Locana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Piedmont, Italy

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Locana in 2025? Explore comprehensive Airbnb analytics for Locana, Piedmont, Italy to uncover income potential. This 2025 STR market report for Locana, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Locana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Locana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Locana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$85
The average rental revenue earned for an occupied room per day in Locana.
Occupancy Rate(?)
45.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,494
Typical annual income for an Airbnb listing in Locana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
20.9%
Strong growth (20.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Locana.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Locana.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Locana (2025)

Understanding the monthly revenue variations for Airbnb listings in Locana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Locana is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Locana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,485+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,839 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $775 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $391, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Locana

Locana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Locana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Locana:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Locana

Average Daily Rate (ADR) Airbnb Trends in Locana (2025)

Effective short term rental pricing strategy in Locana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Locana typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $96 or more.
  • Typical properties (Median) charge around $76 per night.
  • Entry-level properties (Bottom 25%) earn around $52 per night.

Average Daily Rate (ADR) Trend by Month in Locana

Get Live Locana Market Intelligence 👇

Discover Locana Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Locana (2025)

Peak Season (August, November, July)
  • Revenue averages $1,752 per month
  • Occupancy rates average 57.0%
  • Daily rates average $83
Shoulder Season
  • Revenue averages $1,520 per month
  • Occupancy maintains around 41.0%
  • Daily rates hold near $86
Low Season (January, February, October)
  • Revenue drops to average $1,334 per month
  • Occupancy decreases to average 33.2%
  • Daily rates adjust to average $82

Seasonality Insights for Locana

  • The Airbnb seasonality in Locana shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Locana's highest earning potential, with monthly revenues capable of climbing to $2,014, occupancy reaching a high of 67.9%, and ADRs peaking at $92.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,168, occupancy could drop to 28.8%, and ADRs may adjust down to $79.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Locana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Locana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Locana (2025)

Exploring the top neighborhoods for short-term rentals in Locana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Locana Center
Charming historic center with picturesque streets and a welcoming atmosphere, ideal for travelers seeking an authentic Italian experience.
Locana Parish Church, Historic buildings, Local artisan shops
Valley of Ceresole
Stunning natural landscapes ideal for outdoor enthusiasts looking to hike, camp, and explore nature.
Ceresole Reale, Parco Nazionale Gran Paradiso, Local flora and fauna
Laghi di Avigliana
Beautiful lakes surrounded by mountains, perfect for summer activities and relaxation, attracting families and couples.
Avigliana Lakes, Hiking trails, Fishing opportunities
Chivasso
Nearby town with rich history and convenient transportation links, suitable for those visiting the Turin area.
Chivasso Cathedral, Historical town center, Museums
Meana di Susa
Scenic mountain town known for its beautiful views and outdoor sports, appealing to adventure travelers.
Susa Valley, Hiking and skiing spots, Local cuisine
Civita di Bagnoregio
Famous for its stunning landscape and preserved medieval architecture, a top spot for cultural tourism.
Calanchi di Bagnoregio, Historic bridge, Art galleries
Pinerolo
Vibrant town with rich cultural events and festivals, attracting visitors interested in local traditions and gastronomy.
Pinerolo Horse Museum, Palazzo degli Uffici, Local markets
Santo Stefano di Cadore
Mountain village with access to skiing and hiking, perfect for winter sports enthusiasts and nature lovers.
Ski resorts, Mountain trails, Traditional restaurants

Understanding Airbnb License Requirements & STR Laws in Locana (2025)

While Locana, Piedmont, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Locana to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Locana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Locanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

"Il Ciliegio" holiday home

"Il Ciliegio" holiday home

Entire Place • 2 bedrooms

$69,414
Revenue
90.7%
Occupancy
$209.52
Daily Rate
Pra di Brëc "Nonni Pierino&Ermelinda" Vacation home

Pra di Brëc "Nonni Pierino&Ermelinda" Vacation home

Entire Place • 1 bedroom

$55,317
Revenue
78.3%
Occupancy
$193.50
Daily Rate
"Zio Giuseppino" Pra di Brëc Vacation Home

"Zio Giuseppino" Pra di Brëc Vacation Home

Entire Place • 1 bedroom

$43,415
Revenue
67.7%
Occupancy
$174.72
Daily Rate
La Mansarda Apt PNGranParadiso Vacation Home

La Mansarda Apt PNGranParadiso Vacation Home

Entire Place • 2 bedrooms

$20,671
Revenue
57.1%
Occupancy
$92.52
Daily Rate
Air Rooms ECOguesthouse - Room R

Air Rooms ECOguesthouse - Room R

Private Room • N/A

$9,932
Revenue
34.5%
Occupancy
$86.19
Daily Rate
Il Corbetto di Michela & Matteo Vacation Home

Il Corbetto di Michela & Matteo Vacation Home

Entire Place • 3 bedrooms

$9,423
Revenue
47.9%
Occupancy
$79.61
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Locana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Locana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andrea2$98,7322975.00/5.0
Elena1$69,4141654.98/5.0
Rosita5$25,976304.94/5.0
Milena1$20,6713365.00/5.0
Patrizia3$16,3992174.73/5.0
Sara4$15,012954.56/5.0
Rinaldo3$10,1492224.61/5.0
Matteo1$9,423284.93/5.0
Alberto1$8,2641204.78/5.0
Laura1$8,238704.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Locana.

Dive Deeper: Advanced Locana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Locana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Locana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Locana

  • The Locana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Locana, Apartment/Condo properties are the most common (65.4%), reflecting the local real estate landscape.
  • Houses represent a significant 15.4% portion, catering likely to families or larger groups.
  • The presence of 19.2% Hotel/Boutique listings indicates integration with traditional hospitality.

Locana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Locana

  • The dominant room capacity in Locana is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 77.0% of the active Airbnb listings in Locana, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (3.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Locana.

Locana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Locana

  • The most common guest capacity trend in Locana vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Locana STR market, accounting for 50.0% of listings.
  • 11.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Locana.
  • On average, properties in Locana are equipped to host 3.1 guests.

Locana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Locana

  • The most common availability pattern in Locana falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Locana (53.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Locana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28%)

1 Night

7 listings

28% of total

2 Nights (32%)

2 Nights

8 listings

32% of total

4-6 Nights (20%)

4-6 Nights

5 listings

20% of total

7-29 Nights (12%)

7-29 Nights

3 listings

12% of total

30+ Nights (8%)

30+ Nights

2 listings

8% of total

Key Insights

  • The most prevalent minimum stay requirement in Locana is 2 Nights, adopted by 32% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32% of Locana hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Locana.

Locana Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (80.8%)

Flexible

21 listings

80.8% of total

Moderate (15.4%)

Moderate

4 listings

15.4% of total

Strict

1 listings

3.8% of total

Cancellation Policy Insights for Locana

  • The prevailing Airbnb cancellation policy trend in Locana is Flexible, used by 80.8% of listings.
  • The market strongly favors guest-friendly terms, with 96.2% of listings offering Flexible or Moderate policies. This suggests guests in Locana may expect booking flexibility.
  • Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 80.8% market standard in Locana.
  • Given the high prevalence of Flexible policies (80.8%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Locana.

Locana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Locana

  • The overall average booking lead time for vacation rentals in Locana is 48 days.
  • Guests book furthest in advance for stays during April (average 77 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (61 days avg.) sees the longest lead times, while Fall (36 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Locana.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 61 days) to capture early planners.
  • Monitor your own booking lead times against these Locana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Locana (2025)

Amenity data is currently unavailable for Locana.

Locana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Locana

  • The typical guest profile for Airbnb in Locana consists of predominantly international visitors (66%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 33.9% of guests.
  • Key international markets include Italy (33.9%) and France (16.1%).
  • Top languages spoken are English (38.7%) followed by French (17.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Locana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
La Rivière-Enverse16$7,229$675.9440%
Lauterbrunnen542$6,449$542.3851%
Les Clefs33$5,625$310.7544%
Habkern13$5,289$358.2247%
Grindelwald502$5,008$365.1856%
Zermatt798$4,969$491.5846%
Matten bei Interlaken59$4,947$324.4059%
Monteu Roero11$4,837$405.3842%
Interlaken313$4,633$382.8053%
Iseltwald23$4,178$373.8349%

Maximize Your Airbnb Income in Locana

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights