Marina di Grosseto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Toscana, Italy
Is Airbnb profitable in Marina di Grosseto in 2025? Explore comprehensive Airbnb analytics for Marina di Grosseto, Toscana, Italy to uncover income potential. This 2025 STR market report for Marina di Grosseto, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Marina di Grosseto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marina di Grosseto Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marina di Grosseto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marina di Grosseto (2025)
Understanding the monthly revenue variations for Airbnb listings in Marina di Grosseto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marina di Grosseto is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marina di Grosseto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,873+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,210 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,498 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,729, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marina di Grosseto
Marina di Grosseto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marina di Grosseto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marina di Grosseto:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marina di Grosseto
Average Daily Rate (ADR) Airbnb Trends in Marina di Grosseto (2025)
Effective short term rental pricing strategy in Marina di Grosseto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marina di Grosseto typically peaks in August and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Marina di Grosseto
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Airbnb Seasonality Analysis & Trends in Marina di Grosseto (2025)
Peak Season (August, June, July)
- Revenue averages $4,079 per month
- Occupancy rates average 68.0%
- Daily rates average $175
Shoulder Season
- Revenue averages $850 per month
- Occupancy maintains around 19.2%
- Daily rates hold near $149
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $153
Seasonality Insights for Marina di Grosseto
- The Airbnb seasonality in Marina di Grosseto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marina di Grosseto's highest earning potential, with monthly revenues capable of climbing to $4,801, occupancy reaching a high of 75.6%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marina di Grosseto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marina di Grosseto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marina di Grosseto (2025)
Exploring the top neighborhoods for short-term rentals in Marina di Grosseto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Spiaggia di Marina di Grosseto | Beautiful sandy beach known for its family-friendly atmosphere. Ideal for tourists seeking relaxation and beach activities. | Marina di Grosseto Beach, Paddleboarding and Windsurfing, Local seafood restaurants, Beachfront promenade, Sunset views |
| Parco della Maremma | A stunning natural park offering outdoor activities and stunning landscapes. Attracts nature lovers and adventure seekers. | Hiking trails, Bird watching, Biking, Wildlife observation, Scenic views |
| Centro Storico di Grosseto | The historic center of Grosseto offers charming streets and cultural attractions. Perfect for guests interested in history and local culture. | Grosseto Cathedral, Medieval walls, Piazza del Duomo, Museum of the Maremma, Local markets |
| Talamone | A picturesque coastal village known for its stunning views and historical sites. Great for romantic getaways and family vacations. | Talamone Castle, Beach activities, Delicious local cuisine, Scenic hiking trails, Nature reserves |
| Castiglione della Pescaia | A beautiful seaside town with a vibrant nightlife and cultural activities. Attracts both families and young adults. | Castiglione Beach, Nightlife and dining, Historical castle, Nature paths, Boat tours |
| Porto Santo Stefano | A charming town on the Argentario coast, perfect for those interested in maritime activities and local seafood. | Porto Santo Stefano Harbor, Scuba diving, Local seafood restaurants, Isola del Giglio trips, Beautiful waterfront views |
| Ansedonia | A scenic area known for its family-friendly beaches and access to outdoor activities. Ideal for those seeking relaxation. | Ansedonia Beach, Etruscan ruins, Hiking trails, Quiet residential area, Cycling paths |
| Follonica | A lively destination with beautiful beaches and a range of leisure activities. Popular for families and beach-goers. | Follonica Beach, Water sports, Local parks, Dining options, Festivals and events |
Understanding Airbnb License Requirements & STR Laws in Marina di Grosseto (2025)
Yes, Marina di Grosseto, Toscana, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marina di Grosseto to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 87% licensed listings)
Top Performing Airbnb Properties in Marina di Grosseto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marina di Grossetobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Maestrale Suite Apartment
Entire Place • 3 bedrooms
Marlin Suite Apartment
Entire Place • 2 bedrooms
Navigator 25
Entire Place • 3 bedrooms
Gatto Marino Apartment
Entire Place • 2 bedrooms
A Terrace a stone's throw from the sea
Entire Place • 2 bedrooms
Relax 100m from the Sea – Garden/Air Conditioning
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marina di Grosseto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marina di Grosseto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Iulia | 22 | $346,708 | 104 | 4.72/5.0 |
| Maria Chiara | 1 | $19,391 | 6 | 3.67/5.0 |
| Gianni | 1 | $19,380 | 9 | 4.44/5.0 |
| Marina | 4 | $18,084 | 6 | Not Rated |
| Giona | 1 | $7,739 | 2 | Not Rated |
| Leonardo | 1 | $2,476 | 15 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marina di Grosseto.
Dive Deeper: Advanced Marina di Grosseto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marina di Grosseto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarina di Grosseto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marina di Grosseto
- The Marina di Grosseto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marina di Grosseto, Apartment/Condo properties are the most common (80%), reflecting the local real estate landscape.
- Smaller segments like house (combined 3.3%) offer potential for unique stay experiences.
Marina di Grosseto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marina di Grosseto
- The dominant room capacity in Marina di Grosseto is 3 bedrooms listings, making up 63.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 90.0% of the active Airbnb listings in Marina di Grosseto, indicating a high concentration in these sizes.
- A significant 63.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marina di Grosseto.
Marina di Grosseto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marina di Grosseto
- The most common guest capacity trend in Marina di Grosseto vacation rentals is listings accommodating 6 guests (63.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Marina di Grosseto STR market, accounting for 86.6% of listings.
- 63.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marina di Grosseto.
- On average, properties in Marina di Grosseto are equipped to host 5.2 guests.
Marina di Grosseto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marina di Grosseto
- The most common availability pattern in Marina di Grosseto falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marina di Grosseto (53.3%), reflecting common guest stay durations or potential owner blocking patterns.
Marina di Grosseto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.3% of total
2 Nights
6 listings
20% of total
3 Nights
1 listings
3.3% of total
7-29 Nights
1 listings
3.3% of total
30+ Nights
21 listings
70% of total
Key Insights
- The most prevalent minimum stay requirement in Marina di Grosseto is 30+ Nights, adopted by 70% of listings. This highlights the market's preference for longer commitments.
- A significant segment (70%) caters to monthly stays (30+ nights) in Marina di Grosseto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 70% of Marina di Grosseto hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 70% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marina di Grosseto.
Marina di Grosseto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
10% of total
Moderate
1 listings
3.3% of total
Firm
22 listings
73.3% of total
Strict
4 listings
13.3% of total
Cancellation Policy Insights for Marina di Grosseto
- The prevailing Airbnb cancellation policy trend in Marina di Grosseto is Firm, used by 73.3% of listings.
- A majority (86.6%) of hosts in Marina di Grosseto utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 73.3% market standard in Marina di Grosseto.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Marina di Grosseto.
Marina di Grosseto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marina di Grosseto
- The overall average booking lead time for vacation rentals in Marina di Grosseto is 23 days.
- Guests book furthest in advance for stays during November (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (84 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Marina di Grosseto.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Marina di Grosseto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marina di Grosseto (2025)
Amenity Prevalence
Amenity Insights for Marina di Grosseto
- Essential amenities in Marina di Grosseto that guests expect include: Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Free parking on premises, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marina di Grosseto: Kitchen, Washer.
- Prioritize adding missing essentials: Kitchen, Washer.
- Consider adding popular differentiators like Fire extinguisher or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marina di Grosseto to stay competitive.
Marina di Grosseto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marina di Grosseto
- The typical guest profile for Airbnb in Marina di Grosseto consists of a mix of domestic (39%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 39.0% of guests.
- Key international markets include Italy (39%) and Germany (18.6%).
- Top languages spoken are English (34%) followed by Italian (18%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marina di Grosseto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Marciano della Chiana | 17 | $4,071 | $529.92 | 34% |
| Castelfranco di Sotto | 48 | $3,965 | $345.97 | 39% |
| Tignano | 12 | $3,761 | $380.06 | 42% |
| Porto Cervo | 188 | $3,259 | $564.78 | 38% |
| Radda in Chianti | 93 | $2,990 | $360.92 | 37% |
| Impruneta | 140 | $2,967 | $306.49 | 39% |
| Buonconvento | 62 | $2,945 | $445.64 | 41% |
| Marcialla | 29 | $2,883 | $264.26 | 50% |
| Allerona | 11 | $2,866 | $467.36 | 36% |
| Lastra a Signa | 93 | $2,843 | $320.59 | 44% |