Santa Marina Salina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sicily, Italy
Is Airbnb profitable in Santa Marina Salina in 2025? Explore comprehensive Airbnb analytics for Santa Marina Salina, Sicily, Italy to uncover income potential. This 2025 STR market report for Santa Marina Salina, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Santa Marina Salina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Marina Salina Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Marina Salina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Marina Salina (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Marina Salina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Marina Salina is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Marina Salina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,447 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,353 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $565, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Marina Salina
Santa Marina Salina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Marina Salina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Marina Salina:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Marina Salina
Average Daily Rate (ADR) Airbnb Trends in Santa Marina Salina (2025)
Effective short term rental pricing strategy in Santa Marina Salina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Marina Salina typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Santa Marina Salina
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Airbnb Seasonality Analysis & Trends in Santa Marina Salina (2025)
Peak Season (August, July, June)
- Revenue averages $3,692 per month
- Occupancy rates average 45.5%
- Daily rates average $235
Shoulder Season
- Revenue averages $1,512 per month
- Occupancy maintains around 29.6%
- Daily rates hold near $186
Low Season (January, November, December)
- Revenue drops to average $671 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $177
Seasonality Insights for Santa Marina Salina
- The Airbnb seasonality in Santa Marina Salina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Marina Salina's highest earning potential, with monthly revenues capable of climbing to $5,205, occupancy reaching a high of 59.1%, and ADRs peaking at $257.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $385, occupancy could drop to 13.6%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Marina Salina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Marina Salina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Marina Salina (2025)
Exploring the top neighborhoods for short-term rentals in Santa Marina Salina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Porto di Salina | A bustling harbor area with beautiful sea views and access to ferries. Popular amongst tourists for its picturesque scenery and local restaurants. | Ferries to Lipari, Seafood restaurants, Scenic views, Beaches nearby, Local shops |
| Capo Faro | A stunning natural area with hiking trails and beautiful coastlines. Ideal for nature lovers and those looking for seclusion while being close to attractions. | Hiking trails, Wildlife watching, Scenic viewpoints, Secluded beaches |
| Santa Marina Salina Center | The heart of the town, lively with shops, cafes, and local culture. It attracts visitors wanting to experience the local lifestyle and cuisine. | Local markets, Cafes and bistros, Cultural events, Church of Santa Marina |
| Malfa | A charming nearby village offering a quieter atmosphere with scenic views and a more relaxed vibe, attracting visitors looking for peace. | Local wineries, Scenic vistas, Quiet beaches, Traditional Sicilian architecture |
| Lingua | A scenic coastal village famous for its traditional fishing activities and delicious local cuisine. A great spot for travelers seeking authenticity. | Local seafood restaurants, Fishing activities, Small beaches, Picturesque landscapes |
| Salina Island | An entire island offering diverse landscapes, beaches, and traditional villages. Ideal for tourists wanting a complete island experience with nature and culture. | Vineyards and wineries, Natural parks, Beautiful beaches, Local craft shops |
| Pollara | Famous for its stunning cliffs and beach, known as a filming location for the film 'Il Postino'. Excellent for visitors looking for breathtaking views. | Pollara Beach, Clifftop views, Hiking opportunities, Cultural heritage sites |
| Rocca della Falconiera | A historical site with ruins of an ancient fortress offering panoramic views. This attracts history enthusiasts and adventurous travelers. | Historical ruins, Stunning viewpoints, Hiking trails, Cultural significance |
Understanding Airbnb License Requirements & STR Laws in Santa Marina Salina (2025)
Yes, Santa Marina Salina, Sicily, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Marina Salina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 61% licensed listings)
Top Performing Airbnb Properties in Santa Marina Salina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Marina Salinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa of the Shipowners
Entire Place • 5 bedrooms
Charm in the center facing the sea
Entire Place • 3 bedrooms
Beautiful Villa "Casa Rosada" a stone's throw from the sea
Entire Place • 3 bedrooms
Villa Eoliana on the main street, 50 meters from the sea
Entire Place • 4 bedrooms
VillaPomelia 50m from the sea with panoramic porch
Entire Place • 1 bedroom
Villa degli Armatori: Calipso studio apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Marina Salina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Marina Salina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alessandra | 15 | $137,350 | 131 | 4.48/5.0 |
| Elvy House | 4 | $121,441 | 41 | 4.83/5.0 |
| Giulio | 4 | $113,904 | 45 | 4.95/5.0 |
| Marina | 2 | $70,020 | 283 | 4.83/5.0 |
| Pasquale | 3 | $60,892 | 22 | 4.53/5.0 |
| Carla | 2 | $28,679 | 69 | 4.87/5.0 |
| Alberto | 1 | $28,148 | 4 | 5.00/5.0 |
| Teresa | 1 | $27,044 | 31 | 4.74/5.0 |
| Mariano | 1 | $27,000 | 10 | 4.70/5.0 |
| Beatrice | 1 | $26,292 | 31 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Marina Salina.
Dive Deeper: Advanced Santa Marina Salina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Marina Salina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Marina Salina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Marina Salina
- The Santa Marina Salina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.7% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Marina Salina, House properties are the most common (77.1%), reflecting the local real estate landscape.
- Houses represent a significant 77.1% portion, catering likely to families or larger groups.
- The presence of 11.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Marina Salina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Marina Salina
- The dominant room capacity in Santa Marina Salina is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.5% of the active Airbnb listings in Santa Marina Salina, indicating a high concentration in these sizes.
Santa Marina Salina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Marina Salina
- The most common guest capacity trend in Santa Marina Salina vacation rentals is listings accommodating 4 guests (24.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santa Marina Salina STR market, accounting for 41.4% of listings.
- 29.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Marina Salina.
- On average, properties in Santa Marina Salina are equipped to host 4.4 guests.
Santa Marina Salina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Marina Salina
- The most common availability pattern in Santa Marina Salina falls within the 271-366 days range, representing 72.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Marina Salina (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Marina Salina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
7.1% of total
2 Nights
4 listings
5.7% of total
3 Nights
9 listings
12.9% of total
4-6 Nights
16 listings
22.9% of total
7-29 Nights
14 listings
20% of total
30+ Nights
22 listings
31.4% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Marina Salina is 30+ Nights, adopted by 31.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (31.4%) caters to monthly stays (30+ nights) in Santa Marina Salina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.4% of Santa Marina Salina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Marina Salina.
Santa Marina Salina Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
20.6% of total
Super Strict 60 Days
3 listings
4.4% of total
Flexible
5 listings
7.4% of total
Moderate
18 listings
26.5% of total
Firm
7 listings
10.3% of total
Strict
21 listings
30.9% of total
Cancellation Policy Insights for Santa Marina Salina
- The prevailing Airbnb cancellation policy trend in Santa Marina Salina is Strict, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (33.9%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.9% market standard in Santa Marina Salina.
- With 30.9% using Strict terms, this is a viable option in Santa Marina Salina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Marina Salina.
Santa Marina Salina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Marina Salina
- The overall average booking lead time for vacation rentals in Santa Marina Salina is 61 days.
- Guests book furthest in advance for stays during August (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Santa Marina Salina.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Santa Marina Salina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Marina Salina (2025)
Amenity Prevalence
Amenity Insights for Santa Marina Salina
- Popular amenities like Hair dryer, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Marina Salina to stay competitive.
Santa Marina Salina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Marina Salina
- The typical guest profile for Airbnb in Santa Marina Salina consists of predominantly international visitors (66%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 33.8% of guests.
- Key international markets include Italy (33.8%) and France (13.1%).
- Top languages spoken are English (36.4%) followed by Italian (20.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Marina Salina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Partinico | 90 | $2,640 | $345.41 | 34% |
| Taormina | 992 | $2,608 | $242.30 | 46% |
| Graniti | 20 | $2,218 | $172.84 | 46% |
| Santa Venerina | 54 | $2,088 | $276.58 | 39% |
| San Marco d'Alunzio | 11 | $2,086 | $193.13 | 34% |
| Collesano | 35 | $2,060 | $242.62 | 34% |
| Trecastagni | 60 | $1,988 | $288.46 | 32% |
| Castelmola | 57 | $1,959 | $204.16 | 46% |
| Viagrande | 35 | $1,936 | $263.39 | 35% |
| Borgetto | 14 | $1,840 | $189.75 | 42% |