Novella Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy
Is Airbnb profitable in Novella in 2025? Explore comprehensive Airbnb analytics for Novella, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Novella, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Novella, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Novella Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Novella Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Novella (2025)
Understanding the monthly revenue variations for Airbnb listings in Novella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Novella is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Novella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,391+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,772 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $989 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $560, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Novella
Novella Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Novella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Novella:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Novella
Average Daily Rate (ADR) Airbnb Trends in Novella (2025)
Effective short term rental pricing strategy in Novella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Novella typically peaks in July and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Novella
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Airbnb Seasonality Analysis & Trends in Novella (2025)
Peak Season (August, September, July)
- Revenue averages $2,118 per month
- Occupancy rates average 56.6%
- Daily rates average $127
Shoulder Season
- Revenue averages $1,084 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $126
Low Season (January, March, November)
- Revenue drops to average $536 per month
- Occupancy decreases to average 14.8%
- Daily rates adjust to average $122
Seasonality Insights for Novella
- The Airbnb seasonality in Novella shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Novella's highest earning potential, with monthly revenues capable of climbing to $2,485, occupancy reaching a high of 68.6%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $384, occupancy could drop to 12.6%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Novella.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Novella seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Novella (2025)
Exploring the top neighborhoods for short-term rentals in Novella? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bolzano | The capital of South Tyrol, Bolzano is renowned for its blend of Italian and German cultures, beautiful architecture, and stunning alpine scenery. A great location for both summer and winter tourists, offering a range of activities year-round. | Ötzi the Iceman Museum, Walther Square, Torre dei Cappuccini, Bolzano's Christmas Market, Runkelstein Castle |
| Merano | Known for its spa resorts and elegant gardens, Merano attracts those seeking relaxation and wellness. The town’s mild climate and scenic views make it a perfect getaway throughout the year. | Therme Meran, Trauttmansdorff Castle Gardens, Merano 2000 ski area, Merano’s Christmas Market, The Passer River promenades |
| Trento | The historical city of Trento features stunning architecture and is a hub of culture and history. It's popular among tourists for its museums and beautiful landscapes, making it a versatile investment opportunity. | Buonconsiglio Castle, Trento Cathedral, Muse - Science Museum, Piazza Duomo, The Eremo di San Paolo |
| Madonna di Campiglio | A famous ski resort in the Dolomites, Madonna di Campiglio attracts winter sports enthusiasts and summer hikers alike. The area offers breathtaking scenery and maintains a vibrant alpine village atmosphere. | Ski slopes and lifts, Spinale Express, Five Lakes Walk, Pradalago, Skiing and hiking trails |
| Val di Funes | Celebrated for its picturesque landscapes and the stunning Santa Maddalena church, Val di Funes is ideal for nature lovers. Its serene beauty attracts visitors year-round, especially photographers and hikers. | St. Magdalena Church, Seceda, Geisler Peaks, Nature Parks, Hiking Trails |
| Riva del Garda | Located on the northern shore of Lake Garda, Riva del Garda is loved for its water sports and outdoor activities. The charming lakeside town is perfect for those looking for relaxation and adventure. | Rocca di Riva, Lake Garda, Piazza 3 Novembre, Water sports activities, Historic buildings |
| Ortisei | Another gem in the Val Gardena, Ortisei is known for its woodwork and crafting traditions. The village offers access to stunning Dolomiti ski runs, making it attractive for both summer and winter visitors. | Seceda cable car, St. Ulrich Parish Church, Gardena Valley, Skiing and snowboarding, Local workshops and craftsmen |
| Lago di Braies | Known as the 'Emerald Lake', Lago di Braies is a breathtaking destination for nature lovers and photographers. Its stunning beauty draws tourists year-round seeking outdoor activities and tranquility. | Boat rides on the lake, Hiking trails, Scenic views, Photography spots, Surrounding alpine scenery |
Understanding Airbnb License Requirements & STR Laws in Novella (2025)
While Novella, Trentino – Alto Adige/Südtirol, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Novella to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Novella (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Novellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious apartment in South Tyrol
Entire Place • 4 bedrooms
CharmyApartment with Private Garden
Entire Place • 1 bedroom
Charming apartment Trentino Italy
Entire Place • 1 bedroom
Charming cozy apartment North Italy
Entire Place • 1 bedroom
Val di Non Nature & Relaxation
Entire Place • 2 bedrooms
weekend apartment Cin it022253c29a6t7jsh
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Novella (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Novella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniele | 4 | $97,775 | 417 | 4.90/5.0 |
| Daniela | 4 | $13,062 | 70 | 4.91/5.0 |
| Gionny | 1 | $10,958 | 125 | 4.96/5.0 |
| Lambert | 1 | $9,669 | 61 | 4.79/5.0 |
| Daniela | 1 | $9,343 | 19 | 4.74/5.0 |
| Cristina | 1 | $8,015 | 8 | 5.00/5.0 |
| Mercedes | 2 | $6,890 | 3 | Not Rated |
| Lia | 1 | $6,018 | 51 | 4.78/5.0 |
| Sara | 1 | $5,621 | 10 | 4.90/5.0 |
| Paola E Alessandro | 1 | $5,544 | 29 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Novella.
Dive Deeper: Advanced Novella STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Novella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNovella Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Novella
- The Novella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Novella, Apartment/Condo properties are the most common (70.8%), reflecting the local real estate landscape.
- The presence of 20.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, outdoor/unique (combined 8.4%) offer potential for unique stay experiences.
Novella Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Novella
- The dominant room capacity in Novella is 2 bedrooms listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.8% of the active Airbnb listings in Novella, indicating a high concentration in these sizes.
Novella Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Novella
- The most common guest capacity trend in Novella vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Novella STR market, accounting for 45.8% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Novella.
- On average, properties in Novella are equipped to host 3.5 guests.
Novella Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Novella
- The most common availability pattern in Novella falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Novella (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Novella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
12.5% of total
2 Nights
6 listings
25% of total
3 Nights
2 listings
8.3% of total
4-6 Nights
6 listings
25% of total
7-29 Nights
4 listings
16.7% of total
30+ Nights
3 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Novella is 2 Nights, adopted by 25% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Novella, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25% of Novella hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Novella.
Novella Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
8.3% of total
Flexible
6 listings
25% of total
Moderate
7 listings
29.2% of total
Strict
9 listings
37.5% of total
Cancellation Policy Insights for Novella
- The prevailing Airbnb cancellation policy trend in Novella is Strict, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.2%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.5% market standard in Novella.
- With 37.5% using Strict terms, this is a viable option in Novella, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Novella.
Novella STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Novella
- The overall average booking lead time for vacation rentals in Novella is 50 days.
- Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Novella.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Novella averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Novella (2025)
Amenity Prevalence
Amenity Insights for Novella
- Popular amenities like Free parking on premises, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Novella to stay competitive.
Novella Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Novella
- The typical guest profile for Airbnb in Novella consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 37.1% of guests.
- Key international markets include Italy (37.1%) and Germany (34.3%).
- Top languages spoken are English (42.6%) followed by Italian (16.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Novella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scheffau am Wilden Kaiser | 12 | $7,025 | $850.38 | 32% |
| Balderschwang | 10 | $4,949 | $295.71 | 57% |
| Moos in Passeier - Moso in Passiria | 17 | $4,931 | $594.63 | 28% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,558 | $662.76 | 41% |
| Bayrischzell | 39 | $4,166 | $386.74 | 36% |
| Reith bei Kitzbühel | 47 | $3,582 | $331.22 | 42% |
| Sankt Pankraz - San Pancrazio | 16 | $3,547 | $647.34 | 21% |
| Going am Wilden Kaiser | 27 | $3,538 | $401.35 | 37% |
| Brenzone sul Garda | 21 | $3,526 | $327.85 | 43% |
| Itter | 29 | $3,473 | $452.70 | 41% |