Bolzano - Bozen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy
Is Airbnb profitable in Bolzano - Bozen in 2025? Explore comprehensive Airbnb analytics for Bolzano - Bozen, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Bolzano - Bozen, based on AirROI data from September 2024 to August 2025, reveals key trends in the market of 247 active listings.
Whether you're considering an Airbnb investment in Bolzano - Bozen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bolzano - Bozen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bolzano - Bozen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bolzano - Bozen (2025)
Understanding the monthly revenue variations for Airbnb listings in Bolzano - Bozen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bolzano - Bozen is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bolzano - Bozen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,366+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,935 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,633 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,422, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bolzano - Bozen
Bolzano - Bozen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bolzano - Bozen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bolzano - Bozen:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bolzano - Bozen
Average Daily Rate (ADR) Airbnb Trends in Bolzano - Bozen (2025)
Effective short term rental pricing strategy in Bolzano - Bozen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bolzano - Bozen typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Bolzano - Bozen
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Airbnb Seasonality Analysis & Trends in Bolzano - Bozen (2025)
Peak Season (July, December, September)
- Revenue averages $3,844 per month
- Occupancy rates average 63.9%
- Daily rates average $207
Shoulder Season
- Revenue averages $2,856 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $201
Low Season (January, February, March)
- Revenue drops to average $1,978 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $177
Seasonality Insights for Bolzano - Bozen
- The Airbnb seasonality in Bolzano - Bozen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bolzano - Bozen's highest earning potential, with monthly revenues capable of climbing to $4,179, occupancy reaching a high of 68.0%, and ADRs peaking at $224.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,887, occupancy could drop to 39.9%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bolzano - Bozen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bolzano - Bozen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bolzano - Bozen (2025)
Exploring the top neighborhoods for short-term rentals in Bolzano - Bozen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town (Centro Storico) | The historic heart of Bolzano filled with charming streets, medieval architecture, and rich cultural heritage. It's a prime attraction for tourists looking to explore the local culture and history. | Walther Square, Bolzano Cathedral, Museion - Museum of Modern Art, South Tyrol Museum of Archaeology, Piazza delle Erbe, Museo di Scienze Naturali dell'Alto Adige |
| Renon (Ritten) | A stunning mountain area just outside of Bolzano, known for its panoramic views and outdoor activities. Ideal for hosting guests looking for nature and tranquility during their stay. | Rittner Horn, Earth Pyramids of Ritten, Renon Cable Car, Fritzmann Winery, Hiking Trails, Local Mountain Villages |
| Gries - San Francesco | A vibrant neighborhood known for its mix of residential and commercial areas, with parks and local cafés. It attracts both tourists and local life, offering a taste of authentic Bolzano life. | Signal Park, Abbey of Novacella, Shopping Streets, Local Markets, Art Galleries |
| Laives (Leifers) | A smaller town near Bolzano that offers more affordable accommodation options, yet is conveniently close to Bolzano’s attractions and amenities. | Laives Castle, Parks, Local Wineries, Community Events, Outdoor Activities |
| Bolzano/Bozen University Area | Home to the prestigious university, this area attracts students and academic visitors throughout the year, providing a youthful and energetic environment. | University Campus, Cafés, Student Events, Cultural Activities, Local Dining |
| Piani di Bolzano | This area is known for its beautiful countryside and is favored by guests looking for outdoor experiences and tranquility, including biking and hiking in nature. | Biking Trails, Hiking Paths, Local Farms, Scenic Views, Natural Parks |
| Market Square (Piazza del mercato) | A bustling area with a variety of shops and local market stands, perfect for those wanting to experience Bolzano's local life and flavor. | Local Market, Cafés and Restaurants, Shopping, Artisan Stalls, Cultural Events |
| Kohler (Colle) | A residential area on the hills overlooking Bolzano, offering tranquility and stunning views, popular among tourists seeking a peaceful retreat not far from the city center. | Scenic Overlooks, Nature Walks, Historic Villas, Villa Kofler Wonderland, Peaceful Parks |
Understanding Airbnb License Requirements & STR Laws in Bolzano - Bozen (2025)
While Bolzano - Bozen, Trentino – Alto Adige/Südtirol, Italy currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bolzano - Bozen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Bolzano - Bozen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bolzano - Bozenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Talvera Penthouse - 125 sqm with garage in downtown Bolzano
Entire Place • 3 bedrooms
Mavik Suite
Entire Place • 3 bedrooms
Garden suite
Entire Place • 2 bedrooms
Museum Penthouse - 200 sqm with garage - downtown Bolzano
Entire Place • 3 bedrooms
Tivoli Apartments 3-2
Entire Place • 2 bedrooms
Apartment Obstplatz - Bolzano Old Town with parking space
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bolzano - Bozen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bolzano - Bozen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stay COOPER | 20 | $818,609 | 902 | 4.72/5.0 |
| Giorgio | 12 | $262,204 | 990 | 4.47/5.0 |
| Florian | 11 | $260,040 | 258 | 4.45/5.0 |
| Dorotea | 3 | $226,010 | 36 | 4.89/5.0 |
| Hanna | 6 | $181,962 | 141 | 4.83/5.0 |
| Stay COOPER | 6 | $180,721 | 134 | 4.69/5.0 |
| Alberto | 3 | $165,668 | 196 | 4.92/5.0 |
| Julian | 5 | $163,003 | 151 | 4.82/5.0 |
| Raphael | 3 | $160,530 | 217 | 4.65/5.0 |
| Cristina | 3 | $142,202 | 173 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bolzano - Bozen.
Dive Deeper: Advanced Bolzano - Bozen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bolzano - Bozen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBolzano - Bozen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bolzano - Bozen
- The Bolzano - Bozen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 247 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bolzano - Bozen, Apartment/Condo properties are the most common (85.8%), reflecting the local real estate landscape.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.4%) offer potential for unique stay experiences.
Bolzano - Bozen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bolzano - Bozen
- The dominant room capacity in Bolzano - Bozen is 1 bedroom listings, making up 66% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.2% of the active Airbnb listings in Bolzano - Bozen, indicating a high concentration in these sizes.
- With over half the market (66%) consisting of studios or 1-bedroom units, Bolzano - Bozen is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Bolzano - Bozen.
Bolzano - Bozen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bolzano - Bozen
- The most common guest capacity trend in Bolzano - Bozen vacation rentals is listings accommodating 4 guests (35.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Bolzano - Bozen STR market, accounting for 60.3% of listings.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bolzano - Bozen.
- On average, properties in Bolzano - Bozen are equipped to host 3.3 guests.
Bolzano - Bozen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bolzano - Bozen
- The most common availability pattern in Bolzano - Bozen falls within the 271-366 days range, representing 29.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bolzano - Bozen (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bolzano - Bozen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
80 listings
32.4% of total
2 Nights
17 listings
6.9% of total
3 Nights
23 listings
9.3% of total
4-6 Nights
14 listings
5.7% of total
7-29 Nights
14 listings
5.7% of total
30+ Nights
99 listings
40.1% of total
Key Insights
- The most prevalent minimum stay requirement in Bolzano - Bozen is 30+ Nights, adopted by 40.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.1%) caters to monthly stays (30+ nights) in Bolzano - Bozen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.1% of Bolzano - Bozen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 40.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bolzano - Bozen.
Bolzano - Bozen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
16 listings
6.5% of total
Super Strict 30 Days
4 listings
1.6% of total
Flexible
38 listings
15.4% of total
Moderate
136 listings
55.3% of total
Strict
52 listings
21.1% of total
Cancellation Policy Insights for Bolzano - Bozen
- The prevailing Airbnb cancellation policy trend in Bolzano - Bozen is Moderate, used by 55.3% of listings.
- The market strongly favors guest-friendly terms, with 70.7% of listings offering Flexible or Moderate policies. This suggests guests in Bolzano - Bozen may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.3% market standard in Bolzano - Bozen.
- Regularly review your cancellation policy against competitors and market demand shifts in Bolzano - Bozen.
Bolzano - Bozen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bolzano - Bozen
- The overall average booking lead time for vacation rentals in Bolzano - Bozen is 62 days.
- Guests book furthest in advance for stays during August (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Bolzano - Bozen.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Bolzano - Bozen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bolzano - Bozen (2025)
Amenity Prevalence
Amenity Insights for Bolzano - Bozen
- Essential amenities in Bolzano - Bozen that guests expect include: Wifi, Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bolzano - Bozen: Wifi, Heating, Hair dryer.
- Prioritize adding missing essentials: Wifi, Heating, Hair dryer.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bolzano - Bozen to stay competitive.
Bolzano - Bozen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bolzano - Bozen
- The typical guest profile for Airbnb in Bolzano - Bozen consists of predominantly international visitors (86%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 14.4% of guests.
- Key international markets include Germany (20.8%) and United States (19.2%).
- Top languages spoken are English (43.9%) followed by German (14.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bolzano - Bozen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scheffau am Wilden Kaiser | 12 | $6,506 | $854.70 | 31% |
| Balderschwang | 10 | $4,894 | $294.10 | 58% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 172 | $4,601 | $691.08 | 39% |
| Moos in Passeier - Moso in Passiria | 18 | $4,318 | $573.26 | 25% |
| Sankt Pankraz - San Pancrazio | 15 | $4,298 | $684.23 | 23% |
| Bayrischzell | 40 | $4,079 | $388.68 | 35% |
| Going am Wilden Kaiser | 26 | $3,747 | $414.60 | 37% |
| Reith bei Kitzbühel | 46 | $3,624 | $366.06 | 40% |
| Brenzone sul Garda | 21 | $3,607 | $322.79 | 44% |
| Krimml | 53 | $3,569 | $341.57 | 43% |