Diani Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kwale County, Kenya
Is Airbnb profitable in Diani Beach in 2025? Explore comprehensive Airbnb analytics for Diani Beach, Kwale County, Kenya to uncover income potential. This 2025 STR market report for Diani Beach, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Diani Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Diani Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Diani Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Diani Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Diani Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Diani Beach is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Diani Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,618+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,245 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $238, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Diani Beach
Diani Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Diani Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Diani Beach:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Diani Beach
Average Daily Rate (ADR) Airbnb Trends in Diani Beach (2025)
Effective short term rental pricing strategy in Diani Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Diani Beach typically peaks in July and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $70 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Diani Beach
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Airbnb Seasonality Analysis & Trends in Diani Beach (2025)
Peak Season (August, November, October)
- Revenue averages $1,513 per month
- Occupancy rates average 31.5%
- Daily rates average $105
Shoulder Season
- Revenue averages $532 per month
- Occupancy maintains around 14.2%
- Daily rates hold near $102
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $100
Seasonality Insights for Diani Beach
- The Airbnb seasonality in Diani Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Diani Beach's highest earning potential, with monthly revenues capable of climbing to $1,897, occupancy reaching a high of 35.4%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Diani Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Diani Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Diani Beach (2025)
Exploring the top neighborhoods for short-term rentals in Diani Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Galu Beach | Famous for its serene environment and scenic beaches, Galu Beach appeals to travelers looking for tranquility away from the hustle and bustle. Ideal for water sports and relaxation. | Galu Beach, Diani Beach, Watamu Marine National Park, Kongo River, Shimba Hills National Reserve |
| Diani Beach | The crown jewel of Kwale County, Diani Beach is known for its stunning white sand beaches and crystal clear waters. A favorite for both local and international tourists, making it prime for investments. | Diani Beach, Colobus Conservation, Diani Chale Marine National Park, Diani Sky Diving, Diani Beach Shopping Centre |
| Ukunda | The nearest town to Diani Beach, Ukunda offers a combination of local culture and accessibility to the beach. It's perfect for tourists looking to experience local life while being close to the beach. | Ukunda Market, Near Diani Beach, Mombasa National Park, Mombasa Marine Park |
| Msambweni | Less commercialized than Diani, Msambweni offers secluded beaches and an authentic coastal experience, attracting visitors looking for peace and quiet away from busy tourist spots. | Msambweni Beach, Mombasa Marine Park, Kaya Kinondo Sacred Forest, Shimba Hills National Reserve |
| Shimba Hills | Known for its rich biodiversity and wildlife, Shimba Hills attracts nature lovers and adventure seekers, making it a great location for eco-tourism-focused Airbnb accommodations. | Shimba Hills National Reserve, Sheldrick Falls, Wildlife watching, Guided nature walks |
| Kongowea | A lesser-known gem, Kongowea offers affordable housing options and proximity to both nature and the beach, making it suitable for budget travelers looking for unique stays. | Local markets, Proximity to the beach, Cultural experiences |
| Lungalunga | A tranquil alternative to Diani, Lungalunga is known for its natural beauty and quiet settings, appealing to travelers who want to escape the tourist crowds. | Lungalunga Beach, Scenic coastal views, Fishing areas |
| Diani Village | A peaceful residential area with a local feel, Diani Village provides easy access to the beach and local amenities, perfect for families and longer stays. | Local shops, Nearby beaches, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Diani Beach (2025)
While Diani Beach, Kwale County, Kenya currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Diani Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Diani Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Diani Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dolphin House Galu Beach
Entire Place • 5 bedrooms
Little Maua | Stylish Hideaway on Galu Beach
Entire Place • 2 bedrooms
Jahazi Beach House, Galu Beach
Entire Place • 5 bedrooms
Second Home - Guest Houses
Entire Place • 4 bedrooms
Beach Bum Cottage - Pool, AC, WiFi, Jungle Oasis
Entire Place • 2 bedrooms
Swahili Beachfront Villa • 3BR
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Diani Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Diani Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victoria | 2 | $50,509 | 2 | Not Rated |
| Delphine | 1 | $22,703 | 18 | 4.94/5.0 |
| Markus & Chris | 1 | $17,663 | 2 | Not Rated |
| Birgit | 3 | $15,227 | 13 | 4.83/5.0 |
| Alexander | 1 | $11,274 | 23 | 5.00/5.0 |
| Jacquiline Wanjira | 1 | $10,382 | 3 | 5.00/5.0 |
| Doreen | 2 | $9,552 | 11 | 5.00/5.0 |
| Merceline | 1 | $8,280 | 3 | 5.00/5.0 |
| Alex | 1 | $7,154 | 6 | 5.00/5.0 |
| Klaus | 1 | $6,963 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Diani Beach.
Dive Deeper: Advanced Diani Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Diani Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDiani Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Diani Beach
- The Diani Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Diani Beach, Apartment/Condo properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 40.9% portion, catering likely to families or larger groups.
Diani Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Diani Beach
- The dominant room capacity in Diani Beach is 2 bedrooms listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 68.1% of the active Airbnb listings in Diani Beach, indicating a high concentration in these sizes.
- A significant 20.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Diani Beach.
Diani Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Diani Beach
- The most common guest capacity trend in Diani Beach vacation rentals is listings accommodating 4 guests (31.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Diani Beach STR market, accounting for 54.5% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Diani Beach.
- On average, properties in Diani Beach are equipped to host 4.1 guests.
Diani Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Diani Beach
- The most common availability pattern in Diani Beach falls within the 271-366 days range, representing 95.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Diani Beach (50%), reflecting common guest stay durations or potential owner blocking patterns.
Diani Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
54.5% of total
2 Nights
11 listings
25% of total
3 Nights
1 listings
2.3% of total
30+ Nights
8 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Diani Beach is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.5%) of the Diani Beach Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Diani Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.5% of Diani Beach hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Diani Beach.
Diani Beach Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
54.5% of total
Moderate
8 listings
18.2% of total
Firm
10 listings
22.7% of total
Strict
2 listings
4.5% of total
Cancellation Policy Insights for Diani Beach
- The prevailing Airbnb cancellation policy trend in Diani Beach is Flexible, used by 54.5% of listings.
- The market strongly favors guest-friendly terms, with 72.7% of listings offering Flexible or Moderate policies. This suggests guests in Diani Beach may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.5% market standard in Diani Beach.
- Given the high prevalence of Flexible policies (54.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Diani Beach.
Diani Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Diani Beach
- The overall average booking lead time for vacation rentals in Diani Beach is 21 days.
- Guests book furthest in advance for stays during November (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Diani Beach.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Diani Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Diani Beach (2025)
Amenity Prevalence
Amenity Insights for Diani Beach
- Essential amenities in Diani Beach that guests expect include: Free parking on premises, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Pool, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Diani Beach.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Diani Beach: Free parking on premises, Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Pool to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Diani Beach to stay competitive.
Diani Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Diani Beach
- The typical guest profile for Airbnb in Diani Beach consists of predominantly international visitors (66%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 33.6% of guests.
- Key international markets include Kenya (33.6%) and United States (11.7%).
- Top languages spoken are English (44.4%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Diani Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mnarani ward | 29 | $2,235 | $240.47 | 32% |
| Dabaso ward | 101 | $2,162 | $203.82 | 41% |
| Matemwe | 23 | $2,099 | $220.10 | 30% |
| Kigomane | 19 | $2,066 | $185.77 | 36% |
| Ramisi ward | 13 | $1,799 | $208.74 | 31% |
| Tiwi ward | 18 | $1,499 | $186.39 | 27% |
| Kiwengwa | 97 | $1,467 | $178.96 | 35% |
| Kinondo ward | 171 | $1,369 | $178.94 | 33% |
| Ukunda ward | 311 | $1,166 | $138.00 | 33% |
| Junju ward | 51 | $1,018 | $205.64 | 23% |