Malindi Town ward Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kilifi County, Kenya
Is Airbnb profitable in Malindi Town ward in 2025? Explore comprehensive Airbnb analytics for Malindi Town ward, Kilifi County, Kenya to uncover income potential. This 2025 STR market report for Malindi Town ward, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Malindi Town ward, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malindi Town ward Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malindi Town ward Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malindi Town ward (2025)
Understanding the monthly revenue variations for Airbnb listings in Malindi Town ward is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malindi Town ward is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malindi Town ward across different performance tiers:
- Best-in-class properties (Top 10%) achieve $829+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $432 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $111, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malindi Town ward
Malindi Town ward Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malindi Town ward STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malindi Town ward:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malindi Town ward
Average Daily Rate (ADR) Airbnb Trends in Malindi Town ward (2025)
Effective short term rental pricing strategy in Malindi Town ward involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malindi Town ward typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Malindi Town ward
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Airbnb Seasonality Analysis & Trends in Malindi Town ward (2025)
Peak Season (December, April, May)
- Revenue averages $507 per month
- Occupancy rates average 32.4%
- Daily rates average $58
Shoulder Season
- Revenue averages $301 per month
- Occupancy maintains around 23.5%
- Daily rates hold near $54
Low Season (February, June, October)
- Revenue drops to average $239 per month
- Occupancy decreases to average 17.9%
- Daily rates adjust to average $57
Seasonality Insights for Malindi Town ward
- The Airbnb seasonality in Malindi Town ward shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malindi Town ward's highest earning potential, with monthly revenues capable of climbing to $688, occupancy reaching a high of 41.2%, and ADRs peaking at $64.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $225, occupancy could drop to 15.8%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malindi Town ward.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malindi Town ward seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malindi Town ward (2025)
Exploring the top neighborhoods for short-term rentals in Malindi Town ward? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Silversands Beach | Silversands Beach is a popular tourist destination known for its white sandy beaches and crystal-clear waters. It's ideal for those seeking a relaxing beach vacation and various water sports. | Silversands Resort, Marine Park, Snorkeling and diving spots, Local seafood restaurants, Beachfront bars |
| Malindi Marine National Park | This protected marine area is a haven for snorkelers and divers. Hosting Airbnb here attracts eco-tourists and adventure seekers wanting to explore the rich marine life. | Great snorkeling spots, Dolphin watching, Coral reefs, Eco-tourism activities, Guided marine tours |
| Malindi Town | The heart of Malindi, offering visitors a mix of cultural experiences, dining options, and local shopping. It's perfect for tourists wanting to immerse themselves in local life. | Malindi Historical Museum, Local markets, Cultural festivals, Restaurants serving traditional Swahili cuisine, Shopping for local crafts |
| Gede Ruins | An archaeological site presenting the remnants of an ancient Swahili town. Attracts tourists interested in history and culture, making it a unique Airbnb location. | Gede Ruins, Nature trails, Birdwatching, Cultural tours, Descriptions of Swahili architecture |
| Watamu Beach | Famous for its stunning beaches, Watamu Beach is a short distance from Malindi and attracts visitors looking for beautiful scenery and vibrant nightlife. | Malindi and Watamu Towns, Watamu Marine Park, Beach parties, Excellent dining options, Local craft markets |
| Mida Creek | A peaceful nature reserve offering kayaking and birdwatching. It's great for those interested in nature and tranquility away from the busier tourist areas. | Birdwatching, Kayaking tours, Cultural experiences with local communities, Nature trails, Eco-friendly lodges |
| Ndoro Waterfall | An escape into nature, Ndoro Waterfall offers natural beauty and is a popular spot for day outings. It attracts tourists seeking unique experiences away from the crowds. | Picnic areas, Swimmable pools, Nature trails, Photography spots, Hiking adventures |
| Malindi Airport Area | Proximity to the airport makes this area convenient for travelers. Hosting Airbnb here can cater to short-term stays for those flying in and out. | Airport proximity, Quick access to local attractions, Local eateries, Shops, Rental car services |
Understanding Airbnb License Requirements & STR Laws in Malindi Town ward (2025)
While Malindi Town ward, Kilifi County, Kenya currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malindi Town ward to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malindi Town ward (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malindi Town wardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apt. NO 210 situated at Lawford's beach resort
Entire Place • 1 bedroom
Bellissima location twiga house
Entire Place • 2 bedrooms
Ramoth House
Entire Place • 3 bedrooms
Haven Stays Apartment
Entire Place • 2 bedrooms
Ocean Beachfront 1 bedroom cottage in Beach resort
Entire Place • 1 bedroom
Cosy Studio in Malindi:15 Min Walk from the Beach
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malindi Town ward (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malindi Town ward based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 1 | $7,121 | 3 | 5.00/5.0 |
| Winnie | 2 | $5,807 | 13 | 2.42/5.0 |
| Mila | 1 | $5,081 | 95 | 4.82/5.0 |
| Elvis | 1 | $4,815 | 4 | 4.50/5.0 |
| Yusra | 2 | $4,097 | 16 | 4.91/5.0 |
| Ilias | 2 | $3,514 | 28 | 4.63/5.0 |
| Linda | 1 | $3,172 | 35 | 4.63/5.0 |
| Joseph | 2 | $1,920 | 108 | 4.58/5.0 |
| Winsome | 1 | $1,844 | 8 | 4.38/5.0 |
| Mercy | 1 | $1,832 | 13 | 4.31/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malindi Town ward.
Dive Deeper: Advanced Malindi Town ward STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malindi Town ward. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalindi Town ward Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malindi Town ward
- The Malindi Town ward Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Malindi Town ward, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 37.5% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Malindi Town ward Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malindi Town ward
- The dominant room capacity in Malindi Town ward is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Malindi Town ward, indicating a high concentration in these sizes.
- A significant 20.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malindi Town ward.
Malindi Town ward Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malindi Town ward
- The most common guest capacity trend in Malindi Town ward vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Malindi Town ward STR market, accounting for 54.2% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malindi Town ward.
- On average, properties in Malindi Town ward are equipped to host 2.8 guests.
Malindi Town ward Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malindi Town ward
- The most common availability pattern in Malindi Town ward falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Malindi Town ward (58.3%), reflecting common guest stay durations or potential owner blocking patterns.
Malindi Town ward Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
83.3% of total
2 Nights
1 listings
4.2% of total
3 Nights
2 listings
8.3% of total
30+ Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Malindi Town ward is 1 Night, adopted by 83.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Malindi Town ward Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 83.3% of Malindi Town ward hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malindi Town ward.
Malindi Town ward Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
60% of total
Moderate
5 listings
25% of total
Firm
2 listings
10% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Malindi Town ward
- The prevailing Airbnb cancellation policy trend in Malindi Town ward is Flexible, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Malindi Town ward may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60% market standard in Malindi Town ward.
- Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Malindi Town ward.
Malindi Town ward STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malindi Town ward
- The overall average booking lead time for vacation rentals in Malindi Town ward is 26 days.
- Guests book furthest in advance for stays during October (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Malindi Town ward.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Malindi Town ward averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malindi Town ward (2025)
Amenity Prevalence
Amenity Insights for Malindi Town ward
- Essential amenities in Malindi Town ward that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malindi Town ward: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malindi Town ward to stay competitive.
Malindi Town ward Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malindi Town ward
- The typical guest profile for Airbnb in Malindi Town ward consists of a mix of domestic (58%) and international guests, often arriving from nearby Nairobi, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swahili.
- Domestic travelers account for 58.1% of guests.
- Key international markets include Kenya (58.1%) and Italy (14%).
- Top languages spoken are English (54%) followed by Swahili (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malindi Town ward Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramisi ward | 11 | $2,492 | $218.58 | 43% |
| Dabaso ward | 101 | $2,051 | $172.40 | 42% |
| Tiwi ward | 21 | $1,536 | $167.22 | 32% |
| Shella ward | 97 | $1,492 | $215.69 | 30% |
| Kinondo ward | 161 | $1,247 | $175.97 | 33% |
| Ukunda ward | 273 | $1,225 | $130.95 | 36% |
| Mkomami ward | 44 | $1,159 | $287.21 | 24% |
| Mnarani ward | 34 | $1,059 | $153.05 | 22% |
| Lamu | 24 | $982 | $126.68 | 29% |
| Watamu ward | 236 | $892 | $152.92 | 29% |