Seregno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Seregno in 2025? Explore comprehensive Airbnb analytics for Seregno, Lombardy, Italy to uncover income potential. This 2025 STR market report for Seregno, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Seregno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Seregno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Seregno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Seregno (2025)
Understanding the monthly revenue variations for Airbnb listings in Seregno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Seregno is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Seregno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,178+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,512 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,064 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $536, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Seregno
Seregno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Seregno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Seregno:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Seregno
Average Daily Rate (ADR) Airbnb Trends in Seregno (2025)
Effective short term rental pricing strategy in Seregno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Seregno typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $148+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Seregno
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Airbnb Seasonality Analysis & Trends in Seregno (2025)
Peak Season (April, March, August)
- Revenue averages $1,536 per month
- Occupancy rates average 49.6%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,105 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $95
Low Season (January, February, November)
- Revenue drops to average $837 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $92
Seasonality Insights for Seregno
- The Airbnb seasonality in Seregno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Seregno's highest earning potential, with monthly revenues capable of climbing to $1,657, occupancy reaching a high of 54.3%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $809, occupancy could drop to 35.2%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Seregno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Seregno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Seregno (2025)
Exploring the top neighborhoods for short-term rentals in Seregno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Seregno, perfect for visitors wanting to explore local culture, shops, and dining. It offers a charming atmosphere with beautiful architecture and is close to many amenities. | Piazza S. Stefano, Church of San Bartolomeo, Museo della Civilta Contadina, Viale Dante, local cafes and bakeries |
| Parco della Porada | A beautiful park area that attracts nature lovers and families. Ideal for guests looking for a relaxing stay surrounded by nature. | Parco della Porada, scenic walking trails, playgrounds, outdoor sports facilities |
| Seregno Nord | A residential area that offers a peaceful atmosphere while being close to public transport and local services. Suitable for longer-term stays or business travelers. | Local shops, Proximity to train station, Parks and recreational areas |
| Via Garibaldi | A bustling street filled with shops and restaurants. Great for guests who enjoy shopping and dining out, with a vibrant local atmosphere. | Shops and boutiques, restaurants, local markets |
| Seregno Sud | A growing neighborhood that offers both residential comfort and accessibility to nearby attractions. Good for guests looking for a quieter stay while still being close to the action. | Residential parks, Public transport options, local eateries |
| Centrale | The central transportation hub of Seregno, making it easy for guests to travel to nearby cities and attractions. Ideal for business travelers. | Train station, bus terminals, business centers |
| Piazza della Libertà | A central square in Seregno that is a popular gathering spot, rich in events and social life, making it ideal for those who want to be in the middle of the local buzz. | Cafes, Outdoor events, Local festivals |
| Villaggio Sant'Ambrogio | A family-friendly area with access to parks and schools, perfect for visitors with children or those looking for a more suburban experience. | Green spaces, Recreational facilities, Family-oriented activities |
Understanding Airbnb License Requirements & STR Laws in Seregno (2025)
Yes, Seregno, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Seregno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 55% licensed listings)
Top Performing Airbnb Properties in Seregno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Seregnobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Camelia - apartment in the center of Seregno
Entire Place • 1 bedroom
Color Home
Entire Place • 1 bedroom
![[Double Whirlpool] Dimora Zen Seregno](https://a0.muscache.com/im/pictures/hosting/Hosting-772370612221068876/original/65eb9f50-d060-4b5c-929d-d34867ba64f4.jpeg?im_w=480&im_format=avif)
[Double Whirlpool] Dimora Zen Seregno
Entire Place • 1 bedroom
Penthouse private terrace stunning sunset
Entire Place • 1 bedroom
My cup of tea
Entire Place • 1 bedroom
Urban Jungle Smart Home
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Seregno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Seregno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanessa | 5 | $43,295 | 78 | 4.90/5.0 |
| Kevin | 2 | $31,417 | 116 | 4.64/5.0 |
| Francesco | 1 | $21,890 | 15 | 4.93/5.0 |
| Fabio | 1 | $18,539 | 18 | 4.94/5.0 |
| Roberta | 1 | $18,398 | 64 | 4.86/5.0 |
| Claudia | 1 | $17,281 | 39 | 4.95/5.0 |
| Olga | 2 | $17,212 | 36 | 4.80/5.0 |
| Andrea Maria | 1 | $16,138 | 6 | 5.00/5.0 |
| Lorenzo | 2 | $14,105 | 28 | 4.74/5.0 |
| Gianluca | 1 | $13,991 | 41 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Seregno.
Dive Deeper: Advanced Seregno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Seregno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSeregno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Seregno
- The Seregno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Seregno, Apartment/Condo properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
Seregno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Seregno
- The dominant room capacity in Seregno is 1 bedroom listings, making up 75% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.5% of the active Airbnb listings in Seregno, indicating a high concentration in these sizes.
- With over half the market (75%) consisting of studios or 1-bedroom units, Seregno is particularly well-suited for individuals or couples.
Seregno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Seregno
- The most common guest capacity trend in Seregno vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Seregno STR market, accounting for 65.0% of listings.
- On average, properties in Seregno are equipped to host 2.8 guests.
Seregno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Seregno
- The most common availability pattern in Seregno falls within the 271-366 days range, representing 57.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Seregno (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Seregno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
15.8% of total
2 Nights
15 listings
39.5% of total
4-6 Nights
4 listings
10.5% of total
7-29 Nights
5 listings
13.2% of total
30+ Nights
8 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Seregno is 2 Nights, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Seregno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.5% of Seregno hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- A 2-night minimum appears standard (39.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Seregno.
Seregno Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
27% of total
Moderate
18 listings
48.6% of total
Strict
9 listings
24.3% of total
Cancellation Policy Insights for Seregno
- The prevailing Airbnb cancellation policy trend in Seregno is Moderate, used by 48.6% of listings.
- The market strongly favors guest-friendly terms, with 75.6% of listings offering Flexible or Moderate policies. This suggests guests in Seregno may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.6% market standard in Seregno.
- Regularly review your cancellation policy against competitors and market demand shifts in Seregno.
Seregno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Seregno
- The overall average booking lead time for vacation rentals in Seregno is 40 days.
- Guests book furthest in advance for stays during August (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Seregno.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Seregno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Seregno (2025)
Amenity Prevalence
Amenity Insights for Seregno
- Essential amenities in Seregno that guests expect include: Heating, Hair dryer, Wifi, Bed linens, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hangers, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Seregno: Heating, Hair dryer, Wifi, Bed linens, Hot water.
- Prioritize adding missing essentials: Hair dryer, Wifi, Bed linens, Hot water.
- Consider adding popular differentiators like Refrigerator or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Seregno to stay competitive.
Seregno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Seregno
- The typical guest profile for Airbnb in Seregno consists of a mix of domestic (37%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 36.9% of guests.
- Key international markets include Italy (36.9%) and France (11.5%).
- Top languages spoken are English (31.3%) followed by Italian (19.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Seregno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 497 | $4,738 | $353.69 | 55% |
| Alpnach | 11 | $4,176 | $249.37 | 50% |
| Sala Comacina | 69 | $4,017 | $390.28 | 48% |
| Laglio | 63 | $3,984 | $459.63 | 43% |
| Brienz (BE) | 150 | $3,888 | $322.85 | 52% |
| Andermatt | 60 | $3,492 | $441.38 | 39% |
| Brenzone sul Garda | 20 | $3,425 | $328.41 | 46% |
| Cossano Belbo | 13 | $3,381 | $286.91 | 40% |
| Portofino | 72 | $3,339 | $483.34 | 41% |
| Oliveto Lario | 100 | $3,303 | $334.90 | 51% |