Bettona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Umbria, Italy
Is Airbnb profitable in Bettona in 2025? Explore comprehensive Airbnb analytics for Bettona, Umbria, Italy to uncover income potential. This 2025 STR market report for Bettona, based on AirROI data from October 2024 to September 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Bettona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bettona Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bettona Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bettona (2025)
Understanding the monthly revenue variations for Airbnb listings in Bettona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bettona is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bettona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,906+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,742 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $972 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bettona
Bettona Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bettona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bettona:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bettona
Average Daily Rate (ADR) Airbnb Trends in Bettona (2025)
Effective short term rental pricing strategy in Bettona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bettona typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Bettona
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Airbnb Seasonality Analysis & Trends in Bettona (2025)
Peak Season (July, August, November)
- Revenue averages $2,336 per month
- Occupancy rates average 37.6%
- Daily rates average $180
Shoulder Season
- Revenue averages $1,406 per month
- Occupancy maintains around 29.4%
- Daily rates hold near $161
Low Season (January, February, May)
- Revenue drops to average $607 per month
- Occupancy decreases to average 13.6%
- Daily rates adjust to average $157
Seasonality Insights for Bettona
- The Airbnb seasonality in Bettona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bettona's highest earning potential, with monthly revenues capable of climbing to $2,868, occupancy reaching a high of 44.3%, and ADRs peaking at $194.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $227, occupancy could drop to 7.1%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bettona.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bettona seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bettona (2025)
Exploring the top neighborhoods for short-term rentals in Bettona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Bettona offers a charming atmosphere with medieval architecture, narrow streets, and stunning views of the surrounding countryside. It's ideal for tourists looking to experience authentic Italian culture and history. | Santa Maria Maggiore Church, Bettona Fortress, Etruscan Walls, Local artisan shops, Views over the Tiber Valley |
| Pian del Santo | A peaceful hillside area with beautiful landscapes and traditional Umbrian villas. Perfect for travelers seeking relaxation and nature, this area offers scenic hiking trails and a rural ambiance. | Scenic hiking trails, Vineyards and olive groves, Panoramic viewpoints, Local restaurants serving regional cuisine |
| San Crispolto | Close to the charming village, this location attracts visitors interested in agriturismo experiences and outdoor activities. It's ideal for families and groups looking for spacious accommodations. | Agriturismo farms, Nature parks, Wine tasting tours, Cooking classes with local chefs |
| Borgo di Bettona | This small village within Bettona is known for its tranquil environment and proximity to cultural sites. It's suitable for short stays or longer retreats, appealing to both tourists and business travelers. | Local markets, Cultural festivals, Art exhibitions, Tranquil gardens |
| Via dei Vigneti | A scenic road lined with vineyards, ideal for those interested in wine tourism. This area attracts wine enthusiasts from around the world looking to explore the rich wine culture of Umbria. | Vineyard tours, Wine tasting events, Gourmet restaurants, Rural landscapes |
| Pieve di Bettona | This area is known for its ancient church and serene surroundings, making it a peaceful getaway for travelers seeking spirituality and tranquility amidst nature. | Pieve di Bettona Church, Walking paths, Spiritual retreats, Art heritage sites |
| San Giovanni | A charming village that offers a taste of rural life in Umbria, with opportunities for outdoor activities like cycling and hiking. It's great for tourists looking for both adventure and culture. | Nature trails, Cycling routes, Local museums, Traditional food festivals |
| Colle di Bettona | This elevated area provides stunning panoramic views and a mix of residential and vacation homes. Its proximity to Bettona's amenities makes it a convenient choice for visitors. | Panoramic views, Walking trails, Local eateries, Proximity to historical sites |
Understanding Airbnb License Requirements & STR Laws in Bettona (2025)
Yes, Bettona, Umbria, Italy enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bettona to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 48% licensed listings)
Top Performing Airbnb Properties in Bettona (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bettonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Tenuta Fontanelle - Villa Anna
Entire Place • 4 bedrooms

Casale Felicia.
Entire Place • 10 bedrooms

3 Bedrooms Apartment in the Centre of Bettona
Entire Place • 3 bedrooms

Fontanelle Estate, Villa Giulia
Entire Place • 4 bedrooms

Apartment in Assisi with swimming pool
Entire Place • 1 bedroom

San Bernardino (Patrizia's house)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bettona (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bettona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcella | 2 | $64,773 | 46 | 4.63/5.0 |
| Maurizio | 1 | $43,347 | 126 | 4.74/5.0 |
| Gian Luca | 2 | $18,321 | 34 | 4.47/5.0 |
| Roberta | 1 | $18,245 | 1 | Not Rated |
| Albert | 4 | $16,014 | 26 | 4.95/5.0 |
| Gabriella | 3 | $14,609 | 42 | 4.64/5.0 |
| Patrizia | 1 | $10,015 | 92 | 4.88/5.0 |
| Pietro | 1 | $9,814 | 10 | 4.90/5.0 |
| Simon | 2 | $9,233 | 22 | 4.87/5.0 |
| Chiara | 2 | $8,445 | 22 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bettona.
Dive Deeper: Advanced Bettona STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bettona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBettona Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bettona
- The Bettona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bettona, House properties are the most common (52%), reflecting the local real estate landscape.
- Houses represent a significant 52% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
Bettona Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bettona
- The dominant room capacity in Bettona is 1 bedroom listings, making up 28% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.0% of the active Airbnb listings in Bettona, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bettona.
Bettona Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bettona
- The most common guest capacity trend in Bettona vacation rentals is listings accommodating 4 guests (36%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Bettona STR market, accounting for 64.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bettona.
- On average, properties in Bettona are equipped to host 4.8 guests.
Bettona Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bettona
- The most common availability pattern in Bettona falls within the 271-366 days range, representing 76% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Bettona (40%), reflecting common guest stay durations or potential owner blocking patterns.
Bettona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
4% of total
2 Nights
6 listings
24% of total
3 Nights
1 listings
4% of total
7-29 Nights
9 listings
36% of total
30+ Nights
8 listings
32% of total
Key Insights
- The most prevalent minimum stay requirement in Bettona is 7-29 Nights, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32%) caters to monthly stays (30+ nights) in Bettona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 36% of Bettona hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bettona.
Bettona Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4% of total
Flexible
12 listings
48% of total
Moderate
6 listings
24% of total
Strict
6 listings
24% of total
Cancellation Policy Insights for Bettona
- The prevailing Airbnb cancellation policy trend in Bettona is Flexible, used by 48% of listings.
- The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Bettona may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48% market standard in Bettona.
- Regularly review your cancellation policy against competitors and market demand shifts in Bettona.
Bettona STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bettona
- The overall average booking lead time for vacation rentals in Bettona is 75 days.
- Guests book furthest in advance for stays during August (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Bettona.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Bettona averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bettona (2025)
Amenity Prevalence
Amenity Insights for Bettona
- Essential amenities in Bettona that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Hangers, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bettona: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bettona to stay competitive.
Bettona Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bettona
- The typical guest profile for Airbnb in Bettona consists of a mix of domestic (35%) and international guests, with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 35.3% of guests.
- Key international markets include Italy (35.3%) and Netherlands (14.7%).
- Top languages spoken are English (33.3%) followed by French (15.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bettona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tignano | 11 | $3,884 | $359.81 | 43% |
| Marciano della Chiana | 18 | $3,566 | $504.64 | 33% |
| Celleno | 15 | $3,181 | $539.65 | 26% |
| Collevecchio | 14 | $2,851 | $322.32 | 34% |
| Impruneta | 141 | $2,814 | $293.16 | 39% |
| Allerona | 10 | $2,803 | $457.58 | 39% |
| Marcialla | 28 | $2,778 | $257.49 | 50% |
| Florence | 10,004 | $2,734 | $222.56 | 49% |
| Lastra a Signa | 92 | $2,675 | $319.19 | 43% |
| Monte San Savino | 96 | $2,671 | $353.51 | 35% |