Mascalucia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy
Is Airbnb profitable in Mascalucia in 2025? Explore comprehensive Airbnb analytics for Mascalucia, Sicily, Italy to uncover income potential. This 2025 STR market report for Mascalucia, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Mascalucia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mascalucia Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mascalucia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mascalucia (2025)
Understanding the monthly revenue variations for Airbnb listings in Mascalucia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mascalucia is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mascalucia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,631+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,243 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,106 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $510, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mascalucia
Mascalucia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mascalucia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mascalucia:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mascalucia
Average Daily Rate (ADR) Airbnb Trends in Mascalucia (2025)
Effective short term rental pricing strategy in Mascalucia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mascalucia typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $304+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Mascalucia
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Airbnb Seasonality Analysis & Trends in Mascalucia (2025)
Peak Season (August, July, June)
- Revenue averages $3,286 per month
- Occupancy rates average 47.5%
- Daily rates average $196
Shoulder Season
- Revenue averages $1,880 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $153
Low Season (January, February, December)
- Revenue drops to average $662 per month
- Occupancy decreases to average 19.1%
- Daily rates adjust to average $139
Seasonality Insights for Mascalucia
- The Airbnb seasonality in Mascalucia shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mascalucia's highest earning potential, with monthly revenues capable of climbing to $4,036, occupancy reaching a high of 55.9%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $627, occupancy could drop to 16.5%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mascalucia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mascalucia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mascalucia (2025)
Exploring the top neighborhoods for short-term rentals in Mascalucia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Etna Region | A stunning area adjacent to Mount Etna, attracting tourists interested in hiking, wine tasting, and exploring the unique volcanic landscape. The region is rich in natural beauty and culture. | Mount Etna, Etna Wine Region, Gole dell'Alcantara, Zafferana Etnea, Linguaglossa |
| Catania | The closest major city with a vibrant atmosphere, rich history, and beautiful architecture. It's a popular destination for those looking to explore Sicilian culture, food, and nightlife. | Piazza del Duomo, Catania Fish Market, Castello Ursino, Monastery of San Nicolò l'Arena, Teatro Massimo Bellini |
| Taormina | A picturesque hilltop town famous for its ancient Greek theatre and stunning views of the coast. It’s ideal for tourists seeking luxury and romance, making it a great place for upscale Airbnb listings. | Teatro Greco, Isola Bella, Corso Umberto, Mount Etna views, Gardens of Villa Comunale |
| Sycilian Countryside | The beautiful rustic countryside surrounding Mascalucia offers a peaceful retreat for travelers looking to escape urban life. It's perfect for agritourism and nature lovers. | Sicilian vineyards, Olive groves, Charming small villages, Natural parks, Local food experiences |
| Aci Castello | A charming seaside town known for its historic Norman castle and beautiful views of the sea. It attracts visitors looking for a coastal experience close to Catania. | Castello Normanno, Aci Trezza, Beach clubs, Cyclops Riviera, Museo Casa di Verga |
| Linguaglossa | A small town at the foothills of Mount Etna, popular for its proximity to the Etna skiing area and wine production, ideal for eco-tourism and outdoor activities. | Ski resorts, Wine tasting tours, Hiking trails, Etna National Park, Local restaurants |
| Nicolosi | Often referred to as the 'Gate of Etna', Nicolosi is the main starting point for excursions to Mount Etna, attracting adventurers and nature enthusiasts year-round. | Mount Etna excursions, Botanical garden, Local artisanal shops, Pine forests, Hiking paths |
| Acireale | Known for its baroque architecture and stunning coastline, Acireale hosts numerous cultural events and attracts tourists interested in history and festivities. | Acireale Cathedral, Piazza del Duomo, Festa dei Ceri, Natural hot springs, Coastal walks |
Understanding Airbnb License Requirements & STR Laws in Mascalucia (2025)
Yes, Mascalucia, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mascalucia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Mascalucia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mascaluciabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury villa with pool on the slopes of Etna
Entire Place • 4 bedrooms
4 bedroom cozy home in Mascalucia
Entire Place • 4 bedrooms
"La casa di Masina" - A surrounded garden Villa
Entire Place • 2 bedrooms
![[Etna] Villa Francesca](https://a0.muscache.com/im/pictures/ce7273f8-ce73-4126-8644-499d09a1c458.jpg?im_w=480&im_format=avif)
[Etna] Villa Francesca
Entire Place • 3 bedrooms
Etna Pool Villa with sea view
Entire Place • 3 bedrooms
Small Village
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mascalucia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mascalucia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roberta | 4 | $120,234 | 90 | 4.98/5.0 |
| Salvatore | 9 | $111,935 | 213 | 4.58/5.0 |
| Giulia | 1 | $109,033 | 61 | 4.93/5.0 |
| Novasol | 1 | $96,642 | 6 | 4.33/5.0 |
| Agatino | 5 | $62,937 | 26 | 4.95/5.0 |
| Claudia | 3 | $60,314 | 557 | 4.85/5.0 |
| Sally | 2 | $56,198 | 17 | 4.75/5.0 |
| Marika | 1 | $49,939 | 51 | 4.92/5.0 |
| Sebastiano | 1 | $47,958 | 175 | 4.88/5.0 |
| Noemi | 1 | $39,879 | 23 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mascalucia.
Dive Deeper: Advanced Mascalucia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mascalucia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMascalucia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mascalucia
- The Mascalucia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.4% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mascalucia, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Mascalucia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mascalucia
- The dominant room capacity in Mascalucia is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.3% of the active Airbnb listings in Mascalucia, indicating a high concentration in these sizes.
- A significant 22.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mascalucia.
Mascalucia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mascalucia
- The most common guest capacity trend in Mascalucia vacation rentals is listings accommodating 4 guests (16.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mascalucia STR market, accounting for 30.6% of listings.
- 29.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mascalucia.
- On average, properties in Mascalucia are equipped to host 3.8 guests.
Mascalucia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mascalucia
- The most common availability pattern in Mascalucia falls within the 271-366 days range, representing 67.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mascalucia (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mascalucia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
40.3% of total
2 Nights
17 listings
27.4% of total
3 Nights
5 listings
8.1% of total
4-6 Nights
1 listings
1.6% of total
7-29 Nights
4 listings
6.5% of total
30+ Nights
10 listings
16.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mascalucia is 1 Night, adopted by 40.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.7%) of the Mascalucia Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.1%) caters to monthly stays (30+ nights) in Mascalucia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.3% of Mascalucia hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mascalucia.
Mascalucia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
3.3% of total
Flexible
29 listings
47.5% of total
Moderate
28 listings
45.9% of total
Strict
2 listings
3.3% of total
Cancellation Policy Insights for Mascalucia
- The prevailing Airbnb cancellation policy trend in Mascalucia is Flexible, used by 47.5% of listings.
- The market strongly favors guest-friendly terms, with 93.4% of listings offering Flexible or Moderate policies. This suggests guests in Mascalucia may expect booking flexibility.
- Strict cancellation policies are quite rare (3.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.5% market standard in Mascalucia.
- Using a Strict policy might deter some guests, as only 3.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mascalucia.
Mascalucia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mascalucia
- The overall average booking lead time for vacation rentals in Mascalucia is 52 days.
- Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Mascalucia.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Mascalucia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mascalucia (2025)
Amenity Prevalence
Amenity Insights for Mascalucia
- Essential amenities in Mascalucia that guests expect include: TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mascalucia: TV, Air conditioning.
- Prioritize adding missing essentials: TV, Air conditioning.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mascalucia to stay competitive.
Mascalucia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mascalucia
- The typical guest profile for Airbnb in Mascalucia consists of predominantly international visitors (94%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 5.7% of guests.
- Key international markets include United Kingdom (20.7%) and France (17.6%).
- Top languages spoken are English (42%) followed by French (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mascalucia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 992 | $2,608 | $242.30 | 46% |
| Graniti | 20 | $2,218 | $172.84 | 46% |
| Santa Venerina | 54 | $2,088 | $276.58 | 39% |
| San Marco d'Alunzio | 11 | $2,086 | $193.13 | 34% |
| Trecastagni | 60 | $1,988 | $288.46 | 32% |
| Castelmola | 57 | $1,959 | $204.16 | 46% |
| Viagrande | 35 | $1,936 | $263.39 | 35% |
| Għasri | 64 | $1,834 | $223.69 | 35% |
| Piedimonte Etneo | 76 | $1,818 | $215.12 | 34% |
| Caronia | 43 | $1,795 | $188.24 | 38% |