Salem Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Saint Ann, Jamaica
Is Airbnb profitable in Salem in 2025? Explore comprehensive Airbnb analytics for Salem, Saint Ann, Jamaica to uncover income potential. This 2025 STR market report for Salem, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Salem, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salem Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salem Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salem (2025)
Understanding the monthly revenue variations for Airbnb listings in Salem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salem is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,881+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,824 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,005 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $486, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salem
Salem Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salem:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salem
Average Daily Rate (ADR) Airbnb Trends in Salem (2025)
Effective short term rental pricing strategy in Salem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salem typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Salem
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Airbnb Seasonality Analysis & Trends in Salem (2025)
Peak Season (April, May, March)
- Revenue averages $1,990 per month
- Occupancy rates average 32.9%
- Daily rates average $168
Shoulder Season
- Revenue averages $1,509 per month
- Occupancy maintains around 37.3%
- Daily rates hold near $159
Low Season (January, October, November)
- Revenue drops to average $943 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $154
Seasonality Insights for Salem
- The Airbnb seasonality in Salem shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salem's highest earning potential, with monthly revenues capable of climbing to $2,142, occupancy reaching a high of 43.7%, and ADRs peaking at $174.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $737, occupancy could drop to 24.6%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salem (2025)
Exploring the top neighborhoods for short-term rentals in Salem? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocho Rios | Known for its stunning beaches and waterfalls, Ocho Rios is a popular destination for tourists seeking adventure and relaxation. It offers various attractions that draw visitors year-round, making it a prime location for Airbnb hosting. | Dunn's River Falls, Mystic Mountain, Ocho Rios Bay Beach, Fern Gully, Island Gully Falls |
| Negril | Famous for its Seven Mile Beach and beautiful sunsets, Negril attracts a diverse range of travelers looking for a laid-back beach experience. It's ideal for Airbnb investments focused on beach lovers and couples. | Seven Mile Beach, Negril Cliffs, Rick's Cafe, Mayfield Falls, The Negril Lighthouse |
| Montego Bay | As one of Jamaica's busiest tourist spots, Montego Bay offers vibrant nightlife, shopping, and plenty of recreational activities. The location is perfect for those wanting to attract vacationers and business travelers alike. | Doctor's Cave Beach, Margaritaville, Rose Hall Great House, Montego Bay Marine Park, Hip Strip |
| Port Antonio | A hidden gem known for its natural beauty and laid-back vibe, Port Antonio is becoming increasingly popular among travelers looking for a unique experience away from the crowded tourist spots. | Frenchman's Cove, Blue Lagoon, Reach Falls, Port Antonio Marina, Winnifred Beach |
| Kingston | The capital city offers a rich cultural experience with its vibrant music scene and historical attractions. Investing in Airbnb here can cater to both local and international visitors looking to explore Jamaica's culture. | Bob Marley Museum, Devon House, National Gallery of Jamaica, Hope Gardens, Emancipation Park |
| Treasure Beach | A tranquil coastal town that attracts eco-tourists and those seeking a peaceful retreat. It's great for investing in unique Airbnb experiences that highlight local charm and nature. | Treasure Beach, Black River, Appleton Estate, Pelican Bar, Lover's Leap |
| Runaway Bay | This area offers beautiful beaches and is near famous attractions like Dolphin Cove. It's a great spot for families and vacationers looking for fun and relaxation in one place. | Dolphin Cove, Runaway Bay Beach, Green Grotto Caves, Cardiff Hall Beach, Flavours Beach |
| Falmouth | A charming town known for its well-preserved Georgian architecture, Falmouth is close to many tourist destinations. It serves as a great base for exploring the North Coast of Jamaica. | Falmouth Historic District, Glistening Waters Lagoon, Burwood Beach, Luminous Lagoon, Dunn's River Falls |
Understanding Airbnb License Requirements & STR Laws in Salem (2025)
While Salem, Saint Ann, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salem to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salem (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Groups: Entire Property Available
Entire Place • 4 bedrooms
Cozy Coastal Getaway with Pool and Beach Access
Entire Place • 6 bedrooms
Salem Suites2 BR Modern apt. across from Sharkies
Entire Place • 2 bedrooms
Salem Suites3Modern villa free beach across street
Entire Place • 1 bedroom
Casa Bella
Entire Place • 3 bedrooms
Salem Suites2:1BR accross from Sharkies Restaurant
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salem (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hugh | 4 | $130,811 | 290 | 4.87/5.0 |
| Rhona | 4 | $29,079 | 111 | 4.88/5.0 |
| Vivia | 1 | $27,666 | 16 | 4.69/5.0 |
| Kirk | 1 | $21,831 | 6 | 5.00/5.0 |
| Latoya | 2 | $15,938 | 60 | 4.86/5.0 |
| Ashli | 1 | $13,152 | 72 | 4.83/5.0 |
| Chantelle | 1 | $11,363 | 1 | Not Rated |
| Gee | 1 | $11,099 | 51 | 4.63/5.0 |
| Tranquility Love Bay | 1 | $10,229 | 7 | 5.00/5.0 |
| Rohan | 1 | $8,291 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salem.
Dive Deeper: Advanced Salem STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalem Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salem
- The Salem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salem, House properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 63% portion, catering likely to families or larger groups.
Salem Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salem
- The dominant room capacity in Salem is 1 bedroom listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.9% of the active Airbnb listings in Salem, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salem.
Salem Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salem
- The most common guest capacity trend in Salem vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Salem STR market, accounting for 48.1% of listings.
- 37.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salem.
- On average, properties in Salem are equipped to host 4.3 guests.
Salem Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salem
- The most common availability pattern in Salem falls within the 271-366 days range, representing 70.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salem (51.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
46.2% of total
2 Nights
6 listings
23.1% of total
3 Nights
6 listings
23.1% of total
30+ Nights
2 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Salem is 1 Night, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.3%) of the Salem Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.2% of Salem hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salem.
Salem Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
23.1% of total
Moderate
9 listings
34.6% of total
Firm
5 listings
19.2% of total
Strict
6 listings
23.1% of total
Cancellation Policy Insights for Salem
- The prevailing Airbnb cancellation policy trend in Salem is Moderate, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Salem.
- Regularly review your cancellation policy against competitors and market demand shifts in Salem.
Salem STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salem
- The overall average booking lead time for vacation rentals in Salem is 26 days.
- Guests book furthest in advance for stays during April (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (33 days avg.) sees the longest lead times, while Fall (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Salem.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Salem averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salem (2025)
Amenity data is currently unavailable for Salem.
Salem Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salem
- The typical guest profile for Airbnb in Salem consists of predominantly international visitors (79%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 20.7% of guests.
- Key international markets include United States (65.5%) and Jamaica (20.7%).
- Top languages spoken are English (82.8%) followed by Spanish (6.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 25 | $4,115 | $596.91 | 34% |
| Ocho Rios | 17 | $3,636 | $411.23 | 32% |
| Barrett Town | 12 | $3,600 | $286.27 | 53% |
| West Bay | 32 | $3,501 | $381.06 | 43% |
| Mount Zion | 34 | $3,298 | $384.47 | 36% |
| Unity Hall | 31 | $3,044 | $355.28 | 29% |
| Montego Bay | 208 | $2,893 | $321.88 | 40% |
| Davis Cove | 17 | $2,698 | $290.19 | 36% |
| Bruces Hill | 18 | $2,527 | $598.11 | 25% |
| Drapers | 39 | $2,250 | $417.41 | 32% |