Alessandria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy
Is Airbnb profitable in Alessandria in 2025? Explore comprehensive Airbnb analytics for Alessandria, Piedmont, Italy to uncover income potential. This 2025 STR market report for Alessandria, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Alessandria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alessandria Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Alessandria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Alessandria (2025)
Understanding the monthly revenue variations for Airbnb listings in Alessandria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alessandria is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alessandria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,504 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $988 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $496, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alessandria
Alessandria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Alessandria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alessandria:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alessandria
Average Daily Rate (ADR) Airbnb Trends in Alessandria (2025)
Effective short term rental pricing strategy in Alessandria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alessandria typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $117+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Alessandria
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Airbnb Seasonality Analysis & Trends in Alessandria (2025)
Peak Season (April, May, December)
- Revenue averages $1,332 per month
- Occupancy rates average 45.6%
- Daily rates average $79
Shoulder Season
- Revenue averages $1,081 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $78
Low Season (February, March, October)
- Revenue drops to average $908 per month
- Occupancy decreases to average 40.6%
- Daily rates adjust to average $78
Seasonality Insights for Alessandria
- The Airbnb seasonality in Alessandria shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Alessandria's highest earning potential, with monthly revenues capable of climbing to $1,391, occupancy reaching a high of 52.9%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $817, occupancy could drop to 36.6%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alessandria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Alessandria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Alessandria (2025)
Exploring the top neighborhoods for short-term rentals in Alessandria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Alessandria, filled with beautiful architecture, shops, and restaurants. A prime area for tourists looking to explore the rich history and culture of the city. | Piazza della Libertà, Cattedrale di San Pietro, Palazzo Comunale, Museo del Ciclismo, Teatro Comunale, Castello di Alessandria |
| Valenzani | A residential area that offers a local experience, close to parks and schools. Ideal for families and travelers looking for a peaceful stay away from the hustle of the city center. | Parco della Rocca, Scuola di Giurisprudenza, Parco Cavour |
| Corso Roma | A bustling street known for its shopping, dining, and nightlife options. Perfect for young travelers and anyone looking to enjoy urban life. | Shopping boutiques, Cafés, Restaurants, Street performances |
| Piazza Garibaldi | A vibrant square at the heart of the city, surrounded by cafes and shops. Great for visitors who enjoy being in the center of local life. | Statua di Garibaldi, Cafés, Shops, Local markets |
| Fiume Tanaro | An area along the Tanaro River, perfect for outdoor activities and relaxation. Appeals to nature lovers and those seeking a tranquil experience. | Tanaro River Park, Walking and cycling paths, Picnic areas |
| San Michele | A quiet, residential district with a friendly atmosphere. Attracts families and longer-term visitors looking for a cozy home-away-from-home. | Local parks, Community events, Family-friendly amenities |
| Biblioteca Civica | Close to cultural landmarks, this area attracts bibliophiles and those interested in the arts and literature. Ideal for cultural enthusiasts looking to experience Alessandria's rich heritage. | Civic Library, Nearby art galleries, Cultural festivals |
| Alessandria Railway Station | A convenient location for travelers who want easy access to public transport. Ideal for business travelers and tourists looking to explore surrounding areas. | Railway Museum, Easy access to regional trains, Cafés and shops nearby |
Understanding Airbnb License Requirements & STR Laws in Alessandria (2025)
Yes, Alessandria, Piedmont, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alessandria to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Alessandria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alessandriabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunshine House | 97mq - Workstation - Balcony
Entire Place • 2 bedrooms
Sunflower House | 150smq - Central - Aria cond.
Entire Place • 2 bedrooms
Casa EVA, apartment in the historic center of Alessandria
Entire Place • 2 bedrooms
Shangri-la... here the weather is light as a feather
Entire Place • N/A
Villa with gardens at the foot of Monferrato
Entire Place • 4 bedrooms
Casa Viaemilia Alessandria holiday apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Alessandria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Alessandria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Welcome To Turin | 4 | $52,851 | 51 | 4.26/5.0 |
| Matteo | 1 | $37,443 | 9 | 5.00/5.0 |
| Claudia | 2 | $34,725 | 54 | 5.00/5.0 |
| Linda | 2 | $33,878 | 95 | 4.85/5.0 |
| Matteo | 1 | $25,274 | 17 | 5.00/5.0 |
| Patrizia | 3 | $25,204 | 14 | 3.33/5.0 |
| Cesare | 2 | $24,479 | 588 | 4.91/5.0 |
| Angelo | 1 | $23,394 | 33 | 4.82/5.0 |
| Cristiana | 1 | $23,252 | 35 | 4.97/5.0 |
| Cecilia | 2 | $22,198 | 71 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alessandria.
Dive Deeper: Advanced Alessandria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alessandria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlessandria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alessandria
- The Alessandria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Alessandria, Apartment/Condo properties are the most common (85.1%), reflecting the local real estate landscape.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.4%) offer potential for unique stay experiences.
Alessandria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alessandria
- The dominant room capacity in Alessandria is 1 bedroom listings, making up 70.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.6% of the active Airbnb listings in Alessandria, indicating a high concentration in these sizes.
- With over half the market (70.3%) consisting of studios or 1-bedroom units, Alessandria is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Alessandria.
Alessandria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alessandria
- The most common guest capacity trend in Alessandria vacation rentals is listings accommodating 2 guests (32.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Alessandria STR market, accounting for 62.1% of listings.
- On average, properties in Alessandria are equipped to host 3.2 guests.
Alessandria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alessandria
- The most common availability pattern in Alessandria falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Alessandria (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Alessandria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
38.5% of total
2 Nights
12 listings
18.5% of total
3 Nights
9 listings
13.8% of total
4-6 Nights
7 listings
10.8% of total
7-29 Nights
7 listings
10.8% of total
30+ Nights
5 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Alessandria is 1 Night, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.5% of Alessandria hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alessandria.
Alessandria Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
42.4% of total
Moderate
23 listings
39% of total
Strict
11 listings
18.6% of total
Cancellation Policy Insights for Alessandria
- The prevailing Airbnb cancellation policy trend in Alessandria is Flexible, used by 42.4% of listings.
- The market strongly favors guest-friendly terms, with 81.4% of listings offering Flexible or Moderate policies. This suggests guests in Alessandria may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.4% market standard in Alessandria.
- Regularly review your cancellation policy against competitors and market demand shifts in Alessandria.
Alessandria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Alessandria
- The overall average booking lead time for vacation rentals in Alessandria is 30 days.
- Guests book furthest in advance for stays during April (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Alessandria.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Alessandria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Alessandria (2025)
Amenity Prevalence
Amenity Insights for Alessandria
- Essential amenities in Alessandria that guests expect include: TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Alessandria: TV, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Alessandria to stay competitive.
Alessandria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Alessandria
- The typical guest profile for Airbnb in Alessandria consists of a mix of domestic (47%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 47.0% of guests.
- Key international markets include Italy (47%) and France (13.2%).
- Top languages spoken are English (32.9%) followed by Italian (22.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Alessandria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Laglio | 64 | $4,873 | $463.61 | 47% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |
| Portofino | 68 | $4,086 | $454.35 | 44% |
| Saint-Jean-Cap-Ferrat | 107 | $3,844 | $424.21 | 46% |
| Sala Comacina | 64 | $3,794 | $400.27 | 50% |
| Cossano Belbo | 13 | $3,632 | $284.21 | 42% |
| Bellagio | 373 | $3,630 | $328.26 | 55% |
| Oliveto Lario | 99 | $3,509 | $327.42 | 55% |
| Carate Urio | 71 | $3,379 | $331.90 | 44% |
| Brienno | 39 | $3,327 | $337.92 | 45% |