
$210.43
Daily Rate
Casa Emma 2 Saronno

Casa Emma 2 Saronno

Private Room • N/A

$26,904
Revenue
65.5%
Occupancy
$105.29
Daily Rate
Casa Emma 1 Saronno

Casa Emma 1 Saronno

Private Room • 1 bedroom

$26,131
Revenue
67.4%
Occupancy
$104.47
Daily Rate
A stone's throw - 1 Milan/Como/Malpensa/Rho Fiera

A stone's throw - 1 Milan/Como/Malpensa/Rho Fiera

Entire Place • N/A

$21,546
Revenue
93.2%
Occupancy
$62.41
Daily Rate
Casa Luini 21

Casa Luini 21

Entire Place • 1 bedroom

$21,125
Revenue
65.8%
Occupancy
$91.70
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saronno (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saronno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Deborah4$103,7473464.99/5.0
Valentina2$46,124894.82/5.0
Nunzia3$41,694374.91/5.0
Maria Grazia2$39,7261214.69/5.0
Roxy2$31,355294.59/5.0
Paolo Luigi2$28,273724.76/5.0
Agostino1$21,125204.85/5.0
Celestina2$19,7173Not Rated
Luca1$18,598364.92/5.0
Samantha1$16,727964.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saronno.

Dive Deeper: Advanced Saronno STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saronno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saronno Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saronno

  • The Saronno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.5% of the 39 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saronno, Apartment/Condo properties are the most common (84.6%), reflecting the local real estate landscape.
  • The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Saronno Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saronno

  • The dominant room capacity in Saronno is 1 bedroom listings, making up 69.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 87.1% of the active Airbnb listings in Saronno, indicating a high concentration in these sizes.
  • With over half the market (69.2%) consisting of studios or 1-bedroom units, Saronno is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (2.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Saronno.

Saronno Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saronno

  • The most common guest capacity trend in Saronno vacation rentals is listings accommodating 4 guests (38.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Saronno STR market, accounting for 59.0% of listings.
  • 10.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saronno.
  • On average, properties in Saronno are equipped to host 3.2 guests.

Saronno Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saronno

  • The most common availability pattern in Saronno falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saronno (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saronno Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (48.7%)

1 Night

19 listings

48.7% of total

2 Nights (25.6%)

2 Nights

10 listings

25.6% of total

3 Nights (2.6%)

3 Nights

1 listings

2.6% of total

7-29 Nights (2.6%)

7-29 Nights

1 listings

2.6% of total

30+ Nights (20.5%)

30+ Nights

8 listings

20.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Saronno is 1 Night, adopted by 48.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (74.3%) of the Saronno Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20.5%) caters to monthly stays (30+ nights) in Saronno, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 48.7% of Saronno hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saronno.

Saronno Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (39.5%)

Flexible

15 listings

39.5% of total

Moderate (55.3%)

Moderate

21 listings

55.3% of total

Strict (5.3%)

Strict

2 listings

5.3% of total

Cancellation Policy Insights for Saronno

  • The prevailing Airbnb cancellation policy trend in Saronno is Moderate, used by 55.3% of listings.
  • The market strongly favors guest-friendly terms, with 94.8% of listings offering Flexible or Moderate policies. This suggests guests in Saronno may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 55.3% market standard in Saronno.
  • Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saronno.

Saronno STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saronno

  • The overall average booking lead time for vacation rentals in Saronno is 39 days.
  • Guests book furthest in advance for stays during September (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Saronno.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Saronno averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saronno (2025)

Amenity Prevalence

Amenity Insights for Saronno

  • Popular amenities like Wifi, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saronno to stay competitive.

Saronno Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saronno

  • The typical guest profile for Airbnb in Saronno consists of predominantly international visitors (77%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
  • Domestic travelers account for 23.4% of guests.
  • Key international markets include Italy (23.4%) and France (17.6%).
  • Top languages spoken are English (38%) followed by Italian (14.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saronno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ranco12$5,486$485.3837%
Grindelwald509$5,440$385.7956%
Cossano Belbo10$4,814$355.2636%
Laglio62$4,425$539.1241%
Brienz (BE)158$4,310$324.6450%
Flüelen12$4,095$315.2651%
Alpnach11$4,067$253.3051%
Schwanden bei Brienz17$3,985$219.9864%
Sala Comacina69$3,676$453.0545%
Ingenbohl16$3,590$209.0957%

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