Varenna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lombardy, Italy
Is Airbnb profitable in Varenna in 2025? Explore comprehensive Airbnb analytics for Varenna, Lombardy, Italy to uncover income potential. This 2025 STR market report for Varenna, based on AirROI data from October 2024 to September 2025, reveals key trends in the market of 218 active listings.
Whether you're considering an Airbnb investment in Varenna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Varenna Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Varenna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Varenna (2025)
Understanding the monthly revenue variations for Airbnb listings in Varenna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Varenna is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Varenna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,985 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,794 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,105, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Varenna
Varenna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Varenna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Varenna:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Varenna
Average Daily Rate (ADR) Airbnb Trends in Varenna (2025)
Effective short term rental pricing strategy in Varenna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Varenna typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $490+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $330 or more.
- Typical properties (Median) charge around $228 per night.
- Entry-level properties (Bottom 25%) earn around $174 per night.
Average Daily Rate (ADR) Trend by Month in Varenna
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Airbnb Seasonality Analysis & Trends in Varenna (2025)
Peak Season (July, August, June)
- Revenue averages $7,047 per month
- Occupancy rates average 68.7%
- Daily rates average $338
Shoulder Season
- Revenue averages $4,458 per month
- Occupancy maintains around 50.5%
- Daily rates hold near $287
Low Season (January, November, December)
- Revenue drops to average $2,362 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $270
Seasonality Insights for Varenna
- The Airbnb seasonality in Varenna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Varenna's highest earning potential, with monthly revenues capable of climbing to $7,463, occupancy reaching a high of 72.4%, and ADRs peaking at $339.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,033, occupancy could drop to 28.9%, and ADRs may adjust down to $258.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Varenna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Varenna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Varenna (2025)
Exploring the top neighborhoods for short-term rentals in Varenna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Varenna is known for its charming narrow streets and picturesque lakeside views. It's a prime spot for tourists wanting to experience the authentic Italian village atmosphere. | Villa Monastero, Church of San Giorgio, Varenna waterfront, Villa Cipressi, Castello di Vezio, Piazza San Giorgio |
| Fiumelatte | This serene area is known for its beautiful, relaxing atmosphere along the river, ideal for visitors seeking a quiet retreat. It offers a unique experience away from the busier tourist spots. | Fiumelatte River, Walking trails along the river, St. John the Baptist Church, Scenic viewpoints |
| Esino Lario | Just a short drive from Varenna, this area offers stunning hikes and natural beauty, appealing to outdoor enthusiasts. It's perfect for those looking for adventure and nature exploration. | Piani d'Erna, Mount Resegone, Hiking trails, Local cuisine, Natural parks |
| Perledo | Located above Varenna, Perledo provides breathtaking views of Lake Como and is known for its tranquility and beautiful landscapes, attracting travelers seeking scenic beauty. | Castle of Vezio, San Martino Church, Walking trails, Varenna views, Agriturismi (farm stays) |
| Bellagio | Famous for its picturesque location between the lakes, Bellagio is often referred to as the pearl of Lake Como. It's a top choice for tourists and makes for an attractive Airbnb investment. | Villa Melzi, Bellagio waterfront, Botanical gardens, Galleria da Galleria, Pizzeria and local eateries |
| Tremezzo | Home to stunning villas and gardens, Tremezzo draws tourists looking to explore Lake Como’s luxurious side. It offers a rich blend of history and natural beauty. | Villa Carlotta, Lake Como ferry terminal, Tremezzo waterfront, Villa la Gaeta |
| Lenno | Known for its beautiful church and proximity to the famous Villa del Balbianello, Lenno appeals to visitors looking for romantic spots and historical architecture. | Villa del Balbianello, Lenno waterfront, Church of Santo Stefano, Hiking trails nearby |
| Lierna | Lierna features a picturesque beachfront and a laid-back atmosphere, making it ideal for families and beachgoers looking to enjoy Lake Como in a quieter setting. | Lierna Beach, Castello di Lierna, Walking paths along the lake, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Varenna (2025)
Yes, Varenna, Lombardy, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Varenna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 82% licensed listings)
Top Performing Airbnb Properties in Varenna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Varennabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elizabeth House Varenna
Entire Place • 3 bedrooms
Villa Scoglio A/C PVT hot tube (Bellagio view)
Entire Place • 3 bedrooms
Villa Lucia Varenna
Entire Place • 3 bedrooms
Varenna by Foot (no taxi-car needed)
Entire Place • 4 bedrooms
Fiò & Giò - Whole building - Varenna, Lake Como
Entire Place • 5 bedrooms
Villa NELLA: the elegance of the 80s
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Varenna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Varenna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Varennaholidays Srl | 37 | $1,392,277 | 907 | 4.58/5.0 |
| Giorgio | 9 | $639,408 | 613 | 4.93/5.0 |
| Villa Monti S.R.L. | 6 | $566,967 | 562 | 4.96/5.0 |
| Lake Como | 7 | $356,320 | 223 | 4.31/5.0 |
| Fulvia | 7 | $313,550 | 348 | 4.80/5.0 |
| Debora | 5 | $234,830 | 550 | 4.74/5.0 |
| Gabriella | 7 | $230,928 | 1387 | 4.61/5.0 |
| Joshua | 4 | $230,832 | 141 | 4.62/5.0 |
| Andrea | 4 | $227,389 | 281 | 4.91/5.0 |
| Fabio | 3 | $227,028 | 521 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Varenna.
Dive Deeper: Advanced Varenna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Varenna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVarenna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Varenna
- The Varenna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 218 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Varenna, Apartment/Condo properties are the most common (75.7%), reflecting the local real estate landscape.
- Houses represent a significant 19.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.6%) offer potential for unique stay experiences.
Varenna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Varenna
- The dominant room capacity in Varenna is 1 bedroom listings, making up 50.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.6% of the active Airbnb listings in Varenna, indicating a high concentration in these sizes.
- With over half the market (50.9%) consisting of studios or 1-bedroom units, Varenna is particularly well-suited for individuals or couples.
Varenna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Varenna
- The most common guest capacity trend in Varenna vacation rentals is listings accommodating 4 guests (39.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Varenna STR market, accounting for 63.7% of listings.
- 16.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Varenna.
- On average, properties in Varenna are equipped to host 3.8 guests.
Varenna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Varenna
- The most common availability pattern in Varenna falls within the 181-270 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Varenna (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Varenna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
13% of total
2 Nights
41 listings
19% of total
3 Nights
28 listings
13% of total
4-6 Nights
5 listings
2.3% of total
7-29 Nights
6 listings
2.8% of total
30+ Nights
108 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Varenna is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Varenna, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Varenna hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Varenna.
Varenna Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
2.8% of total
Super Strict 30 Days
18 listings
8.4% of total
Limited
1 listings
0.5% of total
Flexible
27 listings
12.6% of total
Moderate
97 listings
45.1% of total
Firm
21 listings
9.8% of total
Strict
45 listings
20.9% of total
Cancellation Policy Insights for Varenna
- The prevailing Airbnb cancellation policy trend in Varenna is Moderate, used by 45.1% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (30.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.1% market standard in Varenna.
- Regularly review your cancellation policy against competitors and market demand shifts in Varenna.
Varenna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Varenna
- The overall average booking lead time for vacation rentals in Varenna is 79 days.
- Guests book furthest in advance for stays during September (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Varenna.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Varenna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Varenna (2025)
Amenity Prevalence
Amenity Insights for Varenna
- Essential amenities in Varenna that guests expect include: Wifi, Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Varenna: Wifi, Hair dryer, Heating.
- Prioritize adding missing essentials: Wifi, Hair dryer, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Varenna to stay competitive.
Varenna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Varenna
- The typical guest profile for Airbnb in Varenna consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.8% of guests.
- Key international markets include United States (52.7%) and United Kingdom (12.3%).
- Top languages spoken are English (63.9%) followed by Spanish (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Varenna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rothenburg | 11 | $5,949 | $306.85 | 62% |
| Ranco | 12 | $5,486 | $485.38 | 37% |
| Grindelwald | 509 | $5,440 | $385.79 | 56% |
| Bassersdorf | 16 | $5,060 | $396.71 | 49% |
| Balderschwang | 10 | $5,025 | $294.90 | 60% |
| Vitznau | 31 | $4,497 | $418.70 | 46% |
| Laglio | 62 | $4,425 | $539.12 | 41% |
| Brienz (BE) | 158 | $4,310 | $324.64 | 50% |
| Flüelen | 12 | $4,095 | $315.26 | 51% |
| Lucerne | 330 | $4,069 | $290.93 | 52% |