Naxos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicilia, Italy
Is Airbnb profitable in Naxos in 2025? Explore comprehensive Airbnb analytics for Naxos, Sicilia, Italy to uncover income potential. This 2025 STR market report for Naxos, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Naxos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naxos Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naxos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naxos (2025)
Understanding the monthly revenue variations for Airbnb listings in Naxos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naxos is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naxos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,395+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,359 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,683 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $990, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naxos
Naxos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naxos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naxos:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naxos
Average Daily Rate (ADR) Airbnb Trends in Naxos (2025)
Effective short term rental pricing strategy in Naxos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naxos typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $173+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Naxos
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Airbnb Seasonality Analysis & Trends in Naxos (2025)
Peak Season (August, July, September)
- Revenue averages $2,717 per month
- Occupancy rates average 58.3%
- Daily rates average $147
Shoulder Season
- Revenue averages $802 per month
- Occupancy maintains around 22.4%
- Daily rates hold near $117
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $120
Seasonality Insights for Naxos
- The Airbnb seasonality in Naxos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naxos's highest earning potential, with monthly revenues capable of climbing to $3,249, occupancy reaching a high of 62.7%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naxos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naxos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naxos (2025)
Exploring the top neighborhoods for short-term rentals in Naxos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chora | The lively capital of Naxos, Chora is known for its picturesque Cycladic architecture, vibrant nightlife, and rich history. It's ideal for travelers seeking culture, dining, and accessible beaches. | Portara, Naxos Castle, Temple of Demeter, Old Market, Agios Georgios Beach |
| Agios Prokopios | A stunning beach area known for its clear waters and sandy shores. Popular among beachgoers, it's great for those who want direct access to beautiful beaches and local tavernas. | Agios Prokopios Beach, Kouros Statue, Local Seafood Restaurants, Wind Surfing Schools |
| Plaka | Famous for its long, sandy beach, Plaka offers a more relaxed atmosphere with plenty of sun and sea activities. It's perfect for families and couples looking for a serene getaway. | Plaka Beach, Mikri Vigla Beach, Local Beach Bars and Cafes, Ancient Ruins |
| Agia Anna | Known for its beautiful beaches and family-friendly environment, Agia Anna attracts families and tourists seeking leisure and fun in the sun, with many amenities nearby. | Agia Anna Beach, Local Shops, Water Sports Rentals |
| Moutsouna | A quieter fishing village located on the east coast of Naxos, ideal for authentic experiences away from the busy tourist areas, appealing to those looking for tranquility and local culture. | Moutsouna Beach, Fresh Seafood Taverns, Traditional Village Experience |
| Kinidaros | A charming inland village known for its traditional character and local craftsmanship, perfect for those wanting a glimpse of authentic Greek island life away from the coast. | Rural Scenery, Traditional Pottery, Local Festivals |
| Apgious Vassilios | A lesser-known area offering beautiful landscape views, perfect for travelers seeking adventure with hiking and exploring natural beauty. | Hiking Trails, Scenic Views, Traditional Villages |
| Naxos Island (rural areas) | The rural parts of Naxos offer unique accommodations and close access to nature, popular among eco-tourists and those looking for a retreat from city life. | Local Wineries, Olive Groves, Nature Trails, Authentic Greek Cuisine |
Understanding Airbnb License Requirements & STR Laws in Naxos (2025)
Yes, Naxos, Sicilia, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naxos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 95% licensed listings)
Top Performing Airbnb Properties in Naxos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naxosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Iside Home
Entire Place • 2 bedrooms
GuestHost - Fay House Sweet Seaview
Entire Place • 2 bedrooms
Villa Bea (Upstairs with Terrace)
Entire Place • 2 bedrooms
Central bright flat with terrace in Giardini Naxos
Entire Place • 2 bedrooms
Lucy's home, 50 meters from the sea.
Entire Place • 1 bedroom
Franca Apartment Naxos
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naxos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naxos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Studio In | 8 | $52,185 | 27 | 4.86/5.0 |
| GuestHost - Welcome To Our Hom | 4 | $50,319 | 45 | 4.22/5.0 |
| Novasol | 1 | $37,360 | 6 | 4.83/5.0 |
| Andrea | 2 | $25,662 | 10 | 4.89/5.0 |
| Gaetano | 1 | $14,971 | 5 | 5.00/5.0 |
| Franca | 1 | $14,539 | 8 | 5.00/5.0 |
| Maria | 1 | $14,276 | 9 | 4.89/5.0 |
| Maria Grazia | 1 | $8,893 | 4 | 5.00/5.0 |
| Irina | 1 | $4,246 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naxos.
Dive Deeper: Advanced Naxos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naxos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaxos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naxos
- The Naxos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naxos, Apartment/Condo properties are the most common (90%), reflecting the local real estate landscape.
Naxos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naxos
- The dominant room capacity in Naxos is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.0% of the active Airbnb listings in Naxos, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Naxos.
Naxos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naxos
- The most common guest capacity trend in Naxos vacation rentals is listings accommodating 3 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 4 guests dominate the Naxos STR market, accounting for 55.0% of listings.
- On average, properties in Naxos are equipped to host 3.7 guests.
Naxos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naxos
- The most common availability pattern in Naxos falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Naxos (50%), reflecting common guest stay durations or potential owner blocking patterns.
Naxos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
2 listings
10% of total
3 Nights
5 listings
25% of total
4-6 Nights
1 listings
5% of total
30+ Nights
12 listings
60% of total
Key Insights
- The most prevalent minimum stay requirement in Naxos is 30+ Nights, adopted by 60% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (60%) caters to monthly stays (30+ nights) in Naxos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 60% of Naxos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 60% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naxos.
Naxos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
40% of total
Super Strict 60 Days
1 listings
5% of total
Flexible
3 listings
15% of total
Moderate
6 listings
30% of total
Firm
2 listings
10% of total
Cancellation Policy Insights for Naxos
- The prevailing Airbnb cancellation policy trend in Naxos is Super Strict 30 Days, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (45.0%) and stricter (10.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 40% market standard in Naxos.
- Regularly review your cancellation policy against competitors and market demand shifts in Naxos.
Naxos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naxos
- The overall average booking lead time for vacation rentals in Naxos is 27 days.
- Guests book furthest in advance for stays during August (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Naxos.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Naxos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naxos (2025)
Amenity Prevalence
Amenity Insights for Naxos
- Essential amenities in Naxos that guests expect include: TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naxos: TV, Air conditioning.
- Prioritize adding missing essentials: TV, Air conditioning.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naxos to stay competitive.
Naxos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naxos
- The typical guest profile for Airbnb in Naxos consists of predominantly international visitors (91%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 9.2% of guests.
- Key international markets include France (20%) and Germany (16.9%).
- Top languages spoken are English (41.4%) followed by French (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naxos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 998 | $2,764 | $247.82 | 47% |
| Graniti | 20 | $2,308 | $176.61 | 46% |
| San Marco d'Alunzio | 11 | $2,244 | $201.01 | 34% |
| Santa Venerina | 51 | $2,234 | $284.86 | 40% |
| Trecastagni | 58 | $2,205 | $296.33 | 33% |
| Castelmola | 57 | $2,065 | $219.39 | 48% |
| Valverde | 16 | $2,010 | $208.66 | 31% |
| Għasri | 65 | $1,973 | $226.77 | 36% |
| Piedimonte Etneo | 75 | $1,900 | $222.36 | 35% |
| Viagrande | 39 | $1,900 | $265.95 | 35% |