Shella ward Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kilifi County, Kenya
Is Airbnb profitable in Shella ward in 2025? Explore comprehensive Airbnb analytics for Shella ward, Kilifi County, Kenya to uncover income potential. This 2025 STR market report for Shella ward, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Shella ward, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shella ward Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shella ward Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shella ward (2025)
Understanding the monthly revenue variations for Airbnb listings in Shella ward is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shella ward is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shella ward across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,437+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,323 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $757 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $375, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shella ward
Shella ward Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shella ward STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shella ward:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shella ward
Average Daily Rate (ADR) Airbnb Trends in Shella ward (2025)
Effective short term rental pricing strategy in Shella ward involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shella ward typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $66 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Shella ward
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Airbnb Seasonality Analysis & Trends in Shella ward (2025)
Peak Season (April, May, December)
- Revenue averages $1,535 per month
- Occupancy rates average 36.6%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,033 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $109
Low Season (February, September, October)
- Revenue drops to average $659 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $112
Seasonality Insights for Shella ward
- The Airbnb seasonality in Shella ward shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shella ward's highest earning potential, with monthly revenues capable of climbing to $1,715, occupancy reaching a high of 43.7%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $649, occupancy could drop to 27.8%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shella ward.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shella ward seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shella ward (2025)
Exploring the top neighborhoods for short-term rentals in Shella ward? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mida Creek | A serene tidal creek with stunning natural beauty. It’s popular for its rich biodiversity and as a serene getaway, perfect for tourists looking to escape to nature. | Mida Creek Boardwalk, Watamu Marine National Park, Turtle Bay Beach, Local fishing villages, Diverse birdwatching opportunities |
| Watamu | A beautiful beach paradise, Watamu is famous for its white sandy beaches and vibrant marine life. It’s a hotspot for both relaxation and water sports, attracting a variety of tourists. | Watamu Beach, Watamu Marine National Park, Gede Ruins, Mida Creek, Beachfront restaurants |
| Kikambala | Kikambala offers a mix of pristine beaches and luxury resorts making it an appealing destination for tourists seeking both adventure and relaxation. | Kikambala Beach, Beach resorts, Local markets, water sports activities |
| Malindi | A vibrant coastal town known for its historical significance and beautiful beaches. Malindi has numerous attractions that cater to both local and international tourists. | Malindi Marine National Park, Old Town Malindi, Vasco da Gama Pillar, Malindi Beach, Local cuisine spots |
| Gede | A historical site with archaeological significance, known for its ancient ruins. This attracts tourists interested in culture and history. | Gede Ruins, Gede Museum, Nature walks, Cultural tours, Birdwatching |
| Takaungu | A small coastal area with stunning beaches and clear waters. It is perfect for those looking for a quiet vacation away from busy tourist hotspots. | Takaungu Beach, Snorkeling spots, Fishing excursions, Local cultural experiences |
| Sands at Nomad | A luxurious beachfront location popular with travelers looking for high-end vacation rentals and direct beach access. | Sands at Nomad Beach Resort, Gorgeous beachfront views, Fine dining, Water sports activities |
| Ushongo Beach | A remote and exquisite beach destination that offers an authentic experience of coastal Kenya with local fishing boats and beautiful landscapes. | Ushongo Beach, Coral reefs, Local fishing activities, Quiet and tranquil environment |
Understanding Airbnb License Requirements & STR Laws in Shella ward (2025)
While Shella ward, Kilifi County, Kenya currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shella ward to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shella ward (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shella wardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach Villa in CoralKey (Pool)
Entire Place • 4 bedrooms
Zuri Luxe 3BR Penthouse- Silversands Beach Malindi
Entire Place • 3 bedrooms
Paradise Haven Mambrui/Malindi
Entire Place • 4 bedrooms
Whole Villa Ameera Malindi
Entire Place • 6 bedrooms
Zuri Luxe 2BR apartment- Silversands Beach Malindi
Entire Place • 2 bedrooms
Zuri Luxe 2BR Penthouse- Silversands Beach Malindi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shella ward (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shella ward based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Trizah | 4 | $88,046 | 51 | 4.84/5.0 |
| Ivor | 11 | $84,896 | 200 | 3.83/5.0 |
| Antonio CL HOST Service | 1 | $46,226 | 17 | 4.82/5.0 |
| Debora | 2 | $39,929 | 186 | 4.88/5.0 |
| Cecilia | 4 | $37,734 | 95 | 4.85/5.0 |
| Moe | 1 | $27,816 | 24 | 4.71/5.0 |
| Elizabeth | 6 | $27,615 | 50 | 3.88/5.0 |
| Mustafa | 1 | $23,059 | 9 | 5.00/5.0 |
| Yusra | 8 | $16,289 | 140 | 4.65/5.0 |
| Host #251045191 | 1 | $14,293 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shella ward.
Dive Deeper: Advanced Shella ward STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shella ward. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShella ward Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shella ward
- The Shella ward Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shella ward, Apartment/Condo properties are the most common (50.6%), reflecting the local real estate landscape.
- Houses represent a significant 43.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.1%) offer potential for unique stay experiences.
Shella ward Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shella ward
- The dominant room capacity in Shella ward is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Shella ward, indicating a high concentration in these sizes.
Shella ward Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shella ward
- The most common guest capacity trend in Shella ward vacation rentals is listings accommodating 2 guests (42%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shella ward STR market, accounting for 59.3% of listings.
- A significant 42.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Shella ward.
- 19.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shella ward.
- On average, properties in Shella ward are equipped to host 3.3 guests.
Shella ward Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shella ward
- The most common availability pattern in Shella ward falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Shella ward (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shella ward Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
53.8% of total
2 Nights
18 listings
23.1% of total
3 Nights
12 listings
15.4% of total
4-6 Nights
2 listings
2.6% of total
30+ Nights
4 listings
5.1% of total
Key Insights
- The most prevalent minimum stay requirement in Shella ward is 1 Night, adopted by 53.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.9%) of the Shella ward Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.8% of Shella ward hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shella ward.
Shella ward Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
33 listings
60% of total
Moderate
7 listings
12.7% of total
Firm
11 listings
20% of total
Strict
4 listings
7.3% of total
Cancellation Policy Insights for Shella ward
- The prevailing Airbnb cancellation policy trend in Shella ward is Flexible, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 72.7% of listings offering Flexible or Moderate policies. This suggests guests in Shella ward may expect booking flexibility.
- Strict cancellation policies are quite rare (7.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60% market standard in Shella ward.
- Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shella ward.
Shella ward STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shella ward
- The overall average booking lead time for vacation rentals in Shella ward is 40 days.
- Guests book furthest in advance for stays during September (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (47 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Shella ward.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Shella ward averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shella ward (2025)
Amenity Prevalence
Amenity Insights for Shella ward
- Essential amenities in Shella ward that guests expect include: Kitchen, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Hot water, Iron are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Shella ward.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shella ward: Kitchen, Essentials, Wifi.
- Prioritize adding missing essentials: Essentials, Wifi.
- Consider adding popular differentiators like Pool or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shella ward to stay competitive.
Shella ward Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shella ward
- The typical guest profile for Airbnb in Shella ward consists of a mix of domestic (38%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Swahili.
- Domestic travelers account for 38.0% of guests.
- Key international markets include Kenya (38%) and United States (18.1%).
- Top languages spoken are English (48.5%) followed by Swahili (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shella ward Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramisi ward | 11 | $2,492 | $218.58 | 43% |
| Dabaso ward | 101 | $2,051 | $172.40 | 42% |
| Tiwi ward | 21 | $1,536 | $167.22 | 32% |
| Shella ward | 97 | $1,492 | $215.69 | 30% |
| Kinondo ward | 161 | $1,247 | $175.97 | 33% |
| Ukunda ward | 273 | $1,225 | $130.95 | 36% |
| Mkomami ward | 44 | $1,159 | $287.21 | 24% |
| Mnarani ward | 34 | $1,059 | $153.05 | 22% |
| Lamu | 24 | $982 | $126.68 | 29% |
| Watamu ward | 236 | $892 | $152.92 | 29% |