Pollina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Pollina in 2025? Explore comprehensive Airbnb analytics for Pollina, Sicily, Italy to uncover income potential. This 2025 STR market report for Pollina, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 49 active listings.

Whether you're considering an Airbnb investment in Pollina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pollina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pollina Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$145
The average rental revenue earned for an occupied room per day in Pollina.
Occupancy Rate(?)
39.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,658
Typical annual income for an Airbnb listing in Pollina. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
47.3%
Strong growth (47.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Pollina.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Pollina.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
49
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pollina (2025)

Understanding the monthly revenue variations for Airbnb listings in Pollina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pollina is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pollina across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,011+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,432 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,148 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $491, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pollina

Pollina Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pollina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pollina:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pollina

Average Daily Rate (ADR) Airbnb Trends in Pollina (2025)

Effective short term rental pricing strategy in Pollina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pollina typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
  • Typical properties (Median) charge around $101 per night.
  • Entry-level properties (Bottom 25%) earn around $63 per night.

Average Daily Rate (ADR) Trend by Month in Pollina

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Airbnb Seasonality Analysis & Trends in Pollina (2025)

Peak Season (August, March, February)
  • Revenue averages $2,675 per month
  • Occupancy rates average 48.7%
  • Daily rates average $150
Shoulder Season
  • Revenue averages $2,164 per month
  • Occupancy maintains around 38.8%
  • Daily rates hold near $147
Low Season (June, November, December)
  • Revenue drops to average $1,488 per month
  • Occupancy decreases to average 33.7%
  • Daily rates adjust to average $124

Seasonality Insights for Pollina

  • The Airbnb seasonality in Pollina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pollina's highest earning potential, with monthly revenues capable of climbing to $2,880, occupancy reaching a high of 59.1%, and ADRs peaking at $180.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,060, occupancy could drop to 21.9%, and ADRs may adjust down to $120.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pollina.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pollina seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pollina (2025)

Exploring the top neighborhoods for short-term rentals in Pollina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cefalù
Charming coastal town known for its beautiful beaches, historical sites, and vibrant local culture. A popular spot for tourists seeking a mix of relaxation and history.
Cefalù Cathedral, La Rocca, Cefalù Beach, Medieval washhouse, Spiaggia di Caldura
Castelbuono
Historic hilltop town famous for its medieval architecture and local cuisine. Attracts visitors interested in cultural and gastronomic experiences.
Castelbuono Castle, Frescoes of the Church of Santa Venera, Parco delle Madonie, Pizzerias and local eateries
La Rocca di Cefalù
A landmark mountain offering stunning views and hiking opportunities. Popular with outdoor enthusiasts and nature lovers visiting the Cefalù area.
Hiking trails, Panoramic views, Historical ruins
Pollina
A picturesque town with scenic views and rich history, perfect for those looking to explore rural Sicilian life and culture.
Ruins of the Castello di Pollina, Madonna della Grazie Sanctuary, Local markets, Beautiful countryside
The Madonie Regional Natural Park
Natural park known for its biodiversity and trekking opportunities. Appeals to nature lovers and adventure seekers.
Hiking trails, Flora and fauna, Villages within the park, Mountain retreats
Sperone Beach
Hidden gem beach with crystal clear waters, perfect for sunbathing and relaxing. Attractive for beach tourists looking for a less crowded spot.
Beach activities, Local food stalls, Stunning views
Campofelice di Roccella
Coastal town with sandy beaches and family-friendly resorts, ideal for families and tourists seeking a beach holiday.
Long sandy beaches, Water parks, Local restaurants, Seaside promenades
Santa Flavia
Historical town with archaeological sites and beautiful seaside views. Attracts visitors interested in history and culture by the coast.
Archaeological site of Solunto, Local markets, Charming waterfront

Understanding Airbnb License Requirements & STR Laws in Pollina (2025)

Yes, Pollina, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pollina to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 55% licensed listings)

Top Performing Airbnb Properties in Pollina (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pollinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sicily Family Beachouse

Sicily Family Beachouse

Entire Place • 4 bedrooms

$82,928
Revenue
72.2%
Occupancy
$327.85
Daily Rate
Romantic and one-of-a-kind beachouse

Romantic and one-of-a-kind beachouse

Entire Place • 2 bedrooms

$71,467
Revenue
73.4%
Occupancy
$250.44
Daily Rate
Villa Armonia 8, Emma Villas

Villa Armonia 8, Emma Villas

Entire Place • 4 bedrooms

$67,001
Revenue
23.1%
Occupancy
$1101.15
Daily Rate
gorgeous villas  with Private Pool, near Cefalu'

gorgeous villas with Private Pool, near Cefalu'

Entire Place • 3 bedrooms

$52,843
Revenue
50.0%
Occupancy
$341.43
Daily Rate
Villa Cecilia with swimming pool near Cefalu

Villa Cecilia with swimming pool near Cefalu

Entire Place • 4 bedrooms

$49,517
Revenue
53.8%
Occupancy
$252.05
Daily Rate
Villa delle Marine spectacular sea view

Villa delle Marine spectacular sea view

Entire Place • 4 bedrooms

$33,597
Revenue
30.3%
Occupancy
$506.94
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pollina (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pollina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Floriana2$154,3951344.93/5.0
Host #2238142161$67,0010N/A/5.0
Francesco Paolo6$61,645464.71/5.0
Roberto1$52,843834.90/5.0
Serena1$49,517494.88/5.0
Carolina Giuseppina2$33,854514.43/5.0
Calogero1$33,59735.00/5.0
Paolo Andrea1$33,061454.98/5.0
Litterio E Maria1$19,5852474.98/5.0
Vincenzo2$19,570364.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pollina.

Dive Deeper: Advanced Pollina STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pollina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pollina Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pollina

  • The Pollina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 49 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pollina, House properties are the most common (55.1%), reflecting the local real estate landscape.
  • Houses represent a significant 55.1% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.

Pollina Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pollina

  • The dominant room capacity in Pollina is 2 bedrooms listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 71.4% of the active Airbnb listings in Pollina, indicating a high concentration in these sizes.
  • A significant 26.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pollina.

Pollina Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pollina

  • The most common guest capacity trend in Pollina vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Pollina STR market, accounting for 49.0% of listings.
  • 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pollina.
  • On average, properties in Pollina are equipped to host 4.9 guests.

Pollina Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pollina

  • The most common availability pattern in Pollina falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Pollina (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 10.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pollina Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (2.1%)

1 Night

1 listings

2.1% of total

2 Nights (12.5%)

2 Nights

6 listings

12.5% of total

3 Nights (41.7%)

3 Nights

20 listings

41.7% of total

4-6 Nights (8.3%)

4-6 Nights

4 listings

8.3% of total

7-29 Nights (27.1%)

7-29 Nights

13 listings

27.1% of total

30+ Nights (8.3%)

30+ Nights

4 listings

8.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Pollina is 3 Nights, adopted by 41.7% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (14.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 41.7% of Pollina hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 2.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pollina.

Pollina Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (22.5%)

Flexible

9 listings

22.5% of total

Moderate (30%)

Moderate

12 listings

30% of total

Strict (47.5%)

Strict

19 listings

47.5% of total

Cancellation Policy Insights for Pollina

  • The prevailing Airbnb cancellation policy trend in Pollina is Strict, used by 47.5% of listings.
  • There's a relatively balanced mix between guest-friendly (52.5%) and stricter (47.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 47.5% market standard in Pollina.
  • With 47.5% using Strict terms, this is a viable option in Pollina, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pollina.

Pollina STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pollina

  • The overall average booking lead time for vacation rentals in Pollina is 53 days.
  • Guests book furthest in advance for stays during August (average 88 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Pollina.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
  • Monitor your own booking lead times against these Pollina averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pollina (2025)

Amenity Prevalence

Amenity Insights for Pollina

  • Essential amenities in Pollina that guests expect include: Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Refrigerator, Air conditioning are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pollina: Kitchen, Hot water.
  • Prioritize adding missing essentials: Kitchen, Hot water.
  • Consider adding popular differentiators like Essentials or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pollina to stay competitive.

Pollina Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pollina

  • The typical guest profile for Airbnb in Pollina consists of predominantly international visitors (88%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 11.9% of guests.
  • Key international markets include Germany (21.6%) and France (19.5%).
  • Top languages spoken are English (38.5%) followed by French (16.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pollina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Taormina1,038$2,235$226.3645%
Graniti21$2,202$165.5648%
San Marco d'Alunzio11$2,087$182.5138%
Partinico122$1,889$276.5836%
Santa Venerina55$1,883$217.8240%
Torregrotta15$1,784$263.4537%
Viagrande36$1,720$193.0138%
Collesano48$1,698$245.6733%
Mistretta10$1,646$158.5635%
Santa Flavia200$1,581$162.0445%

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