Brixen - Bressanone Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Trentino – Alto Adige/Südtirol, Italy
Is Airbnb profitable in Brixen - Bressanone in 2025? Explore comprehensive Airbnb analytics for Brixen - Bressanone, Trentino – Alto Adige/Südtirol, Italy to uncover income potential. This 2025 STR market report for Brixen - Bressanone, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Brixen - Bressanone, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brixen - Bressanone Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brixen - Bressanone Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brixen - Bressanone (2025)
Understanding the monthly revenue variations for Airbnb listings in Brixen - Bressanone is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brixen - Bressanone is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brixen - Bressanone across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,490+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,105 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,028 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,227, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brixen - Bressanone
Brixen - Bressanone Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brixen - Bressanone STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brixen - Bressanone:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brixen - Bressanone
Average Daily Rate (ADR) Airbnb Trends in Brixen - Bressanone (2025)
Effective short term rental pricing strategy in Brixen - Bressanone involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brixen - Bressanone typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $432+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
- Typical properties (Median) charge around $172 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Brixen - Bressanone
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Airbnb Seasonality Analysis & Trends in Brixen - Bressanone (2025)
Peak Season (August, July, September)
- Revenue averages $3,896 per month
- Occupancy rates average 60.3%
- Daily rates average $232
Shoulder Season
- Revenue averages $2,369 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $228
Low Season (January, March, November)
- Revenue drops to average $1,688 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $224
Seasonality Insights for Brixen - Bressanone
- The Airbnb seasonality in Brixen - Bressanone shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brixen - Bressanone's highest earning potential, with monthly revenues capable of climbing to $4,487, occupancy reaching a high of 64.8%, and ADRs peaking at $253.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,464, occupancy could drop to 28.7%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brixen - Bressanone.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brixen - Bressanone seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brixen - Bressanone (2025)
Exploring the top neighborhoods for short-term rentals in Brixen - Bressanone? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Brixen, known for its charming medieval architecture, picturesque streets, and vibrant atmosphere. A prime spot for tourists exploring the cultural heritage of the region. | Brixen Cathedral, Pharmacy Museum, Palazzo Vintler, St. Michael's Church, Plose Mountain |
| Plose | A renowned mountain area near Brixen, popular for skiing in winter and hiking in summer. Attracts outdoor enthusiasts and families looking for a nature retreat with stunning views. | Plose Ski Resort, Cable Car to Plose, Hiking Trails, Scenic Viewpoints, Brixen's Mountain Hut |
| Maranza | A tranquil village located near Brixen, known for its beautiful landscapes and outdoor activities. A favorite among families and couples looking for a peaceful getaway. | Maranza Mountain Resort, Hiking Trails, Local Farms, Scenic Views, Wellness Centers |
| Neustift | A picturesque village best known for the Neustift Abbey, rich in history and culture. Ideal for travelers interested in spirituality, history, and architecture. | Neustift Abbey, St. George's Church, Historical Museums, Scenic Walking Routes |
| Villnöß Valley | A stunning valley offering breathtaking landscapes and traditional Tyrolean culture. Excellent for nature lovers and those looking to experience rural life. | Villnöß Valley Nature Park, Hiking Trails, Traditional Farms, Scenic Drives |
| Funes | Famous for the Dolomites and its breathtaking scenery, perfect for tourists who love hiking and outdoor sports in a picturesque setting. | Dolomites of Funes, Hiking Paths, Local Cuisine, Schefferhofer Chapel |
| Lago di Varna | A beautiful lake surrounded by nature, perfect for relaxation and outdoor activities like swimming, picnicking, and hiking. | Lago di Varna, Nature Trails, Picnic Areas, Fishing Spots |
| San Lorenzo | A quaint village that offers a blend of nature and culture, appealing to tourists looking for a quieter, authentic experience in the South Tyrol region. | Local Artisan Shops, Cultural Sites, Scenic Views, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Brixen - Bressanone (2025)
Yes, Brixen - Bressanone, Trentino – Alto Adige/Südtirol, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brixen - Bressanone to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 62% licensed listings)
Top Performing Airbnb Properties in Brixen - Bressanone (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brixen - Bressanonebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
App. num. 4 (Michi) - Agriturismo Loechlerhof
Entire Place • 1 bedroom
Spacious MidCentury villa with views over Bressanone
Entire Place • 4 bedrooms
app. num. 1 (Anna) - agriturismo Loechlerhof
Entire Place • 2 bedrooms
App. num. 2 (Diana) - Agriturismo Loechlerhof
Entire Place • 2 bedrooms
App # 3 - Attic with La Terazza (Timea)
Entire Place • 2 bedrooms
App. num. 5 (Roman) - Agriturismo Loechlerhof
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brixen - Bressanone (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brixen - Bressanone based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roman E Michaela | 5 | $521,998 | 252 | 4.95/5.0 |
| Benno | 9 | $191,569 | 81 | 4.70/5.0 |
| Felix | 1 | $150,742 | 63 | 4.98/5.0 |
| Elisabeth | 4 | $123,472 | 5 | 5.00/5.0 |
| Alex | 5 | $113,478 | 300 | 4.92/5.0 |
| Martin | 3 | $88,111 | 221 | 4.96/5.0 |
| PitzolerHof | 3 | $72,720 | 137 | 4.94/5.0 |
| Gebreitnerhof | 3 | $72,380 | 88 | 4.95/5.0 |
| Bernadetta | 2 | $69,240 | 199 | 4.86/5.0 |
| Marlene | 2 | $66,549 | 75 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brixen - Bressanone.
Dive Deeper: Advanced Brixen - Bressanone STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brixen - Bressanone. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrixen - Bressanone Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brixen - Bressanone
- The Brixen - Bressanone Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brixen - Bressanone, Apartment/Condo properties are the most common (81.5%), reflecting the local real estate landscape.
- Smaller segments like unique stays, hotel/boutique, outdoor/unique, others (combined 9.0%) offer potential for unique stay experiences.
Brixen - Bressanone Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brixen - Bressanone
- The dominant room capacity in Brixen - Bressanone is 1 bedroom listings, making up 56.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.3% of the active Airbnb listings in Brixen - Bressanone, indicating a high concentration in these sizes.
- With over half the market (56.8%) consisting of studios or 1-bedroom units, Brixen - Bressanone is particularly well-suited for individuals or couples.
Brixen - Bressanone Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brixen - Bressanone
- The most common guest capacity trend in Brixen - Bressanone vacation rentals is listings accommodating 4 guests (45.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Brixen - Bressanone STR market, accounting for 64.4% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brixen - Bressanone.
- On average, properties in Brixen - Bressanone are equipped to host 4.0 guests.
Brixen - Bressanone Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brixen - Bressanone
- The most common availability pattern in Brixen - Bressanone falls within the 271-366 days range, representing 39.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brixen - Bressanone (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brixen - Bressanone Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
12.6% of total
2 Nights
20 listings
14% of total
3 Nights
31 listings
21.7% of total
4-6 Nights
20 listings
14% of total
7-29 Nights
9 listings
6.3% of total
30+ Nights
45 listings
31.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brixen - Bressanone is 30+ Nights, adopted by 31.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.5%) caters to monthly stays (30+ nights) in Brixen - Bressanone, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.5% of Brixen - Bressanone hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brixen - Bressanone.
Brixen - Bressanone Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
4.5% of total
Flexible
20 listings
15% of total
Moderate
59 listings
44.4% of total
Strict
48 listings
36.1% of total
Cancellation Policy Insights for Brixen - Bressanone
- The prevailing Airbnb cancellation policy trend in Brixen - Bressanone is Moderate, used by 44.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.4%) and stricter (36.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.4% market standard in Brixen - Bressanone.
- With 36.1% using Strict terms, this is a viable option in Brixen - Bressanone, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brixen - Bressanone.
Brixen - Bressanone STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brixen - Bressanone
- The overall average booking lead time for vacation rentals in Brixen - Bressanone is 76 days.
- Guests book furthest in advance for stays during August (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Spring (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Brixen - Bressanone.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Brixen - Bressanone averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brixen - Bressanone (2025)
Amenity Prevalence
Amenity Insights for Brixen - Bressanone
- Essential amenities in Brixen - Bressanone that guests expect include: Wifi, Heating, Kitchen, Essentials, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brixen - Bressanone: Wifi, Heating, Kitchen, Essentials, TV.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen, Essentials, TV.
- Consider adding popular differentiators like Hair dryer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brixen - Bressanone to stay competitive.
Brixen - Bressanone Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brixen - Bressanone
- The typical guest profile for Airbnb in Brixen - Bressanone consists of predominantly international visitors (85%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 15.5% of guests.
- Key international markets include Germany (25.7%) and Italy (15.5%).
- Top languages spoken are English (42%) followed by German (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brixen - Bressanone Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Urtijëi - St. Ulrich in Gröden - Ortisei | 155 | $4,276 | $654.50 | 39% |
| Moos in Passeier - Moso in Passiria | 18 | $4,232 | $574.68 | 28% |
| Bayrischzell | 38 | $3,884 | $373.96 | 38% |
| Großkirchheim | 10 | $3,611 | $355.27 | 41% |
| Reith bei Kitzbühel | 48 | $3,557 | $367.12 | 42% |
| Brenzone sul Garda | 20 | $3,425 | $328.41 | 46% |
| Pfafflar | 10 | $3,421 | $263.43 | 57% |
| Cortina d'Ampezzo | 283 | $3,374 | $414.70 | 42% |
| Going am Wilden Kaiser | 27 | $3,279 | $393.56 | 37% |
| Sankt Anton am Arlberg | 125 | $3,122 | $405.49 | 41% |