Naso Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy
Is Airbnb profitable in Naso in 2025? Explore comprehensive Airbnb analytics for Naso, Sicily, Italy to uncover income potential. This 2025 STR market report for Naso, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Naso, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naso Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naso Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naso (2025)
Understanding the monthly revenue variations for Airbnb listings in Naso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naso is typically February, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naso across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,506+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,055 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $881 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $503, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naso
Naso Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naso:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naso
Average Daily Rate (ADR) Airbnb Trends in Naso (2025)
Effective short term rental pricing strategy in Naso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naso typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $330+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Naso
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Airbnb Seasonality Analysis & Trends in Naso (2025)
Peak Season (February, April, March)
- Revenue averages $7,932 per month
- Occupancy rates average 40.6%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,111 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $183
Low Season (January, November, December)
- Revenue drops to average $670 per month
- Occupancy decreases to average 20.2%
- Daily rates adjust to average $159
Seasonality Insights for Naso
- The Airbnb seasonality in Naso shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naso's highest earning potential, with monthly revenues capable of climbing to $8,641, occupancy reaching a high of 57.8%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $484, occupancy could drop to 11.8%, and ADRs may adjust down to $157.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naso.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naso seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naso (2025)
Exploring the top neighborhoods for short-term rentals in Naso? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naso Marina | A picturesque coastal area known for its beautiful beaches and family-friendly atmosphere. Ideal for tourists looking for sun and relaxation by the sea. | Naso Marina Beach, San Giorgio Castle, Local seafood restaurants, Water sports activities, Nearby nature reserves |
| Naso Old Town | Rich in history and charm, Naso's old town features narrow streets, historic buildings, and a relaxed vibe. Perfect for visitors interested in culture and heritage. | Castello di Naso, Church of Santa Maria, Local artisan shops, Panoramic viewpoints, Historic architecture |
| Capo d'Orlando | A nearby town known for its stunning coastal views and vibrant promenade, attracting beachgoers and nature lovers. A great location for those exploring the northern Sicilian coastline. | Capo d'Orlando Beach, Nebrodi Park, Local markets, Promenade with cafes and shops, Water activities |
| Tindari | Famous for its ancient Greek theater and stunning views of the coastline, Tindari is a significant archaeological site that attracts history enthusiasts. | Tindari Archaeological Park, Sanctuary of Tindari, Viewpoint over the Tyrrhenian Sea, Local festivals, Beaches nearby |
| Ficarra | A charming hilltop village that offers stunning views and a taste of traditional Sicilian life. Attractive to visitors looking for authenticity and tranquility. | Historic center, Church of San Bartolomeo, Local pictoresque streets, Fantastic hiking trails, Cultural events |
| Gioiosa Marea | A beach town with pristine beaches and vibrant summer life. Ideal for tourists seeking a lively atmosphere and beach activities. | Gioiosa Marea Beach, Cultural festivals, Local seafood cuisine, Water sports, Nightlife in summer |
| Piraino | A tranquil and beautiful coastal area with rich natural surroundings, perfect for eco-tourism and visitors who appreciate nature and calm environments. | Scenic beaches, Natural landscapes, Hiking paths, Traditional agriturismo, Wildlife watching |
| Brolo | A small town located near the coast with historical significance and access to lovely beaches. Great for those who want peace and scenic beauty without the hustle of larger tourist areas. | Brolo Castle, Beaches, Local arts and crafts, Cultural heritage sites, Relaxing seaside promenades |
Understanding Airbnb License Requirements & STR Laws in Naso (2025)
While Naso, Sicily, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naso to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Naso (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nasobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Sicily Lobster House
Entire Place • 6 bedrooms
Holidays in Sicily - Villa Rosi
Entire Place • 6 bedrooms
Apartment Passalunara overlooking the Aeolian Islands
Entire Place • 1 bedroom
Nice country house with pool - Capo d'Orlando hill
Entire Place • 5 bedrooms
Apartment Nocellara with a view of the Aeolian Islands
Entire Place • 1 bedroom
Pippi's house: Beachside Bliss, great Aeolian view
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naso (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pierre-Emmanuel | 1 | $104,212 | 4 | 5.00/5.0 |
| Claudio | 3 | $27,282 | 6 | 4.67/5.0 |
| Federico | 4 | $18,857 | 18 | 4.82/5.0 |
| Marco | 1 | $16,858 | 28 | 4.82/5.0 |
| Giuseppina | 1 | $9,094 | 40 | 4.93/5.0 |
| Nino | 1 | $9,010 | 17 | 4.94/5.0 |
| Marie Christine | 1 | $7,904 | 10 | 4.90/5.0 |
| Antonio E Caterina | 2 | $3,875 | 20 | 4.96/5.0 |
| Daniela | 3 | $2,715 | 14 | 4.73/5.0 |
| Antonio | 1 | $1,152 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naso.
Dive Deeper: Advanced Naso STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaso Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naso
- The Naso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naso, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Naso Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naso
- The dominant room capacity in Naso is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.7% of the active Airbnb listings in Naso, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Naso.
Naso Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naso
- The most common guest capacity trend in Naso vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Naso STR market, accounting for 57.9% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naso.
- On average, properties in Naso are equipped to host 4.6 guests.
Naso Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naso
- The most common availability pattern in Naso falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Naso (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
Naso Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
13.3% of total
2 Nights
2 listings
13.3% of total
3 Nights
2 listings
13.3% of total
4-6 Nights
6 listings
40% of total
7-29 Nights
2 listings
13.3% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Naso is 4-6 Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 40% of Naso hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naso.
Naso Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
15.8% of total
Flexible
2 listings
10.5% of total
Moderate
6 listings
31.6% of total
Strict
8 listings
42.1% of total
Cancellation Policy Insights for Naso
- The prevailing Airbnb cancellation policy trend in Naso is Strict, used by 42.1% of listings.
- There's a relatively balanced mix between guest-friendly (42.1%) and stricter (42.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Naso.
- With 42.1% using Strict terms, this is a viable option in Naso, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Naso.
Naso STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naso
- The overall average booking lead time for vacation rentals in Naso is 72 days.
- Guests book furthest in advance for stays during September (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (81 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Naso.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Naso averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naso (2025)
Amenity data is currently unavailable for Naso.
Naso Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naso
- The typical guest profile for Airbnb in Naso consists of predominantly international visitors (87%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 13.3% of guests.
- Key international markets include Germany (43.3%) and Italy (13.3%).
- Top languages spoken are English (45.8%) followed by German (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taormina | 1,039 | $2,350 | $227.71 | 46% |
| Graniti | 20 | $2,250 | $168.62 | 48% |
| Partinico | 104 | $2,175 | $284.33 | 39% |
| Santa Venerina | 55 | $1,982 | $232.43 | 40% |
| Viagrande | 39 | $1,915 | $246.19 | 38% |
| San Marco d'Alunzio | 13 | $1,891 | $170.39 | 37% |
| Collesano | 47 | $1,792 | $248.85 | 34% |
| Castelmola | 58 | $1,785 | $198.27 | 46% |
| Torregrotta | 16 | $1,773 | $262.70 | 33% |
| Santa Flavia | 193 | $1,675 | $170.37 | 46% |