Merano Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino-Alto Adige, Italy
Is Airbnb profitable in Merano in 2025? Explore comprehensive Airbnb analytics for Merano, Trentino-Alto Adige, Italy to uncover income potential. This 2025 STR market report for Merano, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Merano, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merano Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merano Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merano (2025)
Understanding the monthly revenue variations for Airbnb listings in Merano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merano is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,039+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,807 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,240 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,023, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merano
Merano Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merano:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 40% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merano
Average Daily Rate (ADR) Airbnb Trends in Merano (2025)
Effective short term rental pricing strategy in Merano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merano typically peaks in July and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $431+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $347 or more.
- Typical properties (Median) charge around $261 per night.
- Entry-level properties (Bottom 25%) earn around $197 per night.
Average Daily Rate (ADR) Trend by Month in Merano
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Airbnb Seasonality Analysis & Trends in Merano (2025)
Peak Season (August, September, July)
- Revenue averages $7,346 per month
- Occupancy rates average 70.2%
- Daily rates average $300
Shoulder Season
- Revenue averages $2,212 per month
- Occupancy maintains around 23.3%
- Daily rates hold near $275
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $276
Seasonality Insights for Merano
- The Airbnb seasonality in Merano shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merano's highest earning potential, with monthly revenues capable of climbing to $8,406, occupancy reaching a high of 78.4%, and ADRs peaking at $313.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $269.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merano.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merano seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merano (2025)
Exploring the top neighborhoods for short-term rentals in Merano? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Merano, renowned for its charming streets, boutiques, and cultural heritage. A prime location for tourists looking to immerse themselves in local history and enjoy beautiful architecture. | Kurhaus Meran, Merano Thermal Baths, Via dei Portici, Merano Arte, Gardens of Trauttmansdorff Castle |
| Tirolo | A picturesque village above Merano, offering stunning views and a tranquil atmosphere. Popular with nature lovers and those seeking outdoor activities such as hiking and biking. | Tirolo Castle, Hiking trails, Tappeinerweg Path, Botanical Gardens of Trauttmansdorff Castle |
| Algund | A quaint area near Merano known for its vineyards and apple orchards. Great for tourists looking for a peaceful retreat while still being close to the attractions of Merano. | Algund Waterfall, Castel Foresta, Vigilius Mountain Resort, Wine tasting tours |
| Plars | A serene residential area known for its beautiful landscapes and accessibility to Merano. Ideal for families or people seeking a quiet place to stay. | Merano thermal baths, Natural landscape, Cycling paths |
| Marling | Located just above Merano, Marling offers breathtaking views and a peaceful atmosphere, ideal for travelers who enjoy hiking and nature. | Marlinger Waalweg, Views of the Adige Valley, Hiking trails |
| Scena | A charming village located on a hillside with stunning views over Merano. It’s well-liked for its wellness facilities and outdoor activities. | Schloss Scena, Hiking trails, Thermal baths |
| Lana | An area known for its wineries and apple orchards. Lana attracts both tourists and locals seeking outdoor activities and wine tasting. | Lana's vineyards, Castle Brandis, Biking paths |
| Schnalstal | A valley that is popular for skiing in winter and hiking in summer. It offers beautiful landscapes and attracts those who enjoy active holidays. | Ski resorts, Hiking trails, Glacial lake |
Understanding Airbnb License Requirements & STR Laws in Merano (2025)
Yes, Merano, Trentino-Alto Adige, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merano to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 96% licensed listings)
Top Performing Airbnb Properties in Merano (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Meranobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury apartment with Balcony, 3 BR, 2 Parking
Entire Place • 3 bedrooms
Luxury Apartment with Balcony, 3 BR + 2 Parking
Entire Place • 3 bedrooms
Apartment with Garden, 3 BR, 1 Private Parking
Entire Place • 3 bedrooms
Luxury Apartment with Balcony, 3 BR + 2 Parking
Entire Place • 3 bedrooms
Luxury Apartment 200sqm, Terrace, Garage Included
Entire Place • 3 bedrooms
Luxury Apartment with Balcony, 3 BR + 1 Parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merano (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dorotea & Marco | 16 | $718,081 | 198 | 4.96/5.0 |
| Portico 32 | 1 | $30,328 | 1 | Not Rated |
| Philip | 1 | $23,129 | 7 | 5.00/5.0 |
| MUSE.Holiday | 2 | $19,077 | 6 | 3.60/5.0 |
| Florian Sarah Birgit | 2 | $18,924 | 4 | 3.00/5.0 |
| Walli | 1 | $18,554 | 5 | 5.00/5.0 |
| Brigitte | 1 | $13,443 | 3 | 5.00/5.0 |
| Heinz | 1 | $6,802 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merano.
Dive Deeper: Advanced Merano STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerano Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merano
- The Merano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merano, Apartment/Condo properties are the most common (100%), reflecting the local real estate landscape.
Merano Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merano
- The dominant room capacity in Merano is 3 bedrooms listings, making up 48% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 76.0% of the active Airbnb listings in Merano, indicating a high concentration in these sizes.
- A significant 48.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merano.
Merano Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merano
- The most common guest capacity trend in Merano vacation rentals is listings accommodating 6 guests (36%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Merano STR market, accounting for 60.0% of listings.
- 52.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merano.
- On average, properties in Merano are equipped to host 4.8 guests.
Merano Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merano
- The most common availability pattern in Merano falls within the 181-270 days range, representing 72% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Merano (76%), reflecting common guest stay durations or potential owner blocking patterns.
Merano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4% of total
2 Nights
1 listings
4% of total
3 Nights
1 listings
4% of total
30+ Nights
22 listings
88% of total
Key Insights
- The most prevalent minimum stay requirement in Merano is 30+ Nights, adopted by 88% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (8.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (88%) caters to monthly stays (30+ nights) in Merano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 88% of Merano hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 88% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merano.
Merano Airbnb Cancellation Policy Trends Analysis (2025)
Limited
12 listings
48% of total
Super Strict 30 Days
1 listings
4% of total
Super Strict 60 Days
2 listings
8% of total
Flexible
1 listings
4% of total
Moderate
7 listings
28% of total
Firm
2 listings
8% of total
Cancellation Policy Insights for Merano
- The prevailing Airbnb cancellation policy trend in Merano is Limited, used by 48% of listings.
- There's a relatively balanced mix between guest-friendly (32.0%) and stricter (8.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Limited policy to align with the 48% market standard in Merano.
- Regularly review your cancellation policy against competitors and market demand shifts in Merano.
Merano STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merano
- The overall average booking lead time for vacation rentals in Merano is 29 days.
- Guests book furthest in advance for stays during August (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (40 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Merano.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Merano averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merano (2025)
Amenity Prevalence
Amenity Insights for Merano
- Essential amenities in Merano that guests expect include: TV, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merano: TV, Kitchen, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merano to stay competitive.
Merano Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merano
- The typical guest profile for Airbnb in Merano consists of predominantly international visitors (89%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 10.7% of guests.
- Key international markets include Germany (42%) and Italy (10.7%).
- Top languages spoken are English (36.2%) followed by German (22.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scheffau am Wilden Kaiser | 12 | $6,915 | $915.91 | 30% |
| Sankt Pankraz - San Pancrazio | 14 | $5,968 | $702.63 | 26% |
| Balderschwang | 10 | $5,411 | $308.77 | 59% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 169 | $5,140 | $730.17 | 41% |
| Riegsee | 10 | $4,184 | $294.74 | 47% |
| Bayrischzell | 40 | $4,139 | $408.65 | 35% |
| Kiens - Chienes | 17 | $3,945 | $376.47 | 50% |
| Going am Wilden Kaiser | 26 | $3,939 | $424.72 | 38% |
| Moos in Passeier - Moso in Passiria | 20 | $3,919 | $549.13 | 25% |
| Krimml | 53 | $3,917 | $362.47 | 42% |