Athi River ward Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Machakos County, Kenya
Is Airbnb profitable in Athi River ward in 2025? Explore comprehensive Airbnb analytics for Athi River ward, Machakos County, Kenya to uncover income potential. This 2025 STR market report for Athi River ward, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Athi River ward, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Athi River ward Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Athi River ward Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Athi River ward (2025)
Understanding the monthly revenue variations for Airbnb listings in Athi River ward is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Athi River ward is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Athi River ward across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,844+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,584 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $884 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $430, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Athi River ward
Athi River ward Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Athi River ward STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Athi River ward:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Athi River ward
Average Daily Rate (ADR) Airbnb Trends in Athi River ward (2025)
Effective short term rental pricing strategy in Athi River ward involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Athi River ward typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Athi River ward
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Airbnb Seasonality Analysis & Trends in Athi River ward (2025)
Peak Season (May, June, November)
- Revenue averages $2,163 per month
- Occupancy rates average 55.3%
- Daily rates average $60
Shoulder Season
- Revenue averages $1,159 per month
- Occupancy maintains around 22.5%
- Daily rates hold near $70
Low Season (January, February, April)
- Revenue drops to average $523 per month
- Occupancy decreases to average 19.2%
- Daily rates adjust to average $85
Seasonality Insights for Athi River ward
- The Airbnb seasonality in Athi River ward shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Athi River ward's highest earning potential, with monthly revenues capable of climbing to $2,547, occupancy reaching a high of 70.0%, and ADRs peaking at $96.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $471, occupancy could drop to 6.5%, and ADRs may adjust down to $60.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Athi River ward.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Athi River ward seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Athi River ward (2025)
Exploring the top neighborhoods for short-term rentals in Athi River ward? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Matuu Town | Matuu Town is a growing urban center that serves as a hub for travelers in Machakos County. Its proximity to various attractions makes it appealing for both short-term and long-term stays. | Matuu Market, Kangundo Road, Thika Superhighway, Cultural Festivals, Local eateries |
| Machakos Town | As the capital of Machakos County, this town has a thriving economy, numerous amenities, and is close to attractions like the Machakos People's Park, making it ideal for Airbnb hosts. | Machakos People's Park, Machakos Bus Park, Machozi ya Ng'ombe, Local Art Galleries, Cultural Centers |
| Kangundo Road | This busy road corridor connects several towns and has a variety of hotels and entertainment options, attracting both business travelers and tourists. | Roadside Markets, Local Cafes, Proximity to Nairobi, Cultural Tours |
| Syokimau | Syokimau is a rapidly developing suburb near the Nairobi National Park and Jomo Kenyatta International Airport, making it a convenient choice for those flying in and out of Kenya. | Nairobi National Park, Gateway Mall, Airport Proximity, Cultural Experiences |
| Kangundo Town | This is a vibrant town offering a blend of urban and rural experiences, with local attractions that appeal to tourists interested in authentic Kenyan culture. | Local Markets, Cultural Festivals, Nature Walks, Rural Experiences |
| Machakos Junction | At the junction of major roads, this area experiences high traffic and provides numerous amenities, which attracts visitors and residents alike. | Shopping Centers, Local Dining, Access to Public Transport |
| Mua Hills | Known for its scenic beauty, Mua Hills attracts nature lovers and those looking for a peaceful retreat just outside the hustle of urban centers. | Scenic Views, Nature Trails, Cultural Heritage Sites |
| Kaloleni | This quiet neighborhood offers a serene environment while being close to Machakos town, making it attractive for guests who prefer a peaceful stay with easy access to urban amenities. | Local Parks, Cultural Tours, Community Events |
Understanding Airbnb License Requirements & STR Laws in Athi River ward (2025)
While Athi River ward, Machakos County, Kenya currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Athi River ward to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Athi River ward (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athi River wardbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chakani Villa
Entire Place • 3 bedrooms
Ndoto 4BR House - Maanzoni - Athi River
Entire Place • 4 bedrooms
Ecohome 5* wilderness within sight of the airport
Entire Place • 3 bedrooms
The greenspace 25mins from JKIA.
Entire Place • 6 bedrooms
Entire Home in Transview Estate Off Mombasa Road
Entire Place • 5 bedrooms
Lavish 3BR with pool Greenpark
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Athi River ward (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Athi River ward based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #250492256 | 16 | $112,723 | 2 | 0.00/5.0 |
| Host #400675202 | 5 | $49,790 | 0 | 0.00/5.0 |
| Carol | 1 | $26,171 | 3 | 4.33/5.0 |
| Host #142989441 | 1 | $18,189 | 0 | 0.00/5.0 |
| Rj | 1 | $15,854 | 77 | 4.86/5.0 |
| Anne | 1 | $12,344 | 3 | 4.67/5.0 |
| Host #440279465 | 1 | $6,563 | 0 | 0.00/5.0 |
| Host #499137513 | 1 | $4,434 | 0 | 0.00/5.0 |
| Host #208463266 | 1 | $2,964 | 0 | 0.00/5.0 |
| Host #459124383 | 1 | $2,901 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Athi River ward.
Dive Deeper: Advanced Athi River ward STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Athi River ward. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAthi River ward Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Athi River ward
- The Athi River ward Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Athi River ward, Apartment/Condo properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 7.5%) offer potential for unique stay experiences.
Athi River ward Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Athi River ward
- The dominant room capacity in Athi River ward is 3 bedrooms listings, making up 65% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 77.5% of the active Airbnb listings in Athi River ward, indicating a high concentration in these sizes.
- A significant 82.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Athi River ward.
Athi River ward Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Athi River ward
- The most common guest capacity trend in Athi River ward vacation rentals is listings accommodating 6 guests (47.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Athi River ward STR market, accounting for 67.5% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Athi River ward.
- On average, properties in Athi River ward are equipped to host 5.8 guests.
Athi River ward Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Athi River ward
- The most common availability pattern in Athi River ward falls within the 271-366 days range, representing 95% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Athi River ward (90%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Athi River ward Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
97.1% of total
3 Nights
1 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Athi River ward is 1 Night, adopted by 97.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.1%) of the Athi River ward Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.1% of Athi River ward hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Athi River ward.
Athi River ward Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
40% of total
Moderate
1 listings
20% of total
Firm
1 listings
20% of total
Strict
1 listings
20% of total
Cancellation Policy Insights for Athi River ward
- The prevailing Airbnb cancellation policy trend in Athi River ward is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Athi River ward.
- Regularly review your cancellation policy against competitors and market demand shifts in Athi River ward.
Athi River ward STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Athi River ward
- The overall average booking lead time for vacation rentals in Athi River ward is 17 days.
- Guests book furthest in advance for stays during March (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (28 days avg.) sees the longest lead times, while Summer (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (17 days) as a baseline for your pricing and availability strategy in Athi River ward.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Athi River ward averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Athi River ward (2025)
Amenity Prevalence
Amenity Insights for Athi River ward
- Essential amenities in Athi River ward that guests expect include: Free parking on premises, Wifi, Kitchen, Hot water, TV, Washer, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Athi River ward: Free parking on premises, Wifi, Kitchen, Hot water, TV, Washer, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Kitchen, Hot water, TV, Washer, Smoke alarm, Essentials.
- Consider adding popular differentiators like Carbon monoxide alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Athi River ward to stay competitive.
Athi River ward Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Athi River ward
- The typical guest profile for Airbnb in Athi River ward consists of predominantly international visitors (72%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 27.6% of guests.
- Key international markets include Kenya (27.6%) and United States (24.1%).
- Top languages spoken are English (48.7%) followed by Portuguese (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Athi River ward Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naro Moru | 19 | $2,009 | $326.90 | 25% |
| Ewuaso Oonkidong'i ward | 14 | $1,897 | $177.50 | 28% |
| Olkaria ward | 42 | $1,592 | $162.67 | 31% |
| Malewa West ward | 45 | $1,416 | $195.51 | 24% |
| Keekonyokie ward | 23 | $1,369 | $152.03 | 29% |
| Ngecha Tigoni ward | 10 | $1,188 | $134.89 | 28% |
| Kapkures ward | 11 | $1,038 | $111.18 | 28% |
| Kimana ward | 12 | $993 | $83.82 | 25% |
| Hells Gate ward | 44 | $949 | $130.73 | 23% |
| Maiella ward | 13 | $927 | $144.80 | 23% |