Malindi Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kilifi County, Kenya
Is Airbnb profitable in Malindi in 2025? Explore comprehensive Airbnb analytics for Malindi, Kilifi County, Kenya to uncover income potential. This 2025 STR market report for Malindi, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 106 active listings.
Whether you're considering an Airbnb investment in Malindi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malindi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malindi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malindi (2025)
Understanding the monthly revenue variations for Airbnb listings in Malindi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malindi is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malindi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,786+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,421 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $675 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $301, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malindi
Malindi Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malindi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malindi:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malindi
Average Daily Rate (ADR) Airbnb Trends in Malindi (2025)
Effective short term rental pricing strategy in Malindi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malindi typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $361+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Malindi
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Airbnb Seasonality Analysis & Trends in Malindi (2025)
Peak Season (December, April, January)
- Revenue averages $1,643 per month
- Occupancy rates average 33.2%
- Daily rates average $169
Shoulder Season
- Revenue averages $1,152 per month
- Occupancy maintains around 28.8%
- Daily rates hold near $167
Low Season (February, June, September)
- Revenue drops to average $805 per month
- Occupancy decreases to average 23.7%
- Daily rates adjust to average $167
Seasonality Insights for Malindi
- The Airbnb seasonality in Malindi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malindi's highest earning potential, with monthly revenues capable of climbing to $1,945, occupancy reaching a high of 36.5%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $744, occupancy could drop to 14.3%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malindi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malindi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malindi (2025)
Exploring the top neighborhoods for short-term rentals in Malindi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Silversands | Well-known for its beautiful white sandy beaches and crystal-clear waters, ideal for tourists seeking a relaxing beach getaway. Great access to water sports and seaside restaurants. | Silversands Beach, Water Sports Activities, Beachfront Restaurants, Camel Riding, Relaxing Sunsets |
| Malindi Marine National Park | A marine reserve that offers snorkeling, diving, and beautiful coral reefs. Popular among nature lovers and adventure travelers. | Snorkeling and Diving Sites, Coral Reefs, Glass Bottom Boat Tours, Wildlife Viewing, Beach Picnic Areas |
| Gedi Ruins | An archaeological site that attracts history enthusiasts and children interested in the past. Provides a unique glimpse into the Swahili civilization. | Ancient Ruins, Gedi Forest, Cultural Experiences, Historical Significance, Guided Tours |
| Malindi Town | The vibrant town center known for its rich culture, local markets, and historical significance. A great spot for visitors wanting to explore local life. | Local Markets, Cultural Sites, Swahili Architecture, Restaurants and Cafes, Malindi's Historical Sites |
| Watamu | Famous for its beautiful beaches and eco-tourism opportunities, perfect for both relaxation and adventure-seeking tourists. | Watamu Beach, Watamu Marine National Park, Turtle Conservation Projects, Bird Watching, Local Artisans |
| Kisite Marine National Park | Offers breathtaking marine life and pristine beaches, making it ideal for eco-tourists and diving enthusiasts. | Diving Spots, Boat Rides, Unique Marine Life, Wildlife Viewing, Beach Relaxation |
| Mama Ngina Road | A lively waterfront area with various dining options, contributing to the vibrant nightlife and tourist engagement. | Restaurants and Bars, Seaside Promenade, Local Entertainment, Trendy Cafes, Views of Malindi Bay |
| Mida Creek | A beautiful natural creek area known for mangroves and birdwatching. Perfect for eco-tourists and nature lovers. | Bird Watching, Kayaking, Eco-Tours, Scenic Views, Local Fishing Communities |
Understanding Airbnb License Requirements & STR Laws in Malindi (2025)
While Malindi, Kilifi County, Kenya currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malindi to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malindi (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malindibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Himaya, ranked #1 on the East Coast on Tripadvisor
Entire Place • 5 bedrooms
Swahili Dream Apartment
Entire Place • 3 bedrooms
Allamanda House By YourHost, Malindi
Entire Place • 10 bedrooms
Stunning 4-bedroom villa with pool close to beach
Entire Place • 4 bedrooms
Luxury New House Villa.
Entire Place • 4 bedrooms
Mimini villa casaurina
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malindi (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malindi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 1 | $78,985 | 25 | 4.92/5.0 |
| YourHost | 6 | $77,679 | 29 | 3.33/5.0 |
| Daniela | 2 | $37,755 | 11 | 2.41/5.0 |
| Njeri | 1 | $37,496 | 46 | 4.87/5.0 |
| Host #418240870 | 6 | $37,278 | 1 | 0.00/5.0 |
| Starfish | 6 | $35,394 | 49 | 4.58/5.0 |
| Goldermeer | 2 | $26,132 | 13 | 4.69/5.0 |
| Alma | 2 | $26,060 | 9 | 4.83/5.0 |
| Mickey | 1 | $20,704 | 4 | 5.00/5.0 |
| Tess | 1 | $19,897 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malindi.
Dive Deeper: Advanced Malindi STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malindi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalindi Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malindi
- The Malindi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.8% of the 106 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malindi, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.6%) offer potential for unique stay experiences.
Malindi Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malindi
- The dominant room capacity in Malindi is 2 bedrooms listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.0% of the active Airbnb listings in Malindi, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malindi.
Malindi Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malindi
- The most common guest capacity trend in Malindi vacation rentals is listings accommodating 8+ guests (25.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Malindi STR market, accounting for 46.3% of listings.
- 47.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malindi.
- On average, properties in Malindi are equipped to host 5.0 guests.
Malindi Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malindi
- The most common availability pattern in Malindi falls within the 271-366 days range, representing 82.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Malindi (50.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malindi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
52.4% of total
2 Nights
28 listings
27.2% of total
3 Nights
7 listings
6.8% of total
4-6 Nights
3 listings
2.9% of total
7-29 Nights
5 listings
4.9% of total
30+ Nights
6 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in Malindi is 1 Night, adopted by 52.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.6%) of the Malindi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.4% of Malindi hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malindi.
Malindi Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
33.3% of total
Moderate
18 listings
28.6% of total
Firm
5 listings
7.9% of total
Strict
19 listings
30.2% of total
Cancellation Policy Insights for Malindi
- The prevailing Airbnb cancellation policy trend in Malindi is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (38.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Malindi.
- With 30.2% using Strict terms, this is a viable option in Malindi, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Malindi.
Malindi STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malindi
- The overall average booking lead time for vacation rentals in Malindi is 47 days.
- Guests book furthest in advance for stays during August (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (60 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Malindi.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Malindi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malindi (2025)
Amenity Prevalence
Amenity Insights for Malindi
- Essential amenities in Malindi that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Malindi.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malindi: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malindi to stay competitive.
Malindi Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malindi
- The typical guest profile for Airbnb in Malindi consists of a mix of domestic (42%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swahili.
- Domestic travelers account for 42.1% of guests.
- Key international markets include Kenya (42.1%) and United States (12.9%).
- Top languages spoken are English (50.9%) followed by Swahili (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malindi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramisi ward | 11 | $2,492 | $218.58 | 43% |
| Dabaso ward | 101 | $2,051 | $172.40 | 42% |
| Tiwi ward | 21 | $1,536 | $167.22 | 32% |
| Shella ward | 97 | $1,492 | $215.69 | 30% |
| Kinondo ward | 161 | $1,247 | $175.97 | 33% |
| Ukunda ward | 273 | $1,225 | $130.95 | 36% |
| Mkomami ward | 44 | $1,159 | $287.21 | 24% |
| Mnarani ward | 34 | $1,059 | $153.05 | 22% |
| Lamu | 24 | $982 | $126.68 | 29% |
| Watamu ward | 236 | $892 | $152.92 | 29% |