Torno Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Torno in 2025? Explore comprehensive Airbnb analytics for Torno, Lombardy, Italy to uncover income potential. This 2025 STR market report for Torno, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Torno, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Torno Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Torno Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Torno (2025)
Understanding the monthly revenue variations for Airbnb listings in Torno is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torno is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torno across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,626+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,133 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,141 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,134, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Torno
Torno Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Torno STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torno:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Torno
Average Daily Rate (ADR) Airbnb Trends in Torno (2025)
Effective short term rental pricing strategy in Torno involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torno typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $786+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $308 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Torno
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Airbnb Seasonality Analysis & Trends in Torno (2025)
Peak Season (July, June, May)
- Revenue averages $7,062 per month
- Occupancy rates average 52.2%
- Daily rates average $474
Shoulder Season
- Revenue averages $4,452 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $433
Low Season (January, February, December)
- Revenue drops to average $1,418 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $407
Seasonality Insights for Torno
- The Airbnb seasonality in Torno shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Torno's highest earning potential, with monthly revenues capable of climbing to $7,378, occupancy reaching a high of 61.5%, and ADRs peaking at $482.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,174, occupancy could drop to 17.0%, and ADRs may adjust down to $370.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Torno.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Torno seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Torno (2025)
Exploring the top neighborhoods for short-term rentals in Torno? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Torno City Center | The heart of Torno, offering picturesque views of Lake Como and easy access to local shops and restaurants. It is a charming area ideal for tourists seeking tranquility and beauty. | Lake Como, Torno's historic sites, Local trattorias, Scenic walking paths, Village charm |
| Cimitero di Torno | Known for its stunning viewpoints over Lake Como, this area is a hidden gem for travelers looking for serene surroundings and breathtaking landscapes, perfect for relaxation. | Panoramic views, Walking trails, Nature and peace, Cultural heritage sites, Photography spots |
| Via Frazione | This area features quieter residential locales that are attractive for families or long-term stays. It combines local living with beautiful scenery. | Local markets, Hiking trails, Community events, Lakeside activities, Historical architecture |
| Alto di Torno | A popular hillside area that offers stunning panoramic views of Lake Como and a peaceful atmosphere, ideal for nature lovers and those seeking a retreat. | Nature walks, Outdoor activities, Scenic viewpoints, Local wildlife, Quiet surroundings |
| Piazza San Giovanni | A central square that is vibrant and lively, located close to cultural sites and local cafes, perfect for visitors who enjoy socializing and exploring the heart of Torno. | Local festivals, Cafes and restaurants, Historical buildings, Community gatherings, Art and culture |
| Harbor Area | Situated by the lake, this area is ideal for water-related activities and events, attracting visitors looking for adventure and leisure right by the shore. | Water sports, Boat rentals, Scenic boat tours, Fishing spots, Relaxation by the lake |
| Via Roma | This street is lined with charming shops and eateries, providing an authentic Italian experience, great for tourists who want to explore local culture and cuisine. | Shopping, Dining experiences, Local artisans, Festivals, Street performances |
| Local Vineyards and Olive Groves | Located a bit further out, this area offers agritourism experiences that attract visitors interested in wine and local produce, perfect for niche market stays. | Wine tastings, Olive oil production, Guided tours, Culinary experiences, Scenic landscapes |
Understanding Airbnb License Requirements & STR Laws in Torno (2025)
Yes, Torno, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Torno to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Torno (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tornobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa EGO Lake Como
Entire Place • 4 bedrooms
VILLA TORNO-Lake Como view & pool
Entire Place • 4 bedrooms
VILLA nila-your dream holiday at Como Lake-
Entire Place • 2 bedrooms
Villa Tesoro by MyVillaCollection
Entire Place • 8 bedrooms
Villa Vera, stunning view, a/c , parking
Entire Place • 3 bedrooms
L'UNA DI LAGO Lake Apartment With Parking
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Torno (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Torno based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ester | 1 | $324,483 | 31 | 4.87/5.0 |
| Erika | 1 | $221,920 | 137 | 4.98/5.0 |
| Nicola | 3 | $146,716 | 181 | 4.96/5.0 |
| Rent All Como | 3 | $125,671 | 75 | 4.43/5.0 |
| Mariarosa | 2 | $90,704 | 125 | 4.92/5.0 |
| Host #15724401 | 1 | $86,088 | 0 | 0.00/5.0 |
| Giuseppe | 3 | $61,198 | 132 | 2.96/5.0 |
| Nadia | 1 | $58,709 | 255 | 5.00/5.0 |
| Francesca | 2 | $50,323 | 275 | 4.72/5.0 |
| Elena | 3 | $44,148 | 39 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torno.
Dive Deeper: Advanced Torno STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torno. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTorno Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Torno
- The Torno Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Torno, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Torno Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Torno
- The dominant room capacity in Torno is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 67.3% of the active Airbnb listings in Torno, indicating a high concentration in these sizes.
- A significant 21.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Torno.
Torno Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Torno
- The most common guest capacity trend in Torno vacation rentals is listings accommodating 4 guests (34.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Torno STR market, accounting for 51.9% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Torno.
- On average, properties in Torno are equipped to host 4.5 guests.
Torno Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Torno
- The most common availability pattern in Torno falls within the 181-270 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Torno (44.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Torno Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
8.2% of total
2 Nights
25 listings
51% of total
3 Nights
10 listings
20.4% of total
4-6 Nights
3 listings
6.1% of total
30+ Nights
7 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Torno is 2 Nights, adopted by 51% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Torno, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51% of Torno hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.2% currently do.
- A 2-night minimum appears standard (51%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torno.
Torno Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.2% of total
Flexible
9 listings
19.6% of total
Moderate
26 listings
56.5% of total
Strict
10 listings
21.7% of total
Cancellation Policy Insights for Torno
- The prevailing Airbnb cancellation policy trend in Torno is Moderate, used by 56.5% of listings.
- The market strongly favors guest-friendly terms, with 76.1% of listings offering Flexible or Moderate policies. This suggests guests in Torno may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.5% market standard in Torno.
- Regularly review your cancellation policy against competitors and market demand shifts in Torno.
Torno STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Torno
- The overall average booking lead time for vacation rentals in Torno is 58 days.
- Guests book furthest in advance for stays during January (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Spring (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Torno.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Torno averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Torno (2025)
Amenity Prevalence
Amenity Insights for Torno
- Essential amenities in Torno that guests expect include: Heating, Hot water, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Torno: Heating, Hot water, Essentials, Wifi.
- Prioritize adding missing essentials: Hot water, Essentials, Wifi.
- Consider adding popular differentiators like Refrigerator or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Torno to stay competitive.
Torno Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Torno
- The typical guest profile for Airbnb in Torno consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.0% of guests.
- Key international markets include United States (24%) and United Kingdom (13.1%).
- Top languages spoken are English (44.2%) followed by French (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Torno Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grindelwald | 489 | $4,921 | $345.40 | 57% |
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Brienz (BE) | 141 | $4,353 | $294.17 | 55% |
| Alpnach | 11 | $4,227 | $234.19 | 49% |
| Brenzone sul Garda | 19 | $4,128 | $335.25 | 52% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Sachseln | 15 | $3,742 | $262.18 | 56% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |